Medical Device Outsourcing Market

Medical Device Outsourcing Market Size by Application (Orthopedics and Spine, Cardiology, Diagnostics, IVD, General Medical Devices, Dentistry, and Ophthalmology), Type (Electronics, Finished Goods, Contract Manufacturing, and Raw Materials), Services (Regulatory Affairs, Product Design & Development, Supply Chain Management, and Quality Management), End User (Hospitals and Clinics, Medical Device Companies, and Research Institutes), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13593
  • Published Date: Jul, 2023
  • Pages: 238
  • Category: Healthcare
  • Format: PDF
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The global medical device outsourcing market was valued at USD 97.73 billion in 2022, growing at a CAGR of 12.57% from 2023 to 2032. The market is expected to reach USD 319.35 billion by 2032. The changing regulatory landscape, rising demand for advanced products, and increased offshoring of medical device manufacturing to emerging countries propel market growth. 

Market Introduction:

Medical device contract manufacturing is where a MedTech firm that owns the idea outsources manufacturing to another medical instrument manufacturing firm. The core goals for which medical instrument companies outsource manufacturing include device upgrades, cost optimization, regulatory guidance or expansion. Medical device outsourcing helps both the supply chain and manufacturers. It permits device makers to focus on primary operations like marketing & product innovation.

Medical Device Outsourcing Market Size

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Recent Development
  • For example, in December 2021, the MODULAR ATP clinical trial was initiated by Boston Scientific Corporation to assess the effectiveness, trustability, and efficacity of the mCRM modular therapy system. 

Market Dynamics:

Drivers

The rising prevalence of chronic disorders:  The increasing prevalence of chronic disorders like cancer is the driving factor of the market growth. Further, the most common types of cancer in males include the oral cavity, lip, stomach, lung, oesophagus, and colorectal. In contrast, it includes the lung, oral cavity, breast, lip, cervix, and gastric cancers in females. Also, the growing demand for innovative therapies coupled with the technological advancements in medical instruments to overcome the unmet needs in the healthcare sector are expected to propel the market growth. Moreover, the rising need to raise product portfolios via innovations & constant research and development (R&D) investments drive market growth.

Restraints:

The lack of skilled labour: The increase in service alternatives & compliance issues with outsourcing is the restraining factor of the market growth. Further, regulatory and legal compliance and a lack of skilled labour are anticipated to hamper the market growth. The raised expenditures for new product development & patient service offerings are also hindering the market growth.

Opportunities:

 The rise in the use of Interventional Medical Devices (IMDs): The rise in the use of Interventional Medical Devices (IMDs) is an opportunity factor for market growth. Further, the rising healthcare expenditures and technological advancements are expected to drive market growth. Additionally, the increasing globalization of large and small medical instrument manufacturers and the growing complexity of medical devices are helping to boost market growth during the forecast period. Moreover, the growing prevalence of several CAD risk factors, like smoking, poor diets, and unhealthy lifestyles, are expected to propel the market growth in the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global medical device outsourcing market, with a 46.23% market revenue share in 2022. The government initiatives encouraging domestic manufacturing are expected to propel market growth in this region. Moreover, the increasing demand for new technology and advancement in healthcare infrastructure are expected to drive market growth in this region. The low labour cost and improvement in technical knowledge are also propelling the market growth over the forecast period. However, the increase in the geriatric population and the development of cardiac health management technology in Asian countries are helping to stimulate market growth. The North American region will account for the largest market share with revenue growth. This growth is attributed to the existence of the technologically advanced electronic sector. The presence of key companies and competitive pricing are expected to propel market growth over the forecast period. The increasing capital expenditure on healthcare, the availability of low-cost labour, and less-expensive infrastructure compared to other developed countries is expected to drive market growth in this region over the forecast period.

Asia Pacific Region Medical Device Outsourcing Market Share in 2022 - 46.23%

 

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Application Segment Analysis

The application segment is divided into orthopedics and spine, cardiology, diagnostics, IVD, general medical devices, dentistry, and ophthalmology. The cardiology segment dominated the market, with a share of around 27.12% in 2022. This growth is attributed to the high prevalence of conditions, such as hypertensive heart disease, angina pectoris, myocardial infarction, atrial fibrillation, rheumatic heart disease, and congenital heart disease.

Type Segment Analysis

The type segment is divided into electronics, finished goods, contract manufacturing, and raw materials. The contract manufacturing segment dominated the market, with a market share of around 31.18% in 2022. This growth is attributed to the increasing expenses of developing healthcare infrastructure.   

Services Segment Analysis

The services segment is divided into regulatory affairs, product design & development, supply chain management, and quality management. The quality management segment dominated the market, with a market share of around 33.19% in 2022. This growth is attributed to the accuracy of patient data determining an efficient reimbursement delivery or the full and final financial settlement. Further, the regulatory affairs segment is anticipated to dominate the market in the forthcoming years due to the increasing demand for advanced medical devices and new technological advancements in medical devices.

End-User Segment Analysis

The end-user segment is divided into hospitals and clinics, medical device companies, and research institutes. The medical device companies segment dominated the market, with a market share of around 45.13% in 2022. This growth is attributed to medical technology companies' increasing investment in research & development (R&D) activity to develop new and advanced medical devices. The hospitals and clinics segment is anticipated to dominate the market in the forthcoming years due to the expansion in demand for specialized services and the necessity for streamlined management of non-core activities.

Some of the Key Market Players:
  • Pace Analytical Services LLC.
  • Toxikon, INC.
  • SGS SA
  • Intertek Group PLC.
  • Eurofins Scientific
  • Sterigenics International LLC
  • North American Science Associates, Inc.
  • Tüv Süd AG
  • Wuxi Apptec
  • Charles River Laboratories International, Inc.
  • American Preclinical Services

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 97.73 Billion
Market size value in 2032 USD 319.35 Billion
CAGR (2023 to 2032) 12.57%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Application, Type, Services, End-User

Frequesntly Asked Questions

Asia Pacific region emerged as the largest market for medical device outsourcing.

The market's growth will be influenced by the rising prevalence of chronic disorders.

The security threat of confidential data could hamper the market growth.

The rise in the use of Interventional Medical Devices (IMDs) will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By Services
          4.3.4. Market Attractiveness Analysis By End-User
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising prevalence of chronic disorders
          5.2.2. The mounting need for quality healthcare services
    5.3. Restraints
          5.3.1. The lack of skilled labour
          5.3.2. The security threat of confidential data
    5.4. Opportunities
          5.4.1. The rise in the use of Interventional Medical Devices (IMDs)
          5.4.2. The increasing geriatric population

6. Global Medical Device Outsourcing Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Orthopedics and Spine
    6.3. Cardiology
    6.4. Diagnostics
    6.5. IVD
    6.6. General Medical Devices
    6.7. Dentistry
    6.8. Ophthalmology

7. Global Medical Device Outsourcing Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Electronics
    7.3. Finished Goods
    7.4. Contract Manufacturing
    7.5. Raw Materials

8. Global Medical Device Outsourcing Market Analysis and Forecast, By Services
    8.1. Segment Overview
    8.2. Regulatory Affairs
    8.3. Product Design & Development
    8.4. Supply Chain Management
    8.5. Quality Management

9. Global Medical Device Outsourcing Market Analysis and Forecast, By End-User
    9.1. Segment Overview
    9.2. Hospitals and Clinics
    9.3. Medical Device Companies
    9.4. Research Institutes

10. Global Medical Device Outsourcing Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Medical Device Outsourcing Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Medical Device Outsourcing Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Pace Analytical Services LLC.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Toxikon, INC.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. SGS SA
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Intertek Group PLC.
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Eurofins Scientific
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Sterigenics International LLC
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. North American Science Associates, Inc.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Tüv Süd AG
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Wuxi Apptec
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Charles River Laboratories International, Inc.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. American Preclinical Services
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis

List of Table

1. Global Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

2. Global Orthopedics and Spine, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion) 

3. Global Cardiology, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion) 

4. Global Diagnostics, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion) 

5. Global IVD, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion) 

6. Global General Medical Devices, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion) 

7. Global Dentistry, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion) 

8. Global Ophthalmology, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion) 

9. Global Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

10. Global Electronics, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion)

11. Global Finished Goods, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion)

12. Global Contract Manufacturing, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion)

13. Global Raw Materials, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion)

14. Global Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

15. Global Regulatory Affairs, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion)

16. Global Product Design & Development, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion)

17. Global Supply Chain Management, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion)

18. Global Quality Management, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion)

19. Global Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

20. Global Hospitals and Clinics, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion)

21. Global Medical Device Companies, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion)

22. Global Research Institutes, Medical Device Outsourcing Market, By Region, 2019-2032 (USD Billion)

23. North America Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

24. North America Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

25. North America Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

26. North America Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

27. U.S. Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

28. U.S. Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

29. U.S. Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

30. U.S. Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

31. Canada Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

32. Canada Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

33. Canada Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

34. Canada Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

35. Mexico Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

36. Mexico Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

37. Mexico Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

38. Mexico Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

39. Europe Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

40. Europe Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

41. Europe Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

42. Europe Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

43. Germany Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

44. Germany Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

45. Germany Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

46. Germany Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

47. France Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

48. France Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

49. France Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

50. France Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

51. U.K. Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

52. U.K. Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

53. U.K. Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

54. U.K. Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

55. Italy Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

56. Italy Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

57. Italy Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

58. Italy Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

59. Spain Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

60. Spain Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

61. Spain Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

62. Spain Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

63. Asia Pacific Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

64. Asia Pacific Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

65. Asia Pacific Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

66. Asia Pacific Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

67. Japan Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

68. Japan Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

69. Japan Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

70. Japan Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

71. China Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

72. China Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

73. China Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

74. China Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

75. India Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

76. India Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

77. India Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

78. India Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

79. South America Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

80. South America Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

81. South America Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

82. South America Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

83. Brazil Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

84. Brazil Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

85. Brazil Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

86. Brazil Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

87. Middle East and Africa Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

88. Middle East and Africa Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

89. Middle East and Africa Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

90. Middle East and Africa Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

91. UAE Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

92. UAE Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

93. UAE Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

94. UAE Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

95. South Africa Medical Device Outsourcing Market, By Application, 2019-2032 (USD Billion)

96. South Africa Medical Device Outsourcing Market, By Type, 2019-2032 (USD Billion)

97. South Africa Medical Device Outsourcing Market, By Services, 2019-2032 (USD Billion)

98. South Africa Medical Device Outsourcing Market, By End-User, 2019-2032 (USD Billion)

List of Figures 

1. Global Medical Device Outsourcing Market Segmentation

2. Global Medical Device Outsourcing Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Medical Device Outsourcing Market Attractiveness Analysis By Application  

9. Global Medical Device Outsourcing Market Attractiveness Analysis By Type 

10. Global Medical Device Outsourcing Market Attractiveness Analysis By Services

11. Global Medical Device Outsourcing Market Attractiveness Analysis By End-User

12. Global Medical Device Outsourcing Market Attractiveness Analysis By Region

13. Global Medical Device Outsourcing Market: Dynamics

14. Global Medical Device Outsourcing Market Share By Application (2023 & 2032)

15. Global Medical Device Outsourcing Market Share By Type (2023 & 2032)

16. Global Medical Device Outsourcing Market Share By Services (2023 & 2032)

17. Global Medical Device Outsourcing Market Share By End-User (2023 & 2032)

18. Global Medical Device Outsourcing Market Share By Regions (2023 & 2032)

19. Global Medical Device Outsourcing Market Share By Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global medical device outsourcing based on below mentioned segments:

Global Medical Device Outsourcing Market by Application:

  • Orthopedics and Spine
  • Cardiology
  • Diagnostics
  • IVD
  • General Medical Devices
  • Dentistry
  • Ophthalmology

Global Medical Device Outsourcing Market by Type:

  • Electronics
  • Finished Goods
  • Contract Manufacturing
  • Raw Materials

Global Medical Device Outsourcing Market by Services:

  • Regulatory Affairs
  • Product Design & Development
  • Supply Chain Management
  • Quality Management

Global Medical Device Outsourcing Market by End-User:

  • Hospitals and Clinics
  • Medical Device Companies
  • Research Institutes

Global Medical Device Outsourcing by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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