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The global mattress market was valued at USD 43.81 billion in 2022 and is anticipated to grow at a CAGR of 6.82% from 2023 to 2032. The market is expected to reach USD 84.74 billion by 2032. Factors driving the growth of the mattress market include increasing awareness of the importance of sleep health, rising population and urbanization leading to higher demand for mattresses, technological advancements, and a growing emphasis on health and wellness, spurring interest in specialized and orthopaedic mattresses.
A mattress is a big rectangular pad or cushion designed to support a person's body during rest or sleep. Typically made of various materials, such as foam, springs, or latex, a mattress is placed on a bed frame or directly on the floor to provide a comfortable sleeping surface. Its primary purpose is to offer support and distribute the body's weight evenly to promote relaxation and reduce pressure points, ultimately enhancing sleep quality. Mattresses come in various sizes and firmness levels to cater to individual preferences and specific sleep needs. They play a crucial role in ensuring a restful night's sleep and overall well-being, as proper sleep is essential for physical and mental health.
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Increasing Awareness of Sleep Health- As people become more conscious of the importance of sleep for overall health and well-being, there is a growing demand for high-quality mattresses that offer better comfort and support to improve sleep quality.
Population Growth and Urbanization- The rising global population and urbanization have increased the need for mattresses to furnish new homes, apartments, and living spaces, driving the market's growth.
E-commerce and Direct-to-Consumer Channels- The proliferation of e-commerce platforms and the direct-to-consumer model have made it easier for mattress companies to reach a broader audience, offer a more comprehensive range of options, and provide convenient doorstep delivery. This factor is further driving the growth of the mattress market.
Volatile Costs- Mattresses can be significant investments for consumers, and price sensitivity may limit the adoption of higher-priced or premium products, especially in price-conscious markets.
Shifting Consumer Preferences- Consumer preferences and trends in the bedding industry can change rapidly, necessitating constant adaptation by mattress manufacturers to meet evolving demands.
Innovation and Technology Advancements- Investing in research and development to create innovative mattress materials and construction techniques can differentiate brands and attract customers looking for the latest sleep technology.
Customization and Personalization- Consumers increasingly value personalized experiences, and offering customizable mattresses tailored to individual sleep preferences, body types, and comfort levels can be a significant opportunity for mattress manufacturers.
Sustainable and Eco-friendly Products- Growing consumer awareness of environmental sustainability presents an opportunity for mattress manufacturers to offer eco-friendly and organic mattresses, appealing to environmentally-conscious buyers.
Supply Chain Disruptions- Disruptions in the supply chain, such as raw material shortages, transportation issues, or global events like the COVID-19 pandemic, can impact production and lead to inventory challenges.
Regulatory Compliance- Complying with various safety, health, and quality standards across different regions and countries can be complex and time-consuming for manufacturers operating on a global scale.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most prominent global mattress market, with a 41.67% market revenue share in 2022.
There has been a growing awareness of the importance of sleep for overall health and well-being in the Asia Pacific region. As consumers become more health-conscious, they seek mattresses that offer better support and comfort to improve their sleep quality. Economic growth in many countries across the Asia Pacific region has resulted in higher disposable incomes for consumers. As people's purchasing power increases, they are more willing to invest in higher-quality, more comfortable mattresses. Besides, the Asia Pacific region is home to a large and rapidly growing population, leading to increased demand for residential and commercial spaces. With urbanization on the rise, there is a higher need for mattresses to furnish new homes, apartments, hotels, and other establishments. The North American region is anticipated to witness a steady growth over the forecast period. North American consumers are becoming more health-conscious, and there is a growing awareness of the importance of quality sleep for overall well-being. This trend encourages consumers to invest in better-quality mattresses that provide proper support and comfort.
Asia Pacific Region Mattress Market Share in 2022 - 41.67%
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The type segment is classified into foam mattresses, hybrid mattresses, innerspring mattresses and others. The foam mattresses segment dominated the market, with a share of around 45.28% in 2022. Foam mattresses, especially memory foam mattresses, are known for their exceptional comfort and support. The viscoelastic properties of memory foam conform to the body's contours, relieving pressure points and providing a comfortable sleep surface. In addition, foam mattresses have excellent motion isolation properties, meaning they absorb movement and prevent disturbances caused by a restless partner. This feature is particularly appealing to couples and light sleepers. Foam mattresses, especially memory foam, can offer orthopaedic support, promoting proper spinal alignment and alleviating back pain and other sleep-related issues. These health benefits attract consumers with specific sleep concerns.
The size segment includes double, king, single and queen. The queen segment accounted for the largest market share of around 47.21% in 2022. Queen-size mattresses are versatile and can fit various bedroom sizes and configurations, making them a popular option for various living spaces. Moreover, queen-size mattresses are often the preferred choice for couples because they are comfortable, offering enough space for two people to sleep comfortably without feeling cramped. Queen-size mattresses are considered standard in many regions, making it easier for consumers to find compatible bed frames, sheets, and other accessories.
The application segment is classified into commercial and household. The household segment dominated the market, with a share of around 81.35% in 2022. The household segment primarily includes residential consumers who need mattresses for their homes. As the residential real estate market grows and urbanization continues, the demand for mattresses for new homes and apartments increases. Household mattresses typically have a limited lifespan of 7 to 10 years, leading to ongoing replacement demand. As mattresses age and wear out, households replace them with newer models, driving sales in the market. Additionally, consumers in the household segment prioritize comfort and sleep quality, making them more willing to invest in high-quality mattresses that promote restful sleep and overall well-being.
The distribution channel segment is divided into online and offline. The offline segment held the highest market share of around 69.52% in 2022. Brick-and-mortar stores allow customers to physically try out mattresses before making a purchase. The ability to lie down, feel the comfort, and assess the firmness in person provides a unique and tangible experience that many consumers value when buying a mattress. In addition, offline stores often have trained sales staff who can provide personalized guidance and recommendations based on the customer's sleep preferences, body type, and health needs. This expertise helps consumers make well-informed decisions and choose the most suitable mattress. Furthermore, traditional retail stores, mainly large mattress showrooms and department stores, offer high visibility for mattress brands. These physical spaces allow manufacturers to showcase various products, increasing brand recognition and customer trust.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2022 | USD 43.81 Billion |
| Market size value in 2032 | USD 84.74 Billion |
| CAGR (2023 to 2032) | 6.82% |
| Historical data | 2019-2021 |
| Base Year | 2022 |
| Forecast | 2023-2032 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Type, Size, Application and Distribution Channel |
As per The Brainy Insights, the size of the mattress market was valued at USD 43.81 billion in 2022 to USD 84.74 billion by 2032.
The global mattress market is growing at a CAGR of 6.82% during the forecast period 2023-2032.
The Asia Pacific region became the largest market for mattress.
Increasing awareness of sleep health, and population growth and urbanization influences the market's growth.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Type
4.3.2. Market Attractiveness Analysis by Size
4.3.3. Market Attractiveness Analysis by Application
4.3.4. Market Attractiveness Analysis by Distribution Channel
4.3.5. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increasing Awareness of Sleep Health
5.2.2. Population Growth and Urbanization
5.2.3. E-commerce and Direct-to-Consumer Channels
5.3. Restraints
5.3.1. Volatile Costs
5.3.2. Shifting Consumer Preferences
5.4. Opportunities
5.4.1. Innovation and Technology Advancements
5.4.2. Customization and Personalization
5.4.3. Sustainable and Eco-friendly Products
5.5. Challenges
5.5.1. Supply Chain Disruptions
5.5.2. Regulatory Compliance
6. Global Mattress Market Analysis and Forecast, By Type
6.1. Segment Overview
6.2. Foam Mattresses
6.3. Hybrid Mattresses
6.4. Innerspring Mattresses
6.5. Others
7. Global Mattress Market Analysis and Forecast, By Size
7.1. Segment Overview
7.2. Double
7.3. King
7.4. Single
7.5. Queen
8. Global Mattress Market Analysis and Forecast, By Application
8.1. Segment Overview
8.2. Commercial
8.3. Household
9. Global Mattress Market Analysis and Forecast, By Distribution Channel
9.1. Segment Overview
9.2. Online
9.3. Offline
10. Global Mattress Market Analysis and Forecast, By Regional Analysis
10.1. Segment Overview
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. Italy
10.3.5. Spain
10.4. Asia-Pacific
10.4.1. Japan
10.4.2. China
10.4.3. India
10.5. South America
10.5.1. Brazil
10.6. Middle East and Africa
10.6.1. UAE
10.6.2. South Africa
11. Global Mattress Market-Competitive Landscape
11.1. Overview
11.2. Market Share of Key Players in the Mattress Market
11.2.1. Global Company Market Share
11.2.2. North America Company Market Share
11.2.3. Europe Company Market Share
11.2.4. APAC Company Market Share
11.3. Competitive Situations and Trends
11.3.1. Product Launches and Developments
11.3.2. Partnerships, Collaborations, and Agreements
11.3.3. Mergers & Acquisitions
11.3.4. Expansions
12. Company Profiles
12.1. Ashley Furniture Industries, LLC.
12.1.1. Business Overview
12.1.2. Company Snapshot
12.1.3. Company Market Share Analysis
12.1.4. Company Product Portfolio
12.1.5. Recent Developments
12.1.6. SWOT Analysis
12.2. American National Manufacturing, Inc.
12.2.1. Business Overview
12.2.2. Company Snapshot
12.2.3. Company Market Share Analysis
12.2.4. Company Product Portfolio
12.2.5. Recent Developments
12.2.6. SWOT Analysis
12.3. Boll & Branch
12.3.1. Business Overview
12.3.2. Company Snapshot
12.3.3. Company Market Share Analysis
12.3.4. Company Product Portfolio
12.3.5. Recent Developments
12.3.6. SWOT Analysis
12.4. Bedbuyer Pty Ltd.
12.4.1. Business Overview
12.4.2. Company Snapshot
12.4.3. Company Market Share Analysis
12.4.4. Company Product Portfolio
12.4.5. Recent Developments
12.4.6. SWOT Analysis
12.5. Brooklyn Bedding
12.5.1. Business Overview
12.5.2. Company Snapshot
12.5.3. Company Market Share Analysis
12.5.4. Company Product Portfolio
12.5.5. Recent Developments
12.5.6. SWOT Analysis
12.6. Casper Sleep Inc.
12.6.1. Business Overview
12.6.2. Company Snapshot
12.6.3. Company Market Share Analysis
12.6.4. Company Product Portfolio
12.6.5. Recent Developments
12.6.6. SWOT Analysis
12.7. Drive DeVilbiss International
12.7.1. Business Overview
12.7.2. Company Snapshot
12.7.3. Company Market Share Analysis
12.7.4. Company Product Portfolio
12.7.5. Recent Developments
12.7.6. SWOT Analysis
12.8. Duroflex Pvt. Ltd.
12.8.1. Business Overview
12.8.2. Company Snapshot
12.8.3. Company Market Share Analysis
12.8.4. Company Product Portfolio
12.8.5. Recent Developments
12.8.6. SWOT Analysis
12.9. Kingsdown, Inc.
12.9.1. Business Overview
12.9.2. Company Snapshot
12.9.3. Company Market Share Analysis
12.9.4. Company Product Portfolio
12.9.5. Recent Developments
12.9.6. SWOT Analysis
12.10. King Koil Inc.
12.10.1. Business Overview
12.10.2. Company Snapshot
12.10.3. Company Market Share Analysis
12.10.4. Company Product Portfolio
12.10.5. Recent Developments
12.10.6. SWOT Analysis
12.11. Kurlon Limited
12.11.1. Business Overview
12.11.2. Company Snapshot
12.11.3. Company Market Share Analysis
12.11.4. Company Product Portfolio
12.11.5. Recent Developments
12.11.6. SWOT Analysis
12.12. Maxim Mattress Inc.
12.12.1. Business Overview
12.12.2. Company Snapshot
12.12.3. Company Market Share Analysis
12.12.4. Company Product Portfolio
12.12.5. Recent Developments
12.12.6. SWOT Analysis
12.13. Paramount Bed
12.13.1. Business Overview
12.13.2. Company Snapshot
12.13.3. Company Market Share Analysis
12.13.4. Company Product Portfolio
12.13.5. Recent Developments
12.13.6. SWOT Analysis
12.14. Sealy Corporation
12.14.1. Business Overview
12.14.2. Company Snapshot
12.14.3. Company Market Share Analysis
12.14.4. Company Product Portfolio
12.14.5. Recent Developments
12.14.6. SWOT Analysis
12.15. Sleepwell
12.15.1. Business Overview
12.15.2. Company Snapshot
12.15.3. Company Market Share Analysis
12.15.4. Company Product Portfolio
12.15.5. Recent Developments
12.15.6. SWOT Analysis
12.16. Southerland Sleep
12.16.1. Business Overview
12.16.2. Company Snapshot
12.16.3. Company Market Share Analysis
12.16.4. Company Product Portfolio
12.16.5. Recent Developments
12.16.6. SWOT Analysis
12.17. Serta Simmons Bedding LLC
12.17.1. Business Overview
12.17.2. Company Snapshot
12.17.3. Company Market Share Analysis
12.17.4. Company Product Portfolio
12.17.5. Recent Developments
12.17.6. SWOT Analysis
12.18. Spring Air International
12.18.1. Business Overview
12.18.2. Company Snapshot
12.18.3. Company Market Share Analysis
12.18.4. Company Product Portfolio
12.18.5. Recent Developments
12.18.6. SWOT Analysis
12.19. Sleep Number Corp.
12.19.1. Business Overview
12.19.2. Company Snapshot
12.19.3. Company Market Share Analysis
12.19.4. Company Product Portfolio
12.19.5. Recent Developments
12.19.6. SWOT Analysis
12.20. Tempur Sealy International, Inc.
12.20.1. Business Overview
12.20.2. Company Snapshot
12.20.3. Company Market Share Analysis
12.20.4. Company Product Portfolio
12.20.5. Recent Developments
12.20.6. SWOT Analysis
12.21. VFI Group
12.21.1. Business Overview
12.21.2. Company Snapshot
12.21.3. Company Market Share Analysis
12.21.4. Company Product Portfolio
12.21.5. Recent Developments
12.21.6. SWOT Analysis
List of Table
1. Global Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
2. Global Foam Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
3. Global Hybrid Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
4. Global Innerspring Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
5. Global Others, Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
6. Global Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
7. Global Double Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
8. Global King Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
9. Global Single Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
10. Global Queen Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
11. Global Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
12. Global Commercial Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
13. Global Household Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
14. Global Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
15. Global Online Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
16. Global Offline Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
17. Global Mattress Market, By Region, 2019-2032 (USD Billion) (K Units)
18. North America Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
19. North America Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
20. North America Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
21. North America Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
22. U.S. Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
23. U.S. Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
24. U.S. Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
25. U.S. Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
26. Canada Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
27. Canada Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
28. Canada Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
29. Canada Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
30. Mexico Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
31. Mexico Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
32. Mexico Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
33. Mexico Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
34. Europe Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
35. Europe Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
36. Europe Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
37. Europe Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
38. Germany Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
39. Germany Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
40. Germany Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
41. Germany Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
42. France Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
43. France Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
44. France Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
45. France Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
46. U.K. Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
47. U.K. Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
48. U.K. Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
49. U.K. Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
50. Italy Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
51. Italy Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
52. Italy Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
53. Italy Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
54. Spain Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
55. Spain Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
56. Spain Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
57. Spain Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
58. Asia Pacific Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
59. Asia Pacific Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
60. Asia Pacific Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
61. Asia Pacific Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
62. Japan Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
63. Japan Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
64. Japan Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
65. Japan Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
66. China Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
67. China Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
68. China Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
69. China Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
70. India Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
71. India Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
72. India Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
73. India Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
74. South America Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
75. South America Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
76. South America Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
77. South America Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
78. Brazil Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
79. Brazil Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
80. Brazil Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
81. Brazil Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
82. Middle East and Africa Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
83. Middle East and Africa Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
84. Middle East and Africa Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
85. Middle East and Africa Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
86. UAE Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
87. UAE Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
88. UAE Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
89. UAE Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
90. South Africa Mattress Market, By Type, 2019-2032 (USD Billion) (K Units)
91. South Africa Mattress Market, By Size, 2019-2032 (USD Billion) (K Units)
92. South Africa Mattress Market, By Application, 2019-2032 (USD Billion) (K Units)
93. South Africa Mattress Market, By Distribution Channel, 2019-2032 (USD Billion) (K Units)
List of Figures
1. Global Mattress Market Segmentation
2. Mattress Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Mattress Market Attractiveness Analysis by Type
9. Global Mattress Market Attractiveness Analysis by Size
10. Global Mattress Market Attractiveness Analysis by Application
11. Global Mattress Market Attractiveness Analysis by Distribution Channel
12. Global Mattress Market Attractiveness Analysis by Region
13. Global Mattress Market: Dynamics
14. Global Mattress Market Share by Type (2023 & 2032)
15. Global Mattress Market Share by Size (2023 & 2032)
16. Global Mattress Market Share by Application (2023 & 2032)
17. Global Mattress Market Share by Distribution Channel (2023 & 2032)
18. Global Mattress Market Share by Regions (2023 & 2032)
19. Global Mattress Market Share by Company (2022)
This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global mattress market based on below-mentioned segments:
Global Mattress Market by Type:
Global Mattress Market by Size:
Global Mattress Market by Application:
Global Mattress Market by Application:
Global Mattress Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
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Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
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