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The maternity pillow market was valued at USD 564.5 billion in 2021 and is expected to reach USD 885.6 billion by 2030, expanding at a CAGR of 5.0% from 2022 to 2030. Avoiding uncomfortable sleeping positions and any risk related to pregnancy due to wrong sleeping positions is driving the demand for maternity pillows. Further, growing awareness among consumers is also expected to propel market growth.
A maternity pillow is designed to support the changing contours and curves of the body during pregnancy. As they provide support to the entire body, they are longer compared to conventional pillows used for resting heads. Besides offering peaceful sleep, these pillows also help in enhancing blood circulation, which is crucial during pregnancy. The usage of maternity pillows can be started whenever a pregnant woman feels uncomfortable while sleeping. However, at around 20 weeks of pregnancy belly starts expanding, causing pain and discomfort, thus, it is a good time to start using a maternity pillow.
A maternity pillow might seem insignificant in comparison to other pregnancy needs such as dietary supplements. However, it is an essential accessory that provides comfort and support if chosen correctly. According to doctors’ recommendations, U-shaped pillows are the best pillow in case twins are expected, as larger pillows offer better support to the expectant mother. The cost of maternity pillows can range from USD 30 to USD 350, depending on the material.
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Increasing demand for convenience products during pregnancy and growing awareness about the benefits of these pillows is driving market growth. Moreover, the increasing incidence of restless leg syndrome among pregnant women is also driving the market growth. RLS is a common syndrome, which increases during the night and makes it difficult to fall asleep. Using a maternity pillow can help to avoid RLS to some extent.
Based on shape, the market has been segmented into C-shaped, U-shaped, J-shaped, wedges, and others. The C-shaped maternity pillow held the largest market share in 2021. This type of pillow is almost a full-length body pillow that supports the belly, legs, knees, and spine. This type of pillow also can be used in multiple ways as it is open on one side, which is driving the growth of this segment.
The U-shaped is anticipated to register the highest growth during the forecast period. These pillows are recommended for women looking for overall support for the body. It is most useful for women, who like to sleep on their backs but are not able to do so during pregnancy. Wedge pillow supports a specific area of the abdomen and prevents tumbling during sleep. Further, these are much smaller in size as compared to C and U-shaped pillows and require very little space in the bed.
By material, the market has been segmented into polyester fiber, memory foam, styrofoam ball, microbeads, buckwheat, and others. Among these, polyester fiber held the largest market share in 2021. The easy availability of polyester fiber across the world is the major factor driving the demand for this material. Polyester fiber is soft, lightweight, and versatile, thus, is used for filling maternity pillows. However, as it tends to absorb dust, women suffering from allergies should not buy a pillow of this material.
The demand for buckwheat-filled pillows is expected to grow in the coming years as pillows made with buckwheat are organic and decrease the risk of allergies. Furthermore, these are much more durable as compared to other materials. Memory foam segmented accounted for a significant share in 2021 as memory foam pillows reduce body aches as these are firm and easily take the shape of the body, which is expected to propel its demand during the forecast period.
The online distribution channel is anticipated to register the fastest growth during the forecast period. The wide availability of maternity pillows on e-commerce platforms such as Amazon, Flipkart, and others has been driving sales through this channel. Increasing adoption of online shopping especially among millennials and the young generation due to the high level of convenience is expected to boost the demand through this channel. Women can easily compare characteristics and reviews of different pillows before making any decision.
The supermarkets & hypermarkets held the largest market share in 2021. Most consumers prefer to check and hold the product before buying it, which is driving the sale through this channel. Further, customer support services provided at these stores to help consumers in making a purchase decision also propel consumers to buy from such stores. Some of the popular brands that are available in supermarkets & hypermarkets include PharMeDoc, Momcozy, Allswell, SHANNA, Boppy Cuddle, and Leachco.
North America led the market, with a share of more than 30% in 2021. The growth is driven by increased awareness about the maternity pillow and high spending power. Americans pay more attention to health during pregnancy, which has increased the sale of maternity pillows in the US. PharMeDoc is one of the most popular maternity pillows in the region. It is made with 100% organic cotton and doesn’t irritate skin and is available in a different range of colors.
The demand for maternity pillows has been increasing in the Asia Pacific region owing to increasing awareness through social media and magazine articles. Further, increasing focus on health during pregnancy is also driving the market. Complicated pregnancy and risk of stillbirth has prompted people to focus more on maternal health, which could propel the market demand in countries like India, China, and South Korea.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Product
4.3.2. Market Attractiveness Analysis by Material
4.3.3. Market Attractiveness Analysis by Distribution Channel
4.3.4. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increasing demand for convenience products during pregnancy
5.3. Restraints
5.3.1. High cost of the product
5.4. Opportunities
5.4.1. Growing awareness among consumers
6. Global Maternity Pillow Market Analysis and Forecast, By Product
6.1. Segment Overview
6.2. U-shaped
6.3. C-shaped
6.4. J-shaped
6.5. Wedges
6.6. Others
7. Global Maternity Pillow Market Analysis and Forecast, By Material
7.1. Segment Overview
7.2. Memory Foam
7.3. Styrofoam Ball
7.4. Polyester Fiber
7.5. Microbeads
7.6. Buckwheat
7.7. Others
8. Global Maternity Pillow Market Analysis and Forecast, By Distribution Channel
8.1. Segment Overview
8.2. Supermarkets & Hypermarkets
8.3. Online
8.4. Hospital & Pharmacy
8.5. Others
9. Global Maternity Pillow Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Maternity Pillow Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in the Maternity Pillow Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. PharMeDoc
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. Babymoov
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. COYUCHI
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Momcozy
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. Mocer LLC (Bamibi)
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Boppy
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Queen Rose
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. Pregnancy Pillow, LLC
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. Cozy Bump Corporation
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Medela AG
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
11.11. Quilt Comfort
11.11.1. Business Overview
11.11.2. Company Snapshot
11.11.3. Company Market Share Analysis
11.11.4. Company Product Portfolio
11.11.5. Recent Developments
11.11.6. SWOT Analysis
11.12. Theraline UK
11.12.1. Business Overview
11.12.2. Company Snapshot
11.12.3. Company Market Share Analysis
11.12.4. Company Product Portfolio
11.12.5. Recent Developments
11.12.6. SWOT Analysis
List of Table
1. Global Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
2. Global U-shaped Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
3. Global C-shaped Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
4. Global J-shaped Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
5. Global Wedges Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
6. Global Others Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
7. Global Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
8. Global Memory Foam Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
9. Global Styrofoam Ball Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
10. Global Polyester Fiber Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
11. Global Microbeads Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
12. Global Buckwheat Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
13. Global Others Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
14. Global Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
15. Global Supermarkets & Hypermarkets Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
16. Global Online Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
17. Global Hospital & Pharmacy Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
18. Global Others Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
19. Global Maternity Pillow Market, By Region, 2019-2030 (USD Billion)
20. North America Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
21. North America Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
22. North America Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
23. U.S. Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
24. U.S. Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
25. U.S. Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
26. Canada Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
27. Canada Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
28. Canada Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
29. Mexico Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
30. Mexico Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
31. Mexico Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
32. Europe Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
33. Europe Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
34. Europe Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
35. Germany Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
36. Germany Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
37. Germany Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
38. France Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
39. France Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
40. France Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
41. U.K. Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
42. U.K. Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
43. U.K. Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
44. Italy Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
45. Italy Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
46. Italy Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
47. Spain Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
48. Spain Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
49. Spain Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
50. Asia Pacific Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
51. Asia Pacific Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
52. Asia Pacific Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
53. Japan Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
54. Japan Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
55. Japan Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
56. China Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
57. China Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
58. China Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
59. India Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
60. India Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
61. India Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
62. South America Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
63. South America Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
64. South America Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
65. Brazil Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
66. Brazil Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
67. Brazil Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
68. Middle East and Africa Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
69. Middle East and Africa Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
70. Middle East and Africa Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
71. UAE Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
72. UAE Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
73. UAE Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
74. South Africa Maternity Pillow Market, By Product, 2019-2030 (USD Billion)
75. South Africa Maternity Pillow Market, By Material, 2019-2030 (USD Billion)
76. South Africa Maternity Pillow Market, By Distribution Channel, 2019-2030 (USD Billion)
List of Figures
1. Global Maternity Pillow Market Segmentation
2. Maternity Pillow Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Maternity Pillow Market Attractiveness Analysis by Product
9. Global Maternity Pillow Market Attractiveness Analysis by Material
10. Global Maternity Pillow Market Attractiveness Analysis by Distribution Channel
11. Global Maternity Pillow Market Attractiveness Analysis by Region
12. Global Maternity Pillow Market: Dynamics
13. Global Maternity Pillow Market Share by Product (2022 & 2030)
14. Global Maternity Pillow Market Share by Material (2022 & 2030)
15. Global Maternity Pillow Market Share by Distribution Channel (2022 & 2030)
16. Global Maternity Pillow Market Share by Regions (2022 & 2030)
17. Global Maternity Pillow Market Share by Company (2021)
Segments Covered in the Report
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