Massage Equipment Market

Massage Equipment Market Size by Product Type (Massage Chairs, Handheld Massagers, Back & Shoulder Massagers, Foot & Leg Massagers, Neck & Shoulder Massagers, Head Massagers, Massage Tables and Others), Application (Residential Use and Commercial Use), Technology (Electric and Non-Electric), Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Sales Channels and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2025 to 2034

Base Year: 2024 Historical Data: 2021-23
  • Report ID: TBI-14736
  • Published Date: May, 2025
  • Pages: 237
  • Category: Machinery & Equipment
  • Format: PDF
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Market Introduction

The global massage equipment market was valued at USD 17.12 billion in 2024 and grew at a CAGR of 7.88% from 2025 to 2034. The market is expected to reach USD 36.55 billion by 2034. The growing interest in wellness will drive the growth of the global massage equipment market.

Equipment used for massage includes tools that deliver therapeutic massage and relaxation features. Device manufacturers created these tools to duplicate traditional massage hand techniques for the purpose of tension relief, better blood circulation, decreased muscle stiffness and enhanced body relaxation. The growing consumer interest in wellness along with self-care practices has caused the massage equipment market to experience substantial expansion. The market offers massage equipment that includes handheld tools and complete body automation systems. The rotating heads and vibrating mechanisms on handheld devices focus on targeting the back and shoulders and neck. Modern massage chairs deliver complete body massage therapy through settings that produce kneading and tapping and rolling effects while heating the body. Foot massagers function as tired foot relief tools because they activate pressure points through reflexology-based stimulation. The rapid pulses of percussion massagers efficiently penetrate muscle tissue depths and work well for treating muscle distress and recovery needs. Users can customize their experience through multiple settings which control intensity levels and heating functions as well as massage modalities available on these devices. High-end models come with Bluetooth functionality and onboard speakers as well as timer controls. The wellness industry expansion has led to massage equipment becoming one of the most frequently used tools by people who want to decrease stress while improving mobility and enhancing their well-being.

Massage Equipment Market Size

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Recent Development

  • Electric massage equipment sales in Russia are reportedly on the rise as players search for creative ways to get around the game's (Hamster Kombat) mind-numbing cash mining process.  The e-commerce site Wildberries stated that sales of these devices nearly tripled in June, a 179% rise, according to the Russian news portal Vedomosti.  In addition, sales at competitor retailer Ozon increased by 33% in June and July over the prior year.  Millions of players worldwide have been enthralled with the straightforward yet addicting tapping mechanic of the Telegram game Hamster Kombat.  In order to update their avatars and finish daily activities, players must tap their avatars to earn cash.

Market Dynamics

Drivers

Advancements, accessibility and innovation – The functionality of massage devices improved substantially because of technological progress that includes adjustable intensity levels, heat settings and multiple massage modes together with Bluetooth and app control features. The improvements create devices which provide efficient customization features that appeal to modern consumers. Users gain convenience through residential access to therapeutic massage devices because this eliminates their need to schedule regular spa appointments and pay therapist fees. The simple usage pattern and access to massage equipment creates higher customer demand which makes these devices popular among wellness-focused people. The expanding collection of massaging equipment ranging from portable hand devices to complete body chairs enables consumers to obtain suitable products that fulfil individual tastes and requirements. Users who want personalized experiences find customization features of different modes and adjustable settings among the most attractive elements of massage equipment. Higher household earnings give buyers the capacity to buy luxury massage equipment containing superior features. The massage equipment market experiences substantial growth because of technological advancements together with product variety and convenience features.

Restraints

Lack of knowledge and high price point Customers who operate on tight budgets encounter major difficulties in purchasing premium massage devices because such advanced chairs and smart-enabled equipment feature are expensive. Potential consumers avoid purchasing these products because they need to initially spend more money on them than they would for professional massage therapies. The market is restricted by widespread unawareness about massage devices and their advantages as well as insufficient knowledge about proper equipment utilization. Most consumers who lack complete knowledge about the therapeutic effects of massage devices remain cautious about their purchase due to this knowledge gap. The belief that home massage devices deliver weaker results than professional massages cause potential buyers to delay purchases of massage equipment. The doubt that some people hold about the therapeutic capabilities of mechanical devices compared to traditional professional touch therapy might cause them to avoid purchasing these devices or equipment. These factors involving high equipment costs and insufficient education and doubts about the effectiveness and maintenance needs work together to deter widespread adoption of massage equipment.

Opportunities

Lifestyle changes and favourable wellness trends – The external marketplace for massage equipment reacts primarily to modified social developments and population patterns. People throughout the globe increasingly pursue health and wellness because they recognize self-care and relaxation improves their physical and mental wellness. Awareness about managing stress has primarily driven people to look for self-care solutions including at-home massage equipment that provides restful experiences and reduces tension levels. Rising medical cases of musculoskeletal disorders constitute another key external influence in the market because these include conditions such as back pain and joint discomfort and neck stiffness. Rising occurrences of certain health conditions create greater marketplace need for therapeutic devices which operate independently from therapeutic treatments by professionals. Worldwide demographics that include aging people contribute significantly to rising demand for massage equipment. The human body tends to lose flexibility combined with diminished movement among older adults prompting individuals to use these massage tools for maintaining comfort and mobility. The COVID-19 pandemic emerged as an essential external driving force in the industry. Consumer restrictions on spa visits and professional services because of lockdowns and social distancing policies caused many people to buy massage devices for home-based wellness practices. Home-based wellness became a permanent behaviour shift because people retained it after the pandemic demanded their isolation. External factors starting from changes in health priorities and population transformations and ending with pandemic-induced behavioural shifts have substantially increased market demand for massage equipment.

Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global massage equipment market, with a 35% market revenue share in 2024.

The regional countries including China, Japan and South Korea maintain centuries-long cultural traditions of wellness practices. Asian cultural acceptance of massage practices easily adapted to contemporary life as customers now regularly use massage devices to both relax and manage stress. Asia Pacific maintains several top manufacturing and exporting entities making massage equipment especially concentrated in China and Japan where product innovation through technological advances continues to grow. The middle-class expansion together with increasing urban density and rising consumer interest in self-care has driven market demand throughout residential and commercial domains. E-commerce growth within the area has strongly contributed to increased consumer acceptance of online stores for purchasing massage equipment among tech-savvy residents. The market experiences favourable conditions for growth because government support for wellness throughout the region. The extensive variety of massage products coupled with affordable prices in Asia Pacific creates conditions that attract customers from all levels of income.

Asia Pacific Region Massage Equipment Market Share in 2024 - 35%

 

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Product type Segment Analysis

The product type segment is divided into massage chairs, handheld massagers, back & shoulder massagers, foot & leg massagers, neck & shoulder massagers, head massagers, massage tables and others. The massage chairs segment dominated the market, with a market share of around 32% in 2024. The global massage equipment market is dominated by massage chairs because they offer complete functionality combined with sophisticated features along with rising demand for home-based whole-body wellness solutions. The professional massage simulations included in these chairs provide users with various massage techniques which include kneading, tapping, shiatsu and rolling patterns thus making them ideal for people looking to quickly access stress relief and body treatment options at home. Urban communities with sedentary patterns have boosted the rising interest in massage chairs as people become more knowledgeable about health and wellbeing. Recent technological advancements have solidified their position by adding zero gravity functions and heat therapy and body scanning capability alongside Bluetooth connectivity which follow modern consumer demands and enhance the overall experience. People within middle- to high-income brackets treat massage chairs as long-term medical investments for wellness needs. Home working accelerated the adoption of massage chairs since people needed ways to find relaxation inside their private living areas. The initial restrictive nature of their expenses has now been addressed by instalments and middle-range price options that make them more approachable. The massage chair segment leads the global massage equipment market because benefits from versatility in use and lifestyle compatibility with innovative features.

  • To improve security and accessibility, the Speaker's office of the Karnataka Legislative Assembly has suggested spending Rs 3 crore to install smart locks in each MLA's room inside the Legislators' House. Even as this idea gains traction, Speaker UT Khader has sparked new discussion by proposing that the Assembly should install massage chairs in addition to recliners to make lawmakers more comfortable. Given the long hours and stress that parliamentarians undergo, he emphasised that the move was a need rather than a luxury.

Application Segment Analysis

The application segment is divided into residential use and commercial use. The residential use segment dominated the market, with a market share of around 55% in 2024. The residential market sector leads the worldwide massage equipment application segment since people focus more on home-based wellness improvement and stress reduction. The trend of including self-care routines into everyday life has grown popular among consumers which resulted in massage equipment establishing itself as important components for home wellness systems. Society has accelerated this pattern because people lead hectic lives and face mounting work stress and limited opportunities to visit professional spas or therapy centres. More consumers now dedicate their money to buying massage chairs and handheld devices together with other home-based equipment to get therapeutic benefits within their homes. The COVID-19 pandemic together with lockdowns and social distancing protocols created barriers to access commercial wellness facilities which drove customers toward investing in self-care solutions at home. Home users choose massage equipment because it grants them immediate service benefits and provides long-term affordability through lowered professional massage bill costs. The widespread adoption of residential massage equipment has been enhanced through technological advancements which produced equipment that is simpler to use while also being compact and reasonably priced. The modern consumer finds value in the combination of extensive products and customer feedback and shipping option available through online platforms.

  • At CES 2025, Bodyfriend showcased their 733 Massage Chair model.  This robot chair combines biomimicry-inspired design with AI healthcare technologies. The chair's independently moving arms and legs enable secure and pleasant aided stand-ups and sit-downs.  Strength training and rehabilitation routines benefit greatly from the 96-degree range of motion made possible by the vertical arm and leg portions.  According to Bodyfriend, the 733 Massage Chair helps with therapy for illnesses with unilateral weakness because it is designed to allow complete body mobility.  The device, which has a patented bipedal system that is exclusive to Bodyfriend, enables users to walk, stretch their PNF, and extend their single legs for a healthy pelvis.

Technology Segment Analysis

The technology segment is divided into electric and non-electric. The electric segment dominated the market, with a market share of around 63% in 2024. Electric-powered massage devices control the worldwide massage equipment sector because they offer advanced features, require little human intervention and provide multiple massage techniques. The market demand for electric-powered massage tools has expanded significantly because users want efficient product solutions which combine time efficiency and convenience. Electric massagers need almost no physical work from users because of their automated operation which makes them very useful for elderly adults along with people who have trouble moving around. Modern technological advancements have substantially boosted the market appeal of electric-powered massage tools. Modern electric-powered massage devices include heat therapy combined with adjustable programs and body scanning technology and smart control systems to deliver advanced therapeutic benefits and excellent user convenience. Many different groups of users find electric-powered massage devices appealing because they offer precise area targeting and customizable intensity settings that benefit athletes, working professionals and individuals with persistent pain or stress issues. Electric-powered devices offer broad product selection which includes both full-body massage chairs and handheld units among other products. These products are now widely available on various online retail sites where customers can easily view their features and prices.

  • The Pause M10, Ceragem's newest massage chair, was launched. It has personalised therapy that concurrently targets the neck, shoulders, and lower back.  The Pause M10 is the first Ceragem model to include the "Pro Dual Engine" technology developed by the firm.  The chair provides a focused massage experience similar to getting treatment from two specialists at once by using two distinct massage engines for the neck-shoulder and lower back regions. The chair also has direct-heating massage balls that use thermal treatment to rapidly relax tense muscles and can reach 65 degrees Celsius in 10 minutes.

Distribution channel Segment Analysis

The distribution channel segment is divided into hypermarkets & supermarkets, specialty stores, online sales channels and others. The online sales channels segment dominated the market, with a share of around 43% in 2024. Online sales channels deliver unmatched convenience together with wide product accessibility and shifting consumer preferences toward digital shopping. E-commerce platforms enable customers to research multiple massage equipment products ranging from elite massage chairs to portable handheld devices via digital channels without needing geographical or physical store accessibility. Internet shopping platforms present customers with detailed product information together with customer feedback and price comparison features which enable them to decide from home without going out. The combination of easy access and capability to review multiple brands at one marketplace made online sales become the dominant force in the market. Online shopping substantially expanded because of the COVID-19 pandemic when physical store restrictions and health concerns led consumers to choose contactless purchasing. The combination of home delivery services with EMI payment capabilities and promotional discounts during sales events creates favourable conditions for customers to purchase massage chairs online.

  • In an effort to improve passenger services and create a comfortable environment, Central Railway's Nagpur Division has introduced relaxation and massage chairs at Nagpur Railway Station.  These opulent chairs, which provide travellers with a higher degree of comfort during their journey, are offered in the waiting areas. For a small fee of Rs. 100 every session, passengers can enjoy a relaxing massage for at least 10 minutes during the three-year service.  This program seeks to provide passengers a little time to unwind and rest, which is especially helpful on lengthy trips.  To maintain high standards, a licensed contractor oversees all aspects of service operations, including administration and maintenance. Central Railway's continuous efforts to upgrade passenger amenities and elevate the entire travel experience include this launch.

Some of the Key Market Players

  • Beurer GmbH
  • Brookstone Inc.
  • Fujiryoki Electric Co. Ltd.
  • HealthMateForever
  • Homcom
  • HoMedics, Inc.
  • Human Touch, LLC
  • Inada Co. Ltd.
  • LG Electronics Inc.
  • Naipo
  • OSIM International Ltd.
  • Panasonic Corporation

Report Description

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2024 USD 17.12 Billion
Market size value in 2034 USD 36.55 Billion
CAGR (2025 to 2034) 7.88%
Historical data 2021-2023
Base Year 2024
Forecast 2025-2034
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, Application, Technology and Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global massage equipment market was valued at USD 17.12 billion in 2024 to USD 36.55 billion by 2034.

Global massage equipment market is growing at a CAGR of 7.88% during the forecast period 2025-2034.

The market's growth will be influenced by advancements, accessibility and innovation.

Lack of knowledge and high price point could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2021 to 2034. The Brainy Insights has segmented the global massage equipment market based on below mentioned segments:

Global Massage Equipment Market by Product Type:

  • Massage Chairs
  • Handheld Massagers
  • Back & Shoulder Massagers
  • Foot & Leg Massagers
  • Neck & Shoulder Massagers
  • Head Massagers
  • Massage Tables
  • Others

Global Massage Equipment Market by Application:

  • Residential Use
  • Commercial Use

Global Massage Equipment Market by Technology:

  • Electric
  • Non-Electric

Global Massage Equipment Market by Distribution Channel:

  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Online Sales Channels
  • Others

Global Massage Equipment Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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