Maritime Security Market

Maritime Security Market Size by System (Screening and Scanning, Surveillance and Tracking, Detectors, Communications, Access Control, Ship Security Reporting System, Global Maritime Distress Safety System, Long Range Tracking and Identification System and Others), Security Type (Port and Critical Infrastructure Security, Vessel Security, Cargos and Containers Safety, Coastal Surveillance, Crew Security, Ship System and Equipment Safety and Others), End User, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13411
  • Published Date: Apr, 2023
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global maritime security market is expected to grow from USD 30 billion in 2022 to USD 59.01 billion by 2032, at a CAGR of 7% from 2023-2032. The rising maritime threats worldwide will augment the growth of the global maritime security market.

Market Introduction:

The term maritime or the maritime sector is defined by the products, services and matters related to large water bodies such as seas and oceans. The primary focus in the maritime industry is on sea-borne trade. Most international trade happens through maritime routes as it is the fastest, most economical, and most efficient way for transporting large cargo shipments. Marine systems offer a variety of resources for the economy. They are also fundamental to the ecological balance of the world. Marine systems' significance and contribution to the global economy highlight the importance of protecting them from threats. Maritime security involves the protection of the vessel, cargo, personnel, naval routes, straits, marine bodies and coastal boundaries.

The threats range from oil spills to terrorism. The cargo and personnel on the ship need to be protected from pirates and terrorists. The sea trade needs to be monitored to arrest drug and human trafficking. Fishing activities must be monitored to stop over-exploitation or prevent illegal fishing. The critical trade routes must be monitored to avoid any criminal or technical obstruction and ensure a seamless cargo flow.

Furthermore, countries surrounded by water bodies must secure their coastal borders to protect the nation from terrorist attacks, drug trafficking and other illegal activities. Therefore, maritime security incorporates protecting trade, trade routes, maritime ecology and borders through security measures. It is achieved through a robust naval force and advanced maritime security infrastructure. A general word used to group challenges in the maritime sector that are frequently connected to national security, the marine environment, economic development, and human security is maritime security. The modern world is associated with digitization and automation, which has shifted the domain of maritime security to cyber safety at ports and on ships.

Maritime Security Market

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Recent Development

February 2023 – There were six agreements between India and Seychelles in essential areas, including a marine security agreement. The agreement facilitates the sharing of white shipping information, allowing the two nations to share information about the identity and movement of non-military commercial vessels. The MoU states that the nations will cooperate to increase maritime security in the Indian Ocean Region. The SAGAR initiative—Security and Growth for All in the Region—will serve as the foundation for the safety provisions. They will be able to correlate better as a result, and they can share information more quickly.

Market Dynamics:

Drivers

The rising threats to maritime security Given its significance in international sea trade, the last decade has witnessed a shift towards Indo-Pacific. China rising as a global superpower, is looking to assert its dominance in the Indo-Pacific by building and leasing ports in and around the region under its Belt and Road Initiative. Similarly, China is asserting its dominance in the South China Sea, wherein the other countries also lay territorial claims. The United States is countering Chinese dominance by faring through the disputed routes to establish international rules of free navigation in international waters. Given the contesting claims, the geopolitical tensions in the Indo-pacific region have risen. These claims will contribute to a volatile maritime security situation with countries obstructing other countries' vessels or cargo. The naval blockade and illegal navigation can increase conflicts giving rise to maritime threats.

Furthermore, the return of the Taliban to power in Afghanistan has increased international drug trafficking through maritime routes. Other threats include the increasing incidents of pirate attacks in the Persian Gulf by non-state actors. The ecological threats to marine systems are also on the rise. For instance, the bottom trawling in the Palk Strait is destroying marine ecology. The oil spill in Sri Lankan waters is also a case in point. Therefore, the rising threats to maritime security from pirates, terrorists, oil spillage, illegal fishing and geopolitical tensions will propel the global maritime security market's growth.

Restraints:

The maritime security domain is vastThe territorial borders are well-defined. Similarly, international organizations also well-established maritime borders, rules, regulations and conventions. There are well-defined territorial waters, special economic zones and international waters. The maritime domain is vast, with several oceans spreading across thousands of kilometres. There are disputed ocean waters, with several countries contesting claims on the jurisdiction. Besides international rules governing international water, regional laws govern each nation's territorial waters. These rules and regulations can often overlap or conflict. The vast oceanic expanse makes monitoring each oceanic region difficult and controlling the activities there. Therefore, the vast maritime security domain makes it difficult to monitor threatening activities and limits the market's growth.

Opportunities:

The technological advancements in maritime security devices The conventional maritime security measures are insufficient to deal with the contemporary threats to oceans and sea-faring ships. The challenges in modern times include the rising climate threat to marine systems, including rising sea levels and depleting marine resources, flora, and fauna. Therefore, there is a need to develop advanced and superior security maritime security measures that can deal with modern threats. The development of UAVs with extended flight duration and improved imaging and surveillance technologies have enhanced the monitoring and control of oceanic waters and movements in marine systems. The use of digital technologies, robotics, artificial intelligence and data analytics are being integrated as tools in maritime security. Therefore, the technological advancements in the maritime security market will offer lucrative opportunities in the forecast period.

Challenges:

The increasing incidents of cyber-attacks Technological advancements have shifted the threats to maritime security towards virtual space. The automation and digitization to optimize maritime activities in ships, ports, and trade routes have increased the risk of cyber-attacks. The sophisticated cyber-attacks can cause operational, safety, or security problems in the maritime industry. Data breaches, phishing, hacking and weaponization of artificial intelligence have increased the instances of cyber-attacks. The present maritime security measures are not entirely equipped to deal with the rising cyber threats. Therefore, the increasing cyber-attack incidents and under-prepared conventional maritime security measures will challenge the market's growth.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific emerged as the most significant global maritime security market, with a 46% market revenue share in 2022. Approximately 80% of international trade happens in the Asia Pacific region. The most prominent manufacturers of several goods, China and India, are situated in the region and trade majorly with the rest of the world through sea routes. The Malacca Strait is one of the world's most significant economic trade routes. The Indo-pacific region is a getaway to the Persian Gulf and the Suez Canal, a critical path for trade between Asia, Europe and the Americas. The world must protect these routes and sea lanes from pirates and terrorist activities.

Furthermore, the increasing instances of illegal fishing and drug trafficking will propel the regional maritime security market's growth. The past terrorist attacks through maritime routes have heightened maritime security measures in the region. The belt and road initiative of the Chinese government will lead to the building of port infrastructure in the Indo-Pacific region and propel a similar positive growth in the maritime security market.

Asia Pacific region Maritime Security Market Share in 2022 - 46%

 

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System segment analysis

The system segment is divided into screening and scanning, surveillance and tracking, detectors, communications, access control, ship security reporting system, global maritime distress safety system, long-range tracking and identification system and others. The surveillance and tracking segment dominated the market with a market share of around 35% in 2022. Surveillance and tracking are monitoring the movement of ships and cargo. It enables the authorities to ensure that authorized vessels travel through pre-determined routes allowing a seamless flow of goods. It also enables the port authorities to manage traffic and identify, track and monitor unauthorized ships. The constant surveillance and tracking of cargo and ship movements ensure seamless trade and efficient delivery of consignments. They also assist in identifying drug and human trafficking networks. It enables the authorities to notify fishermen if they cross territorial waters and monitor their movements.

Security type segment analysis

The security type is divided into port and critical infrastructure security, vessel security, cargos and containers safety, coastal surveillance, crew security, ship system and equipment safety and others. The vessel security segment dominated the market with a market share of around 33% in 2022. The safety and security of the ship or the boat define the paradigm of vessel security. The ships or the vessels are the first contact points in international transit. Ensuring the safety and security of the cargo, vessel equipment, personnel, and other components prevents multiple threats, including illegal goods trafficking and sabotage. Vessel security ensures constant monitoring, surveillance and timely intervention to avert maritime threats. Therefore, the prime importance of a safe vessel in maritime security explains the segment's dominance in the market.

End-user segment analysis

The end user is divided into government institutions, marine and construction, cargos and containers, oil and gas, shipping and transportation and others. The shipping and transportation segment dominated the market with a market share of around 37% in 2022. The efficient shipping and transportation of goods across seas form the backbone of the global economy. The flow of goods drives the global economy, and global leaders are constantly working to ensure the safety and security of maritime spaces to ensure smooth trading. Furthermore, the private players involved in shipping and transportation protect themselves from multiple maritime threats by collaborating with international organizations and governments. The loss of billions if the ship is stuck in the Suez Canal for a week is a case in point to ensure smooth shipping and transportation.

Some of the Key Market Players:
  • BAE Systems PLC
  • Elbit Systems
  • Honeywell
  • Leonardo
  • Northrop Grumman
  • OSI Systems Inc.
  • Raytheon Anschutz
  • Smiths Group PLC
  • Thales Group
  • Westminster Group

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 30 Billion
Market size value in 2032 USD 59.01 Billion
CAGR (2023 to 2032) 7%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments The research segment is based on the system, security type, and end user.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global maritime security market was valued at USD 30 billion in 2022 to USD 59.01 billion by 2032.

Global maritime security market is growing at a CAGR of 7% during the forecast period 2023-2032.

The market's growth will be influenced by the rising threats to maritime security.

The maritime security domain is vast and that could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by System
          4.3.2. Market Attractiveness Analysis by Security Type
          4.3.3. Market Attractiveness Analysis by End User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising threats to maritime security
    5.3. Restraints
          5.3.1. The maritime security domain is vast
    5.4. Opportunities
          5.4.1. The technological advancements in maritime security devices
    5.5. Challenges
          5.5.1. The increasing incidents of cyber-attacks

6. Global Maritime Security Market Analysis and Forecast, By System
    6.1. Segment Overview
    6.2. Screening and Scanning
    6.3. Surveillance and Tracking
    6.4. Detectors
    6.5. Communications
    6.6. Access Control
    6.7. Ship Security Reporting System
    6.8. Global Maritime Distress Safety System
    6.9. Long Range Tracking and Identification System
    6.10. Others

7. Global Maritime Security Market Analysis and Forecast, By Security Type
    7.1. Segment Overview
    7.2. Port and Critical Infrastructure Security
    7.3. Vessel Security
    7.4. Cargos and Containers Safety
    7.5. Coastal Surveillance
    7.6. Crew Security
    7.7. Ship System
    7.8. Equipment Safety
    7.9. Others

8. Global Maritime Security Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Government Institutions
    8.3. Marine and Construction
    8.4. Cargos and Containers
    8.5. Oil and Gas
    8.6. Shipping and Transportation
    8.7. Others

9. Global Maritime Security Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Maritime Security Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Maritime Security Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. BAE Systems PLC
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Elbit Systems
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Honeywell
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Leonardo
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Northrop Grumman
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. OSI Systems Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Raytheon Anschutz
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Smiths Group PLC
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Thales Group
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Westminster Group
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Maritime Security Market, By System, 2019-2032 (USD Billion) 

2. Global Screening and Scanning Maritime Security Market, By Region, 2019-2032 (USD Billion) 

3. Global Surveillance and Tracking Maritime Security Market, By Region, 2019-2032 (USD Billion) 

4. Global Detectors Maritime Security Market, By Region, 2019-2032 (USD Billion) 

5. Global Communications Maritime Security Market, By Region, 2019-2032 (USD Billion) 

6. Global Access Control Maritime Security Market, By Region, 2019-2032 (USD Billion) 

7. Global Ship Security Reporting System Maritime Security Market, By Region, 2019-2032 (USD Billion) 

8. Global Global Maritime Distress Safety System Maritime Security Market, By Region, 2019-2032 (USD Billion) 

9. Global Long Range Tracking and Identification System Maritime Security Market, By Region, 2019-2032 (USD Billion) 

10. Global Others Maritime Security Market, By Region, 2019-2032 (USD Billion) 

11. Global Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

12. Global Port and Critical Infrastructure Security Maritime Security Market, By Region, 2019-2032 (USD Billion) 

13. Global Vessel Security Maritime Security Market, By Region, 2019-2032 (USD Billion) 

14. Global Cargos and Containers Safety Maritime Security Market, By Region, 2019-2032 (USD Billion) 

15. Global Coastal Surveillance Maritime Security Market, By Region, 2019-2032 (USD Billion) 

16. Global Crew Security Maritime Security Market, By Region, 2019-2032 (USD Billion) 

17. Global Ship System Maritime Security Market, By Region, 2019-2032 (USD Billion) 

18. Global Equipment Safety Maritime Security Market, By Region, 2019-2032 (USD Billion) 

19. Global Others Maritime Security Market, By Region, 2019-2032 (USD Billion) 

20. Global Maritime Security Market, By End User, 2019-2032 (USD Billion) 

21. Global Government Institutions Maritime Security Market, By Region, 2019-2032 (USD Billion) 

22. Global Marine and Construction Maritime Security Market, By Region, 2019-2032 (USD Billion) 

23. Global Cargos and Containers Maritime Security Market, By Region, 2019-2032 (USD Billion) 

24. Global Oil and Gas Maritime Security Market, By Region, 2019-2032 (USD Billion) 

25. Global Shipping and Transportation Maritime Security Market, By Region, 2019-2032 (USD Billion) 

26. Global Others Maritime Security Market, By Region, 2019-2032 (USD Billion) 

27. Global Maritime Security Market, By Region, 2019-2032 (USD Billion) 

28. North America Maritime Security Market, By System, 2019-2032 (USD Billion) 

29. North America Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

30. North America Maritime Security Market, By End User, 2019-2032 (USD Billion) 

31. U.S. Maritime Security Market, By System, 2019-2032 (USD Billion) 

32. U.S. Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

33. U.S. Maritime Security Market, By End User, 2019-2032 (USD Billion) 

34. Canada Maritime Security Market, By System, 2019-2032 (USD Billion) 

35. Canada Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

36. Canada Maritime Security Market, By End User, 2019-2032 (USD Billion) 

37. Mexico Maritime Security Market, By System, 2019-2032 (USD Billion) 

38. Mexico Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

39. Mexico Maritime Security Market, By End User, 2019-2032 (USD Billion) 

40. Europe Maritime Security Market, By System, 2019-2032 (USD Billion) 

41. Europe Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

42. Europe Maritime Security Market, By End User, 2019-2032 (USD Billion) 

43. Germany Maritime Security Market, By System, 2019-2032 (USD Billion) 

44. Germany Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

45. Germany Maritime Security Market, By End User, 2019-2032 (USD Billion) 

46. France Maritime Security Market, By System, 2019-2032 (USD Billion) 

47. France Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

48. France Maritime Security Market, By End User, 2019-2032 (USD Billion) 

49. U.K. Maritime Security Market, By System, 2019-2032 (USD Billion) 

50. U.K. Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

51. U.K. Maritime Security Market, By End User, 2019-2032 (USD Billion) 

52. Italy Maritime Security Market, By System, 2019-2032 (USD Billion) 

53. Italy Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

54. Italy Maritime Security Market, By End User, 2019-2032 (USD Billion) 

55. Spain Maritime Security Market, By System, 2019-2032 (USD Billion) 

56. Spain Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

57. Spain Maritime Security Market, By End User, 2019-2032 (USD Billion) 

58. Asia Pacific Maritime Security Market, By System, 2019-2032 (USD Billion) 

59. Asia Pacific Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

60. Asia Pacific Maritime Security Market, By End User, 2019-2032 (USD Billion) 

61. Japan Maritime Security Market, By System, 2019-2032 (USD Billion) 

62. Japan Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

63. Japan Maritime Security Market, By End User, 2019-2032 (USD Billion) 

64. China Maritime Security Market, By System, 2019-2032 (USD Billion) 

65. China Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

66. China Maritime Security Market, By End User, 2019-2032 (USD Billion) 

67. India Maritime Security Market, By System, 2019-2032 (USD Billion) 

68. India Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

69. India Maritime Security Market, By End User, 2019-2032 (USD Billion) 

70. South America Maritime Security Market, By System, 2019-2032 (USD Billion) 

71. South America Maritime Security Market, By Security Type, 2019-2032 (USD Billion)

72. South America Maritime Security Market, By End User, 2019-2032 (USD Billion)

73. Brazil Maritime Security Market, By System, 2019-2032 (USD Billion) 

74. Brazil Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

75. Brazil Maritime Security Market, By End User, 2019-2032 (USD Billion)

76. Middle East and Africa Maritime Security Market, By System, 2019-2032 (USD Billion) 

77. Middle East and Africa Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

78. Middle East and Africa Maritime Security Market, By End User, 2019-2032 (USD Billion)

79. UAE Maritime Security Market, By System, 2019-2032 (USD Billion) 

80. UAE Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

81. UAE Maritime Security Market, By End User, 2019-2032 (USD Billion)

82. South Africa Maritime Security Market, By System, 2019-2032 (USD Billion) 

83. South Africa Maritime Security Market, By Security Type, 2019-2032 (USD Billion) 

84. South Africa Maritime Security Market, By End User, 2019-2032 (USD Billion) 

List of Figures 

1. Global Maritime Security Market Segmentation

2. Maritime Security Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Maritime Security Market Attractiveness Analysis by System

9. Global Maritime Security Market Attractiveness Analysis by Security Type

10. Global Maritime Security Market Attractiveness Analysis by End User

11. Global Maritime Security Market Attractiveness Analysis by Region

12. Global Maritime Security Market: Dynamics

13. Global Maritime Security Market Share by System (2022 & 2032)

14. Global Maritime Security Market Share by Security Type (2022 & 2032)

15. Global Maritime Security Market Share by End User (2022 & 2032)

16. Global Maritime Security Market Share by Regions (2022 & 2032)

17. Global Maritime Security Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global maritime security market based on below mentioned segments:

Global Maritime Security Market by System:

  • Screening and Scanning
  • Surveillance and Tracking
  • Detectors
  • Communications
  • Access Control
  • Ship Security Reporting System
  • Global Maritime Distress Safety System
  • Long Range Tracking and Identification System
  • Others

Global Maritime Security Market by Security Type:

  • Port and Critical Infrastructure Security
  • Vessel Security
  • Cargos and Containers Safety
  • Coastal Surveillance
  • Crew Security
  • Ship System
  • Equipment Safety
  • Others

Global Maritime Security Market by End User:

  • Government Institutions
  • Marine and Construction
  • Cargos and Containers
  • Oil and Gas
  • Shipping and Transportation
  • Others

Global Maritime Security Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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