Mailer Packaging Market

Mailer Packaging Market Size by Material Type (Paper, Foil, and Plastic), Product (Cushioned Mailers (Padded Mailer & Bubble Mailer), and Non-Cushioned Mailers) End-User (Shipping & Logistics, E-commerce, and Manufacturing & Warehousing (Cosmetics & Personal Care, Pharmaceuticals, Automotive, Food & Others)), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13317
  • Published Date: Feb, 2023
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The global mailer packaging market was valued at USD 20.92 billion in 2022 and growing at a CAGR of 15.60% from 2023 to 2032. The market is expected to reach USD 89.15 billion by 2032. The rising need for foreign products among customers due to the increased penetration of the internet and online platforms, which expand awareness about the different products worldwide, is supporting the market development. Additionally, the government’s approval for foreign trading to improve the monetary significance of individual nations is pushing the need for packaging mailers in the global market.

Market Introduction:

Mailers are ideal for flat or thin, lightweight goods. Apparel, books, picture wallets, sunglasses, cosmetics, jewelry, frames, and essential oils are all outstanding product categories to be shipped in mailers. Regardless, many brands that can ship in mailers end up using a box for different reasons, such as versatility, added protection, branding, Etc. A mailer beats on almost every operational, cost and sustainability dimension, so to use it effectively for the products, it is suggested to go for a box. However, a shipping box usually offers a higher-end consumer experience, and packages are more versatile for businesses whose orders vary, especially in size and quantity. The product mailers need to figure out what protection or security is required. If it’s a book or sensitive contract, kraft bubble mailers do as per the product need. Jewelry and expensive items should go in courier bags to protect against tampering and snooping. Standard cardboard boxes are a traditional, perfect way to protect the products from damage during shipping. Regardless, they are only sometimes required. If people are shipping flat, robust, and small products, they can save considerable money by opting for mailers. Mailers, on average, are more affordable, lightweight, and cheaper to ship. They come in different varieties, and each type is designed with a specific purpose; whether the products need water resistance or protective padding, different types of mailers are provided to fulfill the requirement. Mailers use less paper than boxes and much less glue. If a mailer provides satisfactory product protection, it is a more sustainable option from a carbon footprint & waste perspective. Mailers take up the smallest space in the warehouse, and the product varieties may require a couple of different mailer sizes to account for the SKUs. Also, the mailers have the most competitive unit prices.

Mailer Packaging Market Size

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Recent Development

In September 2022, a United Kingdom-based product packaging company, Mondi, expressed that the company would present a range of sustainable solutions for mailer packaging at the FASHPACK event. FASHPACK is Germany's trade fair for packaging, packaging design, and machinery.

In February 2022, Pregis' EverTec mailer received an independent certification of recyclability. EverTec is a lightweight and cushioned paper mailer. It was developed to fulfill e-commerce businesses' demands.

Market Dynamics:

Drivers

Mailer packaging are lightweightCustom mailer boxes are lightweight. This means they are easy to store and ship since they don’t take up much space or weight. They are easy for customers to carry, contributing to a great unboxing experience. 

Cost-effective- Custom mailer boxes are cost-effective as the raw materials used to create them are reasonable. They are also in-demand products, meaning that packaging providers must offer them at competitive prices. For instance, Box Genie's price matches their custom mailer boxes so that the customers are getting the best price.

Restraints:

Easily punctured or torn- Padding does not prevent padded mailers from being torn or punctured and having their contents damaged. They also provide little protection from liquids and are not recyclable.

Opportunities:

Protecting the products with customized packaging- The packaging benefit of the product is the protection of the product itself. Packaging’s primary function is to hold and protect the product inside, ensuring it remains intact from the logistics chain to the manufacturer before finally reaching the customer. While there are countless premade packaging options on the market, they will rarely, if ever, perfectly fit the product. Customized packaging is a considerable advantage. It is designed and precisely made to fit the product perfectly.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest market for the global mailer packaging market, with a 37.4% share of the market revenue in 2022.

China and India are considered substantial contributors to the development of the market. The growth of the mailer packaging market in the Asia Pacific is due to the growing industrial industries and the increasing involvement of people in online shopping for goods. China holds the most significant market revenue share due to the primary critical players in the country and the vast availability of raw materials. Similarly, North America is considered the fastest-growing region and is expected to show substantial growth during the projection years. Well-established electronic commerce and logistics industries are the major drivers for North America's mailer packaging market development.

Asia Pacific Region Mailer Packaging Market Share in 2022 - 37.4%

 

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Material Type Segment Analysis

The material type segment is divided into paper, foil, and plastic. The paper segment dominated the market, with a market share of around 40% in 2022. The limitations on plastic usage for packaging purposes and the rising environmental problems from growing harmful packaging waste are expected to support the need for paper packaging material in the market.

Product Segment Analysis

The product segment is divided into cushioned mailers (padded mailer & bubble mailer), and non-cushioned mailers. The cushioned mailers segment dominated the market, with a market share of around 58% in 2022. In cushioned mailers, the product is safe via an extra layer of bubble or foam wrap. These mailers are known as padded mailers or bubble mailers as they have an extra plastic padding or bubble wrap layer inside and an outside layer of either plastic or paper. They are lightweight, durable, and have moisture-resistance features, helping drive the segment's growth.

End-User Segment Analysis

The end-user segment is divided into shipping & logistics, e-commerce, and manufacturing & warehousing (cosmetics & personal care, pharmaceuticals, automotive, food & others). The e-commerce segment dominated the market, with a market share of around 38% in 2022 due to the increasing number of online customers. High spending on e-commerce websites has boosted the segment's growth in current years.

Some of the Key Market Players:
  • 3M Company
  • Accurate Box Company Co.
  • Intertape Polymer Group, Inc.
  • Neenah
  • NorthWest Paper Box
  • Pregis LLC
  • Pro AmPac LLC
  • Salazar Packaging Inc
  • Sealed Air Corporation
  • Tetra Pack Company
  • WestRock

Report Description: 

Attribute Description
Market Size Revenue (USD Billion), Volume (Units)
Market size value in 2022 USD 20.92 Billion
Market size value in 2032 USD 89.15 Billion
CAGR (2023 to 2032) 15.60%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Material Type, Product, End-User

Frequesntly Asked Questions

As per The Brainy Insights, the size of the mailer packaging market was valued at USD 20.92 billion in 2022 to USD 89.15 billion by 2032.

Global mailer packaging market is growing at a CAGR of 15.60% during the forecast period 2023-2032.

Asia Pacific region emerged as the largest market for the mailer packaging market.

A mailer packaging is a cost-effective which propels market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Material Type
          4.3.2. Market Attractiveness Analysis by Product
          4.3.3. Market Attractiveness Analysis by End-User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Mailer packaging are lightweight
          5.2.2. Cost-effective
    5.3. Restraints
          5.3.1. Easily punctured or torn
    5.4. Opportunities
          5.4.1. Protecting the products with customized packaging

6. Global Mailer Packaging Market Analysis and Forecast, By Material Type:
    6.1. Segment Overview
    6.2. Paper
    6.3. Foil
    6.4. Plastic

7. Global Mailer Packaging Market Analysis and Forecast, By Product
    7.1. Segment Overview
    7.2. Cushioned Mailers
          7.2.1. Padded Mailer
          7.2.2. Bubble Mailer
    7.3. Non-Cushioned Mailers

8. Global Mailer Packaging Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Shipping & Logistics
    8.3. E-commerce
    8.4. Manufacturing & Warehousing
          8.4.1. Cosmetics & Personal Care
          8.4.2. Pharmaceuticals
          8.4.3. Automotive
          8.4.4. Food
          8.4.5. Others

9. Global Mailer Packaging Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Mailer Packaging Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Mailer Packaging Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. 3M Company
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Accurate Box Company Co.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Intertape Polymer Group, Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Neenah.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. NorthWest Paper Box
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Pregis LLC
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Pro AmPac LLC.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Salazar Packaging Inc
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Sealed Air Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Tetra Pack Company
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. WestRock
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
 

List of Table

1. Global Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

2. Global Paper Mailer Packaging Market, By Region, 2019-2032 (USD Billion) 

3. Global Foil Mailer Packaging Market, By Region, 2019-2032 (USD Billion) 

4. Global Plastic Mailer Packaging Market, By Region, 2019-2032 (USD Billion) 

5. Global Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

6. Global Cushioned Mailers Mailer Packaging Market, By Region, 2019-2032 (USD Billion) 

7. Global Non-Cushioned Mailers Mailer Packaging Market, By Region, 2019-2032 (USD Billion) 

8. Global Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

9. Global Shipping & Logistics Mailer Packaging Market, By Region, 2019-2032 (USD Billion) 

10. Global E-commerce Mailer Packaging Market, By Region, 2019-2032 (USD Billion) 

11. Global Manufacturing & Warehousing Mailer Packaging Market, By Region, 2019-2032 (USD Billion) 

12. North America Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

13. North America Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

14. North America Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

15. U.S. Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

16. U.S. Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

17. U.S. Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

18. Canada Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

19. Canada Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

20. Canada Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

21. Mexico Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

22. Mexico Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

23. Mexico Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

24. Europe Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

25. Europe Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

26. Europe Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

27. Germany Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

28. Germany Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

29. Germany Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

30. France Mailer Packaging Market, By Material Type 2019-2032 (USD Billion) 

31. France Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

32. France Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

33. U.K. Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

34. U.K. Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

35. U.K. Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

36. Italy Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

37. Italy Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

38. Italy Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

39. Spain Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

40. Spain Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

41. Spain Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

42. Asia Pacific Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

43. Asia Pacific Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

44. Asia Pacific Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

45. Japan Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

46. Japan Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

47. Japan Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

48. China Mailer Packaging Market, By Material Type 2019-2032 (USD Billion) 

49. China Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

50. China Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

51. India Mailer Packaging Market, By Material Type 2019-2032 (USD Billion) 

52. India Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

53. India Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

54. South America Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

55. South America Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

56. South America Mailer Packaging Market, By End-User, 2019-2032 (USD Billion)

57. Brazil Mailer Packaging Market, By Material Type 2019-2032 (USD Billion) 

58. Brazil Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

59. Brazil Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

60. Middle East and Africa Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

61. Middle East and Africa Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

62. Middle East and Africa Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

63. UAE Mailer Packaging Market, By Material Type, 2019-2032 (USD Billion) 

64. UAE Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

65. UAE Mailer Packaging Market, By End-User, 2019-2032 (USD Billion) 

66. South Africa Mailer Packaging Market, By Material Type 2019-2032 (USD Billion) 

67. South Africa Mailer Packaging Market, By Product, 2019-2032 (USD Billion) 

68. South Africa Mailer Packaging Market, By End-User, 2019-2032 (USD Billion)  

List of Figures 

1. Global Mailer Packaging Market Segmentation

2. Mailer Packaging Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Mailer Packaging Market Attractiveness Analysis by Material Type 

9. Global Mailer Packaging Market Attractiveness Analysis by Product

10. Global Mailer Packaging Market Attractiveness Analysis by End-User 

11. Global Mailer Packaging Market Attractiveness Analysis by Region

12. Global Mailer Packaging Market: Dynamics

13. Global Mailer Packaging Market Share by Material Type (2022 & 2032)

14. Global Mailer Packaging Market Share by Product (2022 & 2032)

15. Global Mailer Packaging Market Share by End-User (2022 & 2032)

16. Global Mailer Packaging Market Share by Regions (2022 & 2032)

17. Global Mailer Packaging Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global mailer packaging market based on below mentioned segments:

Global Mailer Packaging Market Material Type:

  • Paper
  • Foil
  • Plastic

Global Mailer Packaging Market Product:

  • Cushioned Mailers
    • Padded Mailer
    • Bubble Mailer
  • Non-Cushioned Mailers

Global Mailer Packaging Market End-User:

  • Shipping & Logistics
  • E-commerce
  • Manufacturing & Warehousing
    • Cosmetics & Personal Care
    • Pharmaceuticals
    • Automotive
    • Food
  • Others

Global Mailer Packaging Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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