Lysine Market

Lysine Market Size by Application (Animal Feed, Food & Dietary Supplements, Pharmaceuticals, Others), By Type (Lysine Hydrochloride, Lysine Monohydrate, Others) by Form (Powder, Liquid, Granules) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14059
  • Published Date: Feb, 2024
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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The lysine Market was valued at USD 8.6 billion in 2023 and grew at a CAGR of 7.2% from 2024 to 2033. An essential amino acid called lysine hydrochloride is not produced by humans or animals. It is frequently used in the body's synthesis of proteins. Among the foods that include it are lean meat, dairy products, turkey, chicken, pork, soy, fish, shrimp, and shellfish, as well as nuts, seeds, eggs, lentils, beans, and legumes. The body needs lysine, an amino acid, hydrochloride in order to make collagen and absorb calcium. Thirty milligrams per kg of body weight, or 13.6 mg per pound, is the recommended daily intake of lysine. Lysine helps with renal retention as well as intestinal calcium absorption. Large-scale production of lysine hydrochloride is achieved through the microbial breakdown of sugar.

Market Introduction:

A component of proteins, lysine is also referred to as L-2,6-diaminohexanoic acid, Lysine, Lysine Hydrochloride, Lysine Monohydrochloride, and other terms. Animals and humans alike need lysine. Since lysine is involved in numerous metabolic processes, it is crucial for animal nutrition. An industrial method for producing lysine is fermentation by bacteria of the sugar substrate. However a lack of feedstocks has compelled producers to think about the possibility of using alternative raw materials, such as methanol and cassava, to produce lysine.

Lysine Market Size

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Recent Development
  • In October 2021: Cargill and BASF established cooperation in animal nutrition that will expand their current feed enzyme distribution agreements into new areas and strengthen their research and development capacities. Through this relationship, animal-focused enzyme products and solutions—including those for swine—were developed, produced, marketed, and sold.

Market Dynamics:

Drivers

The growing need for animal feed, particularly in the swine and poultry sectors, is the main factor propelling the lysine industry. There is a growing need for effective and premium animal feed due to the growth in meat consumption brought about by rising worldwide incomes and population. Additionally, there is a rise in the consumption of meat due to the expanding global population and shifting dietary habits, especially in emerging economies. The demand for lysine, an essential ingredient in animal feed formulas, is directly impacted by this trend. 

Restraints:

Regulatory oversight is applied to the approval procedure for novel feed additives, including lysine. It may be difficult and expensive for businesses to meet regulatory requirements and secure permits, which presents a problem for those trying to launch new lysine products. Additionally, shifting consumer tastes, such as a move toward plant-based diets, may have an impact on the market for meat products as a whole. This change might have an impact on the livestock sector, which would then affect how much lysine is needed in animal feed.

Opportunities:

The market for protein, especially from animal sources, is rising in tandem with the world's population growth. As a vital amino acid in feed for animals, lysine stands to gain from the increasing demand for sustainable and effective livestock production. Furthermore, growing wealth and shifting dietary habits are common in emerging nations, which increases the dietary intake of animal products and meat. By meeting the evolving requirements of the livestock industry, companies in the lysine industry can look into ways to increase their position in these expanding areas.

Regional segmentation analysis:

Asia Pacific led the market in 2023 with the largest market share of 44.8%. The consumption of meat has significantly increased in the Asia Pacific region due to factors such as urbanization, population expansion, and rising earnings. The increasing consumption of meat by customers in the region has resulted in a need for animal feed, with lysine being an essential ingredient. Additionally, one of the main factors propelling the lysine market in the Asia Pacific region is the expansion of the cattle industry, especially in nations like China and India. Leading industries include swine and poultry production, and lysine is frequently added to animal feed to improve its nutritional value.

Asia Pacific Region Lysine Market Share in 2023 - 44.8%

 

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Application Segment Analysis

The Animal feed segment dominated the global market in 2023 with a market share of 69.7%. This is because lysine is an extremely effective and inexpensive replacement for more costly raw proteins like soybeans and corn. Food and nutritional supplements are probably going to take a big chunk out of the market during the next few years. The need for both food and nutritional supplements is expected to increase due to an aging population and rising health consciousness, which will benefit the lysine business. It is anticipated that the main driver of this application area will continue to be athletes' growing need for sports nutrition supplements. Rising living standards and population growth in emerging nations are predicted to enhance the market for food and nutritional products, propelling market expansion.

Type Segment Analysis

The Lysine Hydrochloride segment dominated the global market in 2023 with a market share of 53.4%. A common feed ingredient in the livestock nutrition sector is lysine hydrochloride. To meet the lysine needs of livestock and poultry, it is added to their feed. This promotes development, muscle development, and general health. The expansion of the animal feed business is directly correlated with the need for lysine hydrochloride. Feed formulations are becoming more and more dependent on lysine supplementation as the production of poultry and livestock grows.

Form Segment Analysis

The Powder segment dominated the global market in 2023 with a market share of 66.1%. The finely milled powdered form of lysine can have a granular or crystalline structure. The powder form makes handling, storing, and mixing in various applications simple. Animal feed companies frequently employ powdered lysine. In order to satisfy the lysine needs of animals and support their general health, growth, and muscular development, it is added to feed formulations for cattle and poultry.Because of its versatile uses, powdered lysine can be used into a large variety of products in the culinary, pharmaceutical, and animal nutrition sectors.

Some of the Key Market Players:
  • Cargill, Incorporated
  • Dow
  • BASF SE
  • Chr. Hansen Holding A/S
  • DSM
  • DuPont
  • Evonik Industries AG
  • NOVUS INTERNATIONAL
  • Alltech
  • Associated British Foods plc
  • Charoen Pokphand Foods PCL
  • Nutreco
  • ForFarmers.
  • De Heus Animal Nutrition
  • Land O'Lakes
  • Kent Nutrition Group
  • J. D. HEISKELL & CO.
  • Perdue Farms

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 8.6 Billion
Market size value in 2033 USD 16.1 Billion
CAGR (2024 to 2033) 7.2%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Livestock, Application, Type

Frequesntly Asked Questions

As per The Brainy Insights, the size of the lysine market was valued at USD 8.6 billion in 2023 to USD 16.1 billion by 2033.

The global lysine market is growing at a CAGR of 7.2% during the forecast period 2024-2033.

The Asia Pacific region emerged as the largest market for the lysine.

The rising demand for animal feed will influence the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Application
          4.3.2. Market Attractiveness Analysis by Type
          4.3.3. Market Attractiveness Analysis by Form
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising Demand for Animal Feed
          5.2.2. Growth in Meat Consumption
    5.3. Restraints
          5.3.1. Stringent regulations and restrictions
          5.3.2. Fluctuating Raw Material Prices
    5.4. Opportunities
          5.4.1. Focus on Sustainable Feed Solutions
    5.5. Challenges
          5.5.1. Competition from Alternative Feed Additives

6. Global Lysine Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Animal Feed
    6.3. Food & Dietary Supplements
    6.4. Pharmaceuticals
    6.5. Others

7. Global Lysine Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Lysine Hydrochloride
    7.3. Lysine Monohydrate
    7.4. Others

8. Global Lysine Market Analysis and Forecast, By Form
    8.1. Segment Overview
    8.2. Powder
    8.3. Liquid
    8.4. Granules

9. Global Lysine Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Lysine Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Lysine Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Cargill, Incorporated
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Dow
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. BASF SE
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Chr. Hansen Holding A/S
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. DSM
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. DuPont
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Evonik Industries AG
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. NOVUS INTERNATIONAL
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Alltech
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Associated British Foods plc
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Charoen Pokphand Foods PCL
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Nutreco
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. ForFarmers.
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. De Heus Animal Nutrition
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Land O'Lakes
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Kent Nutrition Group
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. J. D. HEISKELL & CO.
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Perdue Farms
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
 

List of Table

1. Global Lysine Market, By Application, 2020-2033 (USD Billion) 

2. Global Animal Feed Lysine Market, By Region, 2020-2033 (USD Billion) 

3. Global Food & Dietary Supplements Lysine Market, By Region, 2020-2033 (USD Billion) 

4. Global Pharmaceuticals Lysine Market, By Region, 2020-2033 (USD Billion) 

5. Global Others Lysine Market, By Region, 2020-2033 (USD Billion) 

6. Global Lysine Market, By Type, 2020-2033 (USD Billion) 

7. Global Lysine Hydrochloride Lysine Market, By Region, 2020-2033 (USD Billion) 

8. Global Lysine Monohydrate Lysine Market, By Region, 2020-2033 (USD Billion) 

9. Global Others Lysine Market, By Region, 2020-2033 (USD Billion) 

10. Global Lysine Market, By Form, 2020-2033 (USD Billion) 

11. Global Powder Lysine Market, By Region, 2020-2033 (USD Billion) 

12. Global Liquid Lysine Market, By Region, 2020-2033 (USD Billion) 

13. Global Granules Lysine Market, By Region, 2020-2033 (USD Billion) 

14. Global Lysine Market, By Region, 2020-2033 (USD Billion) 

15. North America Lysine Market, By Application, 2020-2033 (USD Billion) 

16. North America Lysine Market, By Type, 2020-2033 (USD Billion) 

17. North America Lysine Market, By Form, 2020-2033 (USD Billion) 

18. U.S. Lysine Market, By Application, 2020-2033 (USD Billion) 

19. U.S. Lysine Market, By Type, 2020-2033 (USD Billion) 

20. U.S. Lysine Market, By Form, 2020-2033 (USD Billion) 

21. Canada Lysine Market, By Application, 2020-2033 (USD Billion) 

22. Canada Lysine Market, By Type, 2020-2033 (USD Billion) 

23. Canada Lysine Market, By Form, 2020-2033 (USD Billion) 

24. Mexico Lysine Market, By Application, 2020-2033 (USD Billion) 

25. Mexico Lysine Market, By Type, 2020-2033 (USD Billion) 

26. Mexico Lysine Market, By Form, 2020-2033 (USD Billion) 

27. Europe Lysine Market, By Application, 2020-2033 (USD Billion) 

28. Europe Lysine Market, By Type, 2020-2033 (USD Billion) 

29. Europe Lysine Market, By Form, 2020-2033 (USD Billion) 

30. Germany Lysine Market, By Application, 2020-2033 (USD Billion) 

31. Germany Lysine Market, By Type, 2020-2033 (USD Billion) 

32. Germany Lysine Market, By Form, 2020-2033 (USD Billion) 

33. France Lysine Market, By Application, 2020-2033 (USD Billion) 

34. France Lysine Market, By Type, 2020-2033 (USD Billion) 

35. France Lysine Market, By Form, 2020-2033 (USD Billion) 

36. U.K. Lysine Market, By Application, 2020-2033 (USD Billion) 

37. U.K. Lysine Market, By Type, 2020-2033 (USD Billion) 

38. U.K. Lysine Market, By Form, 2020-2033 (USD Billion) 

39. Italy Lysine Market, By Application, 2020-2033 (USD Billion) 

40. Italy Lysine Market, By Type, 2020-2033 (USD Billion) 

41. Italy Lysine Market, By Form, 2020-2033 (USD Billion) 

42. Spain Lysine Market, By Application, 2020-2033 (USD Billion) 

43. Spain Lysine Market, By Type, 2020-2033 (USD Billion) 

44. Spain Lysine Market, By Form, 2020-2033 (USD Billion) 

45. Asia Pacific Lysine Market, By Application, 2020-2033 (USD Billion) 

46. Asia Pacific Lysine Market, By Type, 2020-2033 (USD Billion) 

47. Asia Pacific Lysine Market, By Form, 2020-2033 (USD Billion) 

48. Japan Lysine Market, By Application, 2020-2033 (USD Billion) 

49. Japan Lysine Market, By Type, 2020-2033 (USD Billion) 

50. Japan Lysine Market, By Form, 2020-2033 (USD Billion) 

51. China Lysine Market, By Application, 2020-2033 (USD Billion) 

52. China Lysine Market, By Type, 2020-2033 (USD Billion) 

53. China Lysine Market, By Form, 2020-2033 (USD Billion) 

54. India Lysine Market, By Application, 2020-2033 (USD Billion) 

55. India Lysine Market, By Type, 2020-2033 (USD Billion) 

56. India Lysine Market, By Form, 2020-2033 (USD Billion) 

57. South America Lysine Market, By Application, 2020-2033 (USD Billion) 

58. South America Lysine Market, By Type, 2020-2033 (USD Billion) 

59. South America Lysine Market, By Form, 2020-2033 (USD Billion) 

60. Brazil Lysine Market, By Application, 2020-2033 (USD Billion) 

61. Brazil Lysine Market, By Type, 2020-2033 (USD Billion) 

62. Brazil Lysine Market, By Form, 2020-2033 (USD Billion) 

63. Middle East and Africa Lysine Market, By Application, 2020-2033 (USD Billion) 

64. Middle East and Africa Lysine Market, By Type, 2020-2033 (USD Billion) 

65. Middle East and Africa Lysine Market, By Form, 2020-2033 (USD Billion) 

66. UAE Lysine Market, By Application, 2020-2033 (USD Billion) 

67. UAE Lysine Market, By Type, 2020-2033 (USD Billion) 

68. UAE Lysine Market, By Form, 2020-2033 (USD Billion) 

69. South Africa Lysine Market, By Application, 2020-2033 (USD Billion) 

70. South Africa Lysine Market, By Type, 2020-2033 (USD Billion) 

71. South Africa Lysine Market, By Form, 2020-2033 (USD Billion) 

List of Figures 

1. Global Lysine Market Segmentation

2. Lysine Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Lysine Market Attractiveness Analysis by Application

9. Global Lysine Market Attractiveness Analysis by Type

10. Global Lysine Market Attractiveness Analysis by Form

11. Global Lysine Market Attractiveness Analysis by Region

12. Global Lysine Market: Dynamics

13. Global Lysine Market Share by Application (2023 & 2033)

14. Global Lysine Market Share by Type (2023 & 2033)

15. Global Lysine Market Share by Form (2023 & 2033)

16. Global Lysine Market Share by Regions (2023 & 2033)

17. Global Lysine Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global lysine market based on below-mentioned segments:

Global Lysine Market by Application:

  • Animal Feed
  • Food & Dietary Supplements
  • Pharmaceuticals
  • Others

Global Lysine Market by Type:

  • Lysine Hydrochloride
  • Lysine Monohydrate
  • Others

Global Lysine Market by Form:

  • Powder
  • Liquid
  • Granules

Global Lysine Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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