Luxury Travel Market

Luxury Travel Market Size by Tour (Customized & Private Vacations, Celebration Journeys, Culinary Travel & Shopping, Cruises, Yachting & Small Ship Expeditions, Safari & Adventure, and Others), Age Group (Millennial, Generation X, Baby Boomers and Silver Hair), Type of Traveller (Absolute Luxury, Accessible Luxury and Aspiring Luxury), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13818
  • Published Date: Nov, 2023
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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The global Luxury Travel market generated USD 1,308.15 billion revenue in 2022 and is projected to grow at a CAGR of 8.74% from 2023 to 2032. The market is expected to reach USD 3,023.78 billion by 2032. The market is experiencing growth propelled by factors such as heightened levels of disposable income in emerging economies, elevated living standards, and a rising preference for exclusive, personalized travel experiences. The widespread adoption of the internet and the substantial presence of individuals on social media platforms are additional contributors to the market's expansion. Additionally, the increasing integration of digital technology is anticipated to further fuel the market's growth.

Market Introduction:

Luxury travel is a realm of exploration that transcends the conventional, offering an elevated and exclusive experience for those seeking opulence and comfort. At its essence, luxury travel is characterized by a commitment to providing discerning travellers with unparalleled service, tailored itineraries, and sumptuous accommodations. It goes beyond the ordinary, focusing on the finer details that transform a journey into a curated masterpiece. In luxury travel, each element is carefully curated to reflect sophistication and indulgence. Accommodations range from high-end resorts to private villas, providing a haven of elegance and tranquillity. Fine dining experiences showcase culinary artistry, often accompanied by rare wines and personalized service. Activities and excursions are crafted to immerse travellers in exclusive and authentic encounters, ensuring a journey that transcends the commonplace. Personalization is a hallmark of luxury travel, with dedicated concierge services catering to individual preferences and desires. Whether it's a bespoke tour, exclusive access to cultural events, or seamless travel arrangements, every aspect is tailored to fulfil the special expectations of the traveller. Luxury travel is not just a physical journey but a sensorial and transformative experience, leaving an indelible mark on those who indulge in its refined pleasures. It is a symphony of sophistication, a celebration of the extraordinary, and an invitation to explore the world in unparalleled style.

Luxury Travel Market Size

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Recent Development
  • In August 2023: Abercrombie & Kent has unveiled an exciting new private jet expedition in response to the growing desire for immersive wildlife encounters. This exclusive journey aims to enchant those passionate about exploring the Earth's most stunning natural marvels, all within the lap of luxury. The meticulously crafted itinerary sweeps travellers on a global odyssey, immersing them in the untouched beauty and diverse wildlife of some of the world's most pristine regions.  
  • In July 2023: Abercrombie & Kent (A&K) has declared its development into Costa Rica by establishing a DMC (Destination Management Company). This strategic decision underscores A&K's dedication to offering discerning travellers unparalleled journeys, seamlessly blending exclusivity, luxury and cultural immersion. The addition of Costa Rica to A&K's global portfolio is a natural fit, given the country's breathtaking natural beauty, diverse biodiversity, and commitment to sustainable tourism. With the introduction of its own DMC in Costa Rica, A&K is poised to extend its renowned level of service, providing transformative travel experiences that authentically capture the essence of each destination.  
  • In June 2023: Lindblad Expeditions joined forces with FOOD & WINE magazine to unveil an immersive eight-day voyage through the Pacific Northwest, tracing the scenic routes of the Columbia and Snake Rivers. Throughout this expedition, participants delved into the rich tapestry of the region's history, agriculture, and natural wonders, all while indulging in the delectable local cuisine and wines.
  • In February 2023: Flight Centre Travel Group, headquartered in Australia, has signed a deal to acquire Scott Dunn Ltd. for an estimated USD 149 million. As a key player in the leisure and corporate travel sectors across more than 20 countries, Flight Centre Travel Group strategically enters the U.K. and U.S. markets with this acquisition, accelerating its efforts to build a portfolio of luxury travel brands.

Market Dynamics:


Increasing Disposable Income - The rise in disposable income among the affluent population directly impacts the luxury travel market. As people have more money to spend, they are more inclined to indulge in premium travel experiences.

Desire for Exclusivity and Unique Experiences - Luxury travellers seek exclusivity and unique experiences that differentiate them from mainstream tourism. This factor includes private tours, personalized services, and access to exclusive events or locations.

Evolution of Consumer Preferences - Consumer preferences have evolved, with an increasing emphasis on experiences over possessions. Luxury travel allows individuals to create lasting memories through curated and exceptional experiences.


Economic Downturns - The luxury travel market is sensitive to economic downturns. During economic instability, consumers, even those with high disposable incomes, may cut back on discretionary spending, affecting the demand for luxury travel experiences.

Geopolitical Uncertainties - Political instability, conflicts, or geopolitical uncertainties in certain regions can significantly impact the luxury travel market. Travelers may be deterred from visiting destinations perceived as risky or unstable.


Digital Innovation and Personalization - Continued advancements in digital technology provide opportunities for the luxury travel sector to enhance customer experiences. Personalized mobile apps, virtual reality tours, and other digital innovations can cater to the preferences of discerning travellers.

Wellness and Experiential Travel - The increasing focus on wellness and experiential travel creates opportunities for luxury travel providers to offer specialized services. This factor includes curated wellness retreats, adventure experiences, and activities that align with the evolving preferences of luxury travellers.

Collaboration with High-End Brands - Partnering with high-end brands from various industries, such as fashion, automotive, and technology, offers luxury travel providers opportunities to create exclusive collaborations. Joint ventures can enhance the overall luxury experience for travellers.


Environmental Concerns - Increased awareness of environmental issues poses challenges for the luxury travel market. Luxury travellers are becoming more conscious of their environmental footprint, demanding sustainable and eco-friendly practices, which may require significant investments from the providers.

Changing Consumer Preferences - Evolving consumer preferences and behaviours can present challenges for the luxury travel industry. Adapting to new trends, technological advancements, and shifting demographics requires constant innovation and flexibility.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most prominent global Luxury Travel market, with a 40.37% market revenue share in 2022.

Europe boasts a rich cultural heritage with many historic landmarks, art treasures, and architectural marvels. The appeal of exploring centuries-old castles, museums, and cultural festivals attracts luxury travellers seeking immersive and sophisticated experiences. The region also offers a diverse landscape that ranges from the picturesque countryside to vibrant cities. This diversity allows luxury travellers to choose from various experiences, including luxurious spa retreats, coastal getaways, and cultural city tours, all within relatively short distances. Europe is home to some of the world's most iconic and luxurious hotels, resorts, and boutique accommodations. The combination of historic properties and modern, high-end facilities provides a unique offering for those seeking premium lodging experiences. In addition, European cuisine is celebrated worldwide for its sophistication and diversity. The continent is a haven for food enthusiasts, offering many Michelin-starred restaurants, local delicacies, and culinary experiences that cater to the discerning tastes of luxury travellers. Furthermore, European cities such as Paris, Rome, and Barcelona are considered cultural capitals, attracting luxury travellers interested in art, history, and architecture. World-renowned museums, theatres, and historical sites contribute to Europe's dominance in the luxury travel market. North America held the second-highest position in 2022. Cities like Los Angeles, Vancouver and New York are major hubs for luxury travel, offering high-end accommodations, fine dining, and exclusive shopping experiences. The vibrant cultural scenes and iconic landmarks contribute to the allure of these cities for affluent travellers. Additionally, North America boasts many luxurious hotels, resorts, and private accommodations. From opulent urban hotels to secluded luxury lodges, the region provides many options catering to luxury travellers' discerning tastes. Besides, North America boasts a well-developed transportation infrastructure, making it convenient for luxury travellers to explore multiple destinations. High-end transportation options, including private jets and luxury car services, contribute to the travel experience.

Europe Region Luxury Travel Market Share in 2022 - 40.37%

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Tour Segment Analysis

The tour segment includes customized & private vacations, celebration journeys, culinary travel & shopping, cruises, yachting & small ship expeditions, safari & adventure, and others. The safari & adventure segment dominated the market, with a share of 35.29% in 2022. Safari and adventure tours offer the allure of exclusive wildlife encounters in their natural habitats. Luxury travellers are drawn to witnessing majestic animals, such as lions, elephants, and giraffes, in pristine and untouched environments. In addition, many safari and adventure destinations are situated in remote and secluded areas, providing a sense of exclusivity and privacy. Luxury travellers seeking a retreat from crowded tourist destinations are attracted to these remote locations' tranquillity and untouched beauty. Furthermore, the safari and adventure tour often includes high-end lodges, luxury tented camps, and private villas seamlessly blending with the natural surroundings. These accommodations offer a combination of opulence and an immersive wilderness experience, attracting affluent travellers.

Age Group Segment Analysis

The age group segment is classified into millennial, generation X, baby boomers and silver hair. The baby boomers segment dominated the market, with a share of around 41.57% in 2022. Baby Boomers often have higher disposable income than younger generations. This financial stability allows them to indulge in premium and luxury travel experiences, contributing to their dominance in the luxury travel market. Furthermore, many Baby Boomers are approaching retirement or are already retired, providing them with more leisure time for extended and luxurious travel experiences. Time availability allows them to embark on longer journeys and explore destinations in-depth. Moreover, baby Boomers, at this stage in life, often seek comfort, relaxation, and stress-free travel experiences. Luxury travel, emphasizing premium amenities, personalized services, and tranquillity, aligns with the preferences of Baby Boomers seeking a leisurely escape.

Type of Traveller Segment Analysis

The type of traveller segment is divided into absolute luxury, accessible luxury and aspiring luxury. The absolute luxury segment dominated the market, with a share of around 56.23% in 2022. Absolute luxury travellers are characterized by their substantial financial capacity, allowing them to indulge in the most opulent and exclusive travel experiences. Their high net worth enables them to seek and afford the most premium accommodations, services, and amenities. The absolute luxury traveller often values exclusivity and privacy. They seek secluded and private accommodations, whether a private island resort, a luxury villa, or an exclusive penthouse suite. This preference for exclusivity sets them apart in the luxury travel market. Also, the absolute luxury traveller expects highly personalized and tailored experiences. Luxury travel providers catering to this segment go to great lengths to customize every aspect of the journey, from curated itineraries to private guides, ensuring a one-of-a-kind travel experience.

Some of the Key Market Players:
  • Abercrombie & Kent USA, LLC
  • Absolute Travel Inc.
  • Asia Transpacific Journeys
  • Backroads
  • Butterfield & Robinson Inc.
  • Black Tomato
  • Cox & Kings Ltd.
  • Classic Journeys
  • Exodus Travels Limited
  • Geographic Expeditions, Inc.
  • Kensington Tours
  • Ker & Downey
  • Journeys 360 Travel
  • Lindblad Expeditions
  • Meredith Corporation, LLC
  • Micato Safaris
  • Odyssey World
  • Ovation Travel Group
  • Scott Dunn Ltd.
  • Travel Edge (Canada) Inc.
  • TUI Group
  • Thomas Cook Group
  • Travelopia
  • Travcoa
  • Tauck, Inc.
  • Virtuoso, Ltd.
  • Voyage Prive
  • Zicasso, Inc.

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 1,308.15 Billion
Market size value in 2032 USD 3,023.78 Billion
CAGR (2023 to 2032) 8.74%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Tour, Age Group and Type of Traveller

Frequesntly Asked Questions

As per The Brainy Insights, the size of the luxury travel market was valued at USD 1,308.15 billion in 2022 to USD 3,023.78 billion by 2032.

The global luxury travel market is growing at a CAGR of 8.74% during the forecast period 2023-2032.

The Europe region became the largest market for luxury travel.

Increasing disposable income and desire for exclusivity and unique experiences influence the market's growth.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global Luxury Travel market based on below-mentioned segments:

Global Luxury Travel Market by Tour:

  • Customized & Private Vacations
  • Celebration Journeys
  • Culinary Travel & Shopping
  • Cruises, Yachting & Small Ship Expeditions
  • Safari & Adventure  
  • Others

Global Luxury Travel Market by Age Group:

  • Millennial
  • Generation X
  • Baby Boomers
  • Silver Hair

Global Luxury Travel Market by Type of Traveller:

  • Absolute Luxury
  • Accessible Luxury
  • Aspiring Luxury

Global Luxury Travel Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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