Low-Voltage Cables Market

Low-Voltage Cables Market Size by Application (Residential, Commercial, Transportation, Renewables, Industrial and Others), Installation Type (Overhead and Underground), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13165
  • Published Date: Dec, 2022
  • Pages: 236
  • Category: Energy & Power
  • Format: PDF
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The global low-voltage cables market is expected to grow from USD 155.31 billion in 2022 to USD 256.45 billion by 2030, at a CAGR of 6.47% during the forecast period 2022-2030. The increasing energy demands globally, given the rapid urbanization, will propel the market's growth in the forecast period.

Market Introduction:

Everything runs on power or electricity in the increasingly digitized and automated world. The electronic gadgets used in everyday life include laptops, computers, mobile phones, cameras, microwaves, bulbs and fans. All smart connected devices need the power to function. Power generation, transmission and distribution are national security concerns and enable the economy to thrive. They are incredibly vital for the seamless functioning of any economy. The electronic gadgets or other elements that require power to function get it from electric grinds and power stations through wires and cables. Every device has a different need, and the amount of energy an element demand differs. Therefore, various forms of transmission are used. For instance, high-voltage cables are utilized to power machines, equipment or gadgets that demand greater energy. These wires are costly. Low-voltage cables, on the other hand, are more affordable and carry less energy. They power smartphones, laptops, computers and other elements with low energy needs. The most significantly visible use of low-voltage technology is powering the internet infrastructure of economies. Smart homes, sensors, security cameras, alarms, monitors, remote controls, motion sensors, thermostats and other gadgets all use low-voltage cables. They are customizable according to the infrastructural needs of the economies. They are scalable as homeowners can use them, small firms or large MNCs. They are safer than high-voltage cables as they carry less energy. They have an easy application and greater safety.

Low-Voltage Cables Market Size

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Recent Development

July 2022 - The new ActivateTM series of PowerPipeTM Distribution Cables has been introduced by Remee Wire & Cable. They are a top producer of electrical wires and cables. Remee now provides a new family of copper multipair and hybrid copper/fibre cables that are more resilient and cost-effective Class 4 fault-managed power solutions for distributed electronics requiring long-distance runs. They will assist in advancing digital power technologies necessary for smart buildings and various other applications. PowerPipeTM cables enable regulated power distribution that satisfies the requirements of Class 4 fault-managed power systems while being safe, less expensive, and quicker to install. The ActivateTM PowerPipeTM cables from Remee combine low-voltage cables' ease of use and safety with traditional AC distribution power and range capabilities. It utilizes low-voltage wiring techniques and channels to supply roughly 20 times the power of PoE over distances of hundreds of metres. Additionally, just with PoE, the single cable structure needs one cable pull during installation, saving both money and time.

October 2022 - A joint-venture medium and low voltage cable facility in South Africa will be upgraded as part of additional investments approved by Taihan Cable & Solution, a power cable and grid infrastructure firm in South Korea. They will be nurtured as a forward base for boosting exports to nearby nations. By 2023, the investment will be finished. According to Taihan Cable, the "M-TEC" factory in South Africa will enhance the facilities used to produce medium and low-voltage cables. The enhancement is enabled by installing a new CCV for insulation and strengthening a production line used to prepare conductor surfaces. About 90% of the underground power cable market in South Africa is made up of medium- and low-voltage cables. According to Taihan Cable, the increased investment will aid M-TEC in increasing production effectiveness and maintaining pricing competitiveness.

Market Dynamics:

Drivers:

The increasing demand for energy – With rapid urbanization and industrialization, the modern world runs on electricity or energy in other forms. Electricity forms the basis of the seamless functioning of all economic infrastructure, from residential to commercial spaces. For instance, the healthcare and education sector are getting automated and digitized, and the new smart TVs, digital healthcare and electronic equipment driving the automation run on electricity. An uninterrupted electric or energy supply is vital for these sectors to thrive. The growing energy demands with smart technology in homes, offices and industrial units will also drive the demand for low-voltage cables. The increasing internet of things, integration of AI and computerization of most economic activities are driving the need for an uninterrupted energy supply. Therefore, the growing demand for energy from every sector of the economy globally will drive the low-voltage cables market.

Restraints:

The shift towards inducting low-voltage cables into existing energy systems can be complex and costly – Transmission and distribution systems in developed nations are antiquated and incompatible with modern, more dependable, long-lasting, and effective components like low-voltage cables. Several tweaks, repairs, and replacements need to be done before low-voltage cables are installed in the existing energy grids and authorized for functioning to avoid any mishaps later on. The new components include low-voltage cables, advanced transformers, lines and wires that reduce power loss, offer faster transmission, and are safe and affordable. The development of the market is constrained because these cutting-edge components are occasionally incompatible with the current transmission and distribution systems, or their integration is costly and time-consuming. Old transmission and distribution facilities need to be upgraded to incorporate new technology. However, doing so would involve substantial capital investments that are out of reach for private participants and might limit the market's expansion.

Opportunities:

The technological advancements aimed towards incorporating smart electric grids Players in the market are developing new goods and gadgets that promote energy conservation in order to lessen the power loss during transmission and distribution. There will be many opportunities in the low-voltage cables market due to increased investments in the research and development of equipment with superconducting technology, which will reduce emissions. There is now a pressing need to significantly reduce carbon emissions due to the accelerated rate of climate change. Government efforts to build smart power networks and renewable energy sources have changed. The government's subsidies and incentives will also open up profitable opportunities for the low voltage cables by promoting the creation and integration of smart electric grids, renewable energy sources and advanced transmission and distribution systems.

Challenges:

Delayed government authorization – Adequate safety precautions are necessary for energy generation, transmission and distribution. As a result, the authorization for the production, use and distribution of new products is governed by strict protective guidelines, rules, laws, and standards set by governments and regulatory organizations. End-user safety is ensured by the laws and regulations, which also guard against the exploitation of stakeholders' interests by powerful market players. Such strict regulations might make it difficult for the low-voltage cables business to expand.

Segmentation Analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region emerged as the largest global low-voltage cables market, with a 39.77% market revenue share in 2022. The rapid urbanization of the region combined with the industrialization in the developing economies is driving the low-voltage cables market. The urbanized population is driving the demand for consumer durables, smart homes, office spaces and public utilities. The increasing disposable income of consumers allows them to access such energy-driven amenities. These smart homes, office spaces, and consumer durables run on energy. Furthermore, the increasing demand for residential and commercial spaces drives the building and construction sector, contributing to the rising demand for low-voltage cables as they power these infrastructures. The region's developing economies are financing initiatives aimed at last-mile delivery of energy to improve human growth and development with better healthcare, education and housing. The increased fiscal expenditure to develop a smart grid and ensure energy security will also aid the regional low-voltage cables market. The fast-paced industrialization with thriving manufacturing, industrial and commercial spaces in the region will also aid the market's growth.

Asia Pacific Region Low-Voltage Cables Market Share in 2022 - 39.77%

 

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Application segment analysis 

The application segment is divided into residential, commercial, transportation, renewables, industrial and others. The commercial segment dominated the market with a revenue share of around 39% in 2022. The growing number of office spaces in the booming information and technology sector mainly drives the commercial segment. Low-voltage cables are highly resilient and customizable according to the needs of the commercial space. The automation and digitization of business with smart connected devices, a staple in the office landscape with laptops, computers, printers, and other smart office elements, will drive the use of low-voltage cables in the said segment.

Installation type segment analysis

The installation type segment is divided into overhead and underground. The underground segment dominated the market with a market share of around 54% in 2022. The underground cables are placed just underneath the earth's surface. They are ideal for carrying low voltage power over short distances and can be placed in an urban setting such as towns or cities. The increasing urbanization will bode well for the segment's growth. They can be amended and customized according to the needs of the cities. They are scalable, affordable, and resilient systems that offer seamless energy for sprawling economic activities. The underground segment is also dominant, given that they prevent power outages brought on by weather conditions. Underground transmission lines are less susceptible to changes in temperature, wind, and other environmental factors. They also don't detract from the aesthetics of the surrounding area. They are ideal for communication systems.

Some of the Key Market Players:

  • ABB
  • Bahra Cables Company
  • BRUGG Cables
  • Encore Wire Corporation
  • Finolex Cables
  • General Cable Corporation
  • Nexans
  • NKT Cables
  • Polycab India
  • Prysmian Group

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 155.31 Billion
Market size value in 2030 USD 256.45 Billion
CAGR (2022 to 2030) 6.47%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments The research segment is based on application and installation type.
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the low-voltage cables market was valued at USD 155.31 billion in 2022 to USD 256.45 billion by 2030.

Global low-voltage cables market is growing at a CAGR of 6.47% during the forecast period 2022-2030.

The market's growth will be influenced by the increasing demand for energy.

The shift towards inducting low-voltage cables into existing energy systems can be complex and costly could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By Installation Type
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing demand for energy
    5.3. Restraints
          5.3.1. The shift towards inducting low-voltage cables into existing energy systems can be complex and costly
    5.4. Opportunities
          5.4.1. The technological advancements aimed towards incorporating smart electric grids
    5.5. Challenges
          5.5.1. Delayed government authorization

6. Global Low-Voltage Cables Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Residential
    6.3. Commercial
    6.4. Transportation
    6.5. Renewables
    6.6. Industrial
    6.7. Others

7. Global Low-Voltage Cables Market Analysis and Forecast, By Installation Type
    7.1. Segment Overview
    7.2. Overhead
    7.3. Underground

8. Global Low-Voltage Cables Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Low-Voltage Cables Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Low-Voltage Cables Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. ABB
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Bahra Cables Company
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. BRUGG Cables
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Encore Wire Corporation
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Finolex Cables
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. General Cable Corporation
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Nexans
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. NKT Cables
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Polycab India
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Prysmian Group
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

2. Global Residential Low-Voltage Cables Market, By Region, 2019-2030 (USD Billion) 

3. Global Commercial Low-Voltage Cables Market, By Region, 2019-2030 (USD Billion) 

4. Global Transportation Low-Voltage Cables Market, By Region, 2019-2030 (USD Billion) 

5. Global Renewables Low-Voltage Cables Market, By Region, 2019-2030 (USD Billion) 

6. Global Industrial Low-Voltage Cables Market, By Region, 2019-2030 (USD Billion) 

7. Global Others Low-Voltage Cables Market, By Region, 2019-2030 (USD Billion) 

8. Global Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

9. Global Overhead Low-Voltage Cables Market, By Region, 2019-2030 (USD Billion) 

10. Global Underground Low-Voltage Cables Market, By Region, 2019-2030 (USD Billion) 

11. Global Low-Voltage Cables Market, By Region, 2019-2030 (USD Billion) 

12. North America Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

13. North America Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

14. U.S. Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

15. U.S. Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

16. Canada Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

17. Canada Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

18. Mexico Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

19. Mexico Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

20. Europe Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

21. Europe Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

22. Germany Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

23. Germany Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

24. France Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

25. France Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

26. U.K. Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

27. U.K. Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

28. Italy Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

29. Italy Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

30. Spain Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

31. Spain Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

32. Asia Pacific Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

33. Asia Pacific Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

34. Japan Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

35. Japan Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

36. China Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

37. China Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

38. India Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

39. India Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

40. South America Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

41. South America Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

42. Brazil Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

43. Brazil Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

44. Middle East and Africa Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

45. Middle East and Africa Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

46. UAE Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

47. UAE Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

48. South Africa Low-Voltage Cables Market, By Application, 2019-2030 (USD Billion) 

49. South Africa Low-Voltage Cables Market, By Installation Type, 2019-2030 (USD Billion) 

List of Figures 

1. Global Low-Voltage Cables Market Segmentation

2. Low-Voltage Cables Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Low-Voltage Cables Market Attractiveness Analysis By Application

9. Global Low-Voltage Cables Market Attractiveness Analysis By Installation Type

10. Global Low-Voltage Cables Market Attractiveness Analysis By Region

11. Global Low-Voltage Cables Market: Dynamics

12. Global Low-Voltage Cables Market Share by Application (2022 & 2030)

13. Global Low-Voltage Cables Market Share by Installation Type (2022 & 2030)

14. Global Low-Voltage Cables Market Share by Regions (2022 & 2030)

15. Global Low-Voltage Cables Market Share by Company (2021

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the low-voltage cables market based on below mentioned segments:

Low-Voltage Cables Market by Application:

  • Residential
  • Commercial
  • Transportation
  • Renewables
  • Industrial
  • Others

Low-Voltage Cables Market by Installation Type:

  • Overhead
  • Underground

Low-Voltage Cables Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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