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The global location intelligence market was valued at USD 16.46 billion in 2022, which is anticipated to grow at a CAGR of 15.38% from 2023 to 2032. The market is primarily propelled by the increasing use of smart devices and rising investments in IoT and network services, which enable more innovative applications and improved network connectivity. Because location intelligence systems make it easier for companies to analyze, map, and share customer location data, they have become more widely used due to COVID-19.
Location intelligence offers a wide range of uses across many sectors and services, and this is expected to open up attractive economic opportunities for location intelligence service providers in the years to come. The rising demand for sophisticated location intelligence products and services throughout the forecast period is further supported by the rising "near me" search engine inquiries. The prevalence of Internet of Things devices and smartphones has increased the need for location intelligence because businesses and retailers can use the information they provide to understand local demographic trends better and fine-tune their advertising and business plans. In the upcoming years, market growth is anticipated to be supported by using location intelligence to monitor customer behaviour and implement location-based advertising. The long-term need for location intelligence data is also predicted to increase with the growing use of technologies like artificial intelligence, machine learning, and predictive analytics. Urbanization, rapid digitization, a significant need for enhanced customer service, and increased IT infrastructure spending on location intelligence offer various uses. On the other hand, it is anticipated that the need for location intelligence will eventually be hampered by people's lack of knowledge and scepticism surrounding data security. Throughout the projection period, market growth is expected to be hampered by the rising frequency of cyberattacks, high implementation costs, and other operational difficulties.
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Increased demand for competitive edge across industries- When a company creates plans, tactics, and resources that set it apart from competitors, it gains a competitive edge. Numerous organizations have implemented location-based analysis products and services to increase productivity and efficiency to remain competitive. Organizations are utilizing location intelligence solutions for the timely completion of numerous projects, including climate change modelling, weather monitoring, human population forecasting, and providing geospatial information to various users to facilitate spatial thinking and well-informed decision-making. Adoption of location intelligence across sectors is therefore anticipated to fuel market expansion.
Early implementation costs have become expensive- Getting a favourable Return on Investment is still a top concern for many businesses despite the many advantages provided by location intelligence, and this serves as a significant barrier to the market's overall expansion. Because location intelligence is still in its early stages, firms that switch from standard BI to location intelligence face a significant initial investment cost. To ensure the efficient operation of location intelligence, businesses must also engage a qualified and experienced technical workforce. Therefore, the concern that the RoI could not be as predicted may limit the overall growth of the global location intelligence market.
More widespread usage in small and medium-sized businesses- The advantages of applying geospatial analytics, particularly maintaining complete control over their geographical data, are being recognized by several SMEs. Therefore, businesses are interested in using location intelligence to boost business agility and scalability, regardless of the size of their operations. Location intelligence providers are employing aggressive business strategies, such as strategic acquisitions and the expansion of their analytics service offerings, to meet the industry-specific demands of clients, particularly SMEs operating in various verticals, including BFSI, retail, healthcare, and public. Enterprises have seen a range of advantages using location intelligence integration, including lower costs, more agility and scalability, higher revenue, and better performance. The increased IoT usage and the rise in linked devices are anticipated to increase. As a result, a vast amount of information based on location will be produced. Analytics providers and SMEs are anticipated to use location intelligence to derive valuable insights from this data and improve their business operations capabilities.
A scarcity of skilled workers- Integrating location intelligence data with business tools like CRM and ERP is difficult. Since the data gathered from geographic sources is heterogeneous and unstructured (including photos, videos, signals, and location-based information), processing is necessary to make it compatible with the existing databases. Organizations should use advanced spatial data management systems to gather vast amounts of data from multiple internal and external data sources and merge the information blocks to gain insightful business knowledge. They cannot use location intelligence solutions primarily based on AI, deep learning, big data, and blockchain technologies due to knowledge gaps and a lack of worker capabilities.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global location intelligence market, with a 32.89% market revenue share in 2022. However, over a projected period, steady growth is anticipated. In 2022, there were a million smartphones in North America, and that number is still rising. Therefore, an ongoing pattern of growth in the local market is projected.
North America Region Location Intelligence Market Share in 2022 - 32.89%
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The service segment is divided into system integration, consulting, and others. The system integration segment dominated the market, with a market share of around 35.26% in 2022. IoT adoption and the expansion of location-based data drive segment growth due to the increased demand to incorporate new data sources. System integrators assist numerous sectors in integrating their assets, business processes, and products with location intelligence to obtain data that can be further analyzed to derive valuable insights. Additionally, system integrators are skilled at comprehending and collaborating with organizations dealing with spatial and non-spatial data, open data sources, and for-profit data suppliers. For instance, the Korem company has extensive expertise in developing solutions that integrate data from numerous databases and systems, eliminating data warehouses, and improving the commercial insights offered by geospatial solutions.
The vertical segment is divided into government & defense, transportation & logistics, IT & telecom, media & entertainment, retail and consumer goods, BFSI, manufacturing & industrial, and utilities & energy. The transportation & logistics segment dominated the market, with a market share of around 16.35% in 2022. Location intelligence is increasingly used in the logistics and transportation industries since it can be used to calculate travel times and distances between locations with precise geographic coordinates. It also provides different routes to the destination, drive times, and real-time traffic evaluations. Road closures and actual daily closures are also provided on the site. Retail problems solved by location intelligence include drive time and distance profiling, site selection planning, network optimization & scenario modelling, sales & market share analysis, franchise area evaluation & overlap analysis, market size & demand estimation by location/product, territory optimization & planning, and customer segmentation & profiling.
The application segment is divided into asset management, risk management, sales & marketing optimization, workforce management, remote monitoring, facility management, customer management, and others. The sales & marketing optimization segment dominated the market, with a market share of around 16.82% in 2022. By collecting sufficient information for marketing campaigns and outcome prediction, location intelligence technologies lessen the complexity of the sales and marketing processes.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2022 | USD 16.46 Billion |
| Market size value in 2032 | USD 68.82 Billion |
| CAGR (2023 to 2032) | 15.38% |
| Historical data | 2019-2021 |
| Base Year | 2022 |
| Forecast | 2023-2032 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Service, Vertical, Application |
As per The Brainy Insights, the size of the location intelligence market was valued at USD 16.46 Billion in 2022 & USD 68.82 Billion by 2032.
Global location intelligence market is growing at a CAGR of 15.38% during the forecast period 2023-2032.
North America region emerged as the largest market for the location intelligence.
Increased demand for competitive edge across industries is a significant driving factor for the growth of the location intelligence market.
Early implementation costs have become expensive is a significant restraining factor for the growth of the location intelligence market.
More widespread usage in small and medium-sized businesses is a significant opportunity for the growth of the location intelligence market.
A scarcity of skilled workers is a significant challenge for the growth of the location intelligence market.
1. Introduction
1.1. Objective of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Service
4.3.2. Market Attractiveness Analysis By Vertical
4.3.3. Market Attractiveness Analysis By Application
4.3.4. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increased demand for competitive edge across industries
5.3. Restraints
5.3.1. Early implementation costs have become expensive
5.4. Opportunities
5.4.1. More widespread usage in small and medium-sized businesses
5.5. Challenges
5.5.1. A scarcity of skilled workers
6. Global Location Intelligence Market Analysis and Forecast, By Service
6.1. Segment Overview
6.2. System Integration
6.3. Consulting
6.4. Others
7. Global Location Intelligence Market Analysis and Forecast, By Vertical
7.1. Segment Overview
7.2. Government & Defense
7.3. Transportation & Logistics
7.4. IT & Telecom
7.5. Media & Entertainment
7.6. Retail and Consumer Goods
7.7. BFSI
7.8. Manufacturing & Industrial
7.9. Utilities & Energy
8. Global Location Intelligence Market Analysis and Forecast, By Application
8.1. Segment Overview
8.2. Asset Management
8.3. Risk Management
8.4. Sales & Marketing Optimization
8.5. Workforce Management
8.6. Remote Monitoring
8.7. Facility Management
8.8. Customer management
8.9. Others
9. Global Location Intelligence Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Location Intelligence Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in the Location Intelligence Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. Bosch Software Innovations GmbH
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. HERE Technologies
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. Navizon, Inc.
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Qualcomm Technologies, Inc.
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. Tibco Software, Inc.
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Trueposition, Inc.
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Autodesk, Inc.
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. MDA Corp.
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. Supermap Software Co., Ltd.
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Wireless Logic
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
11.11. ESRI
11.11.1. Business Overview
11.11.2. Company Snapshot
11.11.3. Company Market Share Analysis
11.11.4. Company Product Portfolio
11.11.5. Recent Developments
11.11.6. SWOT Analysis
11.12. Trimble, Inc.
11.12.1. Business Overview
11.12.2. Company Snapshot
11.12.3. Company Market Share Analysis
11.12.4. Company Product Portfolio
11.12.5. Recent Developments
11.12.6. SWOT Analysis
11.13. Pitney Bowes, Inc.
11.13.1. Business Overview
11.13.2. Company Snapshot
11.13.3. Company Market Share Analysis
11.13.4. Company Product Portfolio
11.13.5. Recent Developments
11.13.6. SWOT Analysis
List of Table
1. Global Location Intelligence Market, By Service, 2019-2032 (USD Billion)
2. Global System Integration, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
3. Global Consulting, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
4. Global Others, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
5. Global Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
6. Global Government & Defense, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
7. Global Transportation & Logistics, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
8. Global IT & Telecom, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
9. Global Media & Entertainment, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
10. Global Retail and Consumer Goods, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
11. Global BFSI, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
12. Global Manufacturing & Industrial, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
13. Global Utilities & Energy, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
14. Global Location Intelligence Market, By Application, 2019-2032 (USD Billion)
15. Global Asset Management, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
16. Global Risk Management, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
17. Global Sales & Marketing Optimization, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
18. Global Workforce Management, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
19. Global Remote Monitoring, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
20. Global Facility Management, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
21. Global Customer management, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
22. Global Others, Location Intelligence Market, By Region, 2019-2032 (USD Billion)
23. Global Location Intelligence Market, By Region, 2019-2032 (USD Billion)
24. North America Location Intelligence Market, By Service, 2019-2032 (USD Billion)
25. North America Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
26. North America Location Intelligence Market, By Application, 2019-2032 (USD Billion)
27. U.S. Location Intelligence Market, By Service, 2019-2032 (USD Billion)
28. U.S. Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
29. U.S. Location Intelligence Market, By Application, 2019-2032 (USD Billion)
30. Canada Location Intelligence Market, By Service, 2019-2032 (USD Billion)
31. Canada Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
32. Canada Location Intelligence Market, By Application, 2019-2032 (USD Billion)
33. Mexico Location Intelligence Market, By Service, 2019-2032 (USD Billion)
34. Mexico Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
35. Mexico Location Intelligence Market, By Application, 2019-2032 (USD Billion)
36. Europe Location Intelligence Market, By Service, 2019-2032 (USD Billion)
37. Europe Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
38. Europe Location Intelligence Market, By Application, 2019-2032 (USD Billion)
39. Germany Location Intelligence Market, By Service, 2019-2032 (USD Billion)
40. Germany Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
41. Germany Location Intelligence Market, By Application, 2019-2032 (USD Billion)
42. France Location Intelligence Market, By Service, 2019-2032 (USD Billion)
43. France Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
44. France Location Intelligence Market, By Application, 2019-2032 (USD Billion)
45. U.K. Location Intelligence Market, By Service, 2019-2032 (USD Billion)
46. U.K. Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
47. U.K. Location Intelligence Market, By Application, 2019-2032 (USD Billion)
48. Italy Location Intelligence Market, By Service, 2019-2032 (USD Billion)
49. Italy Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
50. Italy Location Intelligence Market, By Application, 2019-2032 (USD Billion)
51. Spain Location Intelligence Market, By Service, 2019-2032 (USD Billion)
52. Spain Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
53. Spain Location Intelligence Market, By Application, 2019-2032 (USD Billion)
54. Asia Pacific Location Intelligence Market, By Service, 2019-2032 (USD Billion)
55. Asia Pacific Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
56. Asia Pacific Location Intelligence Market, By Application, 2019-2032 (USD Billion)
57. Japan Location Intelligence Market, By Service, 2019-2032 (USD Billion)
58. Japan Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
59. Japan Location Intelligence Market, By Application, 2019-2032 (USD Billion)
60. China Location Intelligence Market, By Service, 2019-2032 (USD Billion)
61. China Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
62. China Location Intelligence Market, By Application, 2019-2032 (USD Billion)
63. India Location Intelligence Market, By Service, 2019-2032 (USD Billion)
64. India Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
65. India Location Intelligence Market, By Application, 2019-2032 (USD Billion)
66. South America Location Intelligence Market, By Service, 2019-2032 (USD Billion)
67. South America Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
68. South America Location Intelligence Market, By Application, 2019-2032 (USD Billion)
69. Brazil Location Intelligence Market, By Service, 2019-2032 (USD Billion)
70. Brazil Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
71. Brazil Location Intelligence Market, By Application, 2019-2032 (USD Billion)
72. Middle East and Africa Location Intelligence Market, By Service, 2019-2032 (USD Billion)
73. Middle East and Africa Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
74. Middle East and Africa Location Intelligence Market, By Application, 2019-2032 (USD Billion)
75. UAE Location Intelligence Market, By Service, 2019-2032 (USD Billion)
76. UAE Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
77. UAE Location Intelligence Market, By Application, 2019-2032 (USD Billion)
78. South Africa Location Intelligence Market, By Service, 2019-2032 (USD Billion)
79. South Africa Location Intelligence Market, By Vertical, 2019-2032 (USD Billion)
80. South Africa Location Intelligence Market, By Application, 2019-2032 (USD Billion)
List of Figures
1. Global Location Intelligence Market Segmentation
2. Location Intelligence Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Location Intelligence Market Attractiveness Analysis By Service
9. Global Location Intelligence Market Attractiveness Analysis By Vertical
10. Global Location Intelligence Market Attractiveness Analysis By Application
11. Global Location Intelligence Market Attractiveness Analysis By Region
12. Global Location Intelligence Market: Dynamics
13. Global Location Intelligence Market Share by Service (2023 & 2032)
14. Global Location Intelligence Market Share by Vertical (2023 & 2032)
15. Global Location Intelligence Market Share by Application (2023 & 2032)
16. Global Location Intelligence Market Share by Regions (2023 & 2032)
17. Global Location Intelligence Market Share by Company (2022)
This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global location intelligence market based on below mentioned segments:
Global Location Intelligence by Service:
Global Location Intelligence by Vertical:
Global Location Intelligence by Application:
Global Location Intelligence by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.
Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
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