Live Commerce Platforms Market

Live Commerce Platforms Market Size by Category (Apparel and Fashion, Cosmetics and Personal Care, Consumer Electronics, Furnishing, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14037
  • Published Date: Jan, 2024
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global live commerce platforms market was valued at USD 1 billion in 2023 and grew at a CAGR of 20% from 2024 to 2033. The market is expected to reach USD 6.19 billion by 2033. The rising trend of influencer marketing to reach a wider consumer base will drive the growth of the global live commerce platforms market.

Market Introduction:

Live commerce platforms are also live shopping or live streaming commerce platforms. These platforms enable real-time interaction between sellers and buyers through live video streaming. The concept draws inspiration from traditional home shopping networks and infomercials. Now, it has been transformed by integrating video streaming technology, social media, and e-commerce capabilities to meet the contemporary requirements of consumers. Live commerce platforms offer a more engaging and authentic shopping experience. Sellers showcase products or services in real time. Viewers can ask questions, comment, and receive immediate responses. This interaction instils a sense of authenticity and transparency, making live commerce platforms popular amongst consumers. Live commerce platforms facilitate instant purchases. It also allows businesses to leverage existing social networks to reach a broader audience and build a community around their brand or products. It is used for product launches, educational demonstrations, flash sales, and promotions.

Live Commerce Platforms Market Size

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Recent Development
  • Using Meta as the platform for its upcoming live commerce event, Treasure Global Inc., a cutting-edge provider of technological solutions, announced the success of its latest live commerce endeavour with ZCITY, its inventive e-commerce subsidiary. The company is committed to pushing the envelope of innovation in the digital era. ZCITY anticipates that its live commerce events on websites like Meta and TikTok will present chances for the company to make more money.

Market Dynamics:


The rising trend of social media and influencer marketing – integrating social media amplifies reach and engagement, facilitating consumer reach and sales. The growing mobile ownership with internet accessibility has enhanced convenience, allowing users to seamlessly engage with live commerce events on the go. Influencer marketing has contributed significantly to the growth of live commerce, given the rising instances of collaboration. Integrating e-commerce within live streams and incorporating entertainment elements and live interaction enhance the overall shopping experience, making it more enjoyable, impulsive, and memorable, which converts into relatively greater sales. Global reach is facilitated by live commerce, enabling businesses to transcend geographical boundaries and connect with diverse audiences worldwide, thereby increasing their sales. Therefore, the rising social media and influencer marketing trends augmented by the rising ownership of smart connected devices will contribute to the growth of global live commerce platforms.


The technical issues associated with live streamingTechnical issues like buffering and video quality problems lead to a suboptimal user experience, discouraging potential users from using live commerce platforms. Dependence on a stable internet connection in the face of no infrastructure in most of the globe further limits the market's potential. Impulse purchases and potential post-purchase regret may deter some consumers from engaging in live commerce. Given the lack of physical interaction, authenticity concerns lead to difficulties in establishing trust amongst consumers regarding a brand and its products, further hampering the market's growth. Complicated return processes could potentially impede the growth of live commerce platforms.  


Technological advancements – Technological advancements have significantly propelled the evolution of live commerce platforms, contributing to a more immersive, efficient, and user-friendly experience. Improved streaming technologies have elevated the overall visual appeal of live streams, ensuring a more engaging experience for users. The proliferation of high-speed mobile networks has facilitated on-the-go accessibility, expanding the reach and convenience of live commerce events. Augmented reality (AR) and virtual reality (VR) enable sellers to showcase products in interactive virtual environments, enhancing users' visualization and decision-making processes. Seamless e-commerce integration streamlines transactions, allowing users to purchase directly within the live stream. Advanced data analytics and artificial intelligence (AI) enhance personalization, providing users with tailored recommendations based on their preferences and interactions. All the advancements have positively contributed to the expansion of live commerce platforms and will continue to offer lucrative opportunities in the global market during the forecast period.

  • Nowadays, generative artificial intelligence (AI) technology is being promoted by several Chinese tech businesses to produce virtual live-streaming hosts that can work nonstop. "generative AI" describes the algorithms that can produce new content, such as audio, code, images, text, simulations, and videos. Examples of these algorithms include those that drive ChatGPT and related services. Numerous well-known companies in China's live-streaming e-commerce market have expressed a strong desire to learn more about the potential of virtual hosts powered by generative AI.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global live commerce platforms market, with a 48% market revenue share in 2023.

The increasing number of minutes being spent on smartphones, especially on social media apps in a mobile-centric population of the region, has made live commerce accessible and convenient for consumers on the go, contributing to the regional market's growth. The rise of social media influencer marketing and the large consumer base given the region's population offer a lucrative market opportunity for live commerce platform providers and users. The rapid adoption of digital payment systems further streamlines transactions within live commerce platforms. Given the young population, tech-savvy consumers in the region further contribute to the rapid adoption of live commerce. The growth and expansion of the e-commerce sector capitalizing on the increased disposable income of the consumers will also augment the regional market’s growth.

Asia Pacific Region Live commerce platforms Market Share in 2023 - 48%

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  • YouTube became the world's first official retail channel when it opened its first location in South Korea. When the channel launches, it will offer businesses a live commerce platform and showcase about thirty brands. YouTube's entry into the retail industry aims to give Korean users an enjoyable and engaging purchasing experience. YouTube added a shopping link to its Explore section last year, enabling users to purchase things by tagging them.
Category Segment Analysis

The category segment is divided into apparel and fashion, cosmetics and personal care, consumer electronics, furnishing, and others. The apparel and fashion segment dominated the market, with a market share of around 40% in 2023. The apparel and fashion industry increasingly uses live commerce platforms as a transformative tool for engaging consumers and driving sales. Live commerce platforms offer real-time fashion shows and runways, allowing brands to unveil their latest collections and trends to a global audience. The interactive nature of live commerce enables hosts to demonstrate clothing items, accessories, and footwear in real time, providing viewers with styling tips and fostering an immersive shopping experience. The rising collaborative and marketing strategies with social media influencers, especially fashion and lifestyle influencers, model clothing, share styling insights, and engage with their audience during live streams, positively influencing sales for various brands.

  • The introduction of Ajiogram, a direct-to-consumer (D2C) e-commerce platform to retail over 200 D2C fashion and lifestyle brands, was announced by Reliance Retail's Ajio online commerce platform. Brands including Urban Monkey, Supervek, Quirksmith, Kra Life, Fancypants, Cecil, Truser, Midnight Angels by PC, Monks of Method, Crafts and Glory, and Creatures of Habit will be available at Ajiogram. Users of Ajio can switch between retailers within the app to access Ajiogram. The action is by the business's strategy to take advantage of the expanding D2C brand ecosystem as younger consumers test out new brands online.
Some of the Key Market Players:
  • Bambuser AB
  • CommentSold
  • Firework
  • GhostRetail Inc.
  • Giosg
  • Klarna Bank AB (publ)
  • Livescale
  • Restream, Inc.
  • ShopShops
  • TalkShopLive

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 1 Billion
Market size value in 2033 USD 6.19 Billion
CAGR (2024 to 2033) 20%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Category

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global live commerce platforms market was valued at USD 1 billion in 2023 to USD 6.19 billion by 2033.

Global live commerce platforms market is growing at a CAGR of 20% during the forecast period 2024-2033.

The market's growth will be influenced by the rising trend of social media and influencer marketing.

The technical issues associated with live streaming could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global live commerce platforms market based on below mentioned segments:

Global Live Commerce Platforms Market by Category:

  • Apparel and Fashion
  • Cosmetics and Personal Care
  • Consumer Electronics
  • Furnishing
  • Others

Global Live Commerce Platforms Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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