Lithium-Ion Battery Market

Lithium-Ion Battery Market Size by Application (Consumer Electronics, Energy Storage Systems, Medical Devices, Automobile, Industrial, Telecommunications, Aerospace, Marine and Others), Type (Lithium Cobalt Oxide, Lithium Manganese Oxide, Lithium Titanate Oxide, Lithium Iron Phosphate, Lithium Nickel Cobalt Aluminium Oxide, Lithium Nickel Manganese Cobalt Oxide, and Others), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13169
  • Published Date: Dec, 2022
  • Pages: 238
  • Category: Energy & Power
  • Format: PDF
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The global lithium-ion battery market is expected to grow from USD 45.67 billion in 2022 to USD 200.73 billion by 2030, at a CAGR of 20.33% during the forecast period 2022-2030. The increasing demand for electric vehicles will propel the market's growth in the forecast period.

Market Introduction:

Everything surrounding humans is powered by energy. The energy is derived in several forms, like heat, sound, light or chemicals. The energy in the universe is neither created nor destroyed and is only transferred from one form to another. The conversion of chemical energy to electrical energy is conducted through batteries. Batteries have active chemicals within them which then work to provide electrical energy through an electrochemical redox reaction. Lithium-ion batteries are rechargeable and use a reversible reduction process to store energy. Tt has free lithium ions, which conduct power. The active chemicals used in a lithium-ion battery are cobalt, iron, nickel and manganese among others. Their ability to store energy and rechargeable nature has made them an ideal element used in portable batteries, which are extensively used in consumer electronics. Lithium-ion batteries have a high energy and power density making them highly efficient in consumer electronics or automobile applications. They have a longer life cycle and quick discharge properties. They are used in toys, wireless headphones, several home appliances, electric energy storage systems and power tools, to name a few applications. The increasing demand for consumer electronics, renewable energy systems and electric vehicles is anticipated to augment the global lithium-ion battery market's growth.

Lithium-Ion Battery Market Size

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Recent Development

November 2022 - The lithium-ion battery production process has been made simpler by 24M Technologies with a novel design that uses fewer materials and fewer stages to produce each cell. This lowers the cost of producing lithium-ion cells. The company claims that the "SemiSolid" design lowers production costs by up to 40%. The strategy also increases battery safety, recyclability, and energy density. Setting up massive production facilities is just the first stage of 24M's ambition. Its battery design's ability to function with a variety of lithium-ion chemistries is another major selling point. As a result, partners of 24M can eventually incorporate higher-performing materials without significantly altering production techniques. The adoption of batteries across economic units might be significantly impacted by the kind of fast, large-scale production that 24M intends to enable, from the price and performance of electric automobiles to the potential for renewable energy to displace fossil fuels.

October 2022 - Lithium-ion batteries will be added to China's conventional submarines as part of a power move that might greatly improve its fleet's combat and survivability capability. As a result of technological advancements in China's electric vehicle (EV) industry, which is presently the largest in the world, the country's conventional submarine fleet may soon be powered by lithium-ion batteries. China produces 75% of the world's EV batteries, giving it a technological advantage. According to researchers from the Naval Submarine Academy, Qingdao, in the Chinese journal Marine Electric and Electronic Engineering, lithium-ion batteries can more than double a submarine's underwater endurance and significantly improve its acceleration for high-speed operations. With an estimated 60 to 70 boats, China is thought to have the world's largest conventional submarine force fleet.

Market Dynamics:

Drivers:

The increasing demand for electric vehicles – The increasing disposable income of the population has contributed to the rising demand for automobiles over the past few decades. Low-cost manufacturing and rapid urbanization have also resulted in scores of vehicles on roads. Fossil fuel-based conventional vehicles have a predominant share in the global automobile market. However, they pollute nature as they emit toxic fumes or greenhouse gases. These gases significantly contribute to global warming, resulting in a climate change crisis. The pollution caused by these vehicles is also undesirable for public health. Electric vehicles are a close alternative to conventional vehicles. The rising consumer consciousness about climate change has increased the demand for electric vehicles in the past few years. Similarly, government initiatives encouraging the production and consumption of electric vehicles via subsidies and incentives are also expanding their market. The technological advancements and lucrative opportunities offered by the global electric vehicles market have prompted several market players to enter this market, thereby driving down costs and expanding consumer choices. Lithium-ion batteries are a staple in electric vehicles to power engines and other accessories. Therefore, the increasing demand for electric vehicles will drive the global lithium-ion battery market.

Restraints:

The increasing instances of battery fires – Lithium-ion batteries are intricately designed and assembled pieces of equipment. They are vulnerable to catching fire when they are overworked or overheat. They are also at an increased risk of catching fire when their manufacturing process is not performed with the utmost care, and this might lead to manufacturing anomalies, which is dangerous. Lithium-ion batteries cannot handle high temperatures and must be kept dry and placed in the shade. Such precautionary measures are sometimes overlooked due to negligence and cause fires. The lithium-ion batteries catching fire has become a regular occurrence on news channels. Such bad media coverage harms the product's reputation and lowers its adoption rate. Therefore, the increasing instances of lithium-ion batteries catching fire will limit the market's growth.

Opportunities:

The global shift towards renewable energy sources Industrialization and urbanization were powered by fossil fuels in the 19th- 20th century. The irresponsible exploitation of fossil fuels has led to a scarcity of these resources, given their limited and non-renewable nature. The overuse and extensive application of fossil fuels in every industry, from agriculture to manufacturing to services, has led to global warming. The effects of global warming or climate change are witnessed globally in flash floods, heatwaves and frequent storms. A global cooperation mechanism is functioning to mitigate the climate change crisis by encouraging a shift towards renewable energy sources. National governments worldwide are increasing their focus towards green development and offering extensive funding to manufacture renewable energy sources. Lithium-ion batteries are used to power wind energy, solar energy and other renewable energy source equipment. Therefore, a global shift towards renewable energy sources will offer lucrative opportunities for the lithium-ion battery market.

Challenges:

Environmental concerns – Lithium-ion batteries are various chemicals or acids used to manufacture or assemble them. The batteries no longer in use need to be disposed of properly to avoid human or environmental damage. They contain cobalt, nickel and manganese, which are undesirable to the environment. The irresponsible disposal of batteries can also lead to these substances catching fire, thereby, at times, leading to loss of property or life. The fumes are harmful to human health causing respiratory problems. The negative environmental effects of these batteries have increased their scrutiny and monitoring, which will challenge the market's growth.

Segmentation Analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region emerged as the largest global lithium-ion battery market, with a 40.41% market revenue share in 2022. China dominates the Asia Pacific lithium-ion battery market. Japan is also a significant player in the regional market. Chinese and Japanese companies' highly advanced tech or electronics are dominant in the global market. Their advanced features and affordable pricing are driving their demand in the global market, contributing to the region's lithium-ion battery market. China is the highest producer and consumer of electric vehicles, which explains the region's dominance in the market. China and India are among the top polluters globally and are responsible for combating climate change by reducing their carbon emissions. The government initiatives that encourage the production and consumer demand for electric vehicles with subsidies and incentives are augmenting well for the regional market. Similarly, the growing push towards developing renewable energy infrastructure will also drive the regional lithium-ion battery market. The region's vast population and the developing nature of the economies offer a potential consumer market for electronics and electric vehicles. The technological advancement in the Japanese and Chinese markets is driving the regional lithium-ion battery market.

Asia Pacific Region Lithium-Ion Battery Market Share in 2022 - 40.41%

 

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Application segment analysis

The application segment is divided into consumer electronics, energy storage systems, medical devices, automobile, industrial, telecommunications, aerospace, marine and others. The consumer electronics segment dominated the market with a revenue share of around 39% in 2022. Consumer electronics and modern-day electronic gadgets like LED, laptops, smartphones, cameras and portable batteries. The demand for consumer electronics has increased exponentially in the past few years. The telecom boom and the increasing internet affordability, coverage and penetration are some contributing factors. The growing digitization and automation are also augmenting the growth of consumer electronics. The consumer electronics market is also rising, given its increasing accessibility and affordability. The presence of multiple consumer electronics manufacturers and electronics retailers and the increasing disposable income of consumers have driven the accessibility and affordability of consumer electronics.

Type segment analysis

The type segment is divided into lithium cobalt oxide, lithium manganese oxide, lithium titanate oxide, lithium iron phosphate, lithium nickel cobalt aluminium oxide, lithium nickel manganese cobalt oxide, and others. The lithium cobalt oxide segment dominated the market with a market share of around 33% in 2022. The lithium cobalt oxide compound is usually a blue, grey or blue-black powder in appearance. Lithium cobalt oxide batteries have a high specific energy and high voltage output. They are utilized in modern-day electronics. They are used in mobiles, smartphones, laptops, computers, cameras and other electronic gadgets. The extensive use of these gadgets in the contemporary world, expanding over various aspects of everyday life, will augment the segment's growth. Furthermore, the increasing presence of several market players in the electronics market has made these products advanced and affordable, which will also contribute to the segment's growth in the future.

Some of the Key Market Players:

  • Automotive Energy Supply Corporation
  • BAK Power
  • BYD Company Ltd.
  • Clarios
  • Contemporary Amperex Technology Co. Ltd.
  • Hitachi
  • LG Chem
  • Panasonic Corporation
  • Samsung SDI Co. Ltd.
  • Toshiba Corporation

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 45.67 Billion
Market size value in 2030 USD 200.73 Billion
CAGR (2022 to 2030) 20.33%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments The research segment is based on application and type.
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the lithium-ion battery market was valued at USD 45.67 billion in 2022 to USD 200.73 billion by 2030.

Global lithium-ion battery market is growing at a CAGR of 20.33% during the forecast period 2022-2030.

The market's growth will be influenced by the increasing demand for electric vehicles.

The increasing instances of battery fires could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing demand for electric vehicles
    5.3. Restraints
          5.3.1. The increasing instances of battery fires
    5.4. Opportunities
          5.4.1. The global shift towards renewable energy sources
    5.5. Challenges
          5.5.1. Environmental concerns

6. Global Lithium-Ion Battery Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Consumer Electronics
    6.3. Energy Storage Systems
    6.4. Medical Devices
    6.5. Automobile
    6.6. Industrial
    6.7. Telecommunications
    6.8. Aerospace
    6.9. Marine
    6.10. Others

7. Global Lithium-Ion Battery Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Lithium Cobalt Oxide
    7.3. Lithium Manganese Oxide
    7.4. Lithium Titanate Oxide
    7.5. Lithium Iron Phosphate
    7.6. Lithium Nickel Cobalt Aluminium Oxide
    7.7. Lithium Nickel Manganese Cobalt Oxide
    7.8. Others

8. Global Lithium-Ion Battery Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Lithium-Ion Battery Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Lithium-Ion Battery Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Automotive Energy Supply Corporation
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. BAK Power
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. BYD Company Ltd.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Clarios
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Contemporary Amperex Technology Co. Ltd.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Hitachi
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. LG Chem
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Panasonic Corporation
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Samsung SDI Co. Ltd.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Toshiba Corporation
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

2. Global Consumer Electronics Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

3. Global Energy Storage Systems Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

4. Global Medical Devices Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

5. Global Automobile Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

6. Global Industrial Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

7. Global Telecommunications Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

8. Global Aerospace Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

9. Global Marine Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

10. Global Others Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

11. Global Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

12. Global Lithium Cobalt Oxide Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

13. Global Lithium Manganese Oxide Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

14. Global Lithium Titanate Oxide Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

15. Global Lithium Iron Phosphate Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

16. Global Lithium Nickel Cobalt Aluminium Oxide Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

17. Global Lithium Nickel Manganese Cobalt Oxide Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

18. Global Others Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

19. Global Lithium-Ion Battery Market, By Region, 2019-2030 (USD Billion) 

20. North America Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

21. North America Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

22. U.S. Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

23. U.S. Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

24. Canada Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

25. Canada Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

26. Mexico Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

27. Mexico Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

28. Europe Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

29. Europe Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

30. Germany Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

31. Germany Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

32. France Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

33. France Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

34. U.K. Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

35. U.K. Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

36. Italy Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

37. Italy Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

38. Spain Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

39. Spain Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

40. Asia Pacific Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

41. Asia Pacific Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

42. Japan Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

43. Japan Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

44. China Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

45. China Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

46. India Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

47. India Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

48. South America Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

49. South America Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

50. Brazil Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

51. Brazil Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

52. Middle East and Africa Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

53. Middle East and Africa Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

54. UAE Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

55. UAE Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

56. South Africa Lithium-Ion Battery Market, By Application, 2019-2030 (USD Billion) 

57. South Africa Lithium-Ion Battery Market, By Type, 2019-2030 (USD Billion) 

List of Figures 

1. Global Lithium-Ion Battery Market Segmentation

2. Lithium-Ion Battery Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Lithium-Ion Battery Market Attractiveness Analysis By Application

9. Global Lithium-Ion Battery Market Attractiveness Analysis By Type

10. Global Lithium-Ion Battery Market Attractiveness Analysis By Region

11. Global Lithium-Ion Battery Market: Dynamics

12. Global Lithium-Ion Battery Market Share by Application (2022 & 2030)

13. Global Lithium-Ion Battery Market Share by Type (2022 & 2030)

14. Global Lithium-Ion Battery Market Share by Regions (2022 & 2030)

15. Global Lithium-Ion Battery Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the lithium-ion battery market based on below mentioned segments:

Lithium-Ion Battery Market by Application:

  • Consumer Electronics
  • Energy Storage Systems
  • Medical Devices
  • Automobile
  • Industrial
  • Telecommunications
  • Aerospace
  • Marine
  • Others

Lithium-Ion Battery Market by Type:

  • Lithium Cobalt Oxide
  • Lithium Manganese Oxide
  • Lithium Titanate Oxide
  • Lithium Iron Phosphate
  • Lithium Nickel Cobalt Aluminium Oxide
  • Lithium Nickel Manganese Cobalt Oxide
  • Others

Lithium-Ion Battery Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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