Leisure Travel Market

Leisure Travel Market Size By Traveler Type (Group and Solo), By Sales Channel (Online Channels and Conventional Channels), By Age Group (22-31 Years, 32-43 Years, 44-56 Years, and >56 Years), and By Expenditure Type (Food & Beverages, Transportation, Events & Entertainment, Lodging, and Others) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13778
  • Published Date: Oct, 2023
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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The global leisure travel market was valued at USD 1.2 trillion in 2022, growing at a CAGR of 21.8% from 2023 to 2032. The market is expected to reach USD 8.6 trillion by 2032. A paradigm shift in consumer buying patterns is the main driver for the market. This is explained by a notable increase in tourists travelling abroad. Furthermore, the market is being stimulated by the general public's increasing lifestyle standards. Additionally, the market is driven by the quick integration of artificial intelligence (AI), the Internet of Things (IoT), and big data analytics in travel and tourism.

Market Introduction:

Leisure travel is informal travel undertaken by an individual or group of individuals for amusement, leisure, relaxation, and personal fulfilment. Travels help people de-stress because they entail learning about other cultures worldwide, emphasizing making the experience enjoyable. The leisure travel ecosystem comprises well-established industries such as retail, dining, lodging, entertainment, logistics, and other tourism services. Leisure travel helps to create new experiences by uniting people, fostering communities, and advancing a nation's economy. These trips involve recreational activities, especially to improve people's physical, mental, and emotional well-being. Consequently, these journeys are essential for reducing physical and mental stress and enhancing the general public's understanding of various cultures. These trips involve recreational activities, especially to improve people's physical, mental, and emotional well-being. Consequently, these journeys are essential for reducing physical and mental stress and enhancing the general public's understanding of various cultures.

Leisure Travel Market Size

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Recent Development

In August 2023, To further establish itself in the Indian market, Skyscanner introduced its Hindi language experience for all of its goods and services. By aggregating information from its partner Online Travel Agent (OTA) websites, Skyscanner is a one-stop shop for tourists who compare ticket prices, accommodation rates, and intra-city commutes.

In August 2023, In collaboration with the Ministry of Tourism, MakeMyTrip unveiled a distinctive Travellers' Map of India, highlighting over 600 places outside the nation's most well-known tourist attractions. 

Market Dynamics:


Rising social media penetration- Increased spending on leisure travel has been attributed to rising incomes, particularly in emerging economies. People will devote more of their budget to travel experiences as their financial resources increase.


Geopolitical instability- Conflicts, terrorism, and political upheaval can greatly affect the leisure travel sector. There may be a decrease in tourism activities if travellers are unwilling to go to places where there are safety concerns.


Emerging markets- With a growing middle class and increased disposable budgets, emerging economies offer substantial prospects in the leisure travel sector. Travel agencies have unrealized potential to grow and meet the increasing demand in these markets. Thus, emerging economies are expected to provide growth opportunities during the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global leisure travel market, with a 38.7% market revenue share in 2022.

The rising disposable income in the Asia Pacific, specifically in India and China, is expected to drive the market's growth. Asia Pacific region also has some prominent travel destinations, such as China, Vietnam, Malaysia, Thailand, and Singapore, which contribute to the growth of the leisure travel market in the region. In addition, the establishment of small and medium travel enterprises to ease people's travel experience also adds impetus to the market's growth.

Asia Pacific Region Leisure Travel Market Share in 2022 - 38.7%



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Traveler Type Segment Analysis

The traveler type segment is divided into group and solo. The solo segment dominated the market, with a market share of around 58% in 2022. The number of people travelling solo has significantly increased, prompting industry participants to celebrate solo and group travellers. Travelling alone is becoming more common since it allows people to experience new things, explore different cultures, reflect on their lives, and feel more powerful.

Sales Channel Segment Analysis

The sales channel segment is divided into online channels and conventional channels. The online channels segment dominated the market, with a market share of around 55% in 2022. Easy and quick booking of flights and hotels, growing customer confidence in online payments, and the ability to compare a wide range of travel options are driving the internet travel business.

Age Group Segment Analysis

The age group segment is divided into 22-31 Years, 32-43 Years, 44-56 Years, and >56 Years. The   22-31 years segment dominated the market, with a market share of around 32% in 2022. These travellers are more likely to explore new locations and spend more money on travel than those in the older age groups. Due to their heavy reliance on technology, these travellers have revolutionized the travel industry. Regarding booking travel, smartphones and other mobile devices are generally chosen.

Expenditure Type Segment Analysis

The expenditure type segment is divided into food & beverages, transportation, events & entertainment, lodging, and others. The lodging segment dominated the market, with a market share of around 28% in 2022. Lodging is an important aspect of travelling, which costs a hefty amount, propelling the segment's growth.

Some of the Key Market Players:
  • American Express Travel
  • Travel Leaders Group
  • Expedia Group
  • TUI Group.
  • Carlson Wagonlit Travel
  • Thomas Cook Limited
  • JTB Americas Group
  • Priceline Group
  • World Travel, Inc.
  • Cox & Kings Ltd.

Report Description:

Attribute Description
Market Size Revenue (USD Trillion)
Market size value in 2022 USD 1.2 Trillion
Market size value in 2032 USD 8.6 Trillion
CAGR (2023 to 2032) 21.8%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Traveler Type, Sales Channel, Age Group,  Expenditure Type

Frequesntly Asked Questions

As per The Brainy Insights, the size of the leisure travel market was valued at USD 1.2 trillion in 2022 to USD 8.6 trillion by 2032.

The global leisure travel market is growing at a CAGR of 21.8% during the forecast period 2023-2032.

Asia Pacific emerged as the largest leisure travel market.

Key players in the leisure travel market are American Express Travel, Travel Leaders Group, Expedia Group, TUI Group., Carlson Wagonlit Travel, Thomas Cook Limited, JTB Americas Group, Priceline Group, World Travel, Inc., and Cox & Kings Ltd.

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This study forecasts global, regional, and country revenue from 2019 to 2032. The Brainy Insights has segmented the global leisure travel market based on the below-mentioned segments:

Global Leisure Travel Market By Traveler Type:

  • Group
  • Solo

Global Leisure Travel Market By Sales Channel:

  • Online Channels
  • Conventional Channels 

Global Leisure Travel Market By Age Group:

  • 22-31 Years
  • 32-43 Years
  • 44-56 Years
  • >56 Years

Global Leisure Travel Market By Expenditure Type:

  • Food & Beverages
  • Transportation
  • Events & Entertainment
  • Lodging
  • Others

Global Leisure Travel Market By Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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