Lecithin Market

Global Lecithin Market Size By Source (Soy, Sunflower, Rapeseed, Egg, and Others), By End-use (Convenience Food, Bakery, Confectionary, Pharmaceutical, Personal Care And Cosmetics, Animal Feed, Others), By Form (Liquid, Powder, Granule), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12897
  • Published Date: Aug, 2022
  • Pages: 236
  • Category: Food & Beverages
  • Format: PDF
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The global lecithin market is expected to reach USD 1090.7 million by 2030, at a CAGR of 7.9% from 2022 to 2030. The lecithin market has grown owing to its increasing application in ready-to-eat baked goods, confectioneries, pasta, and instant foods. Lecithin is widely used in manufacturing these food products because of its properties such as viscosity reduction agent, emulsifier, and wetting agent.

Market Overview:

Lecithin is an essential type of fat required for the human body and is widely available in some food items, including soybean, egg yolk, and others. Lecithin has been increasingly used in the past few years owing to its several health advantages. Most commercially used lecithin is derived from raw materials such as egg yolk and soybean. Other raw materials include corm germ, cotton seed, palm and palm derivatives, and coconut oil. These raw materials contain significantly less lecithin, making their commercial extraction non-economical. Lecithin is composed of phospholipids naturally derived from sunflower, soy, and rapeseed. Lecithin blends so well with other components that it is widely used in the cosmetics, pharmaceutical, and food & beverage industries. Growing urbanization, fast-paced lifestyle, and increasing employment amongst women have increased people's dependency on packaged and readymade foods, thus propelling the consumption of Lecithin. Favorable protocols and government regulations related to phospholipids have boosted the use of lecithin in food applications.

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Market Dynamics:

Drivers:
  • Increasing adoption in the pharmaceutical industry

Lecithin extracted from plant sources is widely used in the pharmaceutical industry owing to its mixing well with other components of the medicines. Lecithin is used in numerous pharmaceutical applications, besides solid dosage forms, liquid dosage forms, and liposomal applications, as an emulsifier, revitalizing agent, dispersant, wetting agent (powder and tablet), and mold release agent. It aids in skin penetration, helps slow fat crystallization, increases bioavailability, and protects the original ingredients of the medicines. This is expected to drive the growth of the market.

Restraints:
  • Fluctuating prices of raw materials

The fluctuating prices of raw materials used for manufacturing lecithin are expected to hamper the market's growth over the forecast period. Moreover, there is a lack of awareness regarding lecithin, which also restraints the market's growth. Several food processing industries are unaware of lecithin fats, decreasing their market penetration.

Opportunities:
  • Increasing demand for packaged food products

Most people these days are working, including the women population, which increases the demand for packaged food products. As people find time to cook food, they order it from somewhere or choose packaged food items for consumption. Most of the foot products have lecithin in them. The increasing demand for packaged food products is expected to provide lucrative growth opportunities for market players during the forecast period.

Challenges:
  • Stringent government regulations

Stringent government regulations regarding the use of lecithin in food products are expected to challenge the market's growth. Religious constraints are also associated with the consumption of lecithin, which affects the market's growth. There are several countries where the production of lecithin is banned, and in many countries, the manufacturing unit has to undergo several audits before manufacturing lecithin. This challenges the market's growth over the forecast period.

Segmentation Analysis:

The global lecithin market has been segmented based on source, end-use, form, and regions.

  • The source segment is divided into soy, sunflower, rapeseed, egg, and others. The soy segment dominated the market, with a market share of around 26% in 2021. The soy segment has been growing owing to the wide availability of soybean and the cheap extraction process of soy lecithin. Furthermore, increasing demand for soy lecithin in the chocolate industry to replace cocoa butter owing to its high cost adds impetus to the segment's growth.
  • The end-user segment is divided into convenience food, bakery, confectionary, pharmaceutical, personal care and cosmetics, animal feed, and others. Over the forecast period, the animal feed segment is expected to grow at the fastest CAGR of 8.2%. The rising demand for meat globally propels the segment's growth owing to its improved protein composition.
  • The form segment is divided into liquid, powder, and granule​. In 2021, the liquid lecithin form segment dominated the market, accounting for around 46% of global revenue. Liquid lecithin is widely used in several end-use application industries, such as food processing, cosmetics, industrial coatings, and confectionaries, driving the segment's growth.
Regional Segmentation Analysis:

The regions analyzed for the lecithin market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the largest market for the global lecithin market, with a 39% market revenue share in 2021.

Europe currently dominates lecithin with a 39% market revenue share in 2021. The market's growth in this region can be attributed to the presence of prominent market players. The region's increasing health awareness propels the market's growth. Furthermore, ample raw materials available in the region used for manufacturing lecithin add impetus to the market's growth. The economic development and increasing globalization in the food trade contribute to the growth of the lecithin market in the region.

Europe Region Lecithin Market Share in 2021 - 39%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new Industries, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global lecithin market industry.

List of Key Market Players:

  • American Lecithin Company
  • Global River Food Ingredients
  • Stern-Wywiol Gruppe GmbH & Co. KG
  • Haneil Soyatech Pvt. Ltd.
  • AKK Soya International
  • Imcopo Food Ingredients B.V.
  • Sime Darby Unimills B.V.
  • Wilmar International Ltd.
  • Tianjin Hexiyuan Lecithin Technology Co., Ltd.
  • Orison Chemicals Limited

Key Target Audience

  • Market Players
  • Investors
  • End-Users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Lecithin Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global lecithin market is based on revenue (USD Million). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global lecithin market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of lecithin based on source, end-use, form, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global lecithin market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global lecithin market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global lecithin market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the lecithin market was valued at USD 550.2 million in 2021 to USD 1090.7 million by 2030.

The global lecithin market is growing at a CAGR of 7.9% during the forecast period 2022-2030.

Europe emerged as the largest market for lecithin.

Increasing adoption in the pharmaceutical industry will influence the market's growth.

Stringent government regulations could hamper market growth.

Increasing demand for packaged food products will provide lucrative opportunities to the market.

Key players are American Lecithin Company, Global River Food Ingredients, Stern-Wywiol Gruppe GmbH & Co. KG, Haneil Soyatech Pvt. Ltd., AKK Soya International, Imcopo Food Ingredients B.V., Sime Darby Unimills B.V.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Source
          4.3.2. Market Attractiveness Analysis By End-use
          4.3.3. Market Attractiveness Analysis By Form
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing adoption in the pharmaceutical industry
    5.3. Restraints
          5.3.1. Fluctuating prices of raw materials
    5.4. Opportunities
          5.4.1. Increasing demand for packaged food products
    5.5. Challenges
          5.5.1. Stringent government regulations

6. Global Lecithin Market Analysis and Forecast, By Source
    6.1. Segment Overview
    6.2. Soy
    6.3. Sunflower
    6.4. Rapeseed
    6.5. Eggs
    6.6. Others

7. Global Lecithin Market Analysis and Forecast, By End-use
    7.1. Segment Overview
    7.2. Convenience Food
    7.3. Bakery
    7.4. Confectionary
    7.5. Pharmaceutical
    7.6. Personal Care And Cosmetics
    7.7. Animal Feed
    7.8. Others

8. Global Lecithin Market Analysis and Forecast, By Form
    8.1. Segment Overview
    8.2. Liquid
    8.3. Powder
    8.4. Granules

9. Global Lecithin Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Lecithin Market-Competitive Landscape
    10.1. Overview
          10.1.1. Market Share of Key Players in the Lecithin Market
          10.1.2. Global Company Market Share
          10.1.3. North America Company Market Share
          10.1.4. Europe Company Market Share
          10.1.5. APAC Company Market Share
    10.2. Competitive Situations and Trends
          10.2.1. Product Launches and Developments
          10.2.2. Partnerships, Collaborations, and Agreements
          10.2.3. Mergers & Acquisitions
          10.2.4. Expansions

11. Company Profiles
    11.1. American Lecithin Company
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Global River Food Ingredients
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Stern-Wywiol Gruppe GmbH & Co. KG
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Haneil Soyatech Pvt. Ltd.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. AKK Soya International
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Imcopo Food Ingredients B.V.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Sime Darby Unimills B.V.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Wilmar International Ltd.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Tianjin Hexiyuan Lecithin Technology Co., Ltd.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Orison Chemicals Limited
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Lecithin Market, By Source, 2019-2030 (USD Million) 

2. Global Soy Lecithin Lecithin Market, By Region, 2019-2030 (USD Million) 

3. Global Sunflower Lecithin Lecithin Market, By Region, 2019-2030 (USD Million)

4. Global Rapeseed Lecithin Lecithin Market, By Region, 2019-2030 (USD Million)

5. Global Eggs Lecithin Lecithin Market, By Region, 2019-2030 (USD Million)

6. Global Others Lecithin Lecithin Market, By Region, 2019-2030 (USD Million)

7. Global Lecithin Market, By End-use, 2019-2030 (USD Million) 

8. Global Convenience Food Lecithin Market, By Region, 2019-2030 (USD Million) 

9. Global Bakery Lecithin Market, By Region, 2019-2030 (USD Million)

10. Global Confectionary Lecithin Market, By Region, 2019-2030 (USD Million)

11. Global Pharmaceutical Lecithin Market, By Region, 2019-2030 (USD Million)

12. Global Personal Care And Cosmetics Lecithin Market, By Region, 2019-2030 (USD Million)

13. Global Animal Feed Lecithin Market, By Region, 2019-2030 (USD Million)

14. Global Others Lecithin Market, By Region, 2019-2030 (USD Million)

15. Global Lecithin Market, By Form, 2019-2030 (USD Million) 

16. Global Liquid Lecithin Market, By Region, 2019-2030 (USD Million) 

17. Global Powder Lecithin Market, By Region, 2019-2030 (USD Million)

18. Global Granules Lecithin Market, By Region, 2019-2030 (USD Million)

19. Global Lecithin Market, By Region, 2019-2030 (USD Million)

20. North America Lecithin Market, By Source, 2019-2030 (USD Million) 

21. North America Lecithin Market, By End-use, 2019-2030 (USD Million) 

22. North America Lecithin Market, By Form, 2019-2030 (USD Million) 

23. U.S. Lecithin Market, By Source, 2019-2030 (USD Million) 

24. U.S. Lecithin Market, By End-use, 2019-2030 (USD Million) 

25. U.S. Lecithin Market, By Form, 2019-2030 (USD Million) 

26. Canada Lecithin Market, By Source, 2019-2030 (USD Million) 

27. Canada Lecithin Market, By End-use, 2019-2030 (USD Million) 

28. Canada Lecithin Market, By Form, 2019-2030 (USD Million) 

29. Mexico Lecithin Market, By Source, 2019-2030 (USD Million) 

30. Mexico Lecithin Market, By End-use, 2019-2030 (USD Million) 

31. Mexico Lecithin Market, By Form, 2019-2030 (USD Million) 

32. Europe Lecithin Market, By Source, 2019-2030 (USD Million) 

33. Europe Lecithin Market, By End-use, 2019-2030 (USD Million) 

34. Europe Lecithin Market, By Form, 2019-2030 (USD Million) 

35. Germany Lecithin Market, By Source, 2019-2030 (USD Million) 

36. Germany Lecithin Market, By End-use, 2019-2030 (USD Million) 

37. Germany Lecithin Market, By Form, 2019-2030 (USD Million) 

38. France Lecithin Market, By Source, 2019-2030 (USD Million) 

39. France Lecithin Market, By End-use, 2019-2030 (USD Million) 

40. France Lecithin Market, By Form, 2019-2030 (USD Million) 

41. U.K. Lecithin Market, By Source, 2019-2030 (USD Million) 

42. U.K. Lecithin Market, By End-use, 2019-2030 (USD Million) 

43. U.K. Lecithin Market, By Form, 2019-2030 (USD Million) 

44. Italy Lecithin Market, By Source, 2019-2030 (USD Million) 

45. Italy Lecithin Market, By End-use, 2019-2030 (USD Million) 

46. Italy Lecithin Market, By Form, 2019-2030 (USD Million) 

47. Spain Lecithin Market, By Source, 2019-2030 (USD Million) 

48. Spain Lecithin Market, By End-use, 2019-2030 (USD Million) 

49. Spain Lecithin Market, By Form, 2019-2030 (USD Million) 

50. Asia Pacific Lecithin Market, By Source, 2019-2030 (USD Million) 

51. Asia Pacific Lecithin Market, By End-use, 2019-2030 (USD Million) 

52. Asia Pacific Lecithin Market, By Form, 2019-2030 (USD Million) 

53. Japan Lecithin Market, By Source, 2019-2030 (USD Million) 

54. Japan Lecithin Market, By End-use, 2019-2030 (USD Million) 

55. Japan Lecithin Market, By Form, 2019-2030 (USD Million) 

56. China Lecithin Market, By Source, 2019-2030 (USD Million) 

57. China Lecithin Market, By End-use, 2019-2030 (USD Million) 

58. China Lecithin Market, By Form, 2019-2030 (USD Million) 

59. India Lecithin Market, By Source, 2019-2030 (USD Million) 

60. India  Lecithin Market, By End-use, 2019-2030 (USD Million) 

61. India Lecithin Market, By Form, 2019-2030 (USD Million) 

62. South America Lecithin Market, By Source, 2019-2030 (USD Million) 

63. South America Lecithin Market, By End-use, 2019-2030 (USD Million) 

64. South America Lecithin Market, By Form, 2019-2030 (USD Million) 

65. Brazil Lecithin Market, By Source, 2019-2030 (USD Million) 

66. Brazil Lecithin Market, By End-use, 2019-2030 (USD Million) 

67. Brazil Lecithin Market, By Form, 2019-2030 (USD Million) 

68. The Middle East and Africa Lecithin Market, By Source, 2019-2030 (USD Million) 

69. The Middle East and Africa Lecithin Market, By End-use, 2019-2030 (USD Million) 

70. The Middle East and Africa Lecithin Market, By Form, 2019-2030 (USD Million) 

71. UAE Lecithin Market, By Source, 2019-2030 (USD Million) 

72. UAE Lecithin Market, By End-use, 2019-2030 (USD Million) 

73. UAE Lecithin Market, By Form, 2019-2030 (USD Million) 

74. South Africa Lecithin Market, By Source, 2019-2030 (USD Million) 

75. South Africa Lecithin Market, By End-use, 2019-2030 (USD Million) 

76. South Africa Lecithin Market, By Form, 2019-2030 (USD Million) 

List of Figures 

1. Global Lecithin Market Segmentation

2. Lecithin Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Lecithin Market Attractiveness Analysis By Source

9. Global Lecithin Market Attractiveness Analysis By End-use

10. Global Lecithin Market Attractiveness Analysis By Form

11. Global Lecithin Market Attractiveness Analysis By Region

12. Global Lecithin Market: Dynamics

13. Global Lecithin Market Share by Source (2022 & 2030)

14. Global Lecithin Market Share By End-use (2022 & 2030)

15. Global Lecithin Market Share By Form (2022 & 2030)

16. Global Lecithin Market Share By Regions (2022 & 2030)

17. Global Lecithin Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global lecithin market based on the below-mentioned segments:

Global Lecithin Market by Source: 

  • Soy
  • Sunflower
  • Rapeseed
  • Eggs
  • Others

Global Lecithin Market by End-use:

  • Convenience Food
  • Bakery
  • Confectionary
  • Pharmaceutical
  • Personal Care And Cosmetics
  • Animal Feed
  • Others

Global Lecithin Market by Form:

  • Liquid
  • Powder
  • Granules

Global Lecithin Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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