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Kids’ Nutrition Market

Kids’ Nutrition Market Size by Application (Infant Milk, Snacks, Protein Drinks & Bars, and Others), Distribution Channel (Offline and Online), Product Type (Protein, Prebiotics & Probiotics Supplements, Vitamins and Minerals, Omega-3, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12943
  • Published Date: Sep, 2022
  • Pages: 236
  • Category: Food & Beverages
  • Format: PDF
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The global kids’ nutrition market is expected to reach USD 85.88 billion by 2030, at a CAGR of 6.70% from 2022 to 2030. The increasing launch of new & innovative products drives the expansion of the kids’ nutrition market.

Market Overview:

Nutrition is essential at every age. A healthy, nutritious diet is a crucial component in the developing & growing years of children. It helps build a strong foundation in the child regarding staying healthy & imbibing good eating habits right from childhood. The three most essential advantages of early childhood nutrition are; that it helps build immunity against different infectious diseases, assures proper brain development and other vital organs, and improves a kid's activity levels and cognitive functioning. Kids' food & beverages generally refer to items that are relatively simple in flavor, easy to chew and swallow, and low in caffeine or alcohol. Breast milk protein differs in quality & quantity from animal milk; it includes a balance of amino acids, making it much more suitable for a baby. 

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Market Dynamics:

Drivers:

  • The increasing demand for convenience foods:

The growing demand for convenient & healthy food options among parents globally is the driving factor of the market growth. In addition, parents' increasing awareness about healthy eating habits for their children is propelling the market growth during the forecast period. Furthermore, the kid's food & beverages market growth is mainly attributed to the growing disposable income of the parents, who are more inclined against spending on their kids' health & well-being. 

Restraints:

  • The increasing cases of obesity & increased regulations:

The lack of awareness among parents and the fact that certain deficiencies are not recognized enough are factors restraining market growth. Further, childhood obesity is a severe medical condition that influences children. In addition, obesity can impact all aspects of children, including but not limited to their cardiovascular & psychological health and overall physical health. This factor is also restraining the market growth. In addition, food & beverages manufactured by the companies contain high proportions of calories, sugar, salt, and saturated fat. Its high consumption is presently linked to harmful side effects & diseases in kids. Children who consume fast foods have a high intake of fat, sodium, saturated fat, energy, carbonated soft drink, and a lower intake of milk, vegetables, fruits, and vitamins A & C than those who do not take fast food. This is linked to the high prevalence of obesity, impaired glucose tolerance, dyslipidemia, hypertension, and an increased risk of heart disease. The growing government actions due to these health concerns are expected to hinder market growth during the forecast period.

Opportunities:

  • The nutritional rich products:

The ever-increasing health awareness among the people, the rising government initiatives to feed healthy products to kids, and the increasing literacy rate are expected to drive market growth during the forecast period. In addition, with the increase in health concerns from energy-dense foods high in fat & sugars, brands of nutritional food are also helping to drive market growth during the forecast period.

Segmentation Analysis:

The global kids' nutrition market has been segmented based on application, distribution channel, product type, and region.

  • The application segment is divided into infant milk, snacks, protein drinks & bars, and others. The infant milk segment led the market with a market share of 30.22% in 2021 due to the changing purchasing behavior pattern among consumers. Further, by 2030, the snacks segment will likely dominate the market due to the increasing development in the supply chain of products.
  • The distribution channel segment is divided into offline and online. The offline segment is further sub-segmented into convenience stores, supermarkets, and others. The offline segment led the market with a market share of 57.14% in 2021 due to the growing consumer disposable incomes. Further, by 2030, the online segment will likely dominate the market due to the ever-increasing smartphone penetration and increasing internet usage across the globe.
  • The product type segment is divided into protein, prebiotics & probiotics supplements, vitamins and minerals, omega-3, and others. The prebiotics & probiotics supplements segment led the market with a market share of 27.14% in 2021 due to the wide availability of probiotic supplements in powder, liquid, tablet, and capsule form.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North American region emerged as the largest market for the global kids' nutrition market, with a 43.38% share of the market revenue in 2021.

  • The increasing innovation in kids' nutrition solutions and domestic demand is anticipated to contribute to the kids' nutrition market. Furthermore, the growing expenditure on child nutrition by government & private organizations also helps boost the market growth. Also, the increased demand for baby food products is helping to boost market growth.
  • During the forecast period, the Asia Pacific region will record the highest growth due to the price competitiveness among leading players. Further, the increasing disposable incomes of customers and rapid urbanization in these societies are also helping to boost the market growth in this region. Additionally, the growing government initiatives and increased demand for kids' nutrition also help to drive market growth.

North American Region Kids’ Nutrition Market Share in 2021 - 43.38%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global kids’ nutrition industry.

List of Key Market Players:

  • Goodwolf Feeding Co.
  • Mead Johnson & Company, LLC.
  • Abbott
  • Perrigo Company plc
  • My Lunchbuddy
  • Else Nutrition
  • Yamo AG
  • Nestlé
  • Nutribud Foods
  • Danone
  • Arla Foods amba

Key Target Audience:

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Kids’ Nutrition Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global kids’ nutrition market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global kids’ nutrition market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of kids’ nutrition based on application, distribution channel, product type, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global kids’ nutrition market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global kids’ nutrition market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global kids’ nutrition market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the kids’ nutrition market was valued at USD 47.91 billion in 2021 to USD 85.88 billion by 2030.

Global kids’ nutrition market is growing at a CAGR of 6.70% during the forecast period 2022-2030.

The market's growth will be influenced by the increasing launch of new & innovative products.

The increasing cases of obesity & increased regulations could hamper the market growth.

The nutritional rich products will provide huge opportunities to the market.

Key players are Goodwolf Feeding Co., Mead Johnson & Company, LLC., Abbott, Perrigo Company plc, My Lunchbuddy, Else Nutrition, Yamo AG, Nestlé, Nutribud Foods, Danone, Arla Foods amba, and among others.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By Distribution Channel
          4.3.3. Market Attractiveness Analysis By Product Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The growing prevalence of childhood obesity
          5.2.2. The rising demand for infant formulas
          5.2.3. The growing parents’ awareness
    5.3. Restraints
          5.3.1. The increasing cases of obesity & increased regulations
    5.4. Opportunities
          5.4.1. The strong advertisements by the companies
          5.4.2. The high investment in marketing

6. Global Kids’ Nutrition Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Infant Milk
    6.3. Snacks
    6.4. Protein Drinks & Bars
    6.5. Others

7. Global Kids’ Nutrition Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Offline
          7.2.1. Convenience Stores
          7.2.2. Supermarkets
          7.2.3. Others
    7.3. Online

8. Global Kids’ Nutrition Market Analysis and Forecast, By Product Type
    8.1. Segment Overview
    8.2. Protein
    8.3. Prebiotics & Probiotics Supplements
    8.4. Vitamins and Minerals
    8.5. Omega-3
    8.6. Others

9. Global Kids’ Nutrition Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Kids’ Nutrition Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Kids’ Nutrition Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Goodwolf Feeding Co
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Mead Johnson & Company, LLC.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Abbott
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Perrigo Company plc
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. My Lunchbuddy
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Else Nutrition
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Yamo AG
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Nestlé
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Nutribud Foods
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Danone
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Arla Foods amba
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
 

List of Table

1. Global Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

2. Global Infant Milk, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion) 

3. Global Snacks, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion) 

4. Global Nutrition, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion) 

5. Global Protein Drinks & Bars, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion) 

6. Global Others, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion) 

7. Global Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

8. Global Offline, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion)

9. Global Online, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion)

10. Global Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

11. Global Protein, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion)

12. Global Prebiotics & Probiotics Supplements, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion)

13. Global Vitamins and Minerals, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion)

14. Global Omega-3, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion)

15. Global Others, Kids’ Nutrition Market, By Region, 2019-2030 (USD Billion)

16. North America Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

17. North America Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

18. North America Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

19. U.S. Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

20. U.S. Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

21. U.S. Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

22. Canada Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

23. Canada Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

24. Canada Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

25. Mexico Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

26. Mexico Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

27. Mexico Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

28. Europe Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

29. Europe Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

30. Europe Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

31. Germany Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

32. Germany Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

33. Germany Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

34. France Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

35. France Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

36. France Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

37. U.K. Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

38. U.K. Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

39. U.K. Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

40. Italy Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

41. Italy Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

42. Italy Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

43. Spain Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

44. Spain Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

45. Spain Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

46. Asia Pacific Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

47. Asia Pacific Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

48. Asia Pacific Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

49. Japan Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

50. Japan Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

51. Japan Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

52. China Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

53. China Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

54. China Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

55. India Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

56. India Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

57. India Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

58. South America Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

59. South America Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

60. South America Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

61. Brazil Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

62. Brazil Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

63. Brazil Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

64. Middle East and Africa Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

65. Middle East and Africa Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

66. Middle East and Africa Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

67. UAE Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

68. UAE Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

69. UAE Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

70. South Africa Kids’ Nutrition Market, By Application, 2019-2030 (USD Billion)

71. South Africa Kids’ Nutrition Market, By Distribution Channel, 2019-2030 (USD Billion)

72. South Africa Kids’ Nutrition Market, By Product Type, 2019-2030 (USD Billion)

List of Figures 

1. Global Kids’ Nutrition Market Segmentation

2. Global Kids’ Nutrition Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Kids’ Nutrition Market Attractiveness Analysis By Application

9. Global Kids’ Nutrition Market Attractiveness Analysis By Distribution Channel 

10. Global Kids’ Nutrition Market Attractiveness Analysis By Product Type

11. Global Kids’ Nutrition Market Attractiveness Analysis By Region

12. Global Kids’ Nutrition Market: Dynamics

13. Global Kids’ Nutrition Market Share By Application (2022 & 2030)

14. Global Kids’ Nutrition Market Share By Distribution Channel (2022 & 2030)

15. Global Kids’ Nutrition Market Share By Product Type (2022 & 2030)

16. Global Kids’ Nutrition Market Share By Regions (2022 & 2030)

17. Global Kids’ Nutrition Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global kids’ nutrition based on below mentioned segments:

Global Kids’ Nutrition Market by Application:

  • Infant Milk
  • Snacks
  • Protein Drinks & Bars
  • Others

Global Kids’ Nutrition Market by Distribution Channel:

  • Offline
  • Convenience Stores
  • Supermarkets
  • Others
  • Online

Global Kids’ Nutrition Market by Product Type:

  • Protein
  • Prebiotics & Probiotics Supplements
  • Vitamins and Minerals
  • Omega-3
  • Others

Global Kids’ Nutrition by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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