Insect Repellent Market

Insect Repellent Market Size by Insect Type (Mosquito Repellent, Bugs Repellent, Fly Repellent, and Others), By Product Type (Vaporizers, Spray, Cream, and Others), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13178
  • Published Date: Dec, 2022
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The insect repellent market was estimated at around USD 4.25 billion in 2021, growing at a CAGR of nearly 8.1% during 2022-2030. The market is projected to reach approximately USD 8.56 billion by 2030.

Insect Repellent Market: Overview

Insect repellents are essential for preventing and reducing the spread of insect-borne illnesses such West Nile fever, dengue fever, bubonic plague, Lyme disease, and malaria. Animals act as carriers of diseases spread by insects like fleas, flies, mosquitoes, and ticks. Effective, pleasant, safe, and chemically stable insect repellents can be applied to the skin without causing any negative side effects. New, safer active ingredients are needed to replace existing marketable compounds as insecticide resistance issues and public concerns about pesticide safety worsen. Increasing awareness of the advantages of insect repellents, particularly in rural areas, is boosting sales of repellents worldwide throughout the projection period. Insect repellents that are brand-new to the market have recently replaced people's old ways of protecting themselves against insects. The market for insect repellents is expanding in urban areas due to an increase in demand for products made from natural ingredients and herbs. Producers are developing a number of product connections. People in low- and middle-income nations are suffering a tremendous financial and health burden as a result of vector-borne illnesses. Researchers in the insect repellent industry are utilizing this chance to create long-lasting repellents that are successful in keeping out insects that spread disease.

Insect Repellent Market Size

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Insect Repellent Market: COVID – 19 Impact Analysis

Insect repellent is viewed as a product for home hygiene and home care, therefore the COVID-19 epidemic had a beneficial impact on the market globally. The demand for home care and personal hygiene goods is also anticipated to increase in the coming days as a result of consumers' rising knowledge of the epidemic. Additionally, manufacturing firms think that the pandemic has increased customer awareness of the need to practice good hygiene at home and on a personal level to lower the risk of infection, which is anticipated to become a trend over time.

Insect Repellent Market: Growth Drivers

Increasing incidence of diseases caused by insects to accelerate the market’s growth

Health awareness is growing among urban populations worldwide, and people are becoming more knowledgeable of the dangers of mosquito bites. The rural population is also become more concerned with health and hygiene as the number of diseases brought on by mosquitoes rises in emerging nations. More than 17% of all infectious diseases are vector-borne, according to WHO research published in March 2020. More than 700,000 people die as a result of these illnesses every year. Parasites, bacteria, or viruses may be the cause. In the past ten years, there have been a number of outbreaks of serious illnesses that are often carried by insects, including dengue, chikungunya, influenza, H1N1, and Zika virus. The demand for and use of insect repellent products are projected to increase in the near future due to the increase in vector-borne disease. The demand for insect repellent active compounds is driven by this. New viruses and vector-borne illnesses can also spread via travel and cargo transportation to various places. Additionally, increased urbanization and industrialization are unintentionally polluting the environment, which could help mosquito-borne diseases become more prevalent.

Rising health consciousness

Consumers' purchase decisions are affected to prioritize cleanliness and health more when literacy rates increase in developing countries, especially in rural regions. The COVID-19 pandemic is also influencing individuals to purchase bug repellent as a need. Two years after the pandemic, health and personal hygiene are still top of mind for consumers, who are more likely to purchase hygiene and health items. Following the epidemic, there was a sharp increase in demand for cleaning and sanitation products as well as products for health and wellness.

Insect Repellent Market: Segmentation Analysis

The insect repellent market is segmented into the insect type, and product type. Based on insect type, the market for mosquito repellents segment is estimated to lead the market during the forecast period. This is because mosquito-borne illnesses are becoming more common and because global warming makes it easier for mosquitoes to breed. The main factors influencing this market's growth are the rise in health consciousness, government efforts to combat mosquito populations, and the reasonable price of repellents.

By product type, the vaporizer is anticipated to dominant the insect repellent market during the forecast period. Herbal components are frequently included in vaporizers, which also help to reduce bug populations. Due to the product's numerous applications, consumer interest in it has grown. The item is the most popular insect repellent since it effectively keeps a whole room free of insects without putting humans in any danger.

Report Scope

Attribute Description
Base Year 2021
Forecast period 2022-2030
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Market Size(unit) USD Billion
CAGR (2022 to 2030) 8.1%
Segments Covered

By Insect Type
By Product Type

Key Insights:

  • Based on insect type segmentation, the mosquito repellents segment is estimated to hold the largest market share during the forecast period.
  • Based on product type segmentation, the vaporizer segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the Asia Pacific region was the leading revenue generator in 2021.

Recent Development

  • May 2022: The manufacturer of Cutter insect repellent, Spectrum Brand Holdings Inc., has updated the product's visual identity, including a new logo, updated container labels, and a more educational website. Additionally, specific components on brand packaging indicate important product features like protection duration, DEET concentrations, and DEET-free options. This will make it easier for customers to find the products that meet their demands.
  • August 2020: Bodyguard unveiled a natural insect repellent ointment made entirely of herbs and free of DEET. In addition to providing moisturization, aloe vera and neem are included to the lotion to combat mosquitoes.

Regional Landscape

Asia-Pacific, which currently dominates the market's revenue share, is anticipated to remain one of the most alluring markets during the projection period. As the most populous nation in the Asia-Pacific region, China represents the largest market for insect repellent due to its high disposable income, growing consumer awareness, improved living conditions, and affordable insect repellent prices, which have boosted the product's penetration in household goods. The combined effects of all these elements increase the product's sales. Flies, termites, bed bugs, ants, cockroaches, and other common household insects are also prevalent there. In China, households are increasingly using insect repellants in their most practical forms, such as sprays, vaporizers, chalks, powders, and others. However, in India, the usage of insect repellents has increased as a result of rising health concerns and greater public knowledge, as well as rising household income and more affordable product prices.

List of the prominent players in the Global Insect repellent market:

  • Reckitt Benckiser Group
  • The Godrej Company
  • Dabur International
  • Coghlans Ltd.
  • S.C Jhonson & Son.
  • Himalaya Herbals
  • Jyothy Labs. Johnson and Johnson
  • Spectrum Brands
  • Sawyer Products, Inc.
  • Enesis Group

The global Insect repellent market is segmented as follows:

By Insect Type

  • Mosquito Repellent
  • Bugs Repellent
  • Fly Repellent
  • Others

By Product Type

  • Vaporizers
  • Spray
  • Cream
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Insect Type
          4.3.2. Market Attractiveness Analysis By Product Type
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing incidence of diseases caused by insects to accelerate the market’s growth
          5.2.2. Rising health consciousness
    5.3. Restrains
          5.3.1. Allergic reactions would hamper the market
    5.4. Opportunities
          5.4.1. Growing demand for herbal repellents

6. Global Insect Repellent Market Analysis and Forecast, By Insect Type
    6.1. Segment Overview
    6.2. Mosquito Repellent
    6.3. Bugs Repellent
    6.4. Fly Repellent
    6.5. Others

7. Global Insect Repellent Market Analysis and Forecast, By Product Type
    7.1. Segment Overview
    7.2. Vaporizers
    7.3. Spray
    7.4. Cream
    7.5. Others

8. Global Insect Repellent Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Insect Repellent Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Insect Repellent Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Insect Type Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Reckitt Benckiser Group
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Type Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. The Godrej Company
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Type Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Dabur International
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Type Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Coghlans Ltd.
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Type Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. S.C Jhonson & Son.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Type Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Himalaya Herbals
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Type Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Jyothy Labs. Johnson and Johnson
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Type Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Spectrum Brands
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Type Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Sawyer Products, Inc.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Type Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Enesis Group
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Type Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

2. Global Mosquito Repellent Insect Repellent Market, By Region, 2022-2030(USD Billion) 

3. Global Bugs Repellent Insect Repellent Market, By Region, 2022-2030(USD Billion) 

4. Global Fly Repellent Insect Repellent Market, By Region, 2022-2030(USD Billion) 

5. Global Others Insect Repellent Market, By Region, 2022-2030(USD Billion) 

6. Global Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

7. Global Vaporizers Insect Repellent Market, By Region, 2022-2030(USD Billion) 

8. Global Spray Insect Repellent Market, By Region, 2022-2030(USD Billion) 

9. Global Cream Insect Repellent Market, By Region, 2022-2030(USD Billion) 

10. Global Others Insect Repellent Market, By Region, 2022-2030(USD Billion) 

11. Global Insect Repellent Market, By Region, 2022-2030(USD Billion) 

12. Global Insect Repellent Market, By North America, 2022-2030(USD Billion) 

13. North America Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

14. North America Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

15. U.S. Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

16. U.S. Insect Repellent Market, By Product Type, 2022-2030(USD Billion)  

17. Canada Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

18. Canada Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

19. Mexico Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

20. Mexico Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

21. Europe Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

22. Europe Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

23. Germany Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

24. Germany Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

25. France Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

26. France Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

27. U.K. Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

28. U.K. Insect Repellent Market, By Product Type, 2022-2030(USD Billion)  

29. Italy Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

30. Italy Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

31. Spain Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

32. Spain Insect Repellent Market, By Product Type, 2022-2030(USD Billion)

33. Rest of Europe Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

34. Rest of Europe Insect Repellent Market, By Product Type, 2022-2030(USD Billion)

35. Asia Pacific Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

36. Asia Pacific Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

37. Japan Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

38. Japan Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

39. China Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

40. China Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

41. India Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

42. India Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

43. Australia Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

44. Australia Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

45. South Korea Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

46. South Korea Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

47. Rest of Asia-Pacific Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

48. Rest of Asia-Pacific Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

49. South America Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

50. South America Insect Repellent Market, By Product Type, 2022-2030(USD Billion)  

51. Brazil Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

52. Brazil Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

53. Argentina Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

54. Argentina Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

55. Rest of Latin America Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

56. Rest of Latin America Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

57. Middle East and Africa Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

58. Middle East and Africa Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

59. UAE Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

60. UAE Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

61. South Africa Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

62. South Africa Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

63. Egypt Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

64. Egypt Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

65. Kuwait Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

66. Kuwait Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

67. Saudi Arabia Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

68. Saudi Arabia Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

69. Rest of Middle East Insect Repellent Market, By Insect Type, 2022-2030(USD Billion) 

70. Rest of Middle East Insect Repellent Market, By Product Type, 2022-2030(USD Billion) 

List of Figures 

1. Global Insect Repellent Market Segmentation

2. Insect Repellent Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Insect Repellent Market Attractiveness Analysis By Insect Type

9. Global Insect Repellent Market Attractiveness Analysis By Product Type

10. Global Insect Repellent Market Attractiveness Analysis By Region

11. Global Insect Repellent Market: Dynamics

12. Global Insect Repellent Market Share By Insect Type(2022 & 2030)

13. Global Insect Repellent Market Share By Product Type(2022 & 2030)

14. Global Insect Repellent Market Share by Regions (2022 & 2030)

15. Global Insect Repellent Market Share by Company (2021)

By Insect Type

  • Mosquito Repellent
  • Bugs Repellent
  • Fly Repellent
  • Others

By Product Type

  • Vaporizers
  • Spray
  • Cream
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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