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The global influencer marketing platform market was valued at USD 10.54 billion in 2022 and growing at a CAGR of 31.50% from 2022 to 2030. The market is expected to reach USD 94.24 billion by 2030. The influencer marketing platform market is anticipated to rise due to worldwide digitalization and consumers’ transition toward video-based content across the OTT platform. Also, the advanced application of the internet for advertisements has substantially changed the business models of various companies and has provided marketers with new way to contact the target audiences. Influencer marketing platforms help to save time by minimizing the effort. There is no need to spend hours on social media searching for influencers. These platforms can help to set up and manage campaigns effortlessly. It also allows tracking the campaigns' progress and using them accordingly. Multiple platforms also provide detailed reports about the campaigns.
An influencer marketing platform allows finding new social media influencers at large scale and streamlines the management of the campaigns from start to end. An influencer marketing platform supports connecting with new influencers relevant to the brand, driving sales through affiliate links and promo codes, managing communication, and monitoring analytics to calculate the return on investment of the influencer marketing campaigns. The marketing strategy in influencer marketing includes teaming up with social media users and content creators who influence communities of differing sizes. The collaboration mainly contains co-content creation or promotion of the brand by the influencer to their society. To understand in a better way, an influencer is a person who can influence other people. Influencer marketing is a structure of social media marketing; in which the brands pay that person to advertise their product or service to their followers. Influencer platforms support making life easier for agencies and brands working and operating with influencers. An influencer marketing platform is a software solution to help brands with their influencer marketing campaigns. Influencer marketing platforms give influencer discovery tools for agencies and brands; some also deliver huge searchable databases of potential influencers using smart algorithms. For instance, Grin’s searchable database contains influencers from YouTube, TikTok, and Instagram. More than 100 million influencers and roughly 36 million profiles have email addresses. Once the suitable influencers are identified, Grin’s similar function helps to find even more preferred selections.
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In October 2020: Upfluence combined its software with the Klaviyo marketing platform. It enables eCommerce marketing processes by enhancing insight and targeting.
In April 2022: Mavrck, a well-known influencer marketing network, said it would later collaborate with a leading social media marketing and commerce platform for autonomous producers and small enterprises.
Drivers:
Locate the Right Influencers in Less Time: An influencer marketing platform can help scale search efforts by allowing people to search for collaborators based on location, keywords, industry, aesthetic, engagement metrics, and audience demographics. The standout features like Ecommerce Integrations to discover customers, whether a platform has a creator Marketplace or social listening tools that will authorize to find out the person who is already talking about him online so that they can be invited to join the campaign. Additionally, influencer marketing platforms help to bring potential collaborators.
Push the Sales with Codes and Coupons: Every marketing initiative aims to push sales and grow the business. Top-class influencer marketing platforms should contain tools that help to push sales. The promo codes and coupons give discounts or affiliate links where influencers rate based on the number of products sold. It will also allow to set up of clear and transparent commission systems.
Restraints:
Lack of ability to estimate campaign efficacy: The influencer marketing strategy reaches buyers and improves client engagement throughout campaigns. Regardless, it lacks in estimating campaign efficacy due to inappropriate planning. Mainly, brands execute campaigns without preparing their fundamental aspects, like the clarity of geographic areas, end goals, and type of influencers. Campaigns are failing or having limited outcomes due to the absence of planning. Moreover, campaigns’ efficacy requires to be explored through different channels.
Opportunities:
Technological Advancement in Measuring the ROI: The influencer marketing platform helps to gather valuable data to scrutinize so that people can make more firm decisions before moving forward. Whether measuring ROI (Return on investment) by promo code usage, clicks, total reach, or different metric altogether, the platform should help to gain insight information of the valuable data.
Challenges:
The rise in the number of fake followers: Organizations compete to encounter authentic and effective influencers to advertise their products and improve sales. The increasing competition has raised the need for macro and micro-influencers. Regardless, with the rising competition, getting authentic influencers with massive followers is a big challenge for organizations and brands. Numerous influencers use fake followers through bots to show their popularity and lure influential brands.
Regional segmentation analysis:
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global influencer marketing platform market, with a 34.20% share of the market revenue in 2022.
North America dominates the influencer marketing platform due to the progressive client engagement in OTT platforms and social media in the United States, particularly during the pandemic, as people rehearsed social isolation which ultimately permitted corporations to use influencer marketing for advertising their products and services. Similarly, a qualified workforce engaged in platform development, digital marketing, and Artificial intelligence-based analytics in the region is also boosting the market growth.
Asia Pacific is expected to grow at the highest CAGR during the projection period due to the rising adoption of cutting-edge technologies across countries like Japan, China, and India. The increasing number of social media users is anticipated to grow APAC's adoption of influencer marketing platforms. The rising execution of ad-blocking solutions by users across APAC and Europe also pushes the market's growth.
North America Region Influencer Marketing Platform Market Share in 2022 - 34.20%
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Application Segment Analysis
The application segment is divided into analytics and reporting, search and discovery, influencer management, campaign management, and others. The search and discovery segment dominated the market, with a market share of around 28.5% in 2022. The search and discovery tool gives comprehensive search prospects to find suitable and valuable influencers for marketing activities. Businesses use influencer marketing platforms to determine potential influencers who can boost the companies and increase customer interaction and brand awareness.
Organization Size Segment Analysis
The organization size segment is divided into small and medium enterprises and large enterprises. The large enterprises segment dominated the market, with a market share of around 54.5% in 2022. The large enterprise segment accounted for the largest revenue share. Influencer marketing is becoming popular among (SMEs) and small and medium-sized businesses due to its more significant affordability and comparable returns to traditional marketing techniques. Small businesses can get technical campaign design and management services such as AspireIQ.
End-use Segment Analysis
The end-use segment is divided into travel and holiday, sport and fitness, food and entertainment, fashion and lifestyle, and others. The fashion and lifestyle segment dominated the market, with a market share of around 27.2% in 2022. Increasing usage of influencer marketing to satisfy the growing demand for expensive lifestyles and fashion brands to be better approachable to people.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2021 | USD 10.54 Billion |
| Market size value in 2030 | USD 94.24 Billion |
| CAGR (2022 to 2030) | 31.50% |
| Historical data | 2019-2020 |
| Base Year | 2021 |
| Forecast | 2022-2030 |
| Segments | Product Type, Source, Distribution Channel |
| Regional Segments | The regions analyzed for the market are North America, Europe, South America, Asia Pacific, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
As per The Brainy Insights, the size of the influencer marketing platform market was valued at USD 10.54 billion in 2022 to USD 94.24 billion by 2030.
Global influencer marketing platform market is growing at a CAGR of 31.50% during the forecast period 2022-2030.
North America region emerged as the largest market for the influencer marketing platform market.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Application
4.3.2. Market Attractiveness Analysis by Organization Size
4.3.3. Market Attractiveness Analysis by End-use
4.3.4. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Locate the right influencers in less time to propel market growth
5.3. Restraints
5.3.1. Lack of ability to estimate campaign efficacy to Restrict the Market
5.4. Opportunities
5.4.1. Technological advancement in measuring the ROI
5.5. Challenges
5.5.1. The rise in the number of fake followers
6. Global Influencer Marketing Platform Market Analysis and Forecast, By Application
6.1. Segment Overview
6.2. Analytics and Reporting
6.3. Search and Discovery
6.4. Influencer Management
6.5. Campaign Management
6.6. Others
7. Global Influencer Marketing Platform Market Analysis and Forecast, By Organization Size
7.1. Segment Overview
7.2. Small and Medium Enterprises
7.3. Large Enterprises
8. Global Influencer Marketing Platform Market Analysis and Forecast, By End-use
8.1. Segment Overview
8.2. Travel and Holiday
8.3. Sport and Fitness
8.4. Food and Entertainment
8.5. Fashion and Lifestyle
8.6. Others
9. Global Influencer Marketing Platform Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Influencer Marketing Platform Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in the Influencer Marketing Platform Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. Blogmint Inc.
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. ExpertVoice Inc.
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. Fourstarzz Media LLC
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Impact Tech, Inc.
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. IZEA Worldwide Inc.
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. JuliusWorks, Inc
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Launchmetrics
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. Linqia, Inc.
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. Quotient Technology Inc
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Tagger media Inc
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
11.11. Talent Village Ltd
11.11.1. Business Overview
11.11.2. Company Snapshot
11.11.3. Company Market Share Analysis
11.11.4. Company Product Portfolio
11.11.5. Recent Developments
11.11.6. SWOT Analysis
11.12. Traackr, Inc
11.12.1. Business Overview
11.12.2. Company Snapshot
11.12.3. Company Market Share Analysis
11.12.4. Company Product Portfolio
11.12.5. Recent Developments
11.12.6. SWOT Analysis
11.13. Upfluence Inc
11.13.1. Business Overview
11.13.2. Company Snapshot
11.13.3. Company Market Share Analysis
11.13.4. Company Product Portfolio
11.13.5. Recent Developments
11.13.6. SWOT Analysis
List of Table
1. Global Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
2. Global Analytics and Reporting Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
3. Global Search and Discovery Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
4. Global Influencer Management Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
5. Global Campaign Management Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
6. Global Others Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
7. Global Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
8. Global Small and Medium Enterprises Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
9. Global Large Enterprises Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
10. Global Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
11. Global Travel and Holiday Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
12. Global Sport and Fitness Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
13. Global Food and Entertainment Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
14. Global Fashion and Lifestyle Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
15. Global Others Influencer Marketing Platform Market, By Region, 2019-2030 (USD Billion)
16. North America Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
17. North America Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
18. North America Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
19. U.S. Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
20. U.S. Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
21. U.S. Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
22. Canada Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
23. Canada Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
24. Canada Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
25. Mexico Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
26. Mexico Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
27. Mexico Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
28. Europe Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
29. Europe Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
30. Europe Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
31. Germany Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
32. Germany Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
33. Germany Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
34. France Influencer Marketing Platform Market, By Application 2019-2030 (USD Billion)
35. France Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
36. France Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
37. U.K. Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
38. U.K. Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
39. U.K. Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
40. Italy Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
41. Italy Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
42. Italy Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
43. Spain Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
44. Spain Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
45. Spain Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
46. Asia Pacific Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
47. Asia Pacific Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
48. Asia Pacific Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
49. Japan Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
50. Japan Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
51. Japan Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
52. China Influencer Marketing Platform Market, By Application 2019-2030 (USD Billion)
53. China Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
54. China Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
55. India Influencer Marketing Platform Market, By Application 2019-2030 (USD Billion)
56. India Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
57. India Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
58. South America Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
59. South America Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
60. South America Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
61. Brazil Influencer Marketing Platform Market, By Application 2019-2030 (USD Billion)
62. Brazil Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
63. Brazil Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
64. Middle East and Africa Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
65. Middle East and Africa Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
66. Middle East and Africa Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
67. UAE Influencer Marketing Platform Market, By Application, 2019-2030 (USD Billion)
68. UAE Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
69. UAE Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
70. South Africa Influencer Marketing Platform Market, By Application 2019-2030 (USD Billion)
71. South Africa Influencer Marketing Platform Market, By Organization Size, 2019-2030 (USD Billion)
72. South Africa Influencer Marketing Platform Market, By End-use, 2019-2030 (USD Billion)
List of Figures
1. Global Influencer Marketing Platform Market Segmentation
2. Influencer Marketing Platform Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Influencer Marketing Platform Market Attractiveness Analysis by Application
9. Global Influencer Marketing Platform Market Attractiveness Analysis by Organization Size
10. Global Influencer Marketing Platform Market Attractiveness Analysis by End-use
11. Global Influencer Marketing Platform Market Attractiveness Analysis by Region
12. Global Influencer Marketing Platform Market: Dynamics
13. Global Influencer Marketing Platform Market Share by Application (2022 & 2030)
14. Global Influencer Marketing Platform Market Share by Organization Size (2022 & 2030)
15. Global Influencer Marketing Platform Market Share by End-use (2022 & 2030)
16. Global Influencer Marketing Platform Market Share by Regions (2022 & 2030)
17. Global Influencer Marketing Platform Market Share by Company (2021)
This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global influencer marketing platform market based on below mentioned segments:
Global Influencer Marketing Platform Market by Application
Global Influencer Marketing Platform Market by Organization Size:
Global Influencer Marketing Platform Market by End-use:
Global Influencer Marketing Platform Market by Region:
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