Hunting Equipment and Accessories Market

Hunting Equipment & Accessories Market Size by Type (Gun & Rifles, Archery, Ammunition, Auxiliary Equipment and Other) By Application (Commercial & Individual), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13204
  • Published Date: Dec, 2022
  • Pages: 238
  • Category: Aerospace & Defence
  • Format: PDF
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The hunting equipment & accessories market was estimated at around 19.1 billion in 2021, growing at a CAGR of nearly 7% during 2022-2030. The market is projected to reach approximately USD 38 billion by 2030.

Overview

The causes that propel the industry's growth include an increase in hunting interest, rising hunting licence sales revenue for wildlife conservation and forest management, and explosive growth of the safari tourist sector. These devices are very simple to wear, carry, and set up. The growth of the industry will also be aided by these advantages. Numerous opportunities would increase throughout the forecast period, resulting in an expansion of the market, including new ammunition designs and the growing need for environmental conservation.

However, it is anticipated that the expensive cost of accessories and regional prohibitions on the hunting of any animal will impede expansion. A significant socioeconomic activity, particularly in rural areas, is hunting. By creating thousands of jobs directly related to the manufacture and sale of goods and services that are expected to suit their needs, hunters support themselves financially. In 2016, 101.6 million Americans (or 40% of the country's population aged 16 and over) engaged in activities related to wildlife, such as hunting, fishing, and wildlife watching, according to a report by the U.S. Fish and Wildlife Service in 2017. The COVID-19 pandemic has been beneficial to the sector. Several industry-operating companies noticed an increase in internet distribution channels.

Hunting Equipment & Accessories Market Size

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COVID – 19 Impact Analysis

Following the COVID-19 virus outbreak in December 2019, the World Health Organization (WHO) declared the coronavirus illness 2019 (COVID-19) to be a pandemic. Since then, the epidemic has expanded to almost every country in the world. According to our research, outperformers look for growth across all dimensions, including regional expansion, value chain growth at all levels, and growth in neighboring markets.

The COVID-19 epidemic has improved this sector of the economy. During the COVID-19 pandemic, major firms like Dick's Sporting Goods, Inc., Vista Outdoor, and American Outdoor Brands Corp. witnessed a spike in online sales. However, because of supply chain interruptions and government-imposed travel restrictions, there is a modest decline in offline sales in 2020. The lifting of lockdown restrictions by numerous countries around the world and an increase in female hunters are the main drivers that are going to produce a number of growth prospects for the sector during the projected period.

Growth Drivers

Increasing Gifting and Consumers Interest

Hunting gear and accessories are becoming more popular with consumers, which encourages producers to create new goods. To meet consumer demand, businesses are releasing cutting-edge hunting gear and accessories. Smart hunting gear and accessories are being introduced by a number of significant businesses. Through its subsidiary Thompson Center Arms, American Outdoor Brands Inc. provides a wide selection of hunting tools and accessories, including the performance centre TC LRR, TC compass II, and TC venture II. Additionally, Beretta Holding SA provides a wide selection of hunting tools and accessories, including, among others, the 686 silver pigeons I, ultralight classic, and ultralight gold. Key firms are also concentrating on developing client relationships through a network of customer service providers.

However, the supply chain was significantly hindered as a result of the suspension of logistics and transportation services. For a few months in 2020, sales of hunting equipment and accessories suffered due to a decline in offline sales and the cessation of product production. Items that are typically utilised for hunting activities are called hunting equipment and accessories. To meet the needs of the hunters, they are constructed in various ways. Based on their needs and the nature of the animals, consumers choose these products. Due to their most current advancements to enhance the hunting process, ammo, binoculars, camping gear, bows, arrows, and many other goods are in high demand.

Segmentation Analysis

Over the projection period, the ammunition segment is anticipated to develop at the quickest CAGR of more than 8.00%. Over the projection period, more people are anticipated to utilise firearms for hunting in the commercial sector, driving up demand for ammunition. The production of specialised ammunition for hunting is the main focus of the major ammunition manufacturers. For instance, the Hornady manufacturing company introduced its new hunter line of ammunition in October 2018. This ammunition delivers great accuracy and operating efficiency for a variety of hunting purposes. The National Survey of Fishing, Hunting, and Wildlife-Associated Recreation finds that many hunters favour ammunition for their hunting endeavours and have increased their spending on related hunting equipment & accessories.

The global industry has been further divided into commercial and individual end consumers based on end users. In terms of revenue share, the commercial end-user segment led the global market in 2021. The market is anticipated to continue growing at a CAGR of more than 7.5%, maintaining its top spot during the forecast period. Commercial hunters that guide paying guests from abroad on their hunting expedition are qualified and licenced to do so. A professional hunter must always accompany a foreign hunter in the majority of African nations. Commercial hunters frequently buy hunting supplies & gear.

Report Scope

Attribute Description
Base Year 2021
Forecast period 2022-2030
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Market Size(unit) USD Billion
CAGR (2022 to 2030) 7%
Segments Covered

By Type
By Application

Key Insights:

  • Based on type segmentation, ammunition segment is estimated to hold the largest market share during the forecast period.
  • Based on application segmentation, the commercial segment will remain the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the North America region was the leading revenue generator in 2021.

Recent Development

  • Beretta Holding S.A. finished acquiring RUAG Ammotec Group in July 2022. With the acquisition, Beretta Holding Group now employs 2,700 employees across 16 businesses in 12 different nations. The acquisition will give Beretta Holding the most comprehensive selection of high-end goods, which will encompass small weapons, ammunition, optics, clothing, accessories, and electro-optics.
  • In order to have a footing in the pack, camping gear, and technical apparel industries, Vista Outdoor Inc. acquired Stone Glacier in December 2021.
  • A new direct-to-consumer hunting, fishing, and outdoor business called FORLOH introduced high-end technical garments with cutting-edge technologies in July 2020. The brand's flagship retail location debuted in Whitefish, Montana, the same city as its headquarters, in addition to FORLOH.com.

Regional Landscape

Over the forecast period, Europe is anticipated to experience the fastest CAGR of 15.8%. The global industry has been further divided into North America, Europe, Asia Pacific, Middle East & Africa, and Central & South America based on geographic regions. Over the forecast period, Europe is expected to develop at the quickest CAGR of 8.3%. In all of Europe, France has the greatest number of hunters. A sizable number of hunters are also found in Spain, the United Kingdom, and Italy. Nowadays, hunting in Europe is significantly still influenced by women. In the past, women often contributed to the pursuits that came after the hunt. Various nations in Europe host hunting and fishing trade exhibitions.

List of the prominent players in the hunting equipment & accessories market:

  • Sarah & Sebastian Pty Ltd
  • American Outdoor Brands Corp.
  • Beretta Holding SA
  • BPS Direct LLC
  • Buck Knives, Inc.
  • Dick’s Sporting Goods, Inc.
  • SPYPOINT
  • Under Armour, Inc.
  • Spyderco, Inc.
  • Sturm Ruger and Co. Inc.
  • Vista Outdoor Inc.

The global hunting equipment & accessories market is segmented as follows:

By Type

  • Gun & Rifles
  • Archery
  • Ammunition
  • Auxiliary Equipment
  • Other

By Application

  • Individual
  • Commercial

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Kuwait
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand from consumers side
    5.3. Restraints
          5.3.1. Presence of alternatives may hamper the market growth
    5.4. Opportunities
          5.4.1. Growth in the market

6. Global Hunting Equipment & Accessories Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Gun & Rifles
    6.3. Archery
    6.4. Ammunition
    6.5. Auxiliary Equipment
    6.6. Other

7. Global Hunting Equipment & Accessories Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Individual
    7.3. Commercial

8. Global Hunting Equipment & Accessories Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Hunting Equipment & Accessories Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Hunting Equipment & Accessories market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Type Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Sarah & Sebastian Pty Ltd
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Application Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. American Outdoor Brands Corp.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Application Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Beretta Holding SA
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Application Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. BPS Direct LLC
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Application Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Buck Knives, Inc.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Application Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Dick’s Sporting Goods, Inc.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Application Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. SPYPOINT
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Application Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Under Armour, Inc.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Application Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Spyderco, Inc.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Application Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Vista Outdoor Inc.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Application Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

2. Global Gun & Rifles Hunting Equipment & Accessories Market, By Region, 2022-2030(USD Billion) 

3. Global Archery Hunting Equipment & Accessories Market, By Region, 2022-2030(USD Billion) 

4. Global Others Hunting Equipment & Accessories Market, By Region, 2022-2030(USD Billion) 

5. Global Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

6. Global Individual Hunting Equipment & Accessories Market, By Region, 2022-2030(USD Billion) 

7. Global Commercial Hunting Equipment & Accessories Market, By Region, 2022-2030(USD Billion) 

8. Global Hunting Equipment & Accessories Market, By Region, 2022-2030(USD Billion) 

9. Global Hunting Equipment & Accessories Market, By North America, 2022-2030(USD Billion) 

10. North America Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

11. North America Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

12. U.S. Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

13. U.S. Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion)  

14. Canada Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

15. Canada Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

16. Mexico Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

17. Mexico Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

18. Europe Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

19. Europe Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

20. Germany Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

21. Germany Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

22. France Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

23. France Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

24. U.K. Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

25. U.K. Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion)  

26. Italy Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

27. Italy Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

28. Spain Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

29. Spain Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion)

30. Rest of Europe Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

31. Rest of Europe Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion)

32. Asia Pacific Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

33. Asia Pacific Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

34. Japan Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

35. Japan Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

36. China Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

37. China Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

38. India Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

39. India Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

40. Australia Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

41. Australia Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

42. South Korea Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

43. South Korea Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

44. Rest of Asia-Pacific Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

45. Rest of Asia-Pacific Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

46. South America Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

47. South America Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion)  

48. Brazil Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

49. Brazil Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

50. Argentina Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

51. Argentina Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

52. Rest of Latin America Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

53. Rest of Latin America Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

54. Middle East and Africa Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

55. Middle East and Africa Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

56. UAE Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

57. UAE Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

58. South Africa Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

59. South Africa Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

60. Egypt Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

61. Egypt Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

62. Kuwait Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

63. Kuwait Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

64. Saudi Arabia Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

65. Saudi Arabia Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

66. Rest of Middle East Hunting Equipment & Accessories Market, By Type, 2022-2030(USD Billion) 

67. Rest of Middle East Hunting Equipment & Accessories Market, By Application, 2022-2030(USD Billion) 

List of Figures 

1. Global Hunting Equipment & Accessories Market Segmentation

2. Hunting Equipment & Accessories Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Hunting Equipment & Accessories Market Attractiveness Analysis By Type

9. Global Hunting Equipment & Accessories Market Attractiveness Analysis By Application

10. Global Hunting Equipment & Accessories Market Attractiveness Analysis By Region

11. Global Hunting Equipment & Accessories Market: Dynamics

12. Global Hunting Equipment & Accessories Market Share By Type(2022 & 2030)

13. Global Hunting Equipment & Accessories Market Share By Application(2022 & 2030)

14. Global Hunting Equipment & Accessories Market Share by Regions (2022 & 2030)

15. Global Hunting Equipment & Accessories Market Share by Company (2021)

By Type

  • Gun & Rifles
  • Archery
  • Ammunition
  • Auxiliary Equipment
  • Other

By Application

  • Individual
  • Commercial

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Kuwait
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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