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The global Hotel Franchise market generated USD 37.02 Billion revenue in 2023 and is projected to grow at a CAGR of 7.62% from 2024 to 2033. The market is expected to reach USD 77.16 billion by 2033. Various factors, including the globalization of the hospitality sector, the demand for brand visibility, and the advantages of efficient business models, shape the hotel franchise market. Additionally, franchisors' capacity to offer extensive training, operational assistance, and marketing initiatives to franchisees propels the market's growth, guaranteeing a uniform and top-tier experience throughout the brand.
Hotel franchising involves a contractual agreement between a hotel brand (the franchisor) and an independent hotel owner (the franchisee). In this arrangement, the franchisee operates their hotel under the brand name and follows the brand's standards, procedures, and guidelines in exchange for fees and support from the franchisor. Franchising offers several benefits to both parties. For the franchisor, it allows for rapid expansion without significant capital investment in property or operations. Franchise fees, royalties, and other charges provide revenue streams for the franchisor. Franchisees benefit from using an established brand name and access to centralized reservation systems, marketing support, and training programs. They can leverage the brand's reputation and marketing efforts to attract customers and generate revenue. Hotel franchising has become a prevalent business model in the hospitality industry, enabling established brands and independent hotel owners to thrive in a competitive market. It allows for flexibility and customization while ensuring consistency in quality and service across different locations.
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Brand Recognition - Established hotel franchises offer brand recognition, attracting customers and potential franchisees. Due to familiarity and perceived quality, travellers often prefer to stay at well-known hotel chains.
Economies of Scale - Franchise models allow for economies of scale in operations, procurement, and marketing. By leveraging the scale of a larger network, individual franchisees can benefit from reduced costs and access to resources that might otherwise be untouchable to independent hotels.
Risk Mitigation - Franchise agreements often include established operating procedures, standardized training, and ongoing support from the franchisor. This can help mitigate risks for franchisees, especially those new to the hospitality industry.
High Initial Investment - Becoming a well-established hotel brand franchisee requires a significant initial investment, including franchise fees, property acquisition costs, and required renovations or upgrades to meet brand standards. This financial barrier can deter potential franchisees, especially those with limited capital or access to financing.
Franchise Fees and Royalties - Franchise agreements generally comprise ongoing fees/payments and royalties paid to the franchisor, which can erode franchise profit margins. These fees may include royalties based on revenue, marketing fees, and other charges. For some franchisees, the cost of these fees may outweigh the benefits of associating with a recognized brand.
Global Expansion - The hotel franchise market presents significant opportunities for global expansion, particularly in emerging markets with growing tourism sectors. Franchisors can capitalize on increasing travel demand by strategically entering new markets and establishing partnerships with local investors and developers.
Diversification of Brands and Concepts - Franchisors can expand their portfolio by diversifying their brands and concepts to cater to market segments and consumer preferences. This factor may include introducing boutique, lifestyle, or extended-stay brands to complement traditional full-service offerings.
Brand Standardization - Maintaining consistent brand standards across a diverse network of franchise properties can be challenging. Variations in service quality, cleanliness, and guest experience among franchise locations can negatively impact brand reputation and customer loyalty.
Market Saturation - In some markets, particularly urban centers and popular tourist destinations, the hotel market may become saturated with franchise properties, intensifying competition and pressure on occupancy and room rates. This can affect the profitability of individual franchisees and limit growth opportunities.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region emerged as the most prominent global Hotel Franchise market, with a 38.16% market revenue share in 2023.
Hotel franchising originated in North America, with pioneers such as Holiday Inn and Marriott introducing franchise models in the mid-20th century. This early development gave North American brands a first-mover advantage, allowing them to establish strong footholds in the market and expand rapidly. Furthermore, North America has many well-established hotel brands with global recognition and widespread consumer trust. Brands such as Marriott, Hilton, InterContinental, and Wyndham have extensive franchise networks spanning the continent, offering travellers a diverse range of hotel options. Moreover, the North American market is highly developed and sophisticated, with a mature hospitality industry and robust infrastructure to support hotel franchising. Franchise-friendly regulatory environments, established legal frameworks, and access to financing make North America an attractive destination for domestic and international franchisors and franchisees. Besides, North America offers diverse market segments and traveller demographics, including business travellers, leisure tourists, family vacationers, and group travellers. Hotel franchises in North America can cater to various preferences and budgets, from economy to luxury, allowing brands to capture market share across multiple segments.
North America Region Hotel Franchise Market Share in 2023 - 38.16%
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The chain value segment is divided into economy, luxury, midscale, upper upscale, upscale and upper midscale. The midscale segment dominated the market, with a share of around 28.74% in 2023. Midscale hotel chains balance affordability and value, catering to travellers seeking comfortable accommodations at reasonable prices. This segment appeals to budget-conscious travellers, families, and business travellers who prioritize cost-effective options without compromising quality or essential amenities. Furthermore, midscale hotel chains typically offer attractive franchise opportunities to investors and developers seeking to enter the hospitality industry or expand their portfolio. Franchising allows for rapid expansion and scalability while leveraging the franchisor's brand recognition and operational support, making it an attractive choice for entrepreneurs and investors. Additionally, midscale hotel chains often benefit from strong brand recognition and consumer trust, thanks to established reputations for consistency, reliability, and service quality. Travellers are likelier to choose a recognized midscale brand over independent or budget accommodations, particularly in unfamiliar destinations or online booking.
The hotel type segment includes extended stay, residence, select service and others. The extended stay segment dominated the market, with a share of around 46.21% in 2023. The demand for extended stay accommodations has been steadily increasing, driven by various aspects such as corporate relocations, project-based assignments, temporary housing needs, and leisure travel. Extended-stay hotels cater to guests requiring longer stays, typically ranging from a few days to several weeks or months, filling a niche within the hospitality market. In addition, extended-stay hotels offer guests the convenience of a home-like environment with amenities such as fully equipped kitchens, spacious living areas, and on-site laundry facilities. This flexibility appeals to travellers seeking comfort, convenience, and a sense of familiarity during their extended stays, whether for business or leisure purposes. Extended stay accommodations also provide cost-effective solutions for travellers requiring longer-term lodging. Compared to traditional hotels, extended stay properties generally provide discounted rates/offers, making them a more affordable option for budget-conscious travellers, corporate clients, and insurance companies.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 37.02 Billion |
| Market size value in 2033 | USD 77.16 Billion |
| CAGR (2024 to 2033) | 7.62% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Chain Value and Hotel Type |
As per The Brainy Insights, the size of the hotel franchise market was valued at USD 37.02 billion in 2023 to USD 77.16 billion by 2033.
The global hotel franchise market is growing at a CAGR of 7.62% during the forecast period 2024-2033.
North America became the largest market for hotel franchise.
Brand recognition and economies of scale drive the market's growth.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Chain Value
4.3.2. Market Attractiveness Analysis By Hotel Type
4.3.3. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Brand Recognition
5.2.2. Economies of Scale
5.3. Restraints
5.3.1. High Initial Investment
5.4. Opportunities
5.4.1. Global Expansion
5.5. Challenges
5.5.1. Market Saturation
6. Global Hotel Franchise Market Analysis and Forecast, By Chain Value
6.1. Segment Overview
6.2. Economy
6.3. Luxury
6.4. Midscale
6.5. Upper Upscale
6.6. Upscale
6.7. Upper Midscale
7. Global Hotel Franchise Market Analysis and Forecast, By Hotel Type
7.1. Segment Overview
7.2. Extended Stay
7.3. Residence
7.4. Select Service
7.5. Others
8. Global Hotel Franchise Market Analysis and Forecast, By Regional Analysis
8.1. Segment Overview
8.2. North America
8.2.1. U.S.
8.2.2. Canada
8.2.3. Mexico
8.3. Europe
8.3.1. Germany
8.3.2. France
8.3.3. U.K.
8.3.4. Italy
8.3.5. Spain
8.4. Asia-Pacific
8.4.1. Japan
8.4.2. China
8.4.3. India
8.5. South America
8.5.1. Brazil
8.6. Middle East and Africa
8.6.1. UAE
8.6.2. South Africa
9. Global Hotel Franchise Market-Competitive Landscape
9.1. Overview
9.2. Market Share of Key Players in the Hotel Franchise Market
9.2.1. Global Company Market Share
9.2.2. North America Company Market Share
9.2.3. Europe Company Market Share
9.2.4. APAC Company Market Share
9.3. Competitive Situations and Trends
9.3.1. Product Launches and Developments
9.3.2. Partnerships, Collaborations, and Agreements
9.3.3. Mergers & Acquisitions
9.3.4. Expansions
10. Company Profiles
10.1. AccorHotels S.A.
10.1.1. Business Overview
10.1.2. Company Snapshot
10.1.3. Company Market Share Analysis
10.1.4. Company Product Portfolio
10.1.5. Recent Developments
10.1.6. SWOT Analysis
10.2. Best Western Hotels & Resorts
10.2.1. Business Overview
10.2.2. Company Snapshot
10.2.3. Company Market Share Analysis
10.2.4. Company Product Portfolio
10.2.5. Recent Developments
10.2.6. SWOT Analysis
10.3. Choice Hotels International
10.3.1. Business Overview
10.3.2. Company Snapshot
10.3.3. Company Market Share Analysis
10.3.4. Company Product Portfolio
10.3.5. Recent Developments
10.3.6. SWOT Analysis
10.4. Days Inn
10.4.1. Business Overview
10.4.2. Company Snapshot
10.4.3. Company Market Share Analysis
10.4.4. Company Product Portfolio
10.4.5. Recent Developments
10.4.6. SWOT Analysis
10.5. Econo Lodge
10.5.1. Business Overview
10.5.2. Company Snapshot
10.5.3. Company Market Share Analysis
10.5.4. Company Product Portfolio
10.5.5. Recent Developments
10.5.6. SWOT Analysis
10.6. Extended Stay America
10.6.1. Business Overview
10.6.2. Company Snapshot
10.6.3. Company Market Share Analysis
10.6.4. Company Product Portfolio
10.6.5. Recent Developments
10.6.6. SWOT Analysis
10.7. Four Seasons Hotels & Resorts
10.7.1. Business Overview
10.7.2. Company Snapshot
10.7.3. Company Market Share Analysis
10.7.4. Company Product Portfolio
10.7.5. Recent Developments
10.7.6. SWOT Analysis
10.8. Hilton
10.8.1. Business Overview
10.8.2. Company Snapshot
10.8.3. Company Market Share Analysis
10.8.4. Company Product Portfolio
10.8.5. Recent Developments
10.8.6. SWOT Analysis
10.9. Hyatt Hotels Corporation
10.9.1. Business Overview
10.9.2. Company Snapshot
10.9.3. Company Market Share Analysis
10.9.4. Company Product Portfolio
10.9.5. Recent Developments
10.9.6. SWOT Analysis
10.10. InterContinental Hotel Groups (IHG)
10.10.1. Business Overview
10.10.2. Company Snapshot
10.10.3. Company Market Share Analysis
10.10.4. Company Product Portfolio
10.10.5. Recent Developments
10.10.6. SWOT Analysis
10.11. Jin Jiang International
10.11.1. Business Overview
10.11.2. Company Snapshot
10.11.3. Company Market Share Analysis
10.11.4. Company Product Portfolio
10.11.5. Recent Developments
10.11.6. SWOT Analysis
10.12. La Quinta
10.12.1. Business Overview
10.12.2. Company Snapshot
10.12.3. Company Market Share Analysis
10.12.4. Company Product Portfolio
10.12.5. Recent Developments
10.12.6. SWOT Analysis
10.13. Lemon Tree Hotels
10.13.1. Business Overview
10.13.2. Company Snapshot
10.13.3. Company Market Share Analysis
10.13.4. Company Product Portfolio
10.13.5. Recent Developments
10.13.6. SWOT Analysis
10.14. Marriott
10.14.1. Business Overview
10.14.2. Company Snapshot
10.14.3. Company Market Share Analysis
10.14.4. Company Product Portfolio
10.14.5. Recent Developments
10.14.6. SWOT Analysis
10.15. Motel 6
10.15.1. Business Overview
10.15.2. Company Snapshot
10.15.3. Company Market Share Analysis
10.15.4. Company Product Portfolio
10.15.5. Recent Developments
10.15.6. SWOT Analysis
10.16. Mandarin Oriental Hotel Group
10.16.1. Business Overview
10.16.2. Company Snapshot
10.16.3. Company Market Share Analysis
10.16.4. Company Product Portfolio
10.16.5. Recent Developments
10.16.6. SWOT Analysis
10.17. Melia Hotels International
10.17.1. Business Overview
10.17.2. Company Snapshot
10.17.3. Company Market Share Analysis
10.17.4. Company Product Portfolio
10.17.5. Recent Developments
10.17.6. SWOT Analysis
10.18. NH Hotel Group
10.18.1. Business Overview
10.18.2. Company Snapshot
10.18.3. Company Market Share Analysis
10.18.4. Company Product Portfolio
10.18.5. Recent Developments
10.18.6. SWOT Analysis
10.19. OYO
10.19.1. Business Overview
10.19.2. Company Snapshot
10.19.3. Company Market Share Analysis
10.19.4. Company Product Portfolio
10.19.5. Recent Developments
10.19.6. SWOT Analysis
10.20. Radisson Hotel Group
10.20.1. Business Overview
10.20.2. Company Snapshot
10.20.3. Company Market Share Analysis
10.20.4. Company Product Portfolio
10.20.5. Recent Developments
10.20.6. SWOT Analysis
10.21. Sheraton
10.21.1. Business Overview
10.21.2. Company Snapshot
10.21.3. Company Market Share Analysis
10.21.4. Company Product Portfolio
10.21.5. Recent Developments
10.21.6. SWOT Analysis
10.22. Super 8
10.22.1. Business Overview
10.22.2. Company Snapshot
10.22.3. Company Market Share Analysis
10.22.4. Company Product Portfolio
10.22.5. Recent Developments
10.22.6. SWOT Analysis
10.23. Treebo Hotels
10.23.1. Business Overview
10.23.2. Company Snapshot
10.23.3. Company Market Share Analysis
10.23.4. Company Product Portfolio
10.23.5. Recent Developments
10.23.6. SWOT Analysis
10.24. Wyndham
10.24.1. Business Overview
10.24.2. Company Snapshot
10.24.3. Company Market Share Analysis
10.24.4. Company Product Portfolio
10.24.5. Recent Developments
10.24.6. SWOT Analysis
List of Table
1. Global Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
2. Global Economy Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
3. Global Luxury Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
4. Global Midscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
5. Global Upper Upscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
6. Global Upscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
7. Global Upper Midscale Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
8. Global Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
9. Global Extended Stay Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
10. Global Residence Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
11. Global Select Service Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
12. Global Others Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
13. Global Hotel Franchise Market, By Region, 2020-2033 (USD Billion)
14. North America Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
15. North America Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
16. U.S. Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
17. U.S. Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
18. Canada Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
19. Canada Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
20. Mexico Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
21. Mexico Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
22. Europe Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
23. Europe Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
24. Germany Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
25. Germany Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
26. France Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
27. France Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
28. U.K. Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
29. U.K. Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
30. Italy Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
31. Italy Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
32. Spain Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
33. Spain Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
34. Asia Pacific Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
35. Asia Pacific Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
36. Japan Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
37. Japan Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
38. China Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
39. China Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
40. India Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
41. India Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
42. South America Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
43. South America Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
44. Brazil Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
45. Brazil Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
46. Middle East and Africa Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
47. Middle East and Africa Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
48. UAE Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
49. UAE Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
50. South Africa Hotel Franchise Market, By Chain Value, 2020-2033 (USD Billion)
51. South Africa Hotel Franchise Market, By Hotel Type, 2020-2033 (USD Billion)
List of Figures
1. Global Hotel Franchise Market Segmentation
2. Hotel Franchise Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Hotel Franchise Market Attractiveness Analysis By Chain Value
9. Global Hotel Franchise Market Attractiveness Analysis By Hotel Type
10. Global Hotel Franchise Market Attractiveness Analysis By Region
11. Global Hotel Franchise Market: Dynamics
12. Global Hotel Franchise Market Share By Chain Value (2024 & 2033)
13. Global Hotel Franchise Market Share By Hotel Type (2024 & 2033)
14. Global Hotel Franchise Market Share By Regions (2024 & 2033)
15. Global Hotel Franchise Market Share by Company (2023)
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Hotel Franchise market based on below-mentioned segments:
Global Hotel Franchise Market by Chain Value:
Global Hotel Franchise Market by Hotel Type:
Global Hotel Franchise Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.
Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
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