Hospital Information System Market

Hospital Information System Market Size by Delivery Mode (Cloud-Based, On-Premise and Web-Based), Component (Service, Hardware and Software), Application (Pharmacy Information Systems, Electronic Health Records, Clinical Information Systems, Administrative Information Systems, and Laboratory Information Systems and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13701
  • Published Date: Sep, 2023
  • Pages: 237
  • Category: Healthcare
  • Format: PDF
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The global hospital information system market was valued at USD 57.92 Billion in 2022 and grew at a CAGR of 9.84% from 2023 to 2032. The market is expected to reach USD 148.05 Billion by 2032. The growth of the hospital information system market can be attributed to the rise in the prevalence of chronic diseases and the increasing deployment of on-premise and cloud-based systems.

Market Introduction:

Hospital information systems are a subset of health informatics that focuses on hospitals' financial, administrative, and clinical operations. The hospital information system improves healthcare workers' ability to increase efficiency by maintaining a centralized database and minimizing the occurrence of errors. In general, hospital information systems are intended to manage patients' information through electronic data management centrally. The hospital information system is available on the cloud and connects to the network via the intranet. The servers keep information on the medications necessary to treat specific ailments.

Hospital Information System Market Size

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Market Dynamics:

Drivers

Increased demand for information systems across hospitals: Hospitals constantly look forward to incorporating novel digital solutions to manage administrative, clinical, and financial activities. Hospital information system management can make digital appointments with doctors, communicate reports to hospital administration, and handle various health information-related duties. Using a hospital information system speeds up the retrieval and storage of all medical data and the management of patient medical billing cycles and any payment-related invoices. As information systems often imitate organizational business processes, if they change, so do the specifications and, as a result, the system's functionality.

Restraints:

High cost: Installing a hospital information system necessitates a large investment. Furthermore, periodic updates are required for the upkeep of such software, which adds to the overall expense that the organization is incurring. As a result, one of the primary factors impeding market expansion throughout the projection period is the high initial investment and maintenance costs.

Opportunities:

Increased investment in digital technology in recent years: New competitors are constantly entering the hospital information system industry, fueling rivalry and technological advancement. In the healthcare industry, digital technology is widely utilized to evaluate patient care quality, improve clinical support, and explore medical information resources. The administration of healthcare institutions has been enhanced as a result of digitalization. Hospitals benefit from digital technology by mapping and tracking the spread of infectious diseases and providing effective clinical assistance and high-quality care.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant hospital information system market, with a 42.85% market revenue share in 2022.

With tremendous demand for the hospital information system, the North American region accounted for the largest market share. Due to the increased investment in the hospital IT structure, countries such as the United States and Canada have a significant requirement for healthcare information systems. The growing investment in sustaining patient-centred management is creating many systems that can be utilized for various administrative and financial objectives.

North America region Hospital Information System Market Share in 2022 - 42.85%

 

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Deployment Mode Segment Analysis

The deployment mode segment is divided into cloud-based, on-premise and web-based. The web-based segment dominated the market, with a share of around 49.22% in 2022. The web-based information system can manage large amounts of data simultaneously, decreasing operational problems. This web-based system generally includes an in-built administrative information system and is thus preferred by mid and small-scale hospitals.

Component Segment Analysis

The component segment is divided into service, hardware and software. The software segment dominated the market, with a share of around 48.05% in 2022. The hospital information software is used to handle massive amounts of patient data along with administrative and financial records. The microsatellite software computes the usual suite of descriptive statistics and generates input files for the formation of programs.

Application Segment Analysis

The application segment is divided into pharmacy information systems, electronic health records, clinical information systems, administrative information systems, laboratory information systems and others. The clinical information systems segment dominated the market, with a share of around 49.52% in 2022. A clinical information system is a computer-based system that collects, stores, and modifies patient clinical data. These systems can be utilized in a single site or hospital system.

 Some of the Key Market Players:
  • Athenahealth, Inc.
  • EClinicalWorks
  • Hewlett Packard
  • Philips Healthcare
  • McKesson Corporation
  • GE Healthcare
  • Allscripts Healthcare LLC
  • Epic Systems Corporation
  • Cerner Corporation
  • Novarad Corporation
  • Carestream Health
  • Medidata Solutions Inc.
  • e-MDs Incorporation
  • Siemens Healthineers
  • Ada Health GmbH
  • NextGen Healthcare
  • SWORD Health
  • Oracle
  • Siilo
  • NXGNManagement, LLC
  • Infor
  • GREENWAY HEALTH, LLC

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 57.92 Billion
Market size value in 2032 USD 148.05 Billion
CAGR (2023 to 2032) 9.84%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type, Component, and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the hospital information system market was valued USD 57.92 billion in 2022 to USD 148.05 billion by 2032.

Global hospital information system market is growing at a CAGR of 9.84% during the forecast period 2023-2032.

North America region emerged as the largest market for the Hospital information system.

The market's growth will be influenced by the rising deployment of information system in hospitals.

The high cost of deployment can hamper the market growth.

The increasing spending on healthcare is providing huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Deployment Mode
          4.3.2. Market Attractiveness Analysis by Component
          4.3.3. Market Attractiveness Analysis by Application
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing use of hospital information systems across end-users
    5.3. Restraints
          5.3.1. High cost of deployment
    5.4. Opportunities
          5.4.1. Increasing digitalization of healthcare services
    5.5. Challenges
          5.5.1. Data security issues

6. Global Hospital Information System Market Analysis and Forecast, By Deployment Mode
    6.1. Segment Overview
    6.2. Cloud-Based
    6.3. On-Premises
    6.4. Web-Based

7. Global Hospital Information System Market Analysis and Forecast, By Component
    7.1. Segment Overview
    7.2. Service
    7.3. Hardware
    7.4. Software

8. Global Hospital Information System Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Pharmacy Information Systems
    8.3. Electronic Health Records
    8.4. Clinical Information Systems
    8.5. Administrative Information Systems
    8.6. Laboratory Information Systems
    8.7. Others

9. Global Hospital Information System Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Hospital Information System Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Hospital Information System Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Athenahealth, Inc.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. eClinicalWorks
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Hewlett Packard
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Philips Healthcare
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. McKesson Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. GEHealthcare
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Allscripts Healthcare LLC
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Epic Systems Corporation
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Cerner Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Novarad Corporation
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Carestream Health
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Medidata Solutions Inc.
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. e-MDs Incorporation
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Siemens Healthineers
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Ada Health GmbH
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. NextGen Healthcare
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. SWORD Health
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Oracle
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
    11.19. Siilo
          11.19.1. Business Overview
          11.19.2. Company Snapshot
          11.19.3. Company Market Share Analysis
          11.19.4. Company Product Portfolio
          11.19.5. Recent Developments
          11.19.6. SWOT Analysis
    11.20. NXGNManagement, LLC
          11.20.1. Business Overview
          11.20.2. Company Snapshot
          11.20.3. Company Market Share Analysis
          11.20.4. Company Product Portfolio
          11.20.5. Recent Developments
          11.20.6. SWOT Analysis
    11.21. Infor
          11.21.1. Business Overview
          11.21.2. Company Snapshot
          11.21.3. Company Market Share Analysis
          11.21.4. Company Product Portfolio
          11.21.5. Recent Developments
          11.21.6. SWOT Analysis
    11.22. GREENWAY HEALTH, LLC.
          11.22.1. Business Overview
          11.22.2. Company Snapshot
          11.22.3. Company Market Share Analysis
          11.22.4. Company Product Portfolio
          11.22.5. Recent Developments
          11.22.6. SWOT Analysis
 

List of Table

1. Global Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

2. Global Cloud-Based, Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

3. Global On-Premises, Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

4. Global Web-Based Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

5. Global Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

6. Global Service, Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

7. Global Hardware, Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

8. Global Software, Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

9. Global Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

10. Global Pharmacy Information Systems, Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

11. Global Electronic Health Records, Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

12. Global Clinical Information Systems, Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

13. Global Administrative Information Systems, Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

14. Global Laboratory Information Systems, Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

15. Global Others, Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

16. Global Hospital Information System Market, By Region, 2019-2032 (USD Billion) 

17. North America Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

18. North America Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

19. North America Hospital Information System Market, By Application, 2019-2032 (USD Billion)

20. U.S. Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

21. U.S. Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

22. U.S. Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

23. Canada Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

24. Canada Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

25. Canada Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

26. Mexico Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

27. Mexico Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

28. Mexico Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

29. Europe Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

30. Europe Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

31. Europe Hospital Information System Market, By Application, 2019-2032 (USD Billion)

32. Germany Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

33. Germany Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

34. Germany Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

35. France Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

36. France Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

37. France Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

38. U.K. Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

39. U.K. Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

40. U.K. Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

41. Italy Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

42. Italy Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

43. Italy Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

44. Spain Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

45. Spain Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

46. Spain Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

47. Asia Pacific Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

48. Asia Pacific Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

49. Asia Pacific Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

50. Japan Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

51. Japan Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

52. Japan Hospital Information System Market, By Application, 2019-2032 (USD Billion)

53. China Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

54. China Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

55. China Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

56. India Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

57. India Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

58. India Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

59. South America Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

60. South America Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

61. South America Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

62. Brazil Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

63. Brazil Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

64. Brazil Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

65. Middle East and Africa Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

66. Middle East and Africa Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

67. Middle East and Africa Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

68. UAE Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

69. UAE Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

70. UAE Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

71. South Africa Hospital Information System Market, By Deployment Mode, 2019-2032 (USD Billion) 

72. South Africa Hospital Information System Market, By Component, 2019-2032 (USD Billion) 

73. South Africa Hospital Information System Market, By Application, 2019-2032 (USD Billion) 

List of Figures

1. Global Hospital Information System Market Segmentation

2. Hospital Information System Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Hospital Information System Market Attractiveness Analysis by Deployment Mode

9. Global Hospital Information System Market Attractiveness Analysis by Component

10. Global Hospital Information System Market Attractiveness Analysis by Application

11. Global Hospital Information System Market Attractiveness Analysis by Region

12. Global Hospital Information System Market: Dynamics

13. Global Hospital Information System Market Share by Deployment Mode (2022 & 2032)

14. Global Hospital Information System Market Share by Component (2022 & 2032)

15. Global Hospital Information System Market Share by Application (2022 & 2032)

16. Global Hospital Information System Market Share by Regions (2022 & 2032)

17. Global Hospital Information System Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global hospital information system market based on below mentioned segments:

Global Hospital Information System Market by Deployment Mode:

  • Cloud-Based
  • On-Premises
  • Web-Based

Global Hospital Information System Market by Component:

  • Service
  • Hardware
  • Software

Global Hospital Information System Market by Application:

  • Pharmacy Information Systems
  • Electronic Health Records
  • Clinical Information Systems
  • Administrative Information Systems
  • Laboratory Information Systems
  • Others

Global Hospital Information System Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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