Hair Accessories Market

Hair Accessories Market Size by Product (Scrunchies & Ties, Headbands, Wigs & extensions, Clips & Pins), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13054
  • Published Date: Nov, 2022
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The hair accessories market was valued at USD 19.1 billion in 2021 and is expected to expand at a CAGR of 7.8% over the forecast period from 2022 to 2030. The rising demand for accessories to enhance the physical appearance among consumers is driving market growth. Wigs and extensions are among other trending hair accessories, especially among people of African descent in the U.S. and Europe, as well as native Africans.

Various types of hair accessories are available today, such as bows, clips, scrunchies, headbands, and hair scarves. Social influencers, celebrities, movie stars, and fashion designers have been setting new and innovative hairstyling trends, which have been influencing consumers across the world. Pearl hair clips and velvet hair ribbons are among the trending hair accessories in the market today. These trends are highly driven by social media, street styles, and the selfie culture.

In addition, pearl accessories have also gained momentum in 2020. In London Fashion Week 2020, pearl accessories along with other shiny hair ornaments gained attraction. Simple pearl-encrusted barrettes, hair clips, and headbands are tending lately. Another trend of 2020 was logo/word clips. Oversized, metallic bejeweled, and logo/word clips gained popularity to make a statement with words. These trends are expected to shape and influence the hair accessories industry all over the world.

Hair Accessories Market Size

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The outbreak of Covdi-19 disrupted the supply of hair accessories across the globe. Consumers have also become more conscious of their spending habits and tend to avoid buying frivolously. On the production front, the industry faced disruption in the overall supply chain, including raw material sourcing, manufacturing, and distribution. One of the major problems faced by wig and hair extension manufacturers during the pandemic was the shortage of lace and human hair.

The key manufacturers are focused on product innovations to capture the market share in the hair accessories market. For instance, in March 2019, beloved jewelry brand BaubleBar launched new hair accessories aligning with the latest trends. The new collection includes bejeweled clips, fabric headbands, colorful barrettes, and printed scrunchies, ranging from USD 5 to USD 60.

Product Insights

Scrunchies and ties held the largest market share of more than 30% in 2021. Hair scrunchies and ties are the most popular accessories used by a consumer of all age groups ranging from children to adults. Scrunchies offer convenience to women for tying their hair anytime and anywhere. Moreover, the wide availability of ties across different stores is anticipated to boost the demand further even for men.

Other hair accessories include combs, bows, and crowns/tiaras. The growing trend of baby fashion is driving the demand for fashion accessories for babies, particularly bows and crowns or tiaras. On the other hand, combs and brushes are essential tools for people in their daily lives. The significant use of hairbrushes and combs for personal use and at salons or barber shops is driving the demand for these products. Combs and hairbrushes are used by people of most age groups, including children, teenagers, and adults, to detangle and style their hair. This also drives product demand.

Wigs and extensions are anticipated to register the fastest CAGR during the forecast period. Factors such as excessive exposure to the sun and the use of various chemical-based hair products tend to cause severe hair damage, which can ultimately lead to hair fall. Instead of opting for hair transplant procedures, which are expensive and intrusive, consumers have been turning to wigs and hair extensions of different kinds to disguise thinning hair.

Distribution Channel Insights

The supermarkets & hypermarkets accounted for a market share of more than 30% in 2021. The increasing consumer demand for hair accessories has increased portfolio expansions in supermarkets/hypermarkets. For instance, Walmart offers more than 1,000 hair accessories like unicorn glittered hairbands, velvet scrunchies, and synthetic hair extensions through its multiple stores across the globe.

The online distribution channel is anticipated to register faster growth. Key companies are offering products through D2C sites and third-party websites owing to changing consumer behavior. For instance, Tegen Accessories, a hair accessory brand in the UK, sells a variety of hair accessories on its website, including banana clips, hair claws, snap clips, and chignon pins. Moreover, to increase consumer reach, various mid-sized brands have been offering their products through well-established e-commerce websites such as Amazon, Next, Walmart, and Target.

Regional Insights

Asia Pacific accounted for the largest market share of more than 35% in 2021. China is one of the major countries contributing to the growth of the regional hair accessories market, in terms of production as well as consumption. China is one of the largest exporters of hair accessories owing to favorable government policies and the high availability of cost-effective labor, which creates a high growth potential in the global market. These products are available in the country at competitive prices, which has increased their consumption.

Rising westernization in terms of culture, clothing, and cosmetic product utilization, coupled with increased consumer awareness of fashion trends and hairdos, is expected to drive the market in this region. Moreover, the growing working women population has resulted in greater disposable income, which has increased spending on accessories. The growing trend of elaborate hairstyles and hairdos, coupled with the increasing population of working women and the rising importance given to physical appearance, is expected to boost the demand for hair elastics & ties as well as clips & pins.

Key Players

The main aim of hair accessories manufacturers is to increase the availability of products on all possible platforms, both offline and online. The industry poses moderate-to-low entry barriers due to the presence of a large number of unstructured and local players in various regions. The product is niche and thus, the marketers focus on grabbing consumer attention through various means of advertisements and promotional campaigns. For instance, some companies distribute hair accessories to fashion bloggers and reputed salons to use and advertising. Such initiatives are likely to boost product demand and reach among consumers.

  • Goody Products Inc.
  • Bunzee Bands
  • Creative Findings
  • Good Hair Days
  • Conair Corporation
  • Silke London
  • Forever 21
  • SwirlyCurly Hair
  • SOQ Jewelry
  • Claire’s
  • H&M

Segments Covered in the Report

  • Product
    • Scrunchies & Ties
    • Headbands
    • Wigs & extensions
    • Clips & Pins
    • Others
  • Distribution Channel
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online
    • Others
  • Regional
    • North America
      • US
      • Canada
      • Mexico
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
    • Asia Pacific
      • China
      • Japan
      • India
      • Australia
      • South Korea
      • Thailand
    • Central and South America
      • Brazil
    • Middle East and Africa
      • South Africa
      • Nigeria

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product
          4.3.2. Market Attractiveness Analysis by Distribution Channel
          4.3.3. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising spending on grooming products
    5.3. Restraints
          5.3.1. Presence of counterfeit products
    5.4. Opportunities
          5.4.1. Development of new products

6. Global Hair Accessories Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Scrunchies & Ties
    6.3. Headbands
    6.4. Wigs & extensions
    6.5. Clips & Pins
    6.6. Others

7. Global Hair Accessories Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Supermarkets & Hypermarkets
    7.3. Convenience Stores
    7.4. Online
    7.5. Others

8. Global Hair Accessories Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Hair Accessories Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Hair Accessories Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Goody Products Inc.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Bunzee Bands
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Creative Findings
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Good Hair Days
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Conair Corporation
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Silke London
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Forever 21
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. SwirlyCurly Hair
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. SOQ Jewelry
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Claire’s
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. H&M
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
 

List of Table

1. Global Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

2. Global Scrunchies & Ties Hair Accessories Market, By Region, 2019-2030 (USD Billion) 

3. Global Headbands Hair Accessories Market, By Region, 2019-2030 (USD Billion) 

4. Global Wigs & extensions Hair Accessories Market, By Region, 2019-2030 (USD Billion) 

5. Global Clips & Pins Hair Accessories Market, By Region, 2019-2030 (USD Billion) 

6. Global Others Hair Accessories Market, By Region, 2019-2030 (USD Billion) 

7. Global Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

8. Global Supermarkets & Hypermarkets Hair Accessories Market, By Region, 2019-2030 (USD Billion) 

9. Global Convenience Stores Hair Accessories Market, By Region, 2019-2030 (USD Billion) 

10. Global Online Hair Accessories Market, By Region, 2019-2030 (USD Billion) 

11. Global Others Hair Accessories Market, By Region, 2019-2030 (USD Billion) 

12. Global Hair Accessories Market, By Region, 2019-2030 (USD Billion) 

13. North America Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

14. North America Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

15. U.S. Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

16. U.S. Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

17. Canada Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

18. Canada Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

19. Mexico Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

20. Mexico Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

21. Europe Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

22. Europe Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

23. Germany Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

24. Germany Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

25. France Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

26. France Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

27. U.K. Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

28. U.K. Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

29. Italy Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

30. Italy Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

31. Spain Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

32. Spain Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

33. Asia Pacific Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

34. Asia Pacific Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

35. Japan Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

36. Japan Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

37. China Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

38. China Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

39. India Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

40. India Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

41. South America Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

42. South America Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

43. Brazil Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

44. Brazil Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

45. Middle East and Africa Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

46. Middle East and Africa Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

47. UAE Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

48. UAE Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

49. South Africa Hair Accessories Market, By Product, 2019-2030 (USD Billion) 

50. South Africa Hair Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

List of Figures 

1. Global Hair Accessories Market Segmentation

2. Hair Accessories Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Hair Accessories Market Attractiveness Analysis by Product

9. Global Hair Accessories Market Attractiveness Analysis by Distribution Channel

10. Global Hair Accessories Market Attractiveness Analysis by Region

11. Global Hair Accessories Market: Dynamics

12. Global Hair Accessories Market Share by Product (2022 & 2030)

13. Global Hair Accessories Market Share by Distribution Channel (2022 & 2030)

14. Global Hair Accessories Market Share by Regions (2022 & 2030)

15. Global Hair Accessories Market Share by Company (2021)

  • Product
    • Scrunchies & Ties
    • Headbands
    • Wigs & extensions
    • Clips & Pins
    • Others
  • Distribution Channel
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online
    • Others
  • Regional
    • North America
      • US
      • Canada
      • Mexico
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
    • Asia Pacific
      • China
      • Japan
      • India
      • Australia
      • South Korea
      • Thailand
    • Central and South America
      • Brazil
    • Middle East and Africa
      • South Africa
      • Nigeria

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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