Green Food Market

Green Food Market Size by Type (Organic Food, Natural Food, Plant Based Food and Others), Product (Agriculture/Forestry and processed Products, Beverage Products, Livestock Poultry, Aquatic and Others), Distribution Channel (Offline and Online), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13944
  • Published Date: Jan, 2024
  • Pages: 239
  • Category: Food & Beverages
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global Green Food market was valued at USD 428.35 Billion in 2022 and growing at a CAGR of 7.45% from 2023 to 2032. The market is expected to reach USD 878.75 Billion by 2032. This market is growing as green food needs a high-level decrease in chemical inputs such as pesticides, synthetic fertilizers, veterinary drugs and additives to ensure the product's safety and the environment. Consumers are becoming more aware of the nutritional quality of their food. Hence, the world's regulatory agencies must pace up with the development of fast and sensitive detection techniques and the generation of fact-based data, which help establish tolerance criteria for the safety levels of chemical toxicity of the food. The production of green food preserves the resources and offers quality produce by protecting the environment based on sustainability. Green food development increases productivity using the integrated water, pest and nutrient management method, which conserves biodiversity and improves nutrient levels, drought risk and hydrological functionality. These factors are eventually driving the growth of the Green Food market.

Market Introduction:

Green foods are safe, uncontaminated, nutritious, and of high quality in nature. Protecting agroecosystems produces them and improves the quality of agricultural products and processed food for the sustainable development of the economy and society. Green food products increased swiftly all across the world since the 1990s. Green food consists of raw and processed food, including livestock, crops, and aquatic products. The per capita income of the people is growing along with the awareness about healthy and safe food in emerging economies, leading to the growing number of people preferring to buy green foods. Based on one of the studies, Russia, Brazil, China, India, and South Africa are some of the large emerging economies with around 70% of the global population, which account for a large share of food production and consumption. The nature of sustainable food consumption by consumers is affecting the food market. Green food is crucial for feeding the world's ever-growing population and ensuring food security and the environment using social ethics, economic conditions and sustainable development. It has been observed that the demand for food will grow by around 60% to feed the added two billion people of the world, with a decrease in water supply by 40% in 2050. It is becoming a big challenge for the sustainability of humanity. Green food technologies help decrease the pressure on the environment as this food is produced based on sustainable practices, which help decrease the earnings gap between urban and rural residents by offering around 10% to 50% price incentives and decreasing the input costs by boosting their economic conditions. Green food can solve many problems related to food security worldwide. Green food innovations have been observed to have millions of hectares of land green food certified, which is further growing. The improvement of green food production will help improve small farms' economies and enhance the farmland's quality.

Green Food Market Size

Get an overview of this study by requesting a free sample

Recent Development
  • In June 2023: Nature's Path Food acquired a Canadian organic baby food organization called Love Child Organics. This acquisition is a good addition to the organization's commitment to providing organic, delicious, sustainable food. All these factors are helping the organization expand its market share in the Green Food market.
  • In November 2023: Danone collaborated with Else Nutrition, a supplier of plant-based infant formula products in Canada. This collaboration helped Danone by adding Else’s products, like plant-based nutritional food, under a specialized nutrition portfolio. Also, these products can be marketed, manufactured and commercialized by Danone. All these factors help the organization gain market share.    
  • In February 2017: The sales for organic ingredients by Naturex increased in the US, and in the last two years, it has more than doubled due to a boom in the organic food & beverage sector in America. The organization also planned to expand its organic product portfolio in the region. These strategies help organizations grow in the market.

Market Dynamics:


Many health advantages Green food is becoming popular worldwide, and one of the key reasons for this is its health benefits. The diet, which is plant-based food like vegetables, fruits, nuts, legumes and whole grains, is associated with many health advantages, such as a decrease in the risk of chronic diseases such as diabetes, heart disease, and some types of cancer, along with improved weight management and surge in the longevity. Green foods are also low in saturated fats and cholesterol but high in crucial nutrients such as vitamins, fibre, minerals and antioxidants. It helps boost the immune system and promotes healthy digestion. Evidence of its health advantages has led many people to adopt plant-based diets to have more green food in their existing diets. Green foods also have a significant environmental benefit. All these factors are driving the Green Food market.


High Price – Consumers have many misconceptions about the green food market, such as its taste, nutritional values and cost. Many people think that all the green food is significantly expensive compared to conventional food, which is not completely true. However, some green products have higher prices than conventional products due to organic and sustainable farming practices. These products are not beyond the reach of the average consumer. These factors can cause the average buyer to not explore green organic food products. All these factors eventually act as restraints for the Green Food market.


Product Diversification– The trend suggests that green food is expanded from conventional meals to convenience foods and snacks. The demand for snack bars containing seeds, nuts and dried fruits is increasing because of their convenience and nutritional value. These snacks are healthy and environmentally friendly. The surge in demand for green food among large populations is due to several factors like health, environmental awareness, and ethics. Consumers are not thinking about their dietary choices and their impact on their health and the planet. Hence, they prefer green food to align their values with their diets. All these factors will eventually drive the Green Food market in the forecasting market.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global Green Food market, with a 35.11% share of the market revenue in 2022. This market share is attributed to a growing shift towards sustainability and health-conscious options in the region. Consumers have started preferring the region's plant-based, organic and locally sourced products. It is driven by growing health and environmental awareness. Also, regulatory certifications and support are propelling the market's growth in the region.

North America Region Green Food Market Share in 2022 - 35.11%

Check the geographical analysis of this market by requesting a free sample

  • The Asia Pacific region has the fastest growth rate. This growth is due to the growing demand for green food products because of the growing biotech and pharmaceutical sectors in the emerging economies of regions like China and India.
Type Segment Analysis

The type segment is divided into organic food, natural food, plant based food and others. The organic food segment dominated the market, with a market share of around 49.45% in 2022. This high market share is attributed to the popularity of sustainable, plant-based and ethical food preferences. Moreover, consumers are aware of the health benefits of green food. Also, as the demand for green food is growing, there is an opportunity for more product innovation related to organic food products.

Product Segment Analysis

The product segment is divided into agriculture/forestry and processed products, beverage products, livestock poultry, aquatic and others. The agriculture/forestry and processed products segment dominated the market, with a market share of around 71.44% in 2022. This market share is attributed to most agricultural and forest products. The green food production certification and farming standards helped increase agricultural produce, especially cereals and oils.

Distribution Channel Segment Analysis

The distribution channel segment is divided into offline and online. The offline segment dominated the market, with a market share of around 63.12% in 2022. This market share is attributed to the key role of hypermarkets and supermarkets in the growing green food market. It helps in providing a broad range of eco-friendly products to the consumer. These stores help in the easy accessibility of green food for consumers.

Some of the Key Market Players:
  • Danone
  • General Mills Inc.
  • Whole Food Market Inc.
  • WhiteWave Food Company
  • Nature's Path Food
  • Naturex
  • Clif Bar & Company
  • The Hain Celestial Group
  • United Natural Food Inc.
  • Organic Valley
  • SunOpta Inc.
  • Amy's Kitchen
  • Earth's Best
  • Eden Food
  • Hain Celestial

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 428.35 Billion
Market size value in 2032 USD 878.75 Billion
CAGR (2023 to 2032) 7.45%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type, Product and Distribution Channel

Frequesntly Asked Questions

North America region emerged as the largest market for the Green Food.

The market's growth will be influenced by many health advantages.

Product diversification will provide huge opportunities to the market.

Request Table of Content


This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global green food market based on below mentioned segments:

Global Green Food Market by Type:

  • Organic Food
  • Natural Food
  • Plant Based Food
  • Others

Global Green Food Market by Product:

  • Agriculture/Forestry and processed Products
  • Beverage Products
  • Livestock Poultry
  • Aquatic
  • Others

Global Green Food Market by Distribution Channel:

  • Offline
  • Online

Global Green Food by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:


Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights


Free Customization


Fortune 500 Clients


Free Yearly Update On Purchase Of Multi/Corporate License


Companies Served Till Date