Grain Alcohol Market

Grain Alcohol Market Size by Type (Polyols, Ethanol), Source (Grains, Fruits, Sugarcane), Application (Beverages, Food, Pharmaceutical & Healthcare), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2030

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12628
  • Published Date: Nov, 2021
  • Pages: 234
  • Category: Food & Beverages
  • Format: PDF
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Global Grain Alcohol market is expected to reach USD 17.11 Billion by 2030, at a CAGR of 4% from 2021 to 2030. Grain alcohol market expansion has been fueled by several reasons all over the world. Grain alcohol demand is increasing in nations other than Europe and the United States because of increased westernization and urbanization.

Market Overview:

Grain alcohol is also known as ethyl alcohol, or ethanol. It is a colourless, volatile, flammable liquid that is created by yeast fermentation of carbohydrates or synthetically by hydration of ethylene. It is mostly utilised as a solvent as well as in beverages and medicines. The global grain alcohol market is being driven by rise in demand for grain alcohol in different industries such as health & personal care and food & beverages. Due to increased beer production and increased demand for craft beer, the grain alcohol market is growing rapidly. Because of the increased use of ethanol in the beverage sector, the market for grain alcohol for beverage applications has grown. Grain alcohol is also employed in the final products as food colourants, preservatives, and coatings.

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Market Dynamics:

Drivers:
  • Global beer production is increasing, as is the popularity of craft beer

Beer is a popular alcoholic beverage, and its production has expanded dramatically over the previous decade. Breweries are turning to barley as a source of grain alcohol due to rising global demand for beer. In the beer sector, the use of alcohol made from barely is expected to account for a significant portion of the market. Over the next five years, the growing popularity of local beer and craft beer will certainly raise demand for domestic malt.

Restraints:
  • Alcohol consumption's negative consequences are becoming more widely known

Various countries' ministries of health, including Brazil, Australia, the United States, and India, have undertaken measures to combat the harmful effects of alcohol consumption. Because the alcohol market is so price sensitive, even a small price increase by the government or other regulating authorities can have a substantial impact on consumption levels. This, in turn, may have a negative impact on the grain alcohol market for beverage applications, resulting in a decrease in demand.

Opportunities:
  • South America, Asia Pacific, the Middle East, and Africa are all emerging markets

Grain alcohol applications have grown significantly in the expanding markets of South America, Asia Pacific, and the Middle East and Africa because of changing lifestyles and rising middle-class population and disposable incomes. These untapped markets offer a large supply of low-cost labour, cutting-edge technology, and relatively lax rules on the usage of food-grade alcohol. Sugarcane, corn, grains, and other fruits and vegetables are abundant natural sources of grain alcohol in African, Asian, and Latin American countries.

Challenges:
  • Fluctuating prices

The price of food grade alcohols is determined by fluctuations in the quality of the product and supply of raw materials. One of the key problems for the food grade alcohols market has been the rise in raw material prices. Ingredient prices have been fluctuating in recent years, and this tendency is projected to continue in the next years. The prices of ethanol-producing crops like wheat, corn, and barley have been shifting, causing uncertainty in the quantities produced.

Segmentation Analysis:

The global grain alcohol market has been segmented based on type, source, application, and regions.

  • The type segment is divided into polyols, ethanol. The polyols segment is projected to witness highest growth at a CAGR of 4.6% during the forecast period. Sorbitol, xylitol, mannitol, maltitol, and erythritol are among the polyols considered in this study. Sorbitol is a low-calorie sugar alcohol classified as a polyol. It's naturally found in foods like prunes and apricots. It's used to keep items wet, as a bulk sweetener, and as a component in sugar-free candies, chewing gums, and medications. Polyols' numerous applications in the food and beverage industry are expected to boost this segment's growth.
  • The source segment is divided into grains, fruits, sugarcane. The grains segment led the market with a market share of 41.5% in 2020.
  • The application segment is divided into beverages, food, pharmaceutical & healthcare. The beverages segment is expected to increase significantly throughout the forecast period. Beer, spirits, wine, and other beverages such as ready-to-drink (RTDs), cider, premixes, and perry are included in the beverages section. Beer is the most popular alcoholic beverage in the world, as well as the third most popular drink overall, after water and tea. The beverages segment is expected to grow at the fastest rate throughout the forecasted period, owing to rapidly growing demand for alcoholic beverages and increased production of the same.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Europe region emerged as the largest market for the global grain alcohol market with a 31.2%share of the market revenue in 2020.

  • Despite very high per capita consumption levels, the European grain alcohol market is the world's largest, and market growth has remained stable and attractive. The presence of a big food and beverage industry provides the European grain alcohol market with a significant consumer base and expansion opportunities. The development of Eastern and Southeastern European countries is expected to fuel the industry in this region. Sugar polyols, which are comparable to sugar but have a lower calorie value, are preferred by the food sector because of the increased demand for low-calorie foods.
  • During the forecast period, the Asia Pacific region is expected to increase the most. The Asia Pacific region is known for its dense population and urbanisation, which has led to an increase in food and beverage consumption. As a result, the grain alcohol market has a potential to strengthen its position in the food and beverage industry by offering new innovative alcohol products to meet the changing expectations of manufacturers and end customers.

Europe Region Grain Alcohol Market Share in 2020 - 31.2%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global grain alcohol industry.

MGP Ingredients signed a definitive contract to acquire Luxco (US) and its affiliated firms in January 2021. Luxco is a renowned branded beverage and alcoholic beverage firm with a wide range of products. MGP Ingredients plans to expand its scale and market position in the branded-spirits sector because of the Luxco acquisition.

List of Key Market Players:

  • ADM
  • Cargill
  • Cristalco
  • Glacial Grain Spirits
  • Grain Processing Corporation
  • Manildra Group
  • Merck Group
  • MGP Ingredients
  • Roquette Frères
  • Wilmar Group

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Grain Alcohol Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2030 are the forecast years. The global grain alcohol market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global grain alcohol market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East &Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of grain alcohol based on type, source, application and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global grain alcohol market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global grain alcohol market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global grain alcohol market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the grain alcohol market was valued at USD 11.56 Billion in 2020 to USD 17.11 Billion by 2030.

Global grain alcohol market is growing at a CAGR of 4% during the forecast period 2021-2030.

The global grain alcohol market has been segmented based on type, source, application, and regions. The polyols segment is projected to witness highest growth during the forecast period. The grains segment led the market in 2020.

Europe region emerged as the largest market for the grain alcohol.

The market's growth will be influenced by the fact that global beer production is increasing, as is the popularity of craft beer.

Alcohol consumption's negative consequences are becoming more widely known which could hamper the market growth.

South America, Asia Pacific, the Middle East, and Africa are all emerging markets which will provide huge opportunities to the market.

Key players are ADM, Cargill, Cristalco, Glacial Grain Spirits, Grain Processing Corporation, Manildra Group, Merck Group, MGP Ingredients, Roquette Frères and Wilmar Group.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis ByType
          4.3.2. Market Attractiveness Analysis By Source
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Global beer production is increasing as is the popularity of craft beer
    5.3. Restraints
          5.3.1 Alcohol consumption's negative consequences are becoming more widely known
    5.4. Opportunities
          5.4.1 South America, Asia Pacific, the Middle East, and Africa are all emerging markets
    5.5. Challenges
          5.5.1. Fluctuating prices

6. Global Grain Alcohol Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Polyols
    6.3. Ethanol

7. Global Grain Alcohol Market Analysis and Forecast, By Source
    7.1. Segment Overview
    7.2. Grain
    7.3. Fruits
    7.4. Sugarcane

8. Global Grain Alcohol Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Beverages
    8.3. Food
    8.4. Pharmaceutical & Healthcare

9. Global Grain Alcohol MarketAnalysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Grain Alcohol Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Grain Alcohol Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Source Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. ADM
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Source Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Cargil
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Source Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Cristalco
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Source Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Glacial Grain Spirits
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Source Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Grain Processing Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Source Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Manildra Group
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Source Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Merck Group
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Source Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. MGP Ingredients
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Source Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Roquette Frères
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Source Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Wilmar Group
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Source Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

2. Global Polyols Grain Alcohol Market, By Region, 2018-2030 (USD Billion) 

3. Global Ethanol Grain Alcohol Market, By Region, 2018-2030 (USD Billion) 

4. Global Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

5. Global Grain Grain Alcohol Market, By Region, 2018-2030 (USD Billion) 

6. Global Fruits Grain Alcohol Market, By Region, 2018-2030 (USD Billion) 

7. Global Sugarcane Grain Alcohol Market, By Region, 2018-2030 (USD Billion) 

8. Global Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

9. Global Beverages Grain Alcohol Market, By Region, 2018-2030 (USD Billion) 

10. Global Food Grain Alcohol Market, By Region, 2018-2030 (USD Billion) 

11. Global Pharmaceutical & Healthcare Grain Alcohol Market, By Region, 2018-2030 (USD Billion) 

12. Global Grain Alcohol Market, By Region, 2018-2030 (USD Billion) 

13. North America Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

14. North America Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

15. North America Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

16. U.S. Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

17. U.S. Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

18. U.S. Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

19. Canada Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

20. Canada Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

21. Canada Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

22. Mexico Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

23. Mexico Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

24. Mexico Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

25. Europe Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

26. Europe Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

27. Europe Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

28. Germany Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

29. Germany Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

30. Germany Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

31. France Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

32. France Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

33. France Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

34. U.K. Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

35. U.K. Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

36. U.K. Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

37. Italy Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

38. Italy Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

39. Italy Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

40. Spain Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

41. Spain Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

42. Spain Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

43. Asia Pacific Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

44. Asia Pacific Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

45. Asia Pacific Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

46. Japan Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

47. Japan Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

48. Japan Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

49. China Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

50. China Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

51. China Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

52. India Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

53. India Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

54. India Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

55. South America Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

56. South America Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

57. South America Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

58. Brazil Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

59. Brazil Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

60. Brazil Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

61. Middle East and Africa Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

62. Middle East and Africa Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

63. Middle East and Africa Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

64. UAE Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

65. UAE Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

66. UAE Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

67. South Africa Grain Alcohol Market, By Type, 2018-2030 (USD Billion) 

68. South Africa Grain Alcohol Market, By Source, 2018-2030 (USD Billion) 

69. South Africa Grain Alcohol Market, By Application, 2018-2030 (USD Billion) 

List of Figures 

1. Global Grain Alcohol market segmentation

2. Grain Alcohol Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Grain Alcohol Market Attractiveness Analysis by type

9. Global Grain Alcohol Market Attractiveness Analysis BySource

10. Global Grain Alcohol Market Attractiveness Analysis By Application

11. Global Grain Alcohol Market Attractiveness Analysis By Region

12. Global Grain Alcohol Market: Dynamics

13. Global Grain Alcohol Market Share by Type (2020 & 2030)

14. Global Grain Alcohol Market Share by Source (2020 & 2030)

15. Global Grain Alcohol Market Share by Application (2020 & 2030)

16. Global Grain Alcohol Market Share by Regions (2020 & 2030)

17. Global Grain Alcohol Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2030. The Brainy Insights has segmented the global Grain Alcohol market based on below mentioned segments:

Global Grain Alcohol Market byType:

  • Polyols
  • Ethanol

Global Grain Alcohol Market by Source:

  • Grains
  • Fruits
  • Sugarcane

Global Grain Alcohol Market by Application:

  • Beverages
  • Food
  • Pharmaceutical & Healthcare

Global Grain Alcohol Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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