Golf Equipment Market

Golf Equipment Market Size by Product (Golf Clubs, Golf Balls, Golf Bags and Accessories, Apparel, and Footwear), By Distribution Channel (Offline Stores, and Online Stores), Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13175
  • Published Date: Sep, 2024
  • Pages: 237
  • Category: Consumer Goods
  • Format: PDF
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The golf equipment market was estimated at around USD 8.76 billion in 2023, growing at a CAGR of nearly 6.5% during 2024-2033. The market is projected to reach approximately USD 16.44 billion by 2033. The market is growing due to the increasing popularity of golf. Along with this, the golf equipment market will also grow due to the increasing participation of women. This market will also grow due to the increasing popularity of online sales. Through online sales, customers can buy at discounted rates according to their convenience and budget.

Golf Equipment Market: Overview

In the club-and-ball game of golf, a player uses a variety of clubs to hit the ball through a succession of holes with the fewest number of strokes possible. Golf clubs, golf balls, and other items are only a few examples of the various equipment kinds available. The integrity and honor that golf has long been known for are greatly influenced by the standards set by the golfing community. Globally, the industry is currently seeing excellent long-term potential as well as high demand and rising participation. One of the primary forces behind the expansion of the golf equipment market has been the rising popularity of TopGolf, which now has 70 facilities spread across six nations. Golfers in their early years and others are stocking up on new gear. Golf is a leisure activity that costs money and time. The age group of 30 and older, who primarily have the leisure and money to engage in the activity, has historically been the primary driving force behind the golf industry. The number of rounds played, and new golfers has significantly increased, and golf courses all over the world have become havens for enjoyment and safety. There are numerous golf brands now making clubs for the market. Key firms' product breakthroughs and massive expenditures on marketing and promotional efforts to reach a broad client base have a significant impact on the market. In light of the golf tourist sector's rapid expansion, the market is projected to have a promising future. The popularity of golf has increased due to technological advancement. Now, golf simulation devices are available, which help in training beginners and developing skills. Due to this, the number of golf courses has also increased. People of high society like golf very much. They consider it a means of social gathering, and at the same time, they keep themselves fit through it.

Golf Equipment Market Size

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Golf Equipment Market: COVID – 19 Impact Analysis

Due to the widespread lockdown and societal conventions of social distance, COVID-19 has had a negative effect on the golf equipment market. Most golf is played in the Americas, Europe, and Oceania, which were all severely affected by the epidemic and saw a fall in the demand for golf equipment. But after the middle of the year, things started to get better thanks to better sales and market expansion.

Golf Equipment Market: Growth Drivers

Increasing number of golf courses to accelerate the market’s growth

More golf courses have been constructed since a few years ago, especially in the major golfing nations. The United States, the United Kingdom, Germany, Canada, Japan, South Korea, Sweden, France, and Italy account for more than half of all golf courses worldwide. These are a few of the significant golf industry powerhouse countries. The bulk of these courses are owned by private clubs, golf resorts, and real estate projects with a golf theme. More than 30,000 golf courses exist worldwide, and more than 70% of them are open to the public. There are now more than 200 golf courses being developed across the world, and over 350 golf courses are planned. This suggests that the demand for golf equipment will significantly increase during the anticipated period.

Surge in consumer interest in golf

Senior golfers have high aspirations for the future and popularity of the game as more amateurs’ transition to the professional ranks. Over the past ten years, children have begun to embrace the game in large numbers. Particularly when young people see a future in it, interest is growing. The age of new participants is rising. In 2020, there were 8% more female golfers than there were in 2009—the biggest increase in five years. Older, more ardent golfers are mostly responsible for the increase in interest in the sport. Golfers played an average of 20.2 rounds in 2020, up from 2018. Golf courses are drawing more members. The major industry players are concentrating on long-term trends since they will be quite alluring. Numerous businesses have upgraded the in-store service model through talent acquisition and have established themselves as reliable consultants for golfers of all skill levels. Adoption of golf equipment is anticipated to be fueled by an increase in government measures to promote sports participation and consumer spending power together with the creation of new goods. High income levels in developed nations and a focus on raising living standards are anticipated to support the expansion of the golf equipment industry.

Golf Equipment Market: Segmentation Analysis

The golf equipment market is segmented into the product, and distribution channel. Based on product, the market for golf balls segment is estimated to lead the market with a share of 38.6% in 2023. The primary component of the golf equipment market is golf balls. Golf ball manufacturers utilize different procedures to make two types of balls: one for everyday play and the other for professional players. The two-piece balls, which make up 70% of all golf balls, have a rubber core and a plastic shell. The three-piece balls, on the other hand, feature a liquid or gel core that is enclosed in plastic and rubber.

By distribution channel, the online stores segment is anticipated to dominant the golf equipment market with a share of 56% in 2023. This is due to the level of consumer convenience that online purchasing provides. Additionally, online retailing allows customers the convenience of browsing and buying for goods from the comfort of their homes around the clock.

Report Scope

Attribute Description
Market Size (unit) Revenue (USD Billion)
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Golf equipment Market CAGR 6.5%
Base Year 2023
Forecast period 2024-2033
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Segments Covered

By Product
By Distribution Channel

Key Insights:
  • Based on product segmentation, the golf balls segment is estimated to hold the largest market share during the forecast period.
  • Based on distribution channel segmentation, the online stores segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the North America region was the leading revenue generator in 2023.
Recent Development
  • January 2022: The Dual SoftFast core, which was introduced by Callaway Golf Company as the replacement for the Chrome Soft and Chrome Soft X cores, promotes quick ball speed and better wedge spin with an outer core that is 34% thinner and 34% higher in volume.
  • April 2021: Nike released a new line of eco-friendly golf shoes, including the Nike Air Max 90 G, Nike Ace Summerlite, Victory G Lite,  Nike Air Zoom Victory Tour 2, and Nike Air Zoom Infinity Tour, to support outstanding golf performance. These shoes are constructed of lightweight, breathable materials.
Regional Landscape

North America, which currently dominates the market's revenue share of 47.5% in 2023, is anticipated to remain one of the most alluring markets during the projection period. This is because there is an increase in the demand for golf equipment in this area. Due to the region's expanding customer preference for an opulent lifestyle, North America currently holds the top spot in the golf equipment market. There are currently 23.8 million golfers in the US, and their annual revenue is close to $70 billion. Manufacturers have made the necessary adjustments to their production procedures, refocusing their efforts on longer production cycles and an emphasis on golf custom fitting.

North America Region Golf Equipment Share in 2023 - 47.5%

 

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List of the prominent players in the Global Golf equipment market:
  • Acushnet Holding Corp.
  • Dixon Golf, Inc.
  • Roger Cleveland Golf Company, Inc.
  • Wilson
  • Miura Golf Inc
  • Nike, Inc
  • Cobragolf.com
  • True Temper
  • Mizuno USA
  • Yamaha Golf

The global Golf equipment market is segmented as follows:

By Product

  • Golf Clubs
  • Golf Balls
  • Golf Bags and Accessories
  • Apparel
  • Footwear

By Distribution Channel

  • Offline Stores
  • Online Stores

By Region/Geography

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • Egypt
    • Kuwait
    • South Africa
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America

Frequesntly Asked Questions

As per The Brainy Insights, the size of the golf equipment market was valued at USD 8.76 billion in 2023 to USD 16.44 billion by 2033.

The global golf equipment market is growing at a CAGR of 6.5% during the forecast period 2024-2033.

The North America region emerged as the largest market for the golf equipment.

Increasing number of golf courses to accelerate the market’s growth will influence the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Distribution Channel
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing number of golf courses to accelerate the market’s growth
          5.2.2. Surge in consumer interest in golf
    5.3. Restrains
          5.3.1. Growing popularity of other outdoor activities would hamper the market
    5.4. Opportunities
          5.4.1. Growing participation of women in golf courses

6. Global Golf Equipment Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Golf Clubs
    6.3. Golf Balls
    6.4. Golf Bags and Accessories
    6.5. Apparel
    6.6. Footwear

7. Global Golf Equipment Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Offline Stores
    7.3. Online Stores

8. Global Golf Equipment Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Golf Equipment Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Golf Equipment Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Acushnet Holding Corp.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Distribution Channel Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Dixon Golf, Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Distribution Channel Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Roger Cleveland Golf Company, Inc.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Distribution Channel Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Wilson
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Distribution Channel Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Miura Golf Inc
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Distribution Channel Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Nike, Inc
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Distribution Channel Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Cobragolf.com
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Distribution Channel Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. True Temper
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Distribution Channel Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Mizuno USA
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Distribution Channel Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Yamaha Golf
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Distribution Channel Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

2. Global Golf Clubs Golf Equipment Market, By Region, 2020-2033 (USD Billion) 

3. Global Golf Balls Golf Equipment Market, By Region, 2020-2033 (USD Billion) 

4. Global Golf Bags and Accessories Golf Equipment Market, By Region, 2020-2033 (USD Billion) 

5. Global Apparel Golf Equipment Market, By Region, 2020-2033 (USD Billion) 

6. Global Footwear Golf Equipment Market, By Region, 2020-2033 (USD Billion) 

7. Global Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

8. Global Offline Stores Golf Equipment Market, By Region, 2020-2033 (USD Billion) 

9. Global Online Stores Golf Equipment Market, By Region, 2020-2033 (USD Billion) 

10. Global Golf Equipment Market, By Region, 2020-2033 (USD Billion) 

11. Global Golf Equipment Market, By North America, 2020-2033 (USD Billion) 

12. North America Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

13. North America Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

14. U.S. Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

15. U.S. Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion)  

16. Canada Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

17. Canada Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

18. Mexico Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

19. Mexico Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

20. Europe Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

21. Europe Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

22. Germany Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

23. Germany Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

24. France Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

25. France Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

26. U.K. Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

27. U.K. Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion)  

28. Italy Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

29. Italy Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

30. Spain Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

31. Spain Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion)

32. Rest of Europe Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

33. Rest of Europe Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion)

34. Asia Pacific Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

35. Asia Pacific Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

36. Japan Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

37. Japan Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

38. China Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

39. China Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

40. India Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

41. India Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

42. Australia Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

43. Australia Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

44. South Korea Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

45. South Korea Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

46. Rest of Asia-Pacific Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

47. Rest of Asia-Pacific Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

48. South America Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

49. South America Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion)  

50. Brazil Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

51. Brazil Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

52. Argentina Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

53. Argentina Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

54. Rest of Latin America Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

55. Rest of Latin America Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

56. Middle East and Africa Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

57. Middle East and Africa Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

58. UAE Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

59. UAE Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

60. South Africa Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

61. South Africa Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

62. Egypt Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

63. Egypt Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

64. Kuwait Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

65. Kuwait Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

66. Saudi Arabia Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

67. Saudi Arabia Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

68. Rest of Middle East Golf Equipment Market, By Product, 2020-2033 (USD Billion) 

69. Rest of Middle East Golf Equipment Market, By Distribution Channel, 2020-2033 (USD Billion) 

List of Figures 

1. Global Golf Equipment Market Segmentation

2. Golf Equipment Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Golf Equipment Market Attractiveness Analysis By Product

9. Global Golf Equipment Market Attractiveness Analysis By Distribution Channel

10. Global Golf Equipment Market Attractiveness Analysis By Region

11. Global Golf Equipment Market: Dynamics

12. Global Golf Equipment Market Share By Product (2023 & 2033)

13. Global Golf Equipment Market Share By Distribution Channel (2023 & 2033)

14. Global Golf Equipment Market Share by Regions (2023 & 2033)

15. Global Golf Equipment Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global golf equipment market based on below-mentioned segments:

Global Golf Equipment Market by Product:

  • Golf Clubs
  • Golf Balls
  • Golf Bags and Accessories
  • Apparel
  • Footwear

Global Golf Equipment Market by Distribution Channel:

  • Offline Stores
  • Online Stores

Global Golf Equipment Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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