Gluten-Free Products Market

Gluten-Free Products Market Size By Product (Dairy/ Dairy Alternatives, Condiments, Seasonings, Spreads, Prepared Foods, Bakery Products, Meats/ Meats Alternatives, Desserts & Ice Creams, Pasta and Rice, and Others), and By Distribution Channel (Supermarkets & Hypermarkets, Online, Convenience Stores, Specialty Stores, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13892
  • Published Date: Dec, 2023
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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The global gluten-free products market was valued at USD 6.5 billion in 2022, growing at a CAGR of 8.8% from 2023 to 2032. The market is expected to reach USD 15.1 billion by 2032. People who have gluten sensitivity or celiac illness tend to purchase more survival-based foods rather than gluten-friendly goods. As a result, the market for gluten-free products is expected to increase steadily during the projected period.

Market Introduction:

A gluten-free diet is necessary to enhance the digestive system and cholesterol levels. It contributes to the body's increased energy level. These products are frequently used in the right amounts to help people lose weight. One of the proteins in several grains, including barley, rye, and wheat, is gluten, which is not present in these goods. A few individuals were discovered to have gluten allergies. Celiac disease, which results in small intestine inflammation, is also caused by gluten. Encouraged by those who advocate for gluten-free diets for improved health, many consumers have adopted the diet of people for whom consuming these items is a medical requirement. People who need a gluten-free diet because of their current medical concerns, as well as those who want to live a gluten-free lifestyle, are becoming the main drivers of market growth as more people attempt new diets like the paleo or keto diets. With technology improvements, consumers may tailor their shopping experience to meet their nutritional needs, coinciding with the global preference for healthier food. Customers have always had access to in-store dietitians and colour-coded shelf tags listing specific products' nutritional qualities, including gluten-free and heart-healthy.

Gluten-Free Products Market Size

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Recent Development

In November 2022, Coffee peanut bars, caffeine almond bars, and chocolate oat cookies are the three new snacks Rage Coffee, an FMCG company focused on caffeine innovation in Delhi, introduced. These munches are perfect for healthy snacking because they are gluten-free, manufactured with superior natural ingredients, and devoid of preservatives and colouring. 

In December 2021, An Indian company called Wild Drum introduced gluten-free hard seltzers, clear, carbonated alcoholic beverages enhanced with real fruit flavourings. Wild Drum sells cool drinks in mango, lemon-mint, and pure varieties. 

In April 2021, The "India Gate Rice Flour" was introduced by KRBL Limited, the country's first integrated rice company, within the FMCG (wholesome grain, oil, and oil products) category. Rice flour can be used instead of other common flours because it is a smooth, fine, completely gluten-free product. It is commonly utilised in pasta, rice noodles, bread, snacks, and roti. 

Market Dynamics:


Increase demand for gluten-free products- The market is growing due largely to the growing demand for gluten-free products within the food industry, driven by consumer awareness of health issues and gluten-related dietary preferences. As more food manufacturers offer gluten-free options, the market can expand to accommodate a larger consumer base looking for alternatives to gluten for lifestyle and health-related reasons.


Lack of awareness regarding celiac disease- Because celiac illness is frequently misdiagnosed, fewer consumers actively seek out gluten-free goods. Since many people with health problems related to gluten may not even be aware of their illness, there is still untapped potential in the market. This lack of knowledge can limit the adoption of gluten-free products and impede market growth, limiting the industry's growth.


Increasing awareness of allergy to gluten food- The global market for gluten-free products offers a sizable opportunity due to rising knowledge of gluten-related sensitivities. With more individuals becoming aware of celiac illness and gluten intolerance, there is a growing need for gluten-free products. Because of this knowledge, food producers can reach a wider audience and provide more products in this niche market. It encourages creativity and the production of safer, gluten-free food options, opening doors for expansion and diversifying the market.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest global gluten-free products market, with a 38.9% market revenue share in 2022.

Foods without gluten are less fatty, decrease cholesterol, and soothe digestive issues. Throughout the projection period, these variables are expected to increase demand. Additionally, their widespread availability at almost all grocery stores is anticipated to increase demand, especially in the United States. With more people becoming aware of celiac disease, the U.S. market is likely to rise.

North America Region Gluten Free Products Market Share in 2022 - 38.9%

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Product Segment Analysis

The product segment is divided into dairy/ dairy alternatives, condiments, seasonings, spreads, prepared foods, bakery products, meats/ meats alternatives, desserts & ice creams, pasta and rice, and others. The bakery products segment dominated the market, with a market share of around 19% in 2022. The main element behind the expansion of the bakery product segment is the rising demand for gluten-free bread. Furthermore, the segment is expected to increase due to rising consumer awareness of healthy eating, which includes natural, organic, and gluten-free goods. Moreover, having a varied product line and continuous innovation would favour market expansion in the future.

Distribution Channel Segment Analysis

The distribution channel segment is divided into supermarkets & hypermarkets, online, convenience stores, speciality stores, and others. The supermarkets & hypermarkets segment dominated the market, with a market share of around 28% in 2022. Supermarkets and hypermarkets make a wide selection of goods easily accessible under one roof, making it simple for customers to select goods from various possibilities. Gluten-free items are part of seasonally driven displays that help to promote new products and ultimately accelerate category growth.

Some of the Key Market Players:
  • General Mills, Inc.
  • Koninklijke Wessanen N.V
  • ConAgra Brands, Inc.
  • Freedom Foods Group Limited.
  • Kellogg Company
  • Quinoa Corporation

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 6.5 Billion
Market size value in 2032 USD 15.1 Billion
CAGR (2023 to 2032) 8.8%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product, Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the gluten-free products market was valued at USD 6.5 billion in 2022 to USD 15.1 billion by 2032.

The global gluten-free products market is growing at a CAGR of 8.8% during the forecast period 2023-2032.

North America emerged as the largest gluten-free product market.

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This study forecasts global, regional, and country revenue from 2019 to 2032. The Brainy Insights has segmented the global gluten-free products market based on the below-mentioned segments:

Global Gluten-Free Products Market By Product:

  • Dairy/ Dairy Alternatives
  • Condiments, Seasonings, Spreads
  • Prepared Foods
  • Bakery Products
  • Meats/ Meats Alternatives
  • Desserts & Ice Creams
  • Pasta and Rice
  • Others

Global Gluten-Free Products Market By Distribution Channel:

  • Supermarkets & Hypermarkets
  • Online
  • Convenience Stores
  • Specialty Stores
  • Others

Global Gluten-Free Products Market By Region:                       

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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