Glamping Market

Glamping Market Size by Accommodation Type (Cabins and Pods, Yurts, Tents, Treehouses, Tipis and Others), Application (Family Travel and Enterprise Travel), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13681
  • Published Date: Jul, 2024
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The global glamping market was valued at USD 3.27 billion in 2023 and grew at a CAGR of 9% from 2024 to 2033. The market is expected to reach USD 7.74 billion by 2033. The increasing awareness about glamping through social media will drive the growth of the global glamping market. Glamping offers a diverse range of options to cater to travellers' different preferences and needs. From resorts that welcome pets to extravagant tents, stylish cabins, and more luxurious alternatives, there's something for everyone. Businesses are striving to provide exceptional activities and settings for guests, making glamping a convenient and exclusive way to appreciate nature without the hassle of carrying or purchasing equipment. Some firms even offer on-site recreational facilities with appealing features like fire pits, game areas, and hammocks among others.

Market Introduction:

Glamping, a combination of the words "glamorous" and "camping," refers to a form of camping that includes luxury amenities. It also covers the resort-like activities of the camping trip. Glamping is luxury camping where people stay in semi-indoor spaces rather than traditional tents or sleeping bags. Glamping often provides access to mattresses, electricity and indoor plumbing, comforts lacking in traditional camping. Glamping includes on-site restaurants, restaurants, picnic lunches and caterers. This includes services such as breakfast deliveries to residential areas. Glamping offers the advantages of camping by reducing the complications of sleeping bags, lack of electricity, limited food and water, etc., and items such as tents or sleeping bags. The glamping site already has everything. 

Glamping has become more than a fleeting trend as it fascinates tourists worldwide. Its popularity stems from modern-day travellers' desire to crave a luxurious immersion in nature. It offers an excellent alternative for those longing to escape city life and enjoy some downtime amidst stunning outdoor surroundings. The demand for sustainable and environmentally friendly travel is rising, resulting in a surge in the popularity of upscale camping experiences. With breath taking views and lavish furnishings, luxury camping offers an electrifying atmosphere that will continue gaining momentum. It caters to travellers seeking premium accommodations while immersing themselves in natural surroundings, making it the perfect blend of glamour and outdoor adventure.

Glamping Market Size

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Recent Development
  • March 2023 - Twenty-two Retro Airstream trailers are located in an undeveloped desert oasis among the sandstone canyons, offering the most immersive glamping experience for visitors who love design. This glamping location has many architectural marvels in AlUla, Saudi Arabia. These chic caravans, modelled after the old Bedouins who travelled this way, provide breathtaking views of the sandstone canyons and the various rock formations and gorges that make this place a genuine outdoor museum. A stay in these caravans most closely approximates the old Nabatean civilization, which once flourished beneath AlUla, one of the world's richest archaeological regions. In hospitality and design, The Owners, Habitas, are legendary.

Market Dynamics:

Drivers

The rising social media influence – social media has become an inalienable part of everyone's life in the modern world. The growing presence of beauty, lifestyle and travel bloggers has changed the marketing landscape as more companies target audiences by collaborating with these influencers. Similarly, travel companies offering glamping services or governments aiming to improve their tourism through glamping are inviting these influencers to these glamping sites for stays, asking them to review and market the places. These initiatives aim to increase awareness about glamping and broadcast offers and packages through influencers. Along with advertising glamping through influencers, targeted ads are being used to attract consumers. Therefore, the rising social media influence improving the visibility of glamping will drive the market's growth.

  • August 2023 - The unique feature of the heavenly lamp is that it is entirely based on a celestial theme both inside and outside the dome, in the middle of Kodaikanal's spectacular natural beauty. Inside the dome, visitors will see the moon and ethereal twinkling stars; outside the dome, visitors can use a specially imported telescope to view the starry night against a starry background. Luxeglamp EcoResorts provide an opulent glamping experience. Visitors may luxuriate in starry wallpapers that shimmer like the night sky, moon-shaped lighting fixtures that cast a soothing glow, and constellation-inspired artwork that takes them to distant galaxies.
Restraints:

The high costs of glamping glamping is an inherently luxurious experience, making it costly for most travellers. Furthermore, young travellers who drive the camping market are short on money in their young years. Additionally, most campers prefer the traditional way of camping to experience the raw and authentic way of nature. Some prefer learning, the absence of luxury and appreciation for daily comforts over the luxurious glamping experience. Therefore, the high costs of glamping will limit the market's growth.

Opportunities:

The increasing diversification of travel portfolio to include glamping the increasing disposable income of the consumers has increased their willingness to spend on vacations. Furthermore, the restrictions on movements and gathering during the pandemic has created a positive impact as people have become more aware of spending more time with families, friend, travelling and enjoying quality time. Keeping these changes in mind, the existing travel agents or companies have broadened their product portfolios to include glamping in their offerings. Furthermore, canvassing new places, off-beat and away from cities, to offer quiet, secluded and luxurious experiences enables companies to attract new customers through their unique offerings. Therefore, introducing glamping by existing travel and tourism companies to attract consumers will offer lucrative opportunities for the global glamping market's growth.

  • July 2023 - TUTC, The Ultimate Travelling Camp, an award-winning hospitality business, has expanded its portfolio to offer its characteristic uber-glamping and chic getaways in a few locations, like the hills of Shimla, the jungles of Central India and Rajasthan, and even the outskirts of Chandigarh. With three separate habitats for tiger sightings, TUTC will soon expand its unmatched hospitality options with glamping experiences in Kanha and Ranthambore, Madhya Pradesh. The company is also building opulent villas that may be used year-round in Naldhera, in the Shimla Hills.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global glamping market, with a 43.4% market revenue share in 2023.

The high per capita income of the region improves the accessibility of glamping for most of the population, thereby driving the market's growth. Furthermore, introducing travel plans offering glamping experiences in off-beat picturesque places across the North American continent will drive the market's growth. The inclination of consumers in the region towards luxurious experiences with a hint of natural escape plays a positive role in the market's development. The growing presence of social media content reviewing these places to attract more consumers will augment the market’s growth.

North America Region Glamping Market Share in 2023 – 43.4%

 

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  • August 2023 - The StanbyME Go, better known by its cryptic product designation 27LX5QKNA, is LG Electronics USA's newest invention. The company has now revealed StanbyME Go's price and availability. This adaptable and mobile entertainment device is intended to alter how users interact with digital material. A tough suitcase-like case protects the integrated entertainment system LG StanbyME Go. It has a 27-inch touchscreen can be rotated to accommodate the user's preferred viewing angle. The integrated 20-watt speaker that adjusts to the screen's position is one of the unique features. Regardless of where the screen is placed, this dynamic adjustment ensures users are treated to the best surround sound. This TV is often referred to as the essential glamping TV by LG.
Accommodation type Segment Analysis

The accommodation type segment is divided into cabins and pods, yurts, tents, treehouses, tipis and others. The cabins and pods segment dominated the market, with a market share of around 48.2% in 2023. Cabins and pods are movable structures, making installing them easier in camping locations. They can be customized according to consumers' needs, requirements, tastes and preferences. The flexibility offered by cabins and pods enables glamping companies to produce various accommodations. They are similar to hotel rooms which increases the familiarity and comfort for the consumers, thereby driving their demand compared to their counterparts.

  • August 2023 - A hidden gem in the United Arab Emirates is Umm Al Quwain's tranquil and gorgeous Kite Beach. With the introduction of a luxurious glamping site, a new era of outdoor luxury is about to begin. A Kite Beach beachfront resort has covertly revealed the planned glamping location. The Kite Beach Umm Al Quwain runs the revised Instagram bio for Casa Mikoko, which subtly teases impending "bungalows." An undiscovered gem of the UAE, Kite Beach Umm Al Quwain, offers a beach-chic restaurant, kayaking, a gym, and various other sports. Anticipation is growing as the location gets ready to increase its attraction with the impending opening of glamping bungalows.
Application Segment Analysis

The application segment is divided into family travel and enterprise travel. The family travel segment dominated, with a market share of around 56.4% in 2023. Glamping has enabled families to undertake camping trips with all their members differing in age, given the amenities and luxuries it offers, which cater to the comfort and adventure of each member. The elderly, or persons with disabilities, could not go camping with their families in the traditional scheme of things; however, glamping has opened up opportunities for them to travel more. The presence of family travel packs and rooms accommodating the needs of families of every size from multiple glamping providers is augmenting the segment's growth.

Some of the Key Market Players:
  • Bushtec Safari
  • Collective Retreats
  • Eco Retreats
  • Huttopia
  • Nightfall Camp Pty Ltd.
  • Paperbark Camp
  • Sawday’s Canopy & Stars Ltd.
  • Tanja Lagoon Camp
  • Tentrr
  • Under Canvas

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 3.27 Billion
Market size value in 2033 USD 7.74 Billion
CAGR (2024 to 2033) 9%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Accommodation Type and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global glamping market was valued at USD 3.27 billion in 2023 to USD 7.74 billion by 2033.

Global glamping market is growing at a CAGR of 9% during the forecast period 2024-2033.

The market's growth will be influenced by the rising social media influences.

The high cost of glamping could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Accommodation Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising social media influence
    5.3. Restraints
          5.3.1. The high costs of glamping
    5.4. Opportunities
          5.4.1. The increasing diversification of travel portfolio to include glamping
    5.5. Challenges
          5.5.1. The lack of awareness

6. Global Glamping Market Analysis and Forecast, By Accommodation Type
    6.1. Segment Overview
    6.2. Cabins and Pods
    6.3. Yurts
    6.4. Tents
    6.5. Treehouses
    6.6. Tipis
    6.7. Others

7. Global Glamping Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Family Travel
    7.3. Enterprise Travel

8. Global Glamping Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Glamping Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Glamping Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Bushtec Safari
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Collective Retreats
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Eco Retreats
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Huttopia
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Nightfall Camp Pty Ltd.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Paperbark Camp
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Sawday’s Canopy & Stars Ltd.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Tanja Lagoon Camp
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Tentrr
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Under Canvas
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

2. Global Cabins and Pods Glamping Market, By Region, 2020-2033 (USD Billion) 

3. Global Yurts Glamping Market, By Region, 2020-2033 (USD Billion) 

4. Global Tents Glamping Market, By Region, 2020-2033 (USD Billion) 

5. Global Treehouses Glamping Market, By Region, 2020-2033 (USD Billion) 

6. Global Tipis Glamping Market, By Region, 2020-2033 (USD Billion) 

7. Global Others Glamping Market, By Region, 2020-2033 (USD Billion) 

8. Global Glamping Market, By Application, 2020-2033 (USD Billion) 

9. Global Family Travel Glamping Market, By Region, 2020-2033 (USD Billion) 

10. Global Enterprise Travel Glamping Market, By Region, 2020-2033 (USD Billion) 

11. Global Glamping Market, By Region, 2020-2033 (USD Billion) 

12. North America Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

13. North America Glamping Market, By Application, 2020-2033 (USD Billion) 

14. U.S. Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

15. U.S. Glamping Market, By Application, 2020-2033 (USD Billion) 

16. Canada Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

17. Canada Glamping Market, By Application, 2020-2033 (USD Billion) 

18. Mexico Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

19. Mexico Glamping Market, By Application, 2020-2033 (USD Billion) 

20. Europe Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

21. Europe Glamping Market, By Application, 2020-2033 (USD Billion) 

22. Germany Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

23. Germany Glamping Market, By Application, 2020-2033 (USD Billion) 

24. France Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

25. France Glamping Market, By Application, 2020-2033 (USD Billion) 

26. U.K. Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

27. U.K. Glamping Market, By Application, 2020-2033 (USD Billion) 

28. Italy Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

29. Italy Glamping Market, By Application, 2020-2033 (USD Billion) 

30. Spain Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

31. Spain Glamping Market, By Application, 2020-2033 (USD Billion) 

32. Asia Pacific Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

33. Asia Pacific Glamping Market, By Application, 2020-2033 (USD Billion) 

34. Japan Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

35. Japan Glamping Market, By Application, 2020-2033 (USD Billion) 

36. China Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

37. China Glamping Market, By Application, 2020-2033 (USD Billion) 

38. India Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

39. India Glamping Market, By Application, 2020-2033 (USD Billion) 

40. South America Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

41. South America Glamping Market, By Application, 2020-2033 (USD Billion) 

42. Brazil Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

43. Brazil Glamping Market, By Application, 2020-2033 (USD Billion) 

44. Middle East and Africa Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

45. Middle East and Africa Glamping Market, By Application, 2020-2033 (USD Billion) 

46. UAE Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

47. UAE Glamping Market, By Application, 2020-2033 (USD Billion) 

48. South Africa Glamping Market, By Accommodation Type, 2020-2033 (USD Billion) 

49. South Africa Glamping Market, By Application, 2020-2033 (USD Billion) 

List of Figures 

1. Global Glamping Market Segmentation

2. Glamping Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Glamping Market Attractiveness Analysis By Accommodation Type

9. Global Glamping Market Attractiveness Analysis By Application

10. Global Glamping Market Attractiveness Analysis By Region

11. Global Glamping Market: Dynamics

12. Global Glamping Market Share by Accommodation Type (2023 & 2033)

13. Global Glamping Market Share by Application (2023 & 2033)

14. Global Glamping Market Share by Regions (2023 & 2033)

15. Global Glamping Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global glamping market based on below mentioned segments:

Global Glamping Market by Accommodation Type:

  • Cabins And Pods
  • Yurts
  • Tents
  • Treehouses
  • Tipis
  • Others

Global Glamping Market by Application:

  • Family Travel
  • Enterprise Travel

Global Glamping Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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