Gaming Console Market

Gaming Console Market Size By Product (Xbox, PlayStation, Nintendo, and Others), By Application (Non-gaming and Gaming), and By Distribution Channel (Offline Distribution Channel and Online Distribution Channel), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14298
  • Published Date: Apr, 2024
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global gaming console market was valued at USD 26.7 billion in 2023, growing at a CAGR of 9.1% from 2024 to 2033. It is expected to reach USD 63.7 billion by 2033. Several factors, such as shifting consumer preferences, technological developments, and an increased emphasis on gaming as entertainment, have combined to drive the market's notable expansion. Technological developments have been a key factor in the market's expansion.

Market Introduction:

A gaming console is a specialised computer meant mostly for video game play. Unlike a personal computer, a gaming console is designed to display images, carry out game mechanics, and provide a fluid, interactive experience. Usually, the device consists of one or more controllers for player input and a main unit that links to a display screen, like a television. Consoles are now multipurpose entertainment centres with various capabilities like social network integration, digital content downloads, and internet access. It also has a proprietary environment with unique games, internet services, and accessories. With plug-and-play simplicity, carefully selected game libraries, and ease of use, gaming consoles are popular for casual and hardcore gamers. More potent, complex, and immersive gaming experiences result from console makers' constant innovation and advancement of their products' hardware and software technologies. The most notable technical development in game consoles has been the graphics technology; graphics quality has significantly improved from 8-bit graphics in early systems to 4K resolutions in contemporary consoles.

Gaming Console Market Size

Get an overview of this study by requesting a free sample

Recent Development

In April 2021, Sony unveiled the PlayStation 5 in China. The digital-only edition will cost 3,099 yuan, while the disc version will cost 3,899 yuan ($602). Pre-orders for Sony's system will open on April 29 and go live in China on May 15.

In July 2021, Nintendo Switch's rival, Steam Deck, is Valve's brand-new mobile gaming platform. Operating on its own SteamOS, Steam Deck is a compact PC gaming system. Despite sharing a similar size factor with earlier gaming systems, it is more powerful than the Nintendo Switch.

Market Dynamics:


High demand for gaming consoles- The extra benefits and features of the consoles—like the ability to use them as entertainment consoles instead of just gaming consoles—are among the main factors driving the market's expansion. The benefits of multifunctional consoles are downloading videos, browsing the internet, playing games, and listening to music. During the projected period, there will be a high demand for gaming console services due to these advantages.


High cost- The high prices of the devices on the market and the expensive games that must be purchased separately to use these consoles are expected to impede growth overall. This element will make expanding the gaming console market more difficult.


Advancements and innovation- The projection period has lucrative prospects for market players due to breakthroughs in wireless connectivity, technical advancements, and the creation of innovative product offerings. The future expansion of the gaming console market will also be aided by the creative marketing techniques used by experts and developers to promote 3D video games, as well as by rising gaming industry investment and the rise in "MMOGs" (massively multiplayer online gaming options).

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global market for gaming consoles, with a 39.7% market revenue share in 2023.

Due to the growing popularity of gaming among the youth in the region, especially in nations like China, Japan, South Korea, and India, Asia Pacific accounted for the largest proportion. The popularity of gaming as a stress-relieving and entertainment medium has led to an increase in the demand for gaming consoles. The growing popularity of online gaming is another factor contributing to the market's expansion. Demand has increased due to the region's players choosing online gaming more and more due to the quick expansion of the internet and mobile devices. Another important factor driving the market has been the expansion of the esports sector in the area.

Asia Pacific Region Gaming Console Market Share in 2023 - 39.7%

Check the geographical analysis of this market by requesting a free sample

Product Segment Analysis

The product segment is divided into Xbox, playStation, nintendo, and others. The PlayStation segment dominated the market, with a market share of around 34% in 2023. The consistent advancement of PlayStation hardware is responsible for the company's growth. With each new generation, the platform's processing power, graphics capabilities, and user interface have significantly improved, giving players access to more immersive and interesting gaming environments.

Application Segment Analysis

The application segment is divided into non-gaming and gaming. The gaming segment dominated the market, with a market share of around 59% in 2023. With so many console makers and game developers utilising the potential of applications to produce fresh and inventive gaming experiences, gaming applications have grown in importance.

Distribution Channel Segment Analysis

The distribution channel segment is divided into offline distribution channel and online distribution channel. The online distribution channel segment dominated the market, with a market share of around 55% in 2023. The simplicity of buying and downloading games straight from consoles and the growing appeal of online gaming are what propel the segment's expansion.

Some of the Key Market Players:
  • Atari Inc.
  • Cooler Master Co. Ltd.
  • Dell Technologies
  • Hyperkin Inc.
  • Logitech Inc.
  • Microsoft Corp.
  • NVIDIA Corporation
  • PlayJam
  • Redragon
  • Rockstar Games Inc.
  • Sony Corp.
  • Tencent Games
  • Valve Corp.
  • Sega Holdings Co. Ltd.
  • Nintendo Co. Ltd.

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 26.7 Billion
Market size value in 2033 USD 63.7 Billion
CAGR (2024 to 2033) 9.1%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product, Application, Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the gaming console market was valued at USD 26.7 billion in 2023 to USD 63.7 billion by 2033.

The global gaming console market is growing at a CAGR of 9.1% during the forecast period 2024-2033.

Asia Pacific emerged as the largest gaming console market.

Request Table of Content


This study forecasts global, regional, and country revenue from 2020 to 2033. The Brainy Insights has segmented the global gaming console market based on the below-mentioned segments:

Global Gaming Console Market By Product:

  • Xbox
  • PlayStation
  • Nintendo
  • Others

Global Gaming Console Market By Application:

  • Non-gaming
  • Gaming  

Global Gaming Console Market By Distribution Channel:

  • Offline Distribution Channel
  • Online Distribution Channel   

Global Gaming Console Market By Region:                                 

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:


Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights


Free Customization


Fortune 500 Clients


Free Yearly Update On Purchase Of Multi/Corporate License


Companies Served Till Date