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Functional Water Market

Functional Water Market Size by Type (Proteins, Vitamins, and Others), Product (Unflavored Functional Water and Flavored Functional Water), Packaging (Can, Pet Bottles, and Others), Distribution Channel (Convenience Stores, Online Sales Channel, Specialty Stores, and Supermarket/Hypermarket), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12890
  • Published Date: Aug, 2022
  • Pages: 239
  • Category: Food & Beverages
  • Format: PDF
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The global functional water market is expected to reach USD 10.06 billion by 2030, at a CAGR of 7.58% from 2022 to 2030. The increasing demand for refreshing drinks with the involvement of vital ingredients like amino acids, vitamins, minerals, as well as proteins drives the expansion of the functional water market.

Market Overview:

Functional water is a water solution treated in verifiable scientific methods and contains usable functions. Functional water also helps in maintaining the body's pH level. Functional water is a treated water solution with usable functions and properties distinct from ordinary drinking water. The functional water is required to clearly describe the theorems of producing functional water, specifications of functional water & water generators, confirmation of the third party, and other data, scientific bases, and processes related to functions for the widespread public. Functional water is remarked to have a low or no-calorie content, making it a more nutritious alternative to fizzy & sugary beverages. The additional components provide minerals & vitamins, which assist in revitalizing the body.

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Market Dynamics:

Drivers:
  • The increasing demand for flavored functional water:

Customers' growing preference for non-alcoholic beverages over alcoholic drinks for refreshing purposes is the driving factor of the market growth. In addition, the modification in food & beverage consumption habits and the switch from food & beverages with low sugar or carbonated content is anticipated to boost the global market. However, the rising population of obese people is further increasing different diseases that come with it, such as liver problems, diabetes, cardiac problems, and others. Therefore, obese people require to keep checking on their food & beverage intake. Moreover, robust retail distribution and packaging or bottling technology advancements are expected to drive market growth.

Restraints:
  • The availability of low-cost alternative drinks:

The high cost of functional water is the restraining factor in the market. Further, the several campaigns by government and non-government institutions against using flavored, unnatural, and functional water hamper the market growth. Moreover, the increase in PET bottles' price utilized in packaging functional water coupled with the growing spending power of consumers is expected to limit the market growth.

Opportunities:
  • The increasing consumption by the health-conscious population:

The latest launches of high-quality products by delivering label claims are anticipated to create an opportunity for market growth. In addition, rapid urbanization and increasing disposable income are also helping to propel market growth. Further, the growing consumption of functional water by the health-conscious population for benefits like boosting the immune system, enhancing mental health, and improving hydration & nutrition is propelling the market growth. Moreover, the growing adoption among millennials and the working-class segment due to the ever-increasing awareness regarding the health hazards of sweetened or carbonated drinks and contaminated tap water is a driving factor of the market growth. Also, the increasing focus on meeting the rising customer demand for unique flavors and, improved taste profiles & innovations in ingredients are expected to propel the market growth during the forecast period.

Segmentation Analysis:

The global functional water market has been segmented based on type, product, packaging, distribution channel, and region.

  • The type segment is divided into proteins, vitamins, and others. The vitamin segment led the market with a market share of 41.21% in 2021 due to the surge in demand for nutritionally & functional enriched food products.
  • The product segment is divided into unflavored functional water and flavored functional water. The flavored functional water segment led the market with a market share of 55.29% in 2021 due to the increasing customer orientation towards a healthy lifestyle.
  • The packaging segment is divided into the can, pet bottles, and others. The pet bottles segment led the market with a market share of 40.26% in 2021 due to their better durability, minimal damage, and ease of transportation.
  • The distribution channel segment is divided into convenience stores, online sales channels, specialty stores, and supermarkets/hypermarkets. The supermarket/hypermarket segment led the market with a market share of 22.27% in 2021 due to the broad range of consumer goods and food & beverages products coupled with convenience and huge discounts. Further, by 2030, the online sales channel will likely dominate the market due to the increasing internet penetration and rapidly growing internet users.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North American region emerged as the largest market for the global functional water market, with a 49.39% share of the market revenue in 2021.

  • The increasing popularity of functional water among the working class and millennials is anticipated to contribute to the functional water market. Furthermore, the growing incorporation of vitamins in health drinks and soft drinks also helps boost market growth. Also, the ever-increasing investment by significant parties for reducing single-use bottles and, increased improvements in innovative packaging technologies & developments in vitamins manufacturing industries are helping to boost the market growth.
  • During the forecast period, the Asia Pacific region will record the highest growth due to the ever-increasing awareness among customers regarding the advantages of functional water. Further, customers' growing preference for specialty offerings in the offered products also boosts the market growth in this region. Additionally, the increasing awareness about the importance of health & wellness in countries including Indonesia, India, China, and Malaysia also helps to drive market growth.

North America Region Functional Water Market Share in 2021 - 49.39%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global functional water industry.

List of Key Market Players:

  • PepsiCo, Inc.
  • The Coca-Cola Co.
  • Dr. Pepper Snapple Group Inc.
  • Balance Water Company
  • Trimino Brands Company LLC
  • Danone SA
  • Unique Foods (Canada)
  • Function Drinks
  • San Benedetto
  • Herbal Water
  • Nestle SA
  • Disruptive Beverages Inc.
  • NYSW Beverage Brands Inc.
  • Bridgepoint Group plc

Key Target Audience:

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Functional Water Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global functional water market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global functional water market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of functional water based on type, product, packaging, distribution channel, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global functional water market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global functional water market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global functional water market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the functional water market was valued at USD 5.21 billion in 2021 to USD 10.06 billion by 2030.

Global functional water market is growing at a CAGR of 7.58% during the forecast period 2022-2030.

The global functional water market has been segmented based on type, product, packaging, distribution channel, and regions. The vitamin segment led type segment in 2021. The flavored functional water segment led the product segment in 2021.

North America region emerged as the largest market for the functional water.

The market's growth will be influenced by the increasing demand for refreshing drinks with the involvement of vital ingredients like amino acids, vitamins, minerals, as well as proteins.

The availability of low-cost alternative drinks could hamper the market growth.

The increasing consumption by the health-conscious population will provide huge opportunities to the market.

Key players are PepsiCo, Inc., The Coca-Cola Co., Dr. Pepper Snapple Group Inc., Balance Water Company, Trimino Brands Company LLC, Danone SA, Unique Foods (Canada), Function Drinks, San Benedetto

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Product
          4.3.3. Market Attractiveness Analysis By Packaging
          4.3.4. Market Attractiveness Analysis By Distribution Channel
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing demand for flavored functional water
          5.2.2. The increasing obesity in children and young generation
          5.2.3. The growing trend and advancements in technology
    5.3. Restraints
          5.3.1. The availability of low-cost alternative drinks
    5.4. Opportunities
          5.4.1. The increasing consumption by the health-conscious population
          5.4.2. The latest launches of high-quality products by delivering label claims

6. Global Functional Water Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Proteins
    6.3. Vitamins
    6.4. Others

7. Global Functional Water Market Analysis and Forecast, By Product
    7.1. Segment Overview
    7.2. Unflavored Functional Water
    7.3. Flavored Functional Water

8. Global Functional Water Market Analysis and Forecast, By Packaging
    8.1. Segment Overview
    8.2. Can
    8.3. Pet Bottles
    8.4. Others

9. Global Functional Water Market Analysis and Forecast, By Distribution Channel
    9.1. Segment Overview
    9.2. Convenience Stores
    9.3. Online Sales Channel
    9.4. Specialty Stores
    9.5. Supermarket/Hypermarket

10. Global Functional Water Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Functional Water Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Functional Water Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. PepsiCo, Inc.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. The Coca-Cola Co.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Dr. Pepper Snapple Group Inc.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Balance Water Company
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Trimino Brands Company LLC
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Danone SA
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Unique Foods (Canada)
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Function Drinks
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. San Benedetto
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Herbal Water
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Nestle SA
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. Disruptive Beverages Inc.
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. NYSW Beverage Brands Inc.
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Product Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
    12.14. Bridgepoint Group plc
          12.14.1. Business Overview
          12.14.2. Company Snapshot
          12.14.3. Company Market Share Analysis
          12.14.4. Company Product Portfolio
          12.14.5. Recent Developments
          12.14.6. SWOT Analysis
 

List of Table

1. Global Functional Water Market, By Type, 2019-2030 (USD Billion)

2. Global Proteins, Functional Water Market, By Region, 2019-2030 (USD Billion) 

3. Global Vitamins, Functional Water Market, By Region, 2019-2030 (USD Billion) 

4. Global Others, Functional Water Market, By Region, 2019-2030 (USD Billion) 

5. Global Functional Water Market, By Product, 2019-2030 (USD Billion)

6. Global Unflavored Functional Water, Functional Water Market, By Region, 2019-2030 (USD Billion)

7. Global Flavored Functional Water, Functional Water Market, By Region, 2019-2030 (USD Billion)

8. Global Functional Water Market, By Packaging, 2019-2030 (USD Billion)

9. Global Can, Functional Water Market, By Region, 2019-2030 (USD Billion)

10. Global Pet Bottles, Functional Water Market, By Region, 2019-2030 (USD Billion)

11. Global Others, Functional Water Market, By Region, 2019-2030 (USD Billion)

12. Global Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

13. Global Convenience Stores, Functional Water Market, By Region, 2019-2030 (USD Billion)

14. Global Online Sales Channel, Functional Water Market, By Region, 2019-2030 (USD Billion)

15. Global Specialty Stores, Functional Water Market, By Region, 2019-2030 (USD Billion)

16. Global Supermarket/Hypermarket, Functional Water Market, By Region, 2019-2030 (USD Billion)

17. North America Functional Water Market, By Type, 2019-2030 (USD Billion)

18. North America Functional Water Market, By Product, 2019-2030 (USD Billion)

19. North America Functional Water Market, By Packaging, 2019-2030 (USD Billion)

20. North America Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

21. U.S. Functional Water Market, By Type, 2019-2030 (USD Billion)

22. U.S. Functional Water Market, By Product, 2019-2030 (USD Billion)

23. U.S. Functional Water Market, By Packaging, 2019-2030 (USD Billion)

24. U.S. Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

25. Canada Functional Water Market, By Type, 2019-2030 (USD Billion)

26. Canada Functional Water Market, By Product, 2019-2030 (USD Billion)

27. Canada Functional Water Market, By Packaging, 2019-2030 (USD Billion)

28. Canada Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

29. Mexico Functional Water Market, By Type, 2019-2030 (USD Billion)

30. Mexico Functional Water Market, By Product, 2019-2030 (USD Billion)

31. Mexico Functional Water Market, By Packaging, 2019-2030 (USD Billion)

32. Mexico Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

33. Europe Functional Water Market, By Type, 2019-2030 (USD Billion)

34. Europe Functional Water Market, By Product, 2019-2030 (USD Billion)

35. Europe Functional Water Market, By Packaging, 2019-2030 (USD Billion)

36. Europe Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

37. Germany Functional Water Market, By Type, 2019-2030 (USD Billion)

38. Germany Functional Water Market, By Product, 2019-2030 (USD Billion)

39. Germany Functional Water Market, By Packaging, 2019-2030 (USD Billion)

40. Germany Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

41. France Functional Water Market, By Type, 2019-2030 (USD Billion)

42. France Functional Water Market, By Product, 2019-2030 (USD Billion)

43. France Functional Water Market, By Packaging, 2019-2030 (USD Billion)

44. France Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

45. U.K. Functional Water Market, By Type, 2019-2030 (USD Billion)

46. U.K. Functional Water Market, By Product, 2019-2030 (USD Billion)

47. U.K. Functional Water Market, By Packaging, 2019-2030 (USD Billion)

48. U.K. Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

49. Italy Functional Water Market, By Type, 2019-2030 (USD Billion)

50. Italy Functional Water Market, By Product, 2019-2030 (USD Billion)

51. Italy Functional Water Market, By Packaging, 2019-2030 (USD Billion)

52. Italy Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

53. Spain Functional Water Market, By Type, 2019-2030 (USD Billion)

54. Spain Functional Water Market, By Product, 2019-2030 (USD Billion)

55. Spain Functional Water Market, By Packaging, 2019-2030 (USD Billion)

56. Spain Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

57. Asia Pacific Functional Water Market, By Type, 2019-2030 (USD Billion)

58. Asia Pacific Functional Water Market, By Product, 2019-2030 (USD Billion)

59. Asia Pacific Functional Water Market, By Packaging, 2019-2030 (USD Billion)

60. Asia Pacific Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

61. Japan Functional Water Market, By Type, 2019-2030 (USD Billion)

62. Japan Functional Water Market, By Product, 2019-2030 (USD Billion)

63. Japan Functional Water Market, By Packaging, 2019-2030 (USD Billion)

64. Japan Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

65. China Functional Water Market, By Type, 2019-2030 (USD Billion)

66. China Functional Water Market, By Product, 2019-2030 (USD Billion)

67. China Functional Water Market, By Packaging, 2019-2030 (USD Billion)

68. China Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

69. India Functional Water Market, By Type, 2019-2030 (USD Billion)

70. India Functional Water Market, By Product, 2019-2030 (USD Billion)

71. India Functional Water Market, By Packaging, 2019-2030 (USD Billion)

72. India Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

73. South America Functional Water Market, By Type, 2019-2030 (USD Billion)

74. South America Functional Water Market, By Product, 2019-2030 (USD Billion)

75. South America Functional Water Market, By Packaging, 2019-2030 (USD Billion)

76. South America Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

77. Brazil Functional Water Market, By Type, 2019-2030 (USD Billion)

78. Brazil Functional Water Market, By Product, 2019-2030 (USD Billion)

79. Brazil Functional Water Market, By Packaging, 2019-2030 (USD Billion)

80. Brazil Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

81. Middle East and Africa Functional Water Market, By Type, 2019-2030 (USD Billion)

82. Middle East and Africa Functional Water Market, By Product, 2019-2030 (USD Billion)

83. Middle East and Africa Functional Water Market, By Packaging, 2019-2030 (USD Billion)

84. Middle East and Africa Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

85. UAE Functional Water Market, By Type, 2019-2030 (USD Billion)

86. UAE Functional Water Market, By Product, 2019-2030 (USD Billion)

87. UAE Functional Water Market, By Packaging, 2019-2030 (USD Billion)

88. UAE Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

89. South Africa Functional Water Market, By Type, 2019-2030 (USD Billion)

90. South Africa Functional Water Market, By Product, 2019-2030 (USD Billion)

91. South Africa Functional Water Market, By Packaging, 2019-2030 (USD Billion)

92. South Africa Functional Water Market, By Distribution Channel, 2019-2030 (USD Billion)

List of Figures 

1. Global Functional Water Market Segmentation

2. Global Functional Water Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Functional Water Market Attractiveness Analysis By Type  

9. Global Functional Water Market Attractiveness Analysis By Product 

10. Global Functional Water Market Attractiveness Analysis By Packaging

11. Global Functional Water Market Attractiveness Analysis By Distribution Channel

12. Global Functional Water Market Attractiveness Analysis By Region

13. Global Functional Water Market: Dynamics

14. Global Functional Water Market Share By Type (2022 & 2030)

15. Global Functional Water Market Share By Product (2022 & 2030)

16. Global Functional Water Market Share By Packaging (2022 & 2030)

17. Global Functional Water Market Share By Distribution Channel (2022 & 2030)

18. Global Functional Water Market Share By Regions (2022 & 2030)

19. Global Functional Water Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global functional water based on below mentioned segments:

Global Functional Water Market by Type:

  • Proteins
  • Vitamins
  • Others

Global Functional Water Market by Product: 

  • Unflavored Functional Water
  • Flavored Functional Water

Global Functional Water Market by Packaging:

  • Can
  • Pet Bottles
  • Others

Global Functional Water Market by Distribution Channel:

  • Convenience Stores
  • Online Sales Channel
  • Specialty Stores
  • Supermarket/Hypermarket

Global Functional Water by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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