Frozen Puree Market

Frozen Puree Market Size by Product Type (Frozen Fruit Puree, Frozen Vegetable Puree and Frozen Legume Puree), Distribution Channel (Supermarkets/Hypermarkets, Online Retail, Specialty Stores and Others), Application (Dairy and Baby Food, Confectionary, Bakery Industry, Culinary Application and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14375
  • Published Date: Jun, 2024
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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The global frozen puree market was valued at USD 2 billion in 2023 and grew at a CAGR of 10% from 2024 to 2033. The market is expected to reach USD 5.18 billion by 2033. The expanding food and beverages industry, with the rising demand for convenient food products, will drive the growth of the global frozen puree market.

Market Introduction:

Frozen puree is a specialty food product created from fresh fruits and vegetables by blanching and grinding them to a paste like consistency and immediately freezing the paste. Some of the examples of different fruits which can be converted into frozen puree are strawberry, raspberry, mango, banana as well as apple, while in the case of vegetables the options available include tomato, pumpkin, carrot as well as spinach. These purees are generally made from 100% of the main ingredient. some supplemental sugar or citric acid is added to preserve taste. Making frozen puree entails washing, unpeeling and cutting the vegetables or fruits and then crushing them until they take a pureed form. This is done using blenders or food processors. After that, it is frozen immediately to attain the intended texture of puree. Frozen puree belongs to foods with the least change in their quality and has good applicability in many culinary cases due to its smooth structure. Moreover, purees that are frozen are a bit advantageous in the sense that they are easy to use. It also has a comparatively long shelf life and is very convenient to stock and to use it whenever the need arises. These are employed in a way that one can use in a preparation of fruits and vegetables when such a produce is out of season. It has been identified to contain necessary vitamins, minerals and antioxidants that can help enhance body health. Frozen purees can thus be utilized as a fundamental component of sauces, soups, smoothies, desserts and even baby food.

Frozen Puree Market Size

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Recent Development
  • My/Mochi has released My/Mochi Smoothie Incredibites frozen desserts. The delights are fruit puree smoothies encased in a pillowy layer of mochi dough. They are found in the supermarket's frozen fruit and smoothie bowl freezer. My/Mochi Smoothie Incredibites treats are available in two of the most popular blended smoothie flavours: strawberry banana and mixed berry.

Market Dynamics:


The increasing demand for convenient food products – frozen puree is ready for use, thus effectively saving time. Frozen puree is not constrained by seasonality and it provides constant access to fruits and vegetables that can be challenging to obtain in certain parts of the world. This very nature of frozen puree has made it easier for consumers to enjoy their preferred ingredients regardless of the weather and the season. Moreover, as frozen puree does not involve the process of cooking or adding preservatives, the characteristics of the original product are preserved.  the natural flavours, colours, and nutrients of the fresh produce are evident, which makes the product ideal for health-conscious consumers. It helps in satisfying the nutritive requirements in a very efficient manner as it includes all the necessary vitamins, minerals and antioxidants of the body. Another factor that brings value into frozen puree is the fact that it can be applied in many different ways. Another advantage of frozen puree is that it is ready to use, and has longer shelf life as compared to the fresh produce. This explains why consumers look forward to purchasing frozen puree due to its capability in satisfying all the versatile needs of today’s consumers in terms of convenience, year-round availability, nutritional value, versatility and increased shelf life coupled with food safety.


Stringent regulatory compliance - Regulatory challenges include food safety standards, labelling and packaging requirements. Sanitation measures for handling and storage as well post-harvest food handling that check contamination levels are also a part of these food safety regulations. There is Legislation regarding the information on labels. government policies such as trade treaties that may influence the frozen puree manufacturers through trade barriers like tariffs and import/export restrictions are also included in regulatory challenges. these challenges hamper the market's growth.

  • The Food and Drug Administration (FDA) has urged parents not to give their children some pureed food pouches owing to elevated lead levels. The FDA issued a notification recalling cinnamon apple puree and applesauce goods under three brand names: WanaBana apple cinnamon fruit puree pouches, Schnucks-brand cinnamon-flavoured applesauce pouches and variety pack, and Weis-brand cinnamon applesauce pouches. The FDA received 52 reports of increased lead levels in youngsters who had consumed the goods.

Product innovations – the promotion and development of efficient manufacturing, coupled with the change’s consumer demands are encouraging manufacturers to invest more in research and development. the addition of new flavours, blends and packaging choices are a part of these new innovations and developments. For instance, manufacturers are using more than one fruit or vegetable so as to broaden the product profile. Also, because most consumers are conscious about their health, they prefer their food to be natural as possible which has driven manufacturers to experiment and introduce new products which have herbs and spices. Manufacturers are also introducing enhanced packaging solutions to extend product shelf life. Thus, these product innovations contribute substantially to the global frozen puree market’s future growth during the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global frozen puree market, with a 38% market revenue share in 2023.

The tastes and preferences of consumers in this region is now shifting towards convenient and healthy food options, and this corresponds to a positive demand for frozen puree.  The well-established distribution channels with advanced network of supermarkets and hypermarkets as well as online selling infrastructure also contribute to the market's growth. North American manufacturers regularly innovate their products by offering new flavours, mixes, and packaging to suit the consumers’ ever-changing demands, which helps drive the growth of the global market. The region has a huge and well-equipped food processing sector with the required technologies and skills which help in preparing high-quality frozen puree products.

North America Region Frozen Puree Market Share in 2023 - 38%

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  • There's an icy edge to the new Frozen Lemonade Starbucks Refreshers beverages, available in stores across the United States and Canada, joining an intriguing lineup of other recently announced cold drinks. The new range mixes consumers' favourite Starbucks Refreshers flavours with a swirl of strawberry puree and real fruit, providing a new way to enjoy summer moments. Three Frozen Lemonades Starbucks Refreshers drinks will be offered at Starbucks stores.
product Type Segment Analysis

The product type segment is divided into frozen fruit puree, frozen vegetable puree and frozen legume puree. The frozen fruit puree segment dominated the market, with a market share of around 57% in 2023. Frozen fruit puree is prepared from fresh fruits by blending these fruits and putting them in the freezer. It is used in various meals and drinks and can be used prepare smoothies, desserts, sauces, and alcoholic and non-alcoholic drinks. The different flavours available in the market offer a wide variety of choices for consumers. fruits are sources of vitamins, minerals and antioxidants and therefore frozen fruit puree can be considered suitable for the health-conscious consumers. Frozen fruit puree is always available. This is helpful as consumers can eat their desired fruits at any given season and at any pace globally.

  • Les Vergers Boiron's frozen fruit puree line now includes two new flavours: Acai and Sudachi. The purees can be utilized in baked goods, desserts, and other dishes. The two endemic fruits brought to the international market at the close of the twentieth century will inspire restaurateurs, pastry chefs, and mixologists worldwide to surprise their consumers by upsetting their taste experience.
Distribution Channel Segment Analysis

The distribution channel segment is divided into supermarkets/hypermarkets, online retail, speciality stores and others. The supermarkets/hypermarkets segment dominated the market, with a market share of around 44% in 2023. Supermarkets and Hypermarkets are large store formats that market food and non-Food products and goods for consumption. Supermarkets and hyper markets add to the convenience as it is one stop shop where consumers can get everything at one place. By providing numerous brands of the same product, they are able to provide different options thereby enabling the consumer to choose their preferred brand. discounts, special offers, and elaborate displays in the stores boost the sale of frozen purees products thus enhancing their dominance. Finally, supermarkets and hypermarkets create relatively ideal conditions for storage with well-maintained freezing rooms, and frozen puree products are kept in optimal condition until the final consumer purchases them.

  • As the cost of fresh food continues to rise, online grocery delivery companies such as BigBasket, Swiggy Instamart, Blinkit, and offline merchants are seeing an increase in demand for tomato puree and frozen veggies. Due to overwhelming demand, merchants are running out of stock, while manufacturers are increasing output. Dabur observed that the demand for the tomato puree brand Homemade had increased. Mother Dairy, a market leader in puree and frozen vegetables, has noticed a significant increase in product demand during the last two weeks. The demand for tomato puree climbed by 300 per cent, while the demand for frozen veggies increased by 50 per cent.
Application Segment Analysis

The application segment is divided into dairy and baby food, confectionary, bakery industry, culinary application and others. The dairy and baby food segment dominated, with a market share of around 40% in 2023. baby food and dairy products prefer frozen puree because of its beneficial attributes such convenience and longer shelf life. It retains the Flavors, colours and nutrients of fresh fruits and vegetables which is useful in adding to dairy products such as yogurt and ice cream. It is also relatively easy to spread as well as suitably perfect for use in preparing baby foods. convenience, high shelf-life, flexibility of usage and availability of high-quality products all year around in the form of frozen puree means that there is less wastage which increases its demand. it can be easily portioned which makes it appropriate for the production of dairy and baby foods. The role played by frozen puree as a powerful ingredient in dairy and baby food industry highlights the advantages it offers in terms of ease of handling.

Some of the Key Market Players:
  • ARGANA Beteiligungs AG
  • Ariza
  • Dasita
  • Döhler GmbH
  • Earth’s Best
  • Fruitiore
  • Kanegrade Limited
  • Lemon Concentrate
  • Nippon Food Puree Co., Ltd.
  • The Kraft Heinz Company

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 2 Billion
Market size value in 2033 USD 5.18 Billion
CAGR (2024 to 2033) 10%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, Distribution Channel and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global frozen puree market was valued at USD 2 billion in 2023 to USD 5.18 billion by 2033.

Global frozen puree market is growing at a CAGR of 10% during the forecast period 2024-2033.

The market's growth will be influenced by the increasing demand for convenient food products.

Stringent regulatory compliance could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global frozen puree market based on below mentioned segments:

Global Frozen Puree Market by Product Type:

  • Frozen Fruit Puree
  • Frozen Vegetable Puree
  • Frozen Legume Puree

Global Frozen Puree Market by Distribution Channel:

  • Supermarkets/Hypermarkets
  • Online Retail
  •  Specialty Stores
  • Others

Global Frozen Puree Market by Application:

  • Dairy and Baby Food
  • Confectionary
  • Bakery Industry
  • Culinary Application
  • Others

Global Frozen Puree Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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