Frozen Pasta Market

Frozen Pasta Market Size by Type (Filled Pasta and Not Filled Pasta), Distribution Channel (Online and Offline), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14463
  • Published Date: Jul, 2024
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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The global Frozen Pasta market was valued at USD 1,742.20 Million in 2023 and growing at a CAGR of 5.81% from 2024 to 2033. The market is expected to reach USD 3,064.54 Million by 2033. The market is growing due to a surge in consumer preference and lifestyle, which has broadly become convenience-driven. Also, innovation in the food processing sector is further fueling the growth of the market. Based on one of the surveys in the US, around 38% to 40% of grocery shopping consists of frozen food.  Also, many shoppers consider frozen food to be a better-for-you product option. Moreover, there is more focus on comfort in this fast-paced world, so the demand for convenience food is growing significantly. Consumers are looking for easy and quick meal solutions without much of a compromise on taste and quality. Frozen pasta has a good mixture of flavour and convenience, which is broadly preferred in a busy lifestyle.

Market Introduction:

It has been observed that there is a substantial increase in grocery prices globally, and hence, the preference is shifting towards frozen food. Consumers prefer frozen food as a cost-saving preference. The demand for frozen food is growing more than fresh food in the supermarket because of affordability and longer shelf life.  Also, the cost of living has increased, and hence, there is a requirement for brands that are producing more budget-friendly products. The demand for pasta is growing as manufacturers focus on developing products that cater to healthy and gluten-free lifestyles. Frozen pasta provides many advantages, like good quality, ease of accessibility, and longer shelf life. Also, many food service organizations focus on product diversification, including frozen food products. Moreover, the demand for convenience food has been growing due to fast-emerging cafes, restaurants, and coffee shops that focus on offering instant delicacies. Fresh frozen pasta preference is growing as it is considered a good option for people who are looking for nutritious meals. Dried pasta loses some of its nutrients in the drying process, but fresh, frozen pasta has all the vitamins and minerals it needs. Moreover, frozen pasta is also considered a good protein and fibre source, which is crucial for a healthy diet. Also, frozen pasta is very fast and easy to prepare, so it is considered a preferable option for busy families. Frozen pasta is in demand as it is very convenient because one just has to keep it in the microwave or stovetop, and sometimes one can have a delicious healthy meal. Hence, it is in demand among busy people who don't want to spend more time cooking. Also, frozen pasta is considered healthier than dry pasta. Dry pasta in preparation absorbs water from the cooking water, increasing carbs and calories. Fresh frozen pasta doesn't absorb much water in preparation, so it keeps the maximum nutrients. Also, frozen pasta has a better taste than dry pasta as frozen pasta absorbs less water when cooking, so it retains all the flavours. All these factors are driving the Frozen Pasta market.

Frozen Pasta Market Size

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Recent Development
  • In May 2024: Bertolli came up with five new Italian frozen dishes: Chicken Alfredo, which is a creamy dish with tender chicken; Chicken Parmigiana Penne, which is a combination of breaded chicken with pasta in tomato sauce; Meatball Rigatoni which has juicy meatballs with sauce and pasta, Arancini Parmesan which is a rice ball having crispy exterior and cheesy centre and Toasted Ravioli Three Cheese that has crunchy outside and cheesy filling inside. These launches of new frozen products eventually helped the organization gain a share of the Frozen Pasta market.
  • In November 2023: Conagra has extended its pasta offering portfolio with the launch of Bertolli frozen skillet meals, which is a new frozen pasta offering by the brand that brings the Italian restaurant feeling at home. This strategy will help the organization expand its market share in the Frozen Pasta market.

Market Dynamics:

Drivers

Growing demand for frozen pasta due to busy lifestyle- The need for quick and easy meal choices because of busy lifestyles drives the market. Also, frozen food has a longer shelf life and is easy to prepare; thus, frozen pasta has become a consumer choice. It is making frozen food an important part of daily diet worldwide, particularly in European countries.  Hence, the busy lifestyle has led the food-producing sector to focus on new products that meet the demand of consumers, which eventually drives the frozen pasta market. Frozen pasta is very commonly found in the frozen food section of grocery stores. This frozen pasta varies from ravioli to lasagna. Hence, the shift in lifestyle and time constraints are creating the demand for frozen food market, which eventually is driving the Frozen Pasta market.

Restraints:

Higher price of frozen food items – The high price of frozen food like frozen pasta is restraining the market as fresh foods are considered more healthy and cheaper. Moreover, people are becoming more aware of their health and realizing that ready-to-eat products are not that nutritious and that the best way to have a healthy lifestyle is to eat fresh food items. Frozen foods were popular among younger generations, but slowly and slowly, they would become more aware of health. They would start preferring fresh food items, which have more nutrients and are good for health. All these factors are acting as restraints for the market.

Opportunities:

Surge in per capita income of the people – The rise in disposable income has also led to a change in people's lifestyles. They want to try different products and quality products. For the work-life balance, the consumers are ready to afford to pay for ready-to-eat products and frozen food like frozen pasta as it is prepared easily and quickly, which helps them feed themselves quickly without giving them more time to prepare it. People also don't want to spend much time cooking and prefer to cook on some special days. Most of the women globally also work. The popularity of frozen food products has surged. The hectic lifestyle of the people in the urban region countries and the millennial population would prefer to spend their income on convenience food products. The younger generations are easily attracted towards such products. All these factors would, in turn, drive the Frozen Pasta market in the forecasting period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the largest market for the global Frozen Pasta market, with a 45.21% share of the market revenue in 2023. This market share is attributed to the highest pasta production in the region. Italy is the leader in global consumption, production, and export. In Europe, pasta is cooked and preferred in many ways, and Gen Z and Millennials broadly prefer it. Pasta is considered to be the universal food in the region. It is well connected to the history and culture of Europe. All these factors drive the frozen pasta market in the region.

Europe Region Frozen Pasta Market Share in 2023 - 45.21%

 

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Type Segment Analysis

The type segment is divided into filled pasta and not filled pasta. The filled pasta segment dominated the market, with a market share of around 62.13% in 2023.  This significant market share is attributed to the broad sales of stuffed pasta in the retail sector. The demand for the filled pasta is more in comparison to not filled pasta as filled pasta such as tortellini and ravioli are more in demand for their delightful fillings offering flavours in every bite. 

Distribution Channel Segment Analysis

The distribution channel segment is divided into online and offline. Offline segment dominated the market, with a market share of around 65.46% in 2023. This market share is attributed to the maximum availability of Frozen Pasta in the grocery stores. Also, frozen food is broadly preferred among grocery items in regions like the US and Europe. Also, there is a surge in the adoption of Western food habits, which is increasing the demand for frozen pasta.

Some of the Key Market Players:
  • Bertolli
  • Conagra
  • Dr. Oetker
  • Amy's Kitchen, Inc
  • Bernatello's
  • Südzucker Group
  • Palermo Villa
  • Birds Eye
  • General Mills
  • Nestle SA

Report Description:

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2023 USD 1,742.20 Million
Market size value in 2033 USD 3,064.54 Million
CAGR (2024 to 2033) 5.81%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type and Distribution Channel

Frequesntly Asked Questions

Europe region emerged as the largest market for the Frozen Pasta.

The market's growth will be influenced by growing demand for frozen pasta due to busy lifestyle.

Higher price of frozen food items could hamper the market growth.

Surge in per capita income of the people will provide huge opportunities to the market.

Key players are Bertolli, Conagra, Dr. Oetker, Amy's Kitchen, Inc, Bernatello's, S├╝dzucker Group, Palermo Villa, Birds Eye, General Mills and Nestle SA among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Distribution Channel
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing demand for frozen pasta due to busy lifestyle
    5.3. Restraints
          5.3.1. Higher price of frozen food items
    5.4. Opportunities
          5.4.1. Surge in per capita income of the people
    5.5. Challenges
          5.5.1. Economic slowdown

6. Global Frozen Pasta Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Filled Pasta
    6.3. Not Filled Pasta

7. Global Frozen Pasta Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Online
    7.3. Offline

8. Global Frozen Pasta Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Frozen Pasta Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Frozen Pasta Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Type Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Bertolli
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Type Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Conagra
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Type Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Dr. Oetker
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Type Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Amy's Kitchen, Inc
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Type Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Bernatello's
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Type Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Südzucker Group
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Type Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Palermo Villa
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Type Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Birds Eye
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Type Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. General Mills
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Type Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Nestle SA
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Type Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Frozen Pasta Market, By Type, 2020-2033 (USD Million)

2. Global Filled Pasta, Frozen Pasta Market, By Region, 2020-2033 (USD Million) 

3. Global Not Filled Pasta, Frozen Pasta Market, By Region, 2020-2033 (USD Million) 

4. Global Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million) 

5. Global Online, Frozen Pasta Market, By Region, 2020-2033 (USD Million) 

6. Global Offline, Frozen Pasta Market, By Region, 2020-2033 (USD Million) 

7. North America Frozen Pasta Market, By Type, 2020-2033 (USD Million)

8. North America Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

9. U.S. Frozen Pasta Market, By Type, 2020-2033 (USD Million)

10. U.S. Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

11. Canada Frozen Pasta Market, By Type, 2020-2033 (USD Million)

12. Canada Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

13. Mexico Frozen Pasta Market, By Type, 2020-2033 (USD Million)

14. Mexico Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

15. Europe Frozen Pasta Market, By Type, 2020-2033 (USD Million)

16. Europe Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

17. Germany Frozen Pasta Market, By Type, 2020-2033 (USD Million)

18. Germany Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

19. France Frozen Pasta Market, By Type, 2020-2033 (USD Million)

20. France Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

21. U.K. Frozen Pasta Market, By Type, 2020-2033 (USD Million)

22. U.K. Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

23. Italy Frozen Pasta Market, By Type, 2020-2033 (USD Million)

24. Italy Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

25. Spain Frozen Pasta Market, By Type, 2020-2033 (USD Million)

26. Spain Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

27. Asia Pacific Frozen Pasta Market, By Type, 2020-2033 (USD Million)

28. Asia Pacific Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

29. Japan Frozen Pasta Market, By Type, 2020-2033 (USD Million)

30. Japan Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

31. China Frozen Pasta Market, By Type, 2020-2033 (USD Million)

32. China Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

33. India Frozen Pasta Market, By Type, 2020-2033 (USD Million)

34. India Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

35. South America Frozen Pasta Market, By Type, 2020-2033 (USD Million)

36. South America Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

37. Brazil Frozen Pasta Market, By Type, 2020-2033 (USD Million)

38. Brazil Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

39. Middle East and Africa Frozen Pasta Market, By Type, 2020-2033 (USD Million)

40. Middle East and Africa Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

41. UAE Frozen Pasta Market, By Type, 2020-2033 (USD Million)

42. UAE Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

43. South Africa Frozen Pasta Market, By Type, 2020-2033 (USD Million)

44. South Africa Frozen Pasta Market, By Distribution Channel, 2020-2033 (USD Million)

List of Figures 

1. Global Frozen Pasta Market Segmentation

2. Global Frozen Pasta Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Frozen Pasta Market Attractiveness Analysis By Type  

9. Global Frozen Pasta Market Attractiveness Analysis By Distribution Channel 

10. Global Frozen Pasta Market Attractiveness Analysis By Region

11. Global Frozen Pasta Market: Dynamics

12. Global Frozen Pasta Market Share By Type (2023 & 2033)

13. Global Frozen Pasta Market Share By Distribution Channel (2023 & 2033)

14. Global Frozen Pasta Market Share By Regions (2023 & 2033)

15. Global Frozen Pasta Market Share By Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Frozen Pasta market based on below mentioned segments:

Global Frozen Pasta Market by Type:

  • Filled Pasta
  • Not Filled Pasta

Global Frozen Pasta Market by Distribution Channel:

  • Online
  • Offline

Global Frozen Pasta by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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