Frozen Edamame Market

Frozen Edamame Market Size by Type (Conventional and Organic), Application (Hotels, Supermarkets and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14498
  • Published Date: Aug, 2024
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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The global frozen edamame market was valued at USD 200 million in 2023 and grew at a CAGR of 3% from 2024 to 2033. The market is expected to reach USD 268.78 million by 2033. The changing health and wellness trends will drive the growth of the global frozen edamame market.

Market Introduction:

Frozen edamame is a predecessor of soybeans. It is the raw form of soybeans. Edamame is harvested when soybeans are green. They are green in colour. The harvested greens are cleaned and the blast-frozen to make frozen edamame. Freezing edamame ensures that the nutrients are preserved. Edamame is known to be high in protein and fibre. It is also known to have vitamins and minerals. Edamame taste sweet. It has a crunchy of a nutty texture. Freezing edamame ensures that they last long. Frozen edamame is ideal for individuals who are looking to lose to weight as it is low in calories and high in nutrition. It is also known to be beneficial for heart health. It can be cooked in a variety of different ways and can be integrated into a variety of dishes and cuisines. The versatility makes it a popular addition to a wide variety of food. Freezing edamame ensures year-round availability of a healthy nutritious and versatile food in a convenient form.

Frozen Edamame Market Size

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Recent Development
  • Although soybeans are self-pollinating, a recent study by UMD researchers reveals that numerous plant pollen sources can significantly boost soybean yields. Furthermore, the impact is enhanced when a strip of wildflowers is added next to rows of soybeans. Farmers growing one of the most important commodities in Maryland may find the knowledge useful in increasing crop yields and marketability. The Journal of Pollination Ecology published the research.

Market Dynamics:

Drivers

Changing health and wellness trends Favour frozen edamame - The rising awareness about a clean diet and a healthy lifestyle for optimal physical, mental and social well-being has increased the popularity of vegetarian and vegan plant-based diets. The awareness has encouraged individuals to have a balanced diet with the inclusion of vegetables like frozen edamame in their meat dominant diets. The increasing incidence of lifestyle diseases like obesity, cardiovascular diseases and diabetes have increased the popularity of foods like edamame that are known to be beneficial in managing blood-sugar levels, heart health and weight. The growing concerns over climate change have also encouraged individuals to adopt plant-based diets. The convenience or easy accessibility to frozen edamame augments its demand. Therefore, the changing health and wellness trends favouring a healthy and active lifestyle, plant-based diets and convenience foods will contribute to the global frozen edamame market’s growth.

Restraints:

Cost considerations - Frozen edamame or edamame are relatively new and premium food products with a high price tag. They are high end products whose price fluctuates according to the variety, packaging, size, brand and quality. For instance, high-end brands command a higher price. Organic produce is also expensive. Geographical variation in weather leads to differences in prices of edamame, with regions producing it offering them at cheaper prices than the regions where it is imported. The lack of optimal storage and transportation infrastructure in importing countries also limits the market’s growth. Additionally, fresh edamame is cheaper in regions where it is produced. It is popular and more nutritious form of frozen edamame. Therefore, cost considerations of frozen edamame will limit the market’s growth.

Opportunities:

Market dynamics favour frozen edamame - The growing popularity of edamame as a healthy, nutritious and versatile food has increased its demand in the market. Market players have responded to this demand by increasing its cultivation and production. Well-established global supply chain infrastructure with refrigerated storage and transported systems also contribute to the market’s growth. The increased cultivation and production reduce the products prices thereby making it more affordable and accessible for consumers. The improved accessibility in turn increases the demand for frozen edamame. The introduction of new products in different packaging, seasonings and with longer shelf-life or more organic produce also augments the market’s growth. Well-thought-out marketing campaigns and product strategies are also contributing to the market’s growth. 

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global frozen edamame market, with a 40% market revenue share in 2023.

Japan, China and Korea have been consuming edamame for centuries. It has been part of their history and culture for a long time making it an inalienable, known and popular part of their culture and cuisine. The strong domestic consumer demand is complemented by robust product capabilities of the region. Japan and China are significant cultivators of edamame with a strong supply chain network that contributes to the domestic as well as export market. The increasing awareness about the health benefits of edamame have also increased its demand in the regional market. A well-established distribution network improves accessibility for consumers, which also augments the market’s growth. 

Asia Pacific Region Frozen Edamame Market Share in 2023 - 40%

 

Asia Pacific

40

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  • Wasabi Soy Sauce is the newest Crunchy Edamame Snack flavor developed by The Only Bean. Crisp with a punch of flavor, this high-protein, vegan, and gluten-free snack combines the robust flavors of savory soy sauce with spicy wasabi. A healthy substitute for savory nibbles like chips, pretzels, and other canapés, wasabi soy sauce has the ideal balance of spicy, salty, and sweet undertones. This is because the ingredients are free of artificial additives and suitable for diet restrictions.
Type Segment Analysis

The type segment is divided into conventional and organic. The conventional segment dominated the market, with a market share of around 63% in 2023. Conventional edamame and organic edamame are cultivated with conventional or traditional farming practices and organic farming practices respectively. Conventional or traditional framing practices are more commercially oriented with better and large yields and cheaper production costs. Larger yields facilitate economies of scale and leads to reduced retail costs which makes the product more accessible and affordable for consumers. Organic products command a higher price which reduces its appeal in the market. Therefore, the cheaper production costs and low retail prices make conventional edamame the dominant product in the market.

Application Segment Analysis

The application segment is divided into hotels, supermarkets and others. The supermarkets segment dominated the market, with a market share of around 54% in 2023. Supermarket is a large warehouse or a relevant structure with dedicated sections and aisles for a wide variety of products from groceries, vegetables, cosmetics, to toiletries and clothes. They offer everything under one roof at competitive prices. Supermarkets are known, popular and well-established establishments spread across urban and sub-urban areas. supermarkets are accessible and convenient. They enable customers to make informed choices. Supermarkets offer a wide variety of choices from different brands at one place. supermarkets have the optimal storage conditions to store frozen edamame. consumer trust also drives the dominance of the segment.

Some of the Key Market Players:
  • ANJ Group
  • Bariball Agriculture
  • Brecon Foods
  • Chiangmai Frozen Foods Public Company
  • Jooever
  • LACO
  • SINOFROST
  • Xiamen Sharp Dragon
  • Xiamen Sinocharm
  • Young Sun

Report Description:

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2023 USD 200 Million
Market size value in 2033 USD 268.78 Million
CAGR (2024 to 2033) 3%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global frozen edamame market was valued at USD 200 million in 2023 to USD 268.78 million by 2033.

Global frozen edamame market is growing at a CAGR of 3% during the forecast period 2024-2033.

The market's growth will be influenced by changing health and wellness trends Favour frozen edamame.

Cost considerations could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global frozen edamame market based on below mentioned segments:

Global Frozen Edamame Market by Type:

  • Conventional
  • Organic

Global Frozen Edamame Market by Application:

  • Hotels
  • Supermarkets
  • Others

Global Frozen Edamame Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

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Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
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    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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