Fresh Food Packaging Market

Fresh Food Packaging Market Size by Material (Paper, Polyethylene (PE), Bopet, Polypropylene (PP), Aluminum, Poly-Vinyl Chloride (PVC), Others), Application (Meat and Seafood, Fruits and Vegetables, Dairy Products and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12570
  • Published Date: Oct, 2021
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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Global fresh food packaging market is projected to reach USD 110.99 billion by 2028, at a CAGR of 3.68% from 2021 to 2028.The market for fresh food packaging is driven primarily by growing demand for the potential product's longer shelf-life.

Market Overview:

Food packaging means packaging for food. A package offers protection, resistance to tampering, and special physical, chemical, or biological requirements. Packaging is an essential medium for food quality preservation, reducing food waste and reducing food preservatives. The packaging serves the critical role of food safety, protecting against chemical and physical harm while offering vital information for customers and marketers. It may bear a label containing nutrition facts and other information about the food being offered for sale. Fresh food packaging helps in storing the product longer. Customers are rapidly requiring affordable, convenient, and sustainable packaging materials such as PET, paper, aluminum, and polyvinyl chloride, which in effect increases the packaging rate for poultry and meat goods, fruit and vegetables, and dairy items. Fresh food packaging have several objectives such as physical protection, barrier protection, information transmission, containment or agglomeration, marketing, convenience, security and portion control. Fresh food packaging can be done by different materials such as polyethylene (PE), paper, bopet, polypropylene (PP), aluminum, poly-vinyl chloride (PVC) and others.Paper is one of the oldest materials used in packaging. They are widely used in corrugated boxes, cartons of milk, folding cartons, cups and paper plates, bags and sacks, and wrapping paper. Aluminum has good temperature resistance and acts as an excellent gas barrier that extends the shelf-life of the food.Plastics are the most common and extensively used materials for the packaging of food. Polyethylene and polypropylene are category of polyolefin materials. These two products are used widely because of their light weight, malleability, strength, stability, processability, reusability and tolerance to chemicals and moisture.

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Market Dynamics:

Drivers:
  • Increase in health consciousness

Increase in health consciousness and awareness of food products' nutritional value has increased demand for fresh food packaging. In addition, customer preference for packaged food to avoid contamination caused by pathogens, bacteria, and other micro-organisms, are expected to boost the market growth instead of purchasing it from street vendors.

Restraints:
  • Environmental issues

Environmental issues and increasing global warming may restrain the global fresh food packaging market.Concerns over disposal of waste material during the manufacturing and packaging process as well as fluctuating raw material costs and their availability are likely to hamper the adoption of fresh food packaging and thus influence market growth.

Opportunities:
  • Innovative packaging technologies

Through the years, new packaging technologies like active packaging, intelligent packaging and engineering science have evolved, allowing for flexible packaging of fresh food items. Companies are adopting eco sustainable packaging through the usage of biodegradable packaging materials which can be recycled, renewed and reused. Thus, providing huge opportunity for global fresh food packaging market.

Challenges:
  • Strict government regulations

Strict government regulations and rules on raw materials used for packaging materials may hamper market growth. Changes in regulatory regimes and tax affairs of operations in various countries can adversely affect market players in expanding the global fresh food packaging business. It is anticipated these conditions will impede the growth of the global fresh food packaging market.

Segmentation Analysis:

The global fresh food packaging market has been segmented based on material, application and regions.

  • The material segment is divided into polyethylene (PE), paper, bopet, polypropylene (PP), aluminum, poly-vinyl chloride (PVC), others. The polypropylene (PP) segment held the largest market share of around 26.2% in 2020. This was because polypropylene is the most commonly used fresh-food packaging material worldwide. Polypropylene's superior characteristics such as humidity resistance, gas and odor permeability, and a higher water vapor barrier make it ideal for fresh food packaging.
  • The application segment includes meat and seafood, fruits and vegetables, dairy products and others. The meat and seafood segment held the largest market share of around 36.8% in 2020 because of awareness of the changing eating habits and nutritional value of meat and seafood. It is anticipated that the growing need for safe, fresh and storable meat would fuel market growth. Consumer preferences for tested and packagedseafood and meat items is projected to drive this segment's growth further in the near future.
Regional Segmentation Analysis:

The regions evaluated for the fresh food packaging market include Europe, North America, Middle East and Africa, South America and Asia Pacific.The Asia Pacific region emerged as the largest market for Fresh Food Packaging, with a 35.6% share of market revenue in 2020.

  • This was because of the rise in food exports and imports from countries like China, the Philippines, Vietnam, India and Indonesia. In addition, the growing number of fast-service restaurant facilities and the adoption of packaging for cooked food in the region is also boosting the growth of the fresh food packaging market in Asia-Pacific.
  • North America is projected to grow throughout the forecast period at a healthy CAGR of around 4.2% over the forecast period. Increasing environmental issues, rising awareness of global warming combined with the availability of solutions such as environmentally friendly packaging in the US is expected to accelerate market growth. Such solutions are affordable and are made using recycled materials and environmentally friendly methods.

Asia Pacific Fresh Food Packaging Market Share in 2020- 35.6%

 

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Competitive Analysis:

In May, 2019, a definitive agreement was signed by Sealed Air Company to acquire Automated Packaging Systems, Inc. (US), a leading manufacturer of automated, high-reliability bagging systems.

  • Amcor PLC
  • Bemis Company, Inc.
  • Coveris
  • DS Smith PLC
  • Dupont
  • International Paper Company
  • Mondi PLC
  • Sealed Air Corporation
  • Silgan Holdings Inc.
  • Smurfit Kappa
  • WestRock Company

Key Target Audience

  • Fresh Food PackagingCompanies
  • End-Users (Meat Products, Vegetables, Seafood, Fruits and Other Suppliers)
  • Traders and Distributors
  • Research and Consulting Firms
  • Government Authorities and R&D Institutions

Report Description

  • Global Fresh Food Packaging Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global fresh food packaging market is based on revenue (USD billion). The report incorporates the market study on the basis of revenue. The study covers the market share revenue/market share for each of the segments, regions and countries catering to global fresh food packaging market. The regions evaluated for the fresh food packaging market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of fresh food packaging and regions which are deduced and formulatedon the basis of theirgrowth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathommarket growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global fresh food packaging market. This offersvital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global fresh food packaging market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development &innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global fresh food packaging market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the fresh food packaging market was valued at USD 83.10 billion in 2020 and is anticipated to reach USD 110.99 billion by 2028.

Global fresh food packaging market is growing at a CAGR of 3.68% during the forecast period 2021-2028.

The global fresh food packaging market has been segmented based onmaterial, application and regions. The polypropylene (PP) segment held the largest market share in 2020. The meat and seafood application segment held the largest market share in 2020.

The Asia Pacific region emerged as the largest market for the fresh food packaging.

Increase in health consciousness is the key driving factor for the fresh food packaging market.

Environmental issues could hamper the market growth.

Innovative packaging technologies will provide huge opportunities to the market.

Key players are Amcor PLC, Bemis Company, Inc., Coveris , DS Smith PLC, Dupont, International Paper Company, Mondi PLC, Sealed Air Corporation, Silgan Holdings Inc., Smurfit Kappa and WestRock Company.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Material
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increase in health consciousness
    5.3. Restraints
          5.3.1. Environmental issues
    5.4. Opportunities
          5.4.1. Innovative packaging technologies
    5.5. Challenges
          5.5.1. Strict government regulations

6. Global Fresh Food Packaging Market Analysis and Forecast, By Material
    6.1. Segment Overview
    6.2. Paper
    6.3. Polyethylene (PE)
    6.4. Bopet
    6.5. Polypropylene (PP)
    6.6. Aluminum
    6.7. Poly-Vinyl Chloride (PVC)
    6.8. Others

7. Global Fresh Food Packaging Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Meat and Seafood
    7.3. Fruits and Vegetables
    7.4. Dairy Products
    7.5. Others

8. Global Fresh Food Packaging Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Fresh Food Packaging Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Fresh Food Packaging Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Amcor PLC
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Bemis Company, Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Coveris
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. DS Smith PLC
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Dupont
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. International Paper Company
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Mondi PLC
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Sealed Air Corporation
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Silgan Holdings Inc.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Smurfit Kappa
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. WestRock Company
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis

List of Table

1. Global Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

2. Global Paper, Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

3. Global Polyethylene (PE), Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

4. Global Bopet, Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

5. Global Polypropylene (PP), Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

6. Global Aluminum, Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

7. Global Poly-Vinyl Chloride (PVC), Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

8. Global Others, Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

9. Global Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

10. Global Meat and Seafood Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

11. Global Fruits and Vegetables Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

12. Global Dairy Products Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

13. Global Others Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

14. Global Fresh Food Packaging Market, By Region, 2018–2028 (USD Million)

15. Global Fresh Food Packaging Market, By North America, 2018–2028 (USD Million)

16. North America Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

17. North America Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

18. U.S. Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

19. U.S. Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

20. Canada Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

21. Canada Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

22. Mexico Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

23. Mexico Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

24. Europe Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

25. Europe Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

26. Germany Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

27. Germany Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

28. France Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

29. France Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

30. U.K. Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

31. U.K. Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

32. Italy Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

33. Italy Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

34. Spain Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

35. Spain Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

36. Asia Pacific Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

37. Asia Pacific Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

38. Japan Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

39. Japan Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

40. China Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

41. China Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

42. India Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

43. India Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

44. South America Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

45. South America Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

46. Brazil Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

47. Brazil Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

48. Middle East and Africa Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

49. Middle East and Africa Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

50. UAE Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

51. UAE Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

52. South Africa Fresh Food Packaging Market, By Material , 2018–2028 (USD Million)

53. South Africa Fresh Food Packaging Market, By Application, 2018–2028 (USD Million)

List of Figures 

1. Global Fresh Food Packaging Market Segmentation

2. Fresh Food Packaging Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Fresh Food Packaging Market Attractiveness Analysis By Material 

9. Global Fresh Food Packaging Market Attractiveness Analysis By Application

10. Global Fresh Food Packaging Market Attractiveness Analysis By Region

11. Global Fresh Food Packaging Market: Dynamics

12. Global Fresh Food Packaging Market Share By Material (2021 & 2028)

13. Global Fresh Food Packaging Market Share by Application (2021 & 2028)

14. Global Fresh Food Packaging Market Share by Regions (2021 & 2028)

15. Global Fresh Food Packaging Market Share by Company (2020)

This study forecasts revenue growth at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global fresh food packaging market on the basis of below mentioned segments:

Global Fresh Food Packaging Market by Material:

  • Polyethylene (PE)
  • Paper
  • Bopet
  • Polypropylene (PP)
  • Aluminum
  • Poly-Vinyl Chloride (PVC)
  • Others

Global Fresh Food Packaging Market by Application:

  • Meat and Seafood
  • Fruits and Vegetables
  • Dairy Products
  • Others

Global Fresh Food Packaging Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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