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Food Ultrasound Market

Food Ultrasound Market Size by Function (Microbial (Enzyme) Inactivation, Cutting, Homogenization & Emulsification, Quality Assurance, Cleaning, and Others), Frequency (Destructive Technique, Non-Destructive Technique, High-Frequency Low-Intensity, and Low-Frequency High-Intensity), Food Product (Vegetables & Fruits, Confectionery & Bakery, Beverages, Seafood & Meat, Dairy, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12912
  • Published Date: Sep, 2022
  • Pages: 236
  • Category: Food & Beverages
  • Format: PDF
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The global food ultrasound market is expected to reach USD 248.51 million by 2030, at a CAGR of 7.60% from 2022 to 2030. The rapid technological advancements and development in the food processing industry in developing countries drive the expansion of the food ultrasound market.

Market Overview:

Ultrasound is formed of mechanical sound waves that originate from molecular movements that oscillate in a propagation medium. Ultrasound has been applied to food technologies due to its chemical and mechanical effects on the processes of fermentation, homogenization, dehydration, crystallization, extraction, mixing, filtration, and degassing via its antifoaming actions, permanent or temporary modifications of viscosity, reduction of particle sizes, modulation of the growth of living cells, cell destruction & dispersion of aggregates, inactivation of microorganisms and enzymes, and sterilization of equipment. High-intensity ultrasound is used to alter, chemically or physically, the properties of foods. Low-intensity ultrasound is a non-destructive technique that provides information about physicochemical properties like composition, physical state, structure, and flow rate. 

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Market Dynamics:

Drivers:
  • The rising demand for processed food:  

The growing demand for processed foods such as fish, raw meat products, and others is the driving factor of the market growth. Further, the ever-increasing geriatric population coupled with chronic illnesses is the driving factor of the market growth. Moreover, the ever-increasing consumption of processed foods, stringent regulations & standards regarding food safety & quality, and progress in the food processing market in developing countries are propelling the market growth. In addition, ultrasound aids in eliminating harmful allergens from processed foods, beverages, and others. Further, increasing food safety concerns over mislabelling and food adulteration by multiple governments is another driving factor of the market growth during the forecast period.

Restrain

  • The high cost of maintenance:

The technological complications & requirement of capital investment on a large scale are the restraining factor of market growth. Further, the strict food safety regulations and the lack of skilled technicians hamper the market growth. Also, ultrasound often affects the chemical & physical properties of food, like off-flavor, causing discoloration, and others. This is impeding the market growth.

Opportunities:
  • The increasing adoption of ultrasonic equipment for the packaging of food products:

The growing adoption of ultrasound technology in packaged food & beverages is anticipated to create an opportunity for the market. Further, ultrasonic food technology can resolve these two issues while making the process more energy efficient. In addition, crystallization, degassing, freezing, extraction, drying, filtration, and bleaching are just a few of the applications in the food industry that also support boosting the market growth during the forecast period. Moreover, the increasing demand for adaptation, increasing food processing industries & food sectors, and modification & examination of foods are factors believed to influence growth in the food ultrasound market. Also, the demand for better quality and low-priced foods is anticipated to boost the food ultrasound market.

Segmentation Analysis: 

The global food ultrasound market has been segmented based on function, frequency, food product, and region.

  • The function segment is divided into microbial (enzyme) inactivation, cutting, homogenization & emulsification, quality assurance, cleaning, and others. The quality assurance segment led the market with a market share of 23.13% in 2021 due to the introduction of advanced technologies like analytics for quality assurance. 
  • The frequency segment is divided into destructive technique, non-destructive technique, high-frequency low-intensity, and low-frequency high-intensity. The high-frequency low-intensity segment led the market with a market share of 31.12% in 2021 due to the increasing use of high-frequency ultrasound for identifying the properties of food during processing.
  • The food product segment is divided into vegetables & fruits, confectionery & bakery, beverages, seafood & meat, dairy, and others. The seafood & meat segment led the market with a market share of 22.14% in 2021 due to the raised awareness among customers of different age groups across the globe.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global food ultrasound market, with a 46.38% share of the market revenue in 2021.

  • The growing consumption of packed food & beverages among customers is anticipated to contribute to the food ultrasound market. Furthermore, the well-established food processing industry and growing adoption of new technology are also helping boost market growth. Also, the growing number of processed food manufacturing industries in emerging economies such as India and China are helping to boost the market growth.
  • During the forecast period, the North American region will record the highest growth due to the increasing customer demand for an extended shelf-life and maximizing the nutritional value of food. Further, the rapid technological advancements and increasing ventures in R&D are also helping to boost the market growth in this region. Additionally, the increasing investment by private investors in the food processing industry & ongoing technological advancements in the food processing industry are also helping to drive market growth.

Asia Pacific Region Food Ultrasound Market Share in 2021 - 46.38%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global food ultrasound industry.

 

For example, in December 2020, Abertay University developed a new ultrasound technology for the food market. This technology aids in raising the nutritional value of vegetables and fruits. It can also be utilized to minimize and reuse food waste by extracting bioactive compounds from food waste like apple pomace and orange peel.

List of Key Market Players:

  • Emerson
  • Dukane
  • Bosch
  • Siemens
  • Newtech
  • Heilscher
  • Bühler
  • Cheersonic
  • Elliptical Design
  • Rinco Ultrasonics
  • Cheersonic
  • Omni International
  • Sonics & Materials
  • Sonomechanics

Key Target Audience:

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Food Ultrasound Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global food ultrasound market is based on revenue (USD Million). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global Food ultrasound market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of food ultrasound based on function, frequency, food product, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global food ultrasound market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global food ultrasound market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global food ultrasound market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the food ultrasound market was valued at USD 128.54 million in 2021 to USD 248.51 million by 2030.

Global food ultrasound market is growing at a CAGR of 7.60% during the forecast period 2022-2030.

Asia-Pacific region emerged as the largest market for the food ultrasound.

The market's growth will be influenced by the rising demand for processed foods such as fish, raw meat products, and others.

The high cost of maintenance could hamper the market growth.

The increasing adoption of ultrasound technology in packaged food & beverages sector will provide huge opportunities to the market.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Function
          4.3.2. Market Attractiveness Analysis By Frequency
          4.3.3. Market Attractiveness Analysis By Food Product
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising adoption of ultrasonic equipment for the packaging of food products
          5.2.2. The raising customer knowledge of food product quality
          5.2.3. The increasing number of food processing companies
    5.3. Restraints
          5.3.1. The stringent food safety regulations
          5.3.2. The technological difficulties and lack of skilled manpower
    5.4. Opportunities
          5.4.1. The increasing R&D activities in the field of ultrasonic processing
          5.4.2. The adoption of ultrasonic equipment for the packaging of food products

6. Global Food Ultrasound Market Analysis and Forecast, By Function
    6.1. Segment Overview
    6.2. Microbial (Enzyme) Inactivation
    6.3. Cutting
    6.4. Homogenization & Emulsification
    6.5. Quality Assurance
    6.6. Cleaning
    6.7. Others

7. Global Food Ultrasound Market Analysis and Forecast, By Frequency
    7.1. Segment Overview
    7.2. Destructive Technique
    7.3. Non-Destructive Technique
    7.4. High-Frequency Low-Intensity
    7.5. Low-Frequency High-Intensity

8. Global Food Ultrasound Market Analysis and Forecast, By Food Product
    8.1. Segment Overview
    8.2. Vegetables & Fruits
    8.3. Confectionery & Bakery
    8.4. Beverages
    8.5. Seafood & Meat
    8.6. Dairy
    8.7. Others

9. Global Food Ultrasound Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Food Ultrasound Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Food Ultrasound Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Emerson
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Dukane
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Bosch
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Siemens
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Newtech
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Heilscher
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Bühler
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Cheersonic
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Elliptical Design
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Rinco Ultrasonics
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Cheersonic
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Omni international
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Sonics & Materials
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Sonomechanics
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
 

List of Table

1. Global Food Ultrasound Market, By Function, 2019-2030 (USD Million)

2. Global Microbial (Enzyme) Inactivation, Food Ultrasound Market, By Region, 2019-2030 (USD Million) 

3. Global Cutting, Food Ultrasound Market, By Region, 2019-2030 (USD Million) 

4. Global Homogenization & Emulsification, Food Ultrasound Market, By Region, 2019-2030 (USD Million) 

5. Global Quality Assurance, Food Ultrasound Market, By Region, 2019-2030 (USD Million) 

6. Global Cleaning, Food Ultrasound Market, By Region, 2019-2030 (USD Million) 

7. Global Others, Food Ultrasound Market, By Region, 2019-2030 (USD Million) 

8. Global Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

9. Global Destructive Technique, Food Ultrasound Market, By Region, 2019-2030 (USD Million)

10. Global Non-Destructive Technique, Food Ultrasound Market, By Region, 2019-2030 (USD Million)

11. Global High-Frequency Low-Intensity, Food Ultrasound Market, By Region, 2019-2030 (USD Million)

12. Global High-Frequency Low-Intensity, Food Ultrasound Market, By Region, 2019-2030 (USD Million)

13. Global Low-Frequency High-Intensity, Food Ultrasound Market, By Region, 2019-2030 (USD Million)

14. Global Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

15. Global Vegetables & Fruits, Food Ultrasound Market, By Region, 2019-2030 (USD Million)

16. Global Confectionery & Bakery, Food Ultrasound Market, By Region, 2019-2030 (USD Million)

17. Global Beverages, Food Ultrasound Market, By Region, 2019-2030 (USD Million)

18. Global Seafood & Meat, Food Ultrasound Market, By Region, 2019-2030 (USD Million)

19. Global Dairy, Food Ultrasound Market, By Region, 2019-2030 (USD Million)

20. Global Others, Food Ultrasound Market, By Region, 2019-2030 (USD Million)

21. North America Food Ultrasound Market, By Function, 2019-2030 (USD Million)

22. North America Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

23. North America Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

24. U.S. Food Ultrasound Market, By Function, 2019-2030 (USD Million)

25. U.S. Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

26. U.S. Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

27. Canada Food Ultrasound Market, By Function, 2019-2030 (USD Million)

28. Canada Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

29. Canada Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

30. Mexico Food Ultrasound Market, By Function, 2019-2030 (USD Million)

31. Mexico Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

32. Mexico Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

33. Europe Food Ultrasound Market, By Function, 2019-2030 (USD Million)

34. Europe Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

35. Europe Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

36. Germany Food Ultrasound Market, By Function, 2019-2030 (USD Million)

37. Germany Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

38. Germany Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

39. France Food Ultrasound Market, By Function, 2019-2030 (USD Million)

40. France Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

41. France Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

42. U.K. Food Ultrasound Market, By Function, 2019-2030 (USD Million)

43. U.K. Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

44. U.K. Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

45. Italy Food Ultrasound Market, By Function, 2019-2030 (USD Million)

46. Italy Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

47. Italy Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

48. Spain Food Ultrasound Market, By Function, 2019-2030 (USD Million)

49. Spain Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

50. Spain Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

51. Asia Pacific Food Ultrasound Market, By Function, 2019-2030 (USD Million)

52. Asia Pacific Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

53. Asia Pacific Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

54. Japan Food Ultrasound Market, By Function, 2019-2030 (USD Million)

55. Japan Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

56. Japan Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

57. China Food Ultrasound Market, By Function, 2019-2030 (USD Million)

58. China Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

59. China Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

60. India Food Ultrasound Market, By Function, 2019-2030 (USD Million)

61. India Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

62. India Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

63. South America Food Ultrasound Market, By Function, 2019-2030 (USD Million)

64. South America Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

65. South America Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

66. Brazil Food Ultrasound Market, By Function, 2019-2030 (USD Million)

67. Brazil Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

68. Brazil Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

69. Middle East and Africa Food Ultrasound Market, By Function, 2019-2030 (USD Million)

70. Middle East and Africa Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

71. Middle East and Africa Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

72. UAE Food Ultrasound Market, By Function, 2019-2030 (USD Million)

73. UAE Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

74. UAE Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

75. South Africa Food Ultrasound Market, By Function, 2019-2030 (USD Million)

76. South Africa Food Ultrasound Market, By Frequency, 2019-2030 (USD Million)

77. South Africa Food Ultrasound Market, By Food Product, 2019-2030 (USD Million)

List of Figures 

1. Global Food Ultrasound Market Segmentation

2. Global Food Ultrasound Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Food Ultrasound Market Attractiveness Analysis By Function

9. Global Food Ultrasound Market Attractiveness Analysis By Frequency 

10. Global Food Ultrasound Market Attractiveness Analysis By Food Product

11. Global Food Ultrasound Market Attractiveness Analysis By Region

12. Global Food Ultrasound Market: Dynamics

13. Global Food Ultrasound Market Share By Function (2022 & 2030)

14. Global Food Ultrasound Market Share By Frequency (2022 & 2030)

15. Global Food Ultrasound Market Share By Food Product (2022 & 2030)

16. Global Food Ultrasound Market Share By Regions (2022 & 2030)

17. Global Food Ultrasound Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global food ultrasound based on below mentioned segments:

Global Food Ultrasound Market by Function:

  • Microbial (Enzyme) Inactivation
  • Cutting
  • Homogenization & Emulsification
  • Quality Assurance
  • Cleaning
  • Others

Global Food Ultrasound Market by Frequency:

  • Destructive Technique
  • Non-Destructive Technique
  • High-Frequency Low-Intensity
  • Low-Frequency High-Intensity

Global Food Ultrasound Market by Food Product:

  • Vegetables & Fruits
  • Confectionery & Bakery
  • Beverages
  • Seafood & Meat
  • Dairy
  • Others

Global Food Ultrasound by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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