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Food Pathogen Testing Market

Food Pathogen Testing Market Size By Product Type (Campylobacter, Salmonella, E.coli, Listeria, and Others), By Food Type (Meat and Poultry, Fruits and Vegetables, Processed Food, Dairy, Cereals, and Grains), By Technology (Traditional Technology and Rapid Technology) Regions, Global Industry Analysis, By End-user, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12894
  • Published Date: Aug, 2022
  • Pages: 236
  • Category: Food & Beverages
  • Format: PDF
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The global food pathogen testing market is expected to reach USD 17.04 Billion by 2030, at a CAGR of 7.9% from 2022 to 2030. The food pathogen testing market has been growing owing to increasing outbreaks of food-borne diseases and stringent quality and safety regulations by the government related to food.

Market Overview:

Food pathogen testing monitors the presence of any life-threatening microbes and bacteria in the food. Food pathogen testing is an integral part of the food industry. Most food items prepared in industries contain almost 31 known viruses and bacteria-causing pathogens that can be life-threatening or cause harmful food-borne diseases. Food pathogen testing is done at every stage of food processing and ensures food safety. The increasing concern related to food safety and the stringent regulations by the government for the improvement of food safety drive market growth. The growing number of cases of food poisoning increases the regulations related to food safety and propels the growth of the market for food pathogen testing. Furthermore, the advancements in food pathogen testing methods like immunomagnetic separation, polymerase chain reaction, and limited detection time favor the adoption of food pathogen testing by various market players in the food industry.

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Market Dynamics

Drivers:
  • Increasing incidences of food-borne diseases

The increasing incidences of food-borne diseases propel the demand for food pathogen testing. Most food items contain almost 31 known viruses and bacteria-causing pathogens that can be life-threatening or cause harmful food-borne diseases when consumed. This increases the need for the food pathogen testing market. The increasing cases of food poisoning also increase the demand for food pathogen testing driving the market's growth.

Restraints:
  • Lack of knowledge and awareness

The process of food pathogen testing is complex, which restraints the market's growth. The lack of awareness and knowledge about the regulations related to food pathogen testing hampers the market's growth. Most manufacturers in the food industry are unaware of food pathogen testing, making it difficult for them to pass the quality test of processed food. This hampers the market's growth over the forecast period.

Opportunities:
  • Recent developments

Recent development in the food pathogen testing market is expected to provide an opportunity for the market's growth. Developments in pathogen testing methods such as nano-biotechnology and immunomagnetic separation such as immunomagnetic separation and polymerase chain reaction to improve the sensitivity of pathogen detection and the time taken to show the results of the tests provided lucrative growth opportunities for market players during the forecast period.

Challenges:
  • High initial investment

The high initial investment required to install food pathogen testing equipment challenges the market's growth. Most of the equipment needed for food pathogen testing is way more costly and hard to procure, which increases the initial investment cost of the factory or equipment. This poses a challenge for the market's growth over the forecast period. Furthermore, the outbreak of the Covid-19 pandemic also challenged the market's growth as several manufacturing units were put on hold, which made the procurement of the equipment more complex, challenging the market growth.

Segmentation Analysis:

The global food pathogen testing market has been segmented based on product type, food type, technology, and region.

  • The product type segment is divided into campylobacter, salmonella, E.coli, listeria, and others. The salmonella segment dominated the market, with a market share of around 26% in 2021. Salmonella is the most common bacterial disease, which is expected to hamper the intestinal tract of the human body and can cause abdominal cramps, diarrhea, and fever, driving the segment's growth.
  • The food type segment is divided into meat and poultry, fruits and vegetables, processed food, dairy, cereals, and grains. Over the forecast period, the meat and poultry segment is expected to grow at the fastest CAGR of 8.2%. The rising demand for meat owing to its improved protein intake propels the market's growth in the segment.
  • The technology segment is divided into traditional technology and rapid technology. In 2021, the rapid technology segment dominated the market, accounting for around 66% of global revenue. Rapid technology, as it gives the results of food pathogen testing in a shorter period of time, drives the segment's growth.
Regional Segmentation Analysis:

The regions analyzed for the food pathogen testing market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the largest market for the global food pathogen testing market, with a 40.8% market revenue share in 2021.

Europe currently dominates food pathogen testing with a 40.8% market revenue share in 2021. The market's growth in this region can be attributed to the increasing incidences of food-borne diseases in the region. The region's increasing awareness regarding food safety propels the market's growth. Several developments in pathogen testing methods and nano-biotechnology add to the market's growth in the region. Furthermore, economic development and increasing globalization in the food trade contribute to the growth of the food pathogen testing market in the region.

Europe Region Food Pathogen Testing Market Share in 2021 - 40.8%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new Industries, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global food pathogen testing market industry.

List of Key Market Players:

  • SGS SA
  • Intertek Group Plc
  • Bureau Veritas
  • ifp Institut für Produktqualität GmbH
  • Eurofins Scientific
  • Mérieux NutriSciences.
  • ALS Limited
  • Microbac Laboratories
  • AsureQuality
  • FoodChain ID Group Inc

Key Target Audience

  • Market Players
  • Investors
  • End-Users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Food Pathogen Testing Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global food pathogen testing market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global food pathogen testing market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of food pathogen testing based on product type, food type, technology, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global food pathogen testing market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global food pathogen testing market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global food pathogen testing market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the food pathogen testing market was valued at USD 8.6 billion in 2021 to USD 17.04 billion by 2030.

The global food pathogen testing market is growing at a CAGR of 7.9% during the forecast period 2022-2030.

The global food pathogen testing market has been segmented based on product type, food type, technology, and regions. The salmonella segment led the market in 2021. The meat and poultry segment led the market in 2021.

Increasing incidences of food-borne diseases will influence the market's growth.

The high initial investment could hamper the market growth.

Key players are SGS SA, Intertek Group Plc, Bureau Veritas, ifp Institut für Produktqualität GmbH, Eurofins Scientific, Mérieux NutriSciences, ALS Limited, Microbac Laboratories, AsureQuality, and FoodChain ID Group Inc.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Food Type
          4.3.3. Market Attractiveness Analysis By Technology
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing incidences of food-borne diseases
    5.3. Restraints
          5.3.1. Lack of knowledge and awareness
    5.4. Opportunities
          5.4.1. Recent developments
    5.5. Challenges
          5.5.1. High initial investment

6. Global Food Pathogen Testing Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Campylobacter
    6.3. Salmonella
    6.4. E.coli
    6.5. Listeria
    6.6. Others

7. Global Food Pathogen Testing Market Analysis and Forecast, By Food Type
    7.1. Segment Overview
    7.2. Meat and Poultry
    7.3. Fruits and Vegetables
    7.4. Processed Food
    7.5. Dairy
    7.6. Cereals
    7.7. Grains

8. Global Food Pathogen Testing Market Analysis and Forecast, By Technology
    8.1. Segment Overview
    8.2. Traditional Technology
    8.3. Rapid Technology

9. Global Food Pathogen Testing Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Food Pathogen Testing Market-Competitive Landscape
    10.1. Overview
          10.1.1. Market Share of Key Players in the Food Pathogen Testing Market
          10.1.2. Global Company Market Share
          10.1.3. North America Company Market Share
          10.1.4. Europe Company Market Share
          10.1.5. APAC Company Market Share
    10.2. Competitive Situations and Trends
          10.2.1. Product Launches and Developments
          10.2.2. Partnerships, Collaborations, and Agreements
          10.2.3. Mergers & Acquisitions
          10.2.4. Expansions

11. Company Profiles
    11.1. SGS SA
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Intertek Group Plc
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Bureau Veritas
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. ifp Institut für Produktqualität GmbH
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Eurofins Scientific
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Mérieux NutriSciences.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. ALS Limited
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Microbac Laboratories
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. AsureQuality
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. FoodChain ID Group Inc
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Campylobacter Food Pathogen Testing Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion) 

3. Global Salmonella Food Pathogen Testing Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion)

4. Global E.coli Food Pathogen Testing Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion)

5. Global Listeria Food Pathogen Testing Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion)

6. Global Others Food Pathogen Testing Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion)

7. Global Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

8. Global Meat and Poultry Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion) 

9. Global Fruits and Vegetables Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion)

10. Global Processed Food Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion)

11. Global Dairy Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion)

12. Global Cereals Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion)

13. Global Grains Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion)

14. Global Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

15. Global Traditional Technology Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion) 

16. Global Rapid Technology Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion)

17. Global Others Food Pathogen Testing Market, By Region, 2019-2030 (USD Billion)

18. North America Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

19. North America Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

20. North America Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

21. U.S. Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

22. U.S. Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

23. U.S. Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

24. Canada Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

25. Canada Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

26. Canada Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

27. Mexico Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

28. Mexico Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

29. Mexico Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

30. Europe Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

31. Europe Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

32. Europe Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

33. Germany Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

34. Germany Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

35. Germany Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

36. France Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

37. France Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

38. France Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

39. U.K. Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

40. U.K. Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

41. U.K. Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

42. Italy Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

43. Italy Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

44. Italy Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

45. Spain Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

46. Spain Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

47. Spain Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

48. Asia Pacific Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

49. Asia Pacific Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

50. Asia Pacific Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

51. Japan Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

52. Japan Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

53. Japan Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

54. China Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

55. China Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

56. China Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

57. India Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

58. India  Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

59. India Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

60. South America Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

61. South America Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

62. South America Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

63. Brazil Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

64. Brazil Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

65. Brazil Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

66. The Middle East and Africa Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

67. The Middle East and Africa Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

68. The Middle East and Africa Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

69. UAE Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

70. UAE Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

71. UAE Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

72. South Africa Food Pathogen Testing Market, By Product Type, 2019-2030 (USD Billion) 

73. South Africa Food Pathogen Testing Market, By Food Type, 2019-2030 (USD Billion) 

74. South Africa Food Pathogen Testing Market, By Technology, 2019-2030 (USD Billion) 

List of Figures 

1. Global Food Pathogen Testing Market Segmentation

2. Food Pathogen Testing Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Food Pathogen Testing Market Attractiveness Analysis By Product Type

9. Global Food Pathogen Testing Market Attractiveness Analysis By Food Type

10. Global Food Pathogen Testing Market Attractiveness Analysis By Technology

11. Global Food Pathogen Testing Market Attractiveness Analysis By Region

12. Global Food Pathogen Testing Market: Dynamics

13. Global Food Pathogen Testing Market Share by Product Type (2022 & 2030)

14. Global Food Pathogen Testing Market Share By Food Type (2022 & 2030)

15. Global Food Pathogen Testing Market Share by Technology (2022 & 2030)

16. Global Food Pathogen Testing Market Share by Regions (2022 & 2030)

17. Global Food Pathogen Testing Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global food pathogen testing market based on the below-mentioned segments:

Global Food Pathogen Testing Market by Product Type: 

  • Campylobacter
  • Salmonella
  • E.coli
  • Listeria
  • Others

Global Food Pathogen Testing Market by Food Type:

  • Meat and Poultry
  • Fruits and Vegetables
  • Processed Food
  • Dairy
  • Cereals
  • Grains

Global Food Pathogen Testing Market by Technology:

  • Traditional Technology
  • Rapid Technology

Global Food Pathogen Testing Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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