Food Packaging Technology and Equipment Market

Food Packaging Technology & Equipment Market Size by Material (Paper & Paperboard, Glass & Wood, Metal, Plastics, and Others), Type (Intelligent, Controlled, Biodegradable, Active, Aseptic, and Others), Application (Confectionery Products, Dairy & Dairy Products, Poultry, Seafood, and Meat Products, Bakery Products, Fruits & Vegetables, Convenience Foods, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12911
  • Published Date: Sep, 2022
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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The global food packaging technology & equipment market is expected to reach USD 83.52 Billion by 2030, at a CAGR of 6.60% from 2022 to 2030. The increasing demand for hygienic food packaging across the globe drives the expansion of the food packaging technology & equipment market.

Market Overview:

Food packaging technologies and equipment play a vital role due to their immediate contact with different food products and their direct consumption. Food packaging technology is mainly concerned with packaging activities protecting food products from physical, biological, or chemical agents. Food packaging technologies and equipment include multiple technologies for packaging equipment, packaging, and numerous applications. Food packaging equipment performs different functions like sealing, wrapping, coding, and filling in the food packaging industry. Packaging systems offer food packaging equipment for various packaging and decoration types, including cups, cans, bags, bottles, and labels. 

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Market Dynamics:

Drivers:
  • The growing awareness about the consumption of healthy foods

The increasing food processing industries across the globe are the driving factor of the market growth. Further, the growing health awareness, raised consumption of healthy food, and an expansion in hygiene standards is also boosting the market growth. Moreover, with an increase in demand for fresh & high-quality food, convenient packaging features such as micro-perforation, easy opening, resealable, portability, lightweight, and easy handling are increasingly gaining popularity in the market growth. In addition, the rapidly changing competitive environment and continuous technological developments are also driving market growth.

Restraints:
  • The high cost of progressive food packaging solutions:

The issues related to recycling multilayer films & the lack of skilled training and personnel are restraining market growth. Further, the accumulation of occurrences of counterfeit packaging and assuring the correct mixture of gases in controlled environment packaging are hampering the market growth. In addition, the high initial investment for food packaging equipment and the increasing number of stringent regulations impede market growth during the forecast period.

Opportunities:
  • Adoption of effective & advanced packaging techniques:

The growing shelf life of food and the adoption of effective and advanced packaging techniques are the driving factors of market growth. The growth of the packaged food initiative in emerging economies and the increasing use of the packaging as a product differentiation tool are anticipated to create an opportunity for the market. Further, the food packaging technology and equipment industry focus on improving the convenience, shelf life, and marketing capacities that the manufacturers can contain into their food products due to the raised demands for ready-to-eat food products, which will subsequently enhance the adoption rate for innovative and modern packaging technologies and equipment are helping to drive the market growth. Moreover, the growing investment in R&D and the continuous development in packaging designs are also helping to boost the market growth. 

Segmentation Analysis: 

The global food packaging technology & equipment market has been segmented based on material, type, application, and region.

  • The material segment is divided into paper & paperboard, glass & wood, metal, plastics, and others. The plastics segment led the market with a market share of 27.15% in 2021 due to the increasing introduction of innovative packaging solutions such as modified atmosphere packaging, active packaging, bioplastic packaging, and edible packaging. Further, by 2030, the paper & paperboard segment will likely dominate the market due to the growing disposable income and expansion of the retail network.
  • The type segment is divided into intelligent, controlled, biodegradable, active, aseptic, and others. The biodegradable segment led the market with a market share of 22.34% in 2021 due to the growing consumer awareness of the value of biodegradable packaging in preserving the environment. Further, by 2030, the controlled segment will likely dominate the market due to its high operating speeds and low maintenance.
  • The application segment is divided into confectionery products, dairy & dairy products, poultry, seafood, and meat products, bakery products, fruits & vegetables, convenience foods, and others. The poultry, seafood, and meat products segment led the market with a market share of 21.13% in 2021 due to the increasing consumption of processed and frozen meat and seafood.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global food packaging technology & equipment market, with a 49.39% share of the market revenue in 2021.

  • The rise in infrastructural development and the increasing penetration of e-commerce are anticipated to contribute to the food packaging technology & equipment market. Furthermore, the region's growing population and increased foreign direct investment in the food industry also help boost market growth. Also, the expanding advancement in food packaging technology and the increasing competitive strategies among crucial players are helping to boost market growth.
  • During the forecast period, the North American region will record the highest growth due to the growing investment in the R&D of food processing equipment and technology. Further, consumers' increased reliance on packaged food products and the growing popularity of plant-based dairy products are also helping to boost the market growth in this region. 

Asia Pacific Region Food Packaging Technology & Equipment Market Share in 2021 - 49.39%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global food packaging technology & equipment industry.

List of Key Market Players:

  • Coesia S.p.A.
  • ARPAC LLC
  • Kaufman Engineered Systems
  • GEA Group AG
  • Ishida Co., Ltd
  • NICHROME INDIA LTD
  • IMA Group
  • Omori Machinery Co., Ltd.
  • MULTIVAC Group
  • Robert Bosch GmbH

Key Target Audience:

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Food Packaging Technology & Equipment Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global food packaging technology & equipment market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global Food packaging technology & equipment market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of food packaging technology & equipment based on material, type, application, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global food packaging technology & equipment market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global food packaging technology & equipment market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global food packaging technology & equipment market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the food packaging technology & equipment market was valued at USD 46.99 Billion in 2021 to USD 83.52 Billion by 2030.

Global food packaging technology & equipment market is growing at a CAGR of 6.60% during the forecast period 2022-2030.

Asia-Pacific region emerged as the largest market for the food packaging technology & equipment.

The market's growth will be influenced by the growing awareness about the consumption of healthy foods.

The high cost of progressive food packaging solutions could hamper the market growth.

The adoption of effective and advanced packaging techniques will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Material
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increased demands for ready-to-eat food products
          5.2.2. The increase in awareness among customers about hygienic food products
          5.2.3. An increase in disposable income & growing economic stability
          5.2.4. The increasing per capita income
    5.3. Restraints
          5.3.1. The high initial investment for food packaging equipment
          5.3.2. The high cost of development & installation of equipment in developing countries
    5.4. Opportunities
          5.4.1. The ongoing R&D for more innovative packaging solutions
          5.4.2. The emergence of packaging as a tool for product differentiation
          5.4.3. The adoption of effective and advanced packaging technique

6. Global Food Packaging Technology & Equipment Market Analysis and Forecast, By Material
    6.1. Segment Overview
    6.2. Paper & Paperboard
    6.3. Glass & Wood
    6.4. Metal
    6.5. Plastics
    6.6. Others

7. Global Food Packaging Technology & Equipment Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Intelligent
    7.3. Controlled
    7.4. Biodegradable
    7.5. Active
    7.6. Aseptic
    7.7. Others

8. Global Food Packaging Technology & Equipment Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Confectionery Products
    8.3. Dairy & Dairy Products
    8.4. Poultry, Seafood, and Meat Products
    8.5. Bakery Products
    8.6. Fruits & Vegetables
    8.7. Convenience Foods
    8.8. Others

9. Global Food Packaging Technology & Equipment Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Food Packaging Technology & Equipment Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Food Packaging Technology & Equipment Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Coesia S.p.A.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. ARPAC LLC
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Kaufman Engineered Systems
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. GEA Group AG
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Ishida Co., Ltd
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. NICHROME INDIA LTD
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. IMA Group
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Omori Machinery Co., Ltd.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. MULTIVAC Group
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Robert Bosch GmbH
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

2. Global Paper & Paperboard, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion) 

3. Global Glass & Wood, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion) 

4. Global Metal, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion) 

5. Global Plastics, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion) 

6. Global Others, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion) 

7. Global Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

8. Global Intelligent, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion)

9. Global Controlled, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion)

10. Global Biodegradable, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion)

11. Global Active, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion)

12. Global Aseptic, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion)

13. Global Others, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion)

14. Global Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

15. Global Confectionery Products, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion)

16. Global Dairy & Dairy Products, Poultry, Seafood, and Meat Products, Bakery Products, Fruits & Vegetables, Convenience Foods, and Others, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion)

17. Global Others, Food Packaging Technology & Equipment Market, By Region, 2019-2030 (USD Billion)

18. North America Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

19. North America Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

20. North America Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

21. U.S. Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

22. U.S. Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

23. U.S. Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

24. Canada Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

25. Canada Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

26. Canada Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

27. Mexico Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

28. Mexico Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

29. Mexico Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

30. Europe Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

31. Europe Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

32. Europe Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

33. Germany Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

34. Germany Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

35. Germany Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

36. France Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

37. France Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

38. France Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

39. U.K. Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

40. U.K. Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

41. U.K. Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

42. Italy Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

43. Italy Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

44. Italy Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

45. Spain Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

46. Spain Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

47. Spain Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

48. Asia Pacific Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

49. Asia Pacific Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

50. Asia Pacific Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

51. Japan Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

52. Japan Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

53. Japan Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

54. China Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

55. China Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

56. China Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

57. India Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

58. India Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

59. India Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

60. South America Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

61. South America Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

62. South America Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

63. Brazil Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

64. Brazil Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

65. Brazil Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

66. Middle East and Africa Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

67. Middle East and Africa Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

68. Middle East and Africa Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

69. UAE Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

70. UAE Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

71. UAE Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

72. South Africa Food Packaging Technology & Equipment Market, By Material, 2019-2030 (USD Billion)

73. South Africa Food Packaging Technology & Equipment Market, By Type, 2019-2030 (USD Billion)

74. South Africa Food Packaging Technology & Equipment Market, By Application, 2019-2030 (USD Billion)

List of Figures 

1. Global Food Packaging Technology & Equipment Market Segmentation

2. Global Food Packaging Technology & Equipment Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Food Packaging Technology & Equipment Market Attractiveness Analysis By Material

9. Global Food Packaging Technology & Equipment Market Attractiveness Analysis By Type 

10. Global Food Packaging Technology & Equipment Market Attractiveness Analysis By Application

11. Global Food Packaging Technology & Equipment Market Attractiveness Analysis By Region

12. Global Food Packaging Technology & Equipment Market: Dynamics

13. Global Food Packaging Technology & Equipment Market Share By Material (2022 & 2030)

14. Global Food Packaging Technology & Equipment Market Share By Type (2022 & 2030)

15. Global Food Packaging Technology & Equipment Market Share By Application (2022 & 2030)

16. Global Food Packaging Technology & Equipment Market Share By Regions (2022 & 2030)

17. Global Food Packaging Technology & Equipment Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global food packaging technology & equipment based on below mentioned segments:

Global Food Packaging Technology & Equipment Market by Material:

  • Paper & Paperboard
  • Glass & Wood
  • Metal
  • Plastics
  • Others

Global Food Packaging Technology & Equipment Market by Type:

  • Intelligent
  • Controlled
  • Biodegradable
  • Active
  • Aseptic
  • Others

Global Food Packaging Technology & Equipment Market by Application:

  • Confectionery Products
  • Dairy & Dairy Products
  • Poultry, Seafood, and Meat Products
  • Bakery Products
  • Fruits & Vegetables
  • Convenience Foods
  • Others

Global Food Packaging Technology & Equipment by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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