Flexible Display Market

Flexible Display Market Size by Display Type (LED, LCD, OLED, EPD and Others), Substrate Material (Plastic, Glass, and Others), Product Type (Bendable & Foldable, Curved and Rollable), End-use (Smart Wearable, Smartphone and Tablets, Digital Signage System & Television, PCs & Laptops, Automotive, E-reader, Smart Home Appliances and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12830
  • Published Date: Apr, 2024
  • Pages: 239
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global flexible display market was valued at USD 14.28 Billion in 2023 and grew at a CAGR of 26.71% from 2024 to 2033. The market is expected to reach USD 152.34 Billion by 2033. The growth of the flexible display market can be attributed to the rising investment in smartphone technology and the increasing usage of televisions, laptops, PCs, and tablets.

Market Introduction:

A flexible display is An electronic gadget with a rollable or foldable screen. Traditional flat panels are stiff; flexible display screens are not. Light-emitting diode technology allows the screens to be rolled up or folded up. The organic layers between the flexible display can emit light energy because of the electric impulses transferred from the cathode to the anode. In the present world, flexible displays are becoming increasingly popular due to their lighter, thinner, flexible, and durable qualities. Manufacturers can create electronics in various sizes and designs because of the flexible display. Since flexible display electronics use less energy, they are preferred among those who care about the environment. The development and enhancement of flexible display technology have made it possible to produce more wearable gadgets.

Flexible Display Market Size

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Market Dynamics:

Drivers

Increasing application of flexible display: The main application is manufacturing cell phones. However, market participants are looking into its application in various electronic products, including smart glasses, watches, tablets, laptops, and television displays, to name a few, due to its lightweight, flexible and thin design and durable nature. Flexible display technology in the wearable devices segment will present numerous chances for market players to capitalize on the increasing demand for wearable smart devices to track an individual's health. Due to technological developments, businesses can now investigate new applications for flexible screens. Due to the flexible display technology's foldable and rollable nature, they have expanded their product portfolio by inventing new devices with a range of sizes and shapes. Expanding the product line will offer the worldwide flexible display market profitable prospects.

Restraints:

High cost: The main technology in flexible screens is light-emitting diode technology. For producers, the technology is an expensive venture because it is still in its early phases of application in the flexible display market. Additionally, organic substrate materials that are vulnerable to moisture, oxygen, and high temperatures are used in flexible displays. Due to these vulnerabilities, electrical products had a shorter lifespan and needed to be replaced more frequently, raising the product's cost. As a result, the growing flexible display market will be limited by its high cost.

Opportunities:

Increasing investment in the development of smartphone display technologies: The competition has intensified in recent years due to the highly fragmented smartphone market, which has several medium, small and larger firms. Due to the entry of new competitors with better smartphones and more sophisticated features, each player's market share is decreasing. Due to the faster rate of innovation, the product life cycle for smartphones is also getting shorter, enabling market participants to release improved models of smartphones in a matter of months. The players in the smartphone market are spending resources on research and development of new technologies that can enhance their goods to hold onto and grow their current customer base. With inflexible flat screen technology, it took more work for market players to make as many electronic products as they could now due to the deployment of flexible displays. The worldwide market will be driven by flexible screens' increasing appeal in the smartphone industry.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia-Pacific emerged as the most significant flexible display market, with a 38.71% market revenue share in 2023.

Asia-Pacific region will account for the largest market share with revenue growth. The rising demand for flexible displays in applications such as smartphones, televisions, laptops, smartwatches, etc. promotes market revenue. The presence of medium-scale and large-scale players is the primary factor contributing to the market growth in the region. Furthermore, the rising deployment of flexible displays in hybrid and electric vehicles will provide lucrative opportunities to the market.

Asia-Pacific region Flexible display Market Share in 2023 - 38.71%

 

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Display Type Segment Analysis

The display type segment is divided into LED, LCD, OLED, EPD and others. The OLED segment dominated the market, with a share of around 38.91% in 2023. The foundation of a flexible OLED is a flexible substrate, often polyimide. Numerous high-end smartphones have embraced these first-generation flexible OLEDs. Users can bend second-generation flexible OLED panels, which can be utilized to make foldable smartphones.

Substrate Material Segment Analysis

The substrate material segment is divided into plastic, glass, and others. The plastic segment dominated the market, with a share of around 46.20% in 2023. Glass is more costly than plastic, so manufacturers are moving towards plastic. Compared to glass, plastic is more flexible and durable. Additionally, it is lightweight, which enables producers to create superior goods. Finally, unlike glass-based displays, flexible displays are made on plastic substrates, which make them shatterproof.

Product Type Segment Analysis

The product type segment is divided into bendable and foldable, curved, and rollable. The curved segment dominated the market, with a share of around 42.49% in 2023. Curved displays have recently emerged as a new display style for many commercialized visual display technologies. Any concave or convex curvature can be formed in curved metal cabinets, and any bespoke pattern can be created by magnetically attaching flexible LED modules to the cabinets.

End-use Segment Analysis

The end-user segment is divided into smart wearables, smartphones and tablets, digital signage systems & television, PCs & laptops, automotive, e-readers, smart home appliances and others. The smartphone and tablet segment dominated the market, with a share of around 31.25% in 2023. The growing number of market players selling smartphones at competitive costs, along with customers' growing disposable income, will play a major role in driving the expansion of the smartphone segment. As more people have access to the internet, smartphone use has also increased. This is because consumers are eager to use these devices' sophisticated capabilities and seamless data connectivity.

Some of the Key Market Players:
  • Samsung Electronics Co. Ltd.
  • Microtips Technology
  • BOE Technology Group Co. Ltd.
  • LG Display Co. Ltd.
  • AU Optronics Corporation
  • ROYOLE Corporation
  • Innolux Corporation
  • Japan Display Inc.
  • Corning Incorporated
  • Philips Electronics

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 14.28 Billion
Market size value in 2033 USD 152.34 Billion
CAGR (2024 to 2033) 26.71%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Display Type, Substrate Material, Product Type, and End-use

Frequesntly Asked Questions

As per The Brainy Insights, the size of the flexible display market was valued at USD 14.28 Billion in 2023 to USD 152.34 Billion by 2033.

Global flexible display market is growing at a CAGR of 26.71% during the forecast period 2024-2033.

Asia-Pacific region emerged as the largest market for the flexible display.

The market's growth will be influenced by the rising installation of flexible display.

The increasing investment in technological advancement is providing huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Display Type
          4.3.2. Market Attractiveness Analysis By Substrate Material
          4.3.3. Market Attractiveness Analysis By Product Type
          4.3.4. Market Attractiveness Analysis By End-use
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for flexible display
    5.3. Restraints
          5.3.1. High cost
    5.4. Opportunities
          5.4.1. Rising investment in technological advancement
    5.5. Challenges
          5.5.1. Incompatibility

6. Global Flexible Display Market Analysis and Forecast, By Display Type
    6.1. Segment Overview
    6.2. LED
    6.3. LCD
    6.4. OLED
    6.5. EPD
    6.6. Others

7. Global Flexible Display Market Analysis and Forecast, By Substrate Material
    7.1. Segment Overview
    7.2. Plastic
    7.3. Glass
    7.4. Others

8. Global Flexible Display Market Analysis and Forecast, By Product Type
    8.1. Segment Overview
    8.2. Bendable & Foldable
    8.3. Curved
    8.4. Rollable

9. Global Flexible Display Market Analysis and Forecast, By End-use
    9.1. Segment Overview
    9.2. Smart Wearable
    9.3. Smartphone and Tablets
    9.4. Digital Signage System & Television
    9.5. PCs & Laptops
    9.6. Automotive
    9.7. E-reader
    9.8. Smart Home Appliances
    9.9. Others

10. Global Flexible Display Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Flexible Display Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Flexible Display Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Rockwell Automation Inc.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Siemens AG
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. BAE Systems
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Honeywell International Inc.
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Huawei Technologies Co. Ltd.
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. TransCanada PipeLines Limited
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. QinetiQ Group Plc
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. ABB Ltd.
          1.1.1. Business Overview
          1.1.2. Company Snapshot
          1.1.3. Company Market Share Analysis
          1.1.4. Company Product Portfolio
          1.1.5. Recent Developments
          1.1.6. SWOT Analysis
    12.9. Emerson Electric Co.
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Huawei Investment and Holding Co. Ltd.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Generic Electric Co.
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. ORBCOMM Inc.
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. Schneider Electric SE
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Product Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
 

List of Table

1. Global Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

2. Global LED, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

3. Global LCD, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

4. Global OLED, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

5. Global EPD, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

6. Global Others, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

7. Global Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

8. Global Plastic, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

9. Global Glass, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

10. Global Others, Flexible Display Market, By Region, 2020-2033 (USD Billion)

11. Global Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

12. Global Bendable & Foldable, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

13. Global Curved, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

14. Global Rollable, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

15. Global Flexible Display Market, By End-use, 2020-2033 (USD Billion) 

16. Global Smart Wearable, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

17. Global Smartphone and Tablets, Flexible Display Market, By Region, 2020-2033 (USD Billion) 

18. Global Digital Signage System & Television, Flexible Display Market, By Region, 2020-2033 (USD Billion)g

19. Global PCs & Laptops, Flexible Display Market, By Region, 2020-2033 (USD Billion)

20. Global Automotive, Flexible Display Market, By Region, 2020-2033 (USD Billion)

21. Global E-reader, Flexible Display Market, By Region, 2020-2033 (USD Billion)

22. Global Smart Home Appliances, Flexible Display Market, By Region, 2020-2033 (USD Billion)

23. Global Others, Flexible Display Market, By Region, 2020-2033 (USD Billion)

24. Global Flexible Display Market, By Region, 2020-2033 (USD Billion) 

25. North America Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

26. North America Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

27. North America Flexible Display Market, By Product Type, 2020-2033 (USD Billion)

28. North America Flexible Display Market, By End-use, 2020-2033 (USD Billion) 

29. U.S. Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

30. U.S. Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

31. U.S. Flexible Display Market, By Product Type, 2020-2033 (USD Billion)

32. U.S. Flexible Display Market, By End-use, 2020-2033 (USD Billion) 

33. Canada Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

34. Canada Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

35. Canada Flexible Display Market, By Product Type, 2020-2033 (USD Billion)

36. Canada Flexible Display Market, By End-use, 2020-2033 (USD Billion) 

37. Mexico Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

38. Mexico Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

39. Mexico Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

40. Mexico Flexible Display Market, By End-use, 2020-2033 (USD Billion)

41. Europe Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

42. Europe Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

43. Europe Flexible Display Market, By Product Type, 2020-2033 (USD Billion)

44. Europe Flexible Display Market, By End-use, 2020-2033 (USD Billion)

45. Germany Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

46. Germany Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

47. Germany Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

48. Germany Flexible Display Market, By End-use, 2020-2033 (USD Billion) 

49. France Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

50. France Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

51. France Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

52. France Flexible Display Market, By End-use, 2020-2033 (USD Billion)

53. U.K. Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

54. U.K. Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion)

55. U.K. Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

56. U.K. Flexible Display Market, By End-use, 2020-2033 (USD Billion)

57. Italy Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

58. Italy Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

59. Italy Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

60. Italy Flexible Display Market, By End-use, 2020-2033 (USD Billion)

61. Spain Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

62. Spain Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

63. Spain Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

64. Spain Flexible Display Market, By End-use, 2020-2033 (USD Billion) 

65. Asia Pacific Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

66. Asia Pacific Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

67. Asia Pacific Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

68. Asia Pacific Flexible Display Market, By End-use, 2020-2033 (USD Billion)

69. Japan Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

70. Japan Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

71. Japan Flexible Display Market, By Product Type, 2020-2033 (USD Billion)

72. Japan Flexible Display Market, By End-use, 2020-2033 (USD Billion)

73. China Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

74. China Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

75. China Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

76. China Flexible Display Market, By End-use, 2020-2033 (USD Billion)

77. India Flexible Display Market, By Display Type, 2020-2033 (USD Billion)

78. India Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion)  

79. India Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

80. India Flexible Display Market, By End-use, 2020-2033 (USD Billion) 

81. South America Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

82. South America Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

83. South America Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

84. South America Flexible Display Market, By End-use, 2020-2033 (USD Billion) 

85. Brazil Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

86. Brazil Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

87. Brazil Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

88. Brazil Flexible Display Market, By End-use, 2020-2033 (USD Billion) 

89. Middle East and Africa Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

90. Middle East and Africa Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

91. Middle East and Africa Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

92. Middle East and Africa Flexible Display Market, By End-use, 2020-2033 (USD Billion)

93. UAE Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

94. UAE Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

95. UAE Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

96. UAE Flexible Display Market, By End-use, 2020-2033 (USD Billion)

97. South Africa Flexible Display Market, By Display Type, 2020-2033 (USD Billion) 

98. South Africa Flexible Display Market, By Substrate Material, 2020-2033 (USD Billion) 

99. South Africa Flexible Display Market, By Product Type, 2020-2033 (USD Billion) 

100. South Africa Flexible Display Market, By End-use, 2020-2033 (USD Billion) 

List of Figures 

1. Global Flexible Display Market Segmentation

2. Flexible Display Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Flexible Display Market Attractiveness Analysis By Display Type

9. Global Flexible Display Market Attractiveness Analysis By Substrate Material

10. Global Flexible Display Market Attractiveness Analysis By Product Type

11. Global Flexible Display Market Attractiveness Analysis By End-use

12. Global Flexible Display Market Attractiveness Analysis By Region

13. Global Flexible Display Market: Dynamics

14. Global Flexible Display Market Share by Display Type (2023 & 2032)

15. Global Flexible Display Market Share by Substrate Material (2023 & 2032)

16. Global Flexible Display Market Share by Product Type (2023 & 2032)

17. Global Flexible Display Market Share by End-use (2023 & 2032)

18. Global Flexible Display Market Share by Regions (2023 & 2032)

19. Global Flexible Display Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global flexible display market based on below mentioned segments:

Global Flexible Display Market by Display Type:

  • LED
  • LCD
  • OLED
  • EPD
  • Others

Global Flexible Display Market by Substrate Material:

  • Plastic
  • Glass
  • Others

Global Flexible Display Market by Product Type:

  • Bendable & Foldable
  • Curved
  • Rollable

Global Flexible Display Market by End-use:

  • Smart Wearable
  • Smartphone and Tablets
  • Digital Signage System & Television
  • PCs & Laptops
  • Automotive
  • E-reader
  • Smart Home Appliances
  • Others

Global Flexible Display Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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