Fermentation Chemicals Market

Fermentation Chemicals Market Size by Product (Organic Acid, Enzymes, Alcohol, and Others), By Application (Food and Beverages, Pharmaceuticals, Plastic and Fibers, Industrial, and Others), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13122
  • Published Date: Dec, 2022
  • Pages: 235
  • Category: Chemicals & Materials
  • Format: PDF
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The Fermentation Chemicals market was estimated at around USD 62.56 billion in 2021, growing at a CAGR of nearly 5% during 2022-2030. The market is projected to reach approximately USD 96.95 billion by 2030.

Fermentation Chemicals Market: Overview

Chemicals used in fermentation are employed as a catalyst for the process of increasing chemicals to hasten fermentation. In the production of alcohol, these compounds serve as vital raw materials. Ethanol, the primary component in the creation of alcoholic beverages, is produced during the fermentation process. The main components of these compounds are vegetable feedstocks including corn, sugar, and starch. The majority of end-use businesses now utilize these products in the fermentation process because there aren't any feedstocks available. Beet, sugarcane, tapioca, wheat, and corn are among of the primary raw materials utilized in manufacture. These agricultural byproducts are rich in carbohydrates and starch. As a result, a significant portion of fermentation chemicals are used in the food business.

The use of fermentation chemicals to flavor or lengthen the shelf life of products is a key factor in industrial progress. The growth of personal care products in emerging countries is also expected to raise the market share of fermentation chemicals during the coming years. During the anticipated time frame, rising consumer spending on hygiene and personal care products as well as the economic growth of developing nations will be the main drivers of fermentation chemical sales.

Fermentation Chemicals Market Size

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Fermentation Chemicals Market: COVID – 19 Impact Analysis

Fermentation chemicals' market expansion and expanding industrial application areas are anticipated to be fueled by rising R&D, biotechnology, and production from renewable sources investments. However, manufacturing from lignocellulosic feedstock (which necessitates carbohydrate fermentation) has its own drawbacks, including low overall conversion and comparatively fewer applications of directly biosynthesized fermentation chemicals. Furthermore, a general decline in the demand for biofuels and other chemicals with non-medical applications due to COVID-19 has had a negative impact on market growth in the industrial application market space. However, consumers' shifting emphasis to processed or packaged foods, particularly during the COVID-19 era, is driving up product demand. This is due to changing consumer eating habits and a lack of time to prepare and consume healthy food. The market is expanding because to the time savings and less labor involved in meal preparation that processed food offers.

Fermentation Chemicals Market: Growth Drivers

Increasing meat demand to accelerate the market’s growth

The demand for meat is projected to see significant growth internationally due to the growing population and economies of developing nations. The consumption of meat is anticipated to increase in the future due to shifting dietary habits in various parts of the world. Meat consumption is broken down into four categories based on consumption: pork, poultry, sheep, and beef and veal. The majority of the meat consumed in developing nations is made up of pork and chicken. Pig farmers and poultry owners are focusing more on the feed given to animals as a result of the rising demand for meat. Natural feedstock and amino acids are essential for animal raising. Meat's quality and quantity are improved by amino acids. As one of the main animal feed additives due to their nutritional value, the demand for amino acids is anticipated to increase in the worldwide meat market. Animals' muscle tissues can develop with the aid of these. The market for fermentation chemicals is anticipated to increase as a result of the fact that amino acids enable the efficient use of feedstock. Major players are concentrating on expanding their capacity for amino acid synthesis to satisfy the rising demand internationally.

Growing pharmaceutical industry

The pharmaceutical market in the U.S. is anticipated to expand. It is anticipated that pharmaceutical companies will conduct more research to create novel medicines by cultivating microorganisms. Regulating agencies like the U.S. Environmental Protection Agency (EPA) and U.S. Department of Energy have implemented strict laws on greenhouse gas (GHG) emissions from chemical industries. This finally caused industry participants to change their attention to exploiting biological methods for chemical synthesis.

Fermentation Chemicals Market: Segmentation Analysis

The fermentation chemicals market is segmented into the product, and application. According to product, the organic acid category will hold a greater market share over the next several years, and the quantity of money made from using this product will increase significantly. Organic acids play a prominent role among the core types of substances that can be produced by microbial activity. These are distinct from one another based on the presence of the elements carbon, hydrogen, and oxygen. Among the organic acids that are produced are lactic acid, succinic acid, citric acid, and succinic acid.

By application, the industrial applications segment is anticipated to dominant the fermentation chemicals market during the forecast period. Chemicals for fermentation are typically used in industrial settings. Higher penetration has been attained as a result of the adoption of green chemistry and numerous rules for commercial and industrial uses. Industrial fermentation refers to the use of microorganisms, such as fungus, bacteria, and eukaryotic cells, in the production of products including ethanol, citric acid, and acetic acid. Food additives made from various derived products, such as antioxidants, preservatives, colors, and vitamins, are thought to be preferable to those made from chemicals.

Report Scope

Attribute Description
Base Year 2021
Forecast period 2022-2030
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Market Size(unit) USD Billion
CAGR (2022 to 2030) 5%
Segments Covered

By Product
By Application

Key Insights:

  • Based on product segmentation, the organic acid segment is estimated to hold the largest market share during the forecast period.
  • Based on application segmentation, the industrial applications segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the North America region was the leading revenue generator in 2021.

Recent Development

  • In May 2021: LanzaTech and BASF have teamed up to develop useful compounds using the carbon contained in industrial off-gases.
  • March 2018: To scale up their fermentation and collagen production, Modern Meadow established a long-term agreement with Evonik, a leading provider of microbial fermentation. To industrialize and scale up the manufacturing of collagen for use in Modern Meadow's bio leather materials technology, Evonik will be the company's global development partner.

Regional Landscape

North America, which currently has the majority revenue share in the market, is predicted to continue to rank among the most appealing markets throughout the projection period. Major industry players with operations in the food and beverage, pharmaceutical, nutrition, and plastics and fibers sectors are well-represented in the region. Over the course of the forecast period, North America is anticipated to have the quickest growth in the enzymes market. It's anticipated that growing demand for enzymes from numerous industrial uses, including paper, personal care, and starch, will significantly impact industry growth.

List of the prominent players in the Global Fermentation Chemicals market:

  • Novozymes A/S
  • Ajinomoto Co., Inc.
  • BASF SE
  • ADM
  • Cargill, Incorporated
  • AB Enzymes
  • DuPont
  • DSM
  • Evonik Industries AG
  • Amano Enzyme Inc.

The global Fermentation Chemicals market is segmented as follows:

By Product

  • Organic Acid
  • Enzymes
  • Alcohol
  • Others

By Application

  • Food and Beverages
  • Pharmaceuticals
  • Plastic and Fibers
  • Industrial
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Application
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing meat demand to accelerate the market’s growth
          5.2.2. Growing pharmaceutical industry
    5.3. Restrains
          5.3.1. High cost associated with the fermentation of lactic acids would hamper the market
    5.4. Opportunities
          5.4.1. Growing polymer industry

6. Global Fermentation Chemicals Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Organic Acid
    6.3. Enzymes
    6.4. Alcohol
    6.5. Others

7. Global Fermentation Chemicals Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Food and Beverages
    7.3. Pharmaceuticals
    7.4. Plastic and Fibers
    7.5. Industrial
    7.6. Others

8. Global Fermentation Chemicals Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Fermentation Chemicals Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Fermentation Chemicals Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Novozymes A/S
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Application Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Ajinomoto Co., Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Application Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. BASF SE
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Application Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. ADM
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Application Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Cargill, Incorporated
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Application Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. AB Enzymes
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Application Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. DuPont
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Application Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. DSM
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Application Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Evonik Industries AG
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Application Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Amano Enzyme Inc.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Application Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

2. Global Organic Acid Fermentation Chemicals Market, By Region, 2022-2030(USD Billion) 

3. Global Enzymes Fermentation Chemicals Market, By Region, 2022-2030(USD Billion) 

4. Global Alcohol Fermentation Chemicals Market, By Region, 2022-2030(USD Billion) 

5. Global Others Fermentation Chemicals Market, By Region, 2022-2030(USD Billion) 

6. Global Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

7. Global Food and Beverages Fermentation Chemicals Market, By Region, 2022-2030(USD Billion) 

8. Global Pharmaceuticals Fermentation Chemicals Market, By Region, 2022-2030(USD Billion) 

9. Global Plastic and Fibers Fermentation Chemicals Market, By Region, 2022-2030(USD Billion) 

10. Global Industrial Fermentation Chemicals Market, By Region, 2022-2030(USD Billion) 

11. Global Others Fermentation Chemicals Market, By Region, 2022-2030(USD Billion) 

12. Global Fermentation Chemicals Market, By Region, 2022-2030(USD Billion) 

13. Global Fermentation Chemicals Market, By North America, 2022-2030(USD Billion) 

14. North America Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

15. North America Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

16. U.S. Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

17. U.S. Fermentation Chemicals Market, By Application, 2022-2030(USD Billion)  

18. Canada Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

19. Canada Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

20. Mexico Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

21. Mexico Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

22. Europe Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

23. Europe Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

24. Germany Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

25. Germany Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

26. France Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

27. France Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

28. U.K. Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

29. U.K. Fermentation Chemicals Market, By Application, 2022-2030(USD Billion)  

30. Italy Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

31. Italy Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

32. Spain Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

33. Spain Fermentation Chemicals Market, By Application, 2022-2030(USD Billion)

34. Rest of Europe Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

35. Rest of Europe Fermentation Chemicals Market, By Application, 2022-2030(USD Billion)

36. Asia Pacific Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

37. Asia Pacific Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

38. Japan Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

39. Japan Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

40. China Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

41. China Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

42. India Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

43. India Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

44. Australia Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

45. Australia Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

46. South Korea Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

47. South Korea Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

48. Rest of Asia-Pacific Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

49. Rest of Asia-Pacific Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

50. South America Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

51. South America Fermentation Chemicals Market, By Application, 2022-2030(USD Billion)  

52. Brazil Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

53. Brazil Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

54. Argentina Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

55. Argentina Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

56. Rest of Latin America Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

57. Rest of Latin America Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

58. Middle East and Africa Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

59. Middle East and Africa Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

60. UAE Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

61. UAE Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

62. South Africa Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

63. South Africa Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

64. Egypt Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

65. Egypt Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

66. Kuwait Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

67. Kuwait Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

68. Saudi Arabia Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

69. Saudi Arabia Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

70. Rest of Middle East Fermentation Chemicals Market, By Product, 2022-2030(USD Billion) 

71. Rest of Middle East Fermentation Chemicals Market, By Application, 2022-2030(USD Billion) 

List of Figures 

1. Global Fermentation Chemicals Market Segmentation

2. Fermentation Chemicals Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Fermentation Chemicals Market Attractiveness Analysis By Product

9. Global Fermentation Chemicals Market Attractiveness Analysis By Application

10. Global Fermentation Chemicals Market Attractiveness Analysis By Region

11. Global Fermentation Chemicals Market: Dynamics

12. Global Fermentation Chemicals Market Share By Product(2022 & 2030)

13. Global Fermentation Chemicals Market Share By Application(2022 & 2030)

14. Global Fermentation Chemicals Market Share by Regions (2022 & 2030)

15. Global Fermentation Chemicals Market Share by Company (2021)

By Product

  • Organic Acid
  • Enzymes
  • Alcohol
  • Others

By Application

  • Food and Beverages
  • Pharmaceuticals
  • Plastic and Fibers
  • Industrial
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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