Global event management software market is anticipated to reach USD 9.18 billion by 2030, at a CAGR of 6.24% from 2021 to 2030. Rising adoption of the event management software for the management of various events in the sports, entertainment, and gaming sectors is driving the demand for the event management software.
Event management software is a solution that assists the event planners and organizers in planning all the aspects of the events, from registration, promotion, integration, engagement, and check-in to reporting. The event management software integrates all the tools into a single platform, which are required to plan the event successfully. Some end-to-end event management software covers the entire lifecycle of events from planning to post-event. Some of the key features of event management software are audience polling, online payment, registration, fundraising, reserved seating, etc. The software is generally used by B2B and B2C professional events. The events include but not limited to are networking events, trade shows, round-tables, industry conferences, user conferences, expositions, and internal training.
Event management software is the comprehensive tool that helps the event organizers to find the best venue that fits in the budget, track expenses, improve overall efficiency, and calculate the ROI of the overall event. It also automates the event of the corporate sector. Moreover, the software is also able to integrate with other applications such as finance or lead management. It stores the information and can monitor the entire event planning. The platform allows the event planners to collaborate on conceptualizing and realizing their events and workflows effectively.
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More than 90% of the total enterprises are small and medium organizations in the Asia Pacific region. In addition to this, there are more than 70 million SMEs present in Southeast Asia. SMEs are becoming more and more competitive each day. Therefore, companies are planning and organizing events to gain actionable insights about the customers. Hence, the growing number of SMEs in the Asia Pacific region is propelling the growth of event management software.
With the rising competition in the market, the companies of all the industry verticals are focusing on gaining insights from the events. With the rising event management, the companies also want to gain insights from the post-event engagement. The event management software helps the companies to gain actionable data and real-time data from the events. In addition to this, the software helps to analyze customer behavior, engagement, and involvement in the events. Therefore, rising investment in events across the globe is driving the market's growth over the forecast period.
The available designs of the event management software are very basic and limited in the market. In addition to this, some of the event management software supports only limited aspects of the events. Some of the software is also very difficult to integrate with other key business systems. The difficulty in integration leads to data silos, which reduces the organization's capability. Therefore, the availability of limited designs of event management software may restrain the market's growth over the forecast period.
The event gamification uses the gaming features such as badges, leader boards, goals, and points to increase event engagement. Gamification raises collaboration and participation among individuals. Incorporating gamification in the events improves customer engagement, loyalty, and advocacy. Many event planners want to include gamification into their events. However, they often don’t know from where to start how to incorporate gamification into their events. The event management software helps the events planners to incorporate gamification in the event. Therefore, the rising adoption of gamification in the events is anticipated to offer various growth opportunities over the forecast period.
The overall cost and price of event management software is very high, which may hamper the growth of the market over the forecast period. There are high subscription fees and set up fees for the event management software. Due to budget constraints, the smaller organizations hesitate to install the event management software. In addition to this, some important integrations come with the high pricing package.
The global event management software market has been classified based on type, deployment, organization size, end use industry, and regions.
The regions analysed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. The North America region accounted for the largest market share of global event management software market, with a 43.69% share of the market revenue in 2020.
North America Event Management Software Market Share in 2020 - 43.69%
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The key companies of the global event management software market are adopting the various strategies such as mergers & acquisitions, collaborations, and geographical expansion to gain the significant market share in the global event management software industry.
In September 2021, Aventri announced the launch of the event management solution for small meetings and events. Dubbed Express Events, the solution uses the templates which will allow the event planners to plan the events in five clicks.
In May 2021, Bizzabo announced the introduction of a new Event Experience category and operating system (OS) to make the more creative and personalized events for the event attendees.
As per The Brainy Insights, the size of the event management software market was valued at USD 5.1 billion in 2020 and is anticipated to reach USD 9.18 billion by 2030.
Global event management software market is growing at a CAGR of 6.24% during the forecast period 2021-2030.
The global event management software market has been segmented based on type, deployment, organization size, end use industry, and regions. The software segment led the event management software market.
The North America region emerged as the largest market for the event management software.
The rising automation of event planning is one of the key contributing factors for the growth of market.
The lack of awareness about event management software could hamper the growth of the market over the forecast period.
Rising gamification in the events is expected to offer the future growth opportunity in the market.
Key players are Aventri, RainFocus , Eventbrite, Bizzabo, Certain, Ungerboeck Software, Attendify, Cvent, XING Events, and ACTIVE Networks among others.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Type
4.3.2. Market Attractiveness Analysis By Deployment
4.3.3. Market Attractiveness Analysis By Organization Size
4.3.4. Market Attractiveness Analysis By End Use Industry
4.3.5. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Growing use of social media for event marketing
5.2.2. Increasing adoption of advanced data analytics solutions
5.3. Restrains
5.3.1. High installation cost
5.4. Opportunities
5.4.1. Rising gamification in the events
5.5. Challenges
5.5.1. Lack of awareness of event management software
6. Global Event Management Software Market Analysis and Forecast, By Type
6.1. Segment Overview
6.2. Software
6.3. Services
7. Global Event Management Software Market Analysis and Forecast, By Deployment
7.1. Segment Overview
7.2. On-Premise
7.3. Cloud
8. Global Event Management Software Market Analysis and Forecast, By Organization Size
8.1. Segment Overview
8.2. SMEs
8.3. Large Enterprises
9. Global Event Management Software Market Analysis and Forecast, By End Use Industry
9.1. Segment Overview
9.2. Government
9.3. Corporate
9.4. Education
9.5. Media And Entertainment
9.6. Event Planners
9.7. Others
10. Global Event Management Software Market Analysis and Forecast, By Regional Analysis
10.1. Segment Overview
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. Italy
10.3.5. Spain
10.4. Asia-Pacific
10.4.1. Japan
10.4.2. China
10.4.3. India
10.5. South America
10.5.1. Brazil
10.6. Middle East and Africa
10.6.1. UAE
10.6.2. South Africa
11. Global Event Management Software Market-Competitive Landscape
11.1. Overview
11.2. Market Share of Key Players in the Event Management Software Market
11.2.1. Global Company Market Share
11.2.2. North America Company Market Share
11.2.3. Europe Company Market Share
11.2.4. APAC Company Market Share
11.3. Competitive Situations and Trends
11.3.1. Product Launches and Developments
11.3.2. Partnerships, Collaborations, and Agreements
11.3.3. Mergers & Acquisitions
11.3.4. Expansions
12. Company Profiles
12.1. Aventri
12.1.1. Business Overview
12.1.2. Company Snapshot
12.1.3. Company Market Share Analysis
12.1.4. Company Product Portfolio
12.1.5. Recent Developments
12.1.6. SWOT Analysis
12.2. RainFocus
12.2.1. Business Overview
12.2.2. Company Snapshot
12.2.3. Company Market Share Analysis
12.2.4. Company Product Portfolio
12.2.5. Recent Developments
12.2.6. SWOT Analysis
12.3. Eventbrite
12.3.1. Business Overview
12.3.2. Company Snapshot
12.3.3. Company Market Share Analysis
12.3.4. Company Product Portfolio
12.3.5. Recent Developments
12.3.6. SWOT Analysis
12.4. Bizzabo
12.4.1. Business Overview
12.4.2. Company Snapshot
12.4.3. Company Market Share Analysis
12.4.4. Company Product Portfolio
12.4.5. Recent Developments
12.4.6. SWOT Analysis
12.5. Certain
12.5.1. Business Overview
12.5.2. Company Snapshot
12.5.3. Company Market Share Analysis
12.5.4. Company Product Portfolio
12.5.5. Recent Developments
12.5.6. SWOT Analysis
12.6. Ungerboeck Software
12.6.1. Business Overview
12.6.2. Company Snapshot
12.6.3. Company Market Share Analysis
12.6.4. Company Product Portfolio
12.6.5. Recent Developments
12.6.6. SWOT Analysis
12.7. Attendify
12.7.1. Business Overview
12.7.2. Company Snapshot
12.7.3. Company Market Share Analysis
12.7.4. Company Product Portfolio
12.7.5. Recent Developments
12.7.6. SWOT Analysis
12.8. Cvent
12.8.1. Business Overview
12.8.2. Company Snapshot
12.8.3. Company Market Share Analysis
12.8.4. Company Product Portfolio
12.8.5. Recent Developments
12.8.6. SWOT Analysis
12.9. XING Events
12.9.1. Business Overview
12.9.2. Company Snapshot
12.9.3. Company Market Share Analysis
12.9.4. Company Product Portfolio
12.9.5. Recent Developments
12.9.6. SWOT Analysis
12.10. ACTIVE Networks
12.10.1. Business Overview
12.10.2. Company Snapshot
12.10.3. Company Market Share Analysis
12.10.4. Company Product Portfolio
12.10.5. Recent Developments
12.10.6. SWOT Analysis
List of Table
1. Global Event Management Software Market, By Type, 2018–2030 (USD Billion)
2. Global Software, Event Management Software Market, By Region, 2018–2030 (USD Billion)
3. Global Services, Event Management Software Market, By Region, 2018–2030 (USD Billion)
4. Global Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
5. Global On-Premise Market, By Region, 2018–2030 (USD Billion)
6. Global Cloud, Event Management Software Market, By Region, 2018–2030 (USD Billion)
7. Global Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
8. Global SMEs Event Management Software Market, By Region, 2018–2030 (USD Billion)
9. Global Large Enterprises Event Management Software Market, By Region, 2018–2030 (USD Billion)
10. Global Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
11. Global Government Event Management Software Market, By Region, 2018–2030 (USD Billion)
12. Global Corporate Event Management Software Market, By Region, 2018–2030 (USD Billion)
13. Global media and entertainment Event Management Software Market, By Region, 2018–2030 (USD Billion)
14. Global Event Planners Event Management Software Market, By Region, 2018–2030 (USD Billion)
15. Global Others Event Management Software Market, By Region, 2018–2030 (USD Billion)
16. Global Event Management Software Market, By Region, 2018–2030 (USD Billion)
17. North America Event Management Software Market, By Type, 2018–2030 (USD Billion)
18. North America Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
19. North America Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
20. North America Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
21. U.S. Event Management Software Market, By Type, 2018–2030 (USD Billion)
22. U.S. Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
23. U.S. Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
24. U.S. Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
25. Canada Event Management Software Market, By Type, 2018–2030 (USD Billion)
26. Canada Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
27. Canada Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
28. Canada Event Management Software Market, By End Use Industry 2018–2030 (USD Billion)
29. Mexico Event Management Software Market, By Type, 2018–2030 (USD Billion)
30. Mexico Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
31. Mexico Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
32. Mexico Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
33. Europe Event Management Software Market, By Type, 2018–2030 (USD Billion)
34. Europe Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
35. Europe Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
36. Europe Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
37. Germany Event Management Software Market, By Type, 2018–2030 (USD Billion)
38. Germany Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
39. Germany Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
40. Germany Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
41. France Event Management Software Market, By Type, 2018–2030 (USD Billion)
42. France Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
43. France Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
44. France Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
45. U.K. Event Management Software Market, By Type, 2018–2030 (USD Billion)
46. U.K. Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
47. U.K. Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
48. U.K. Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
49. Italy Event Management Software Market, By Type, 2018–2030 (USD Billion)
50. Italy Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
51. Italy Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
52. Italy Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
53. Spain Event Management Software Market, By Type, 2018–2030 (USD Billion)
54. Spain Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
55. Spain Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
56. Spain Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
57. Asia Pacific Event Management Software Market, By Type, 2018–2030 (USD Billion)
58. Asia Pacific Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
59. Asia Pacific Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
60. Asia Pacific Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
61. Japan Event Management Software Market, By Type, 2018–2030 (USD Billion)
62. Japan Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
63. Japan Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
64. Japan Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
65. China Event Management Software Market, By Type, 2018–2030 (USD Billion)
66. China Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
67. China Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
68. China Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
69. India Event Management Software Market, By Type, 2018–2030 (USD Billion)
70. India Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
71. India Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
72. India Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
73. South America Event Management Software Market, By Type, 2018–2030 (USD Billion)
74. South America Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
75. South America Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
76. South America Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
77. Brazil Event Management Software Market, By Type, 2018–2030 (USD Billion)
78. Brazil Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
79. Brazil Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
80. Brazil Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
81. Middle East and Africa Event Management Software Market, By Type, 2018–2030 (USD Billion)
82. Middle East and Africa Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
83. Middle East and Africa Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
84. Middle East and Africa Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
85. UAE Event Management Software Market, By Type, 2018–2030 (USD Billion)
86. UAE Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
87. UAE Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
88. UAE Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
89. South Africa Event Management Software Market, By Type, 2018–2030 (USD Billion)
90. South Africa Event Management Software Market, By Deployment, 2018–2030 (USD Billion)
91. South Africa Event Management Software Market, By Organization Size, 2018–2030 (USD Billion)
92. South Africa Event Management Software Market, By End Use Industry, 2018–2030 (USD Billion)
List of Figures
1. Global Event Management Software Market Segmentation
2. Event Management Software Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Event Management Software Market Attractiveness Analysis By Type
9. Global Event Management Software Market Attractiveness Analysis By Deployment
10. Global Event Management Software Market Attractiveness Analysis By Organization Size
11. Global Event Management Software Market Attractiveness Analysis By End Use Industry
12. Global Event Management Software Market Attractiveness Analysis By Region
13. Global Event Management Software Market: Dynamics
14. Global Event Management Software Market Share By Type(2021 & 2030)
15. Global Event Management Software Market Share By Deployment(2021 & 2030)
16. Global Event Management Software Market Share By Organization Size(2021 & 2030)
17. Global Event Management Software Market Share By End Use Industry(2021 & 2030)
18. Global Event Management Software Market Share by Regions (2021 & 2030)
19. Global Event Management Software Market Share by Company (2021)
This study forecasts revenue and volume growth at global, regional, and country levels from 2018 to 2030. The Brainy Insights has segmented the global Event Management Software market on the basis of below mentioned segments:
Global Event Management Software Market by Type:
Global Event Management Software Market by Deployment:
Global Event Management Software Market by Organization Size:
Global Event Management Software Market by End Use Industry:
Global Event Management Software Market by Region:
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