Electronic Design Automation Software Market

Electronic Design Automation Software Market Size By Type (Computer-aided Engineering (CAE), IC Physical Design and Verification, Printed Circuit Board & Multi-chip Module (PCB and MCM), Semiconductor Intellectual Property (SIP), and Services), By End-User (Microprocessors & Controllers, Memory Management Unit (MMU), and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13625
  • Published Date: Aug, 2023
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global electronic design automation software market was valued at USD 12.0 billion in 2022, growing at a CAGR of 10% from 2023 to 2032. The market is expected to reach USD 31.1 billion by 2032. Hardware, software, and services used in electronic design automation (EDA) facilitate the design, development, testing, and manufacture of semiconductor chips and other electronic devices. The market's growth is inversely correlated with the sector's need for semiconductors and electronics. Over the forecast period, any new design initiatives by semiconductor manufacturers are anticipated to present opportunities for EDA vendors.

Market Introduction:

The construction of designs for electronic systems, including integrated circuits (ICs), printed circuit boards (PCBs), and multi-chip modules (MCMs), is facilitated by EDA software at various design levels. Before implementing a concept, the designer can analyze, track, and simulate it using EDA tools. The semiconductor industry and the electronic design automation software market are interconnected. Automotive, electronics, communications, machinery, aerospace & defence, medical, and other industries are the principal users of EDA software. The main drivers of the growth of the electronic design automation software market are the rise in the use of SoC technology, the adoption of FinFET architecture for building new processors, and the penetration of IoT, AI, and VR. But it's anticipated that the availability of open-source EDA software will restrain the market's expansion. On the other hand, the rise in demand for smaller electronic devices and the requirement for machine learning in EDA would create profitable prospects for the market expansion of electrical design automation software in the upcoming years.

Electronic Design Automation Software Market Size

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Recent Development

The acquisition of Future Facilities by Cadence Design Systems, Inc. has been completed, and the business announced in July 2022. Cadence's approach to intelligent system design and its capabilities in computational fluid dynamics (CFD) and multiphysics system analysis is strengthened by the inclusion of Future Facilities technology and experience. Owing to Future Facilities' electronics cooling analysis and energy performance optimization solutions for data centre design and operation using physics-based 3D digital twins, leading technology companies can make smart business decisions about data centre design, operations, and lifecycle management and reduce their carbon footprint.

April 2022 - Keysight Technologies, Inc. has joined The Silicon Integration Initiative (Si2) Technology Interoperability Trajectory Advisory Council (TITAN). This thought leadership forum fosters ecosystem collaboration through technology interoperability for silicon-to-system success.

Siemens Digital Industries Software acquired Fractal Technologies, a developer of production signoff-quality IP validation solutions with locations in the United States and the Netherlands, in May 2021. With the help of this purchase, Siemens' electronic design automation (EDA) customers will be able to evaluate the internal and external intellectual property (IP) and libraries used in their integrated circuit (IC) designs more quickly and easily, enhancing both design quality and time-to-market.

Quantum Benchmark, a pioneer in error detection, error suppression, and performance validation software for quantum computing, was bought by Keysight Technologies Inc. in May 2021. By identifying and resolving the specific error difficulties needed for high-impact quantum computing, Quantum Benchmark offers software solutions for enhancing and validating the hardware capabilities of quantum computing.

Market Dynamics:

Drivers

Advanced Electronic Components- Over the past few years, there has been a significant increase in the growing demand for advanced electronic components, notably in the consumer electronics sector. The continuous demand for smart consumer electronics would push IC manufacturers to concentrate on circuit designs with cutting-edge EDA tools. As a result, the industry has noticed increased collaboration between IC producers and electronic OEMs. Over the forecast period, this is anticipated to open up new growth opportunities for the EDA software market.

Restraints:

Shortage of Skilled Labour- Some issues in the EDA market have a detrimental effect on market expansion. The shortage of skilled labour and the slow uptake of electronic automation are predicted to impede market expansion. Additionally, it is anticipated that unforeseen technology developments and economic circumstances may restrain market expansion.

Opportunities:

Technological Advancements- An integrated circuit that houses a processor unit, memory, and logic on a single chip is known as a system-on-a-chip (SOC) design. The semiconductor IP market's rise is also fueled by developments in System on Chip (SoC). Innovative design techniques are needed to handle the programmed component industry's growing complexity. Product architects must quickly evaluate several design limitations and provide tools for the new architecture. Although SoCs and processor models have been around for a while, new design techniques are proposed to overcome drawbacks such as slower simulation speeds, less validation support, synthesis issues, and limited architectural modelling capabilities. Increasing the level of abstraction while explaining processor design is a widespread technique.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global electronic design automation software market, with a 59% market revenue share in 2022.

Early technological adoption, including using 5G, AI, and machine learning, among other things, has been a significant factor in driving regional demand. The regional market expansion is also aided by the rising utilization of several industries, including consumer electronics and the automobile sector. Furthermore, the area benefits from strong government support and wireless infrastructure, which will likely promote growth throughout the forecast period.

Certain North American providers have been investing in expanding their firm's reach and enhancing their product ranges to address the need for EDA tools in the area. For instance, to increase the capacity of the company's data centres, chipmaker Advanced Micro Devices Inc. said in May 2022 that it plans to migrate some of its electronic design automation workloads for chip design onto Google Cloud. The most recent compute-optimized C2D virtual machine instances from Google, powered by 3rd Gen AMD EPYC processors and have powerful networking, storage, and artificial intelligence capabilities, will be possible.

North America Region Electronic Design Automation Software Market Share in 2022 - 59%

 

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Type Segment Analysis

The type segment is divided into computer-aided engineering (CAE), IC physical design and verification, printed circuit board & multi-chip module (PCB and MCM), semiconductor intellectual property (SIP), and services. The IC physical design and verification segment dominated the market, with a market share of around 32% in 2022. Using EDA tools, IC physical design entails producing geometric representations of ICs. The chip is divided into smaller blocks using EDA to achieve maximum performance, and the particular space needed for each block is then planned. Then, utilizing before and after clock synthesis, these blocks are put in place. ASIC technology has been used by various chipset makers, primarily for 5G, owing to recent technological developments. In comparison to full-blown ASIC, which requires the inclusion of an elastic on top of the base ASIC layer, the cost of manufacture has decreased with the introduction of structured ASIC, which combines elements of both ASICs and field-programmable gate arrays (FPGA), such as architecture.

End-User Segment Analysis

The end-user segment is divided into microprocessors & controllers, memory management unit (MMU) and others. The microprocessors & controllers segment dominated the market, with a market share of around 43% in 2022. The large market share is linked to a strong demand for lighting systems, medical equipment, and home appliances. The consumer electronics sector keeps improving because new features are added to the goods virtually every quarter, keeping the semiconductor industry on its toes. Because microcontroller design improvements are at the centre of the product development process, opportunities for EDA providers in this market are favourable.

Some of the Key Market Players:
  • Advanced Micro Devices, Inc
  • Aldec, Inc.
  • Altium LLC
  • ANSYS, Inc.
  • Cadence Design Systems, Inc.
  • eInfochips
  • EMA Design Automation, Inc.
  • Keysight Technologies
  • Mentor, a Siemens Business
  • Microsemi
  • Synopsys, Inc.
  • Silvaco, Inc.
  • The MathWorks, Inc.
  • Vennsa Technologies
  • Zuken

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 12.0 Billion
Market size value in 2032 USD 31.1 Billion
CAGR (2023 to 2032) 10%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type, End-User

Frequesntly Asked Questions

As per The Brainy Insights, the size of the electronic design automation software market was valued at USD 12.0 billion in 2022 to USD 31.1 billion by 2032.

The global electronic design automation software market is growing at a CAGR of 10% during the forecast period 2023-2032.

North America emerged as the largest electronic design automation software market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Type
          4.3.2. Market Attractiveness Analysis by End-User
          4.3.3. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Advanced Electronic Components
    5.3. Restraints
          5.3.1. Shortage of Skilled Labour
    5.4. Opportunities
          5.4.1. Technological Advancements
    5.5. Challenges
          5.5.1. High Cost

6. Global Electronic Design Automation Software Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Computer-aided Engineering (CAE)
    6.3. IC Physical Design and Verification
    6.4. Printed Circuit Board & Multi-chip Module (PCB and MCM)
    6.5. Semiconductor Intellectual Property (SIP)
    6.6. Services

7. Global Electronic Design Automation Software Market Analysis and Forecast, By End-User
    7.1. Segment Overview
    7.2. Microprocessors & Controllers
    7.3. Memory Management Unit (MMU)
    7.4. Others

8. Global Electronic Design Automation Software Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Electronic Design Automation Software Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Electronic Design Automation Software Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Advanced Micro Devices, Inc
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Aldec, Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Altium LLC
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. ANSYS, Inc.
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Cadence Design Systems, Inc.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. eInfochips
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. EMA Design Automation, Inc.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Keysight Technologies
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Mentor, a Siemens Business
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Microsemi
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Synopsys, Inc.
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Silvaco, Inc.
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. The MathWorks, Inc.
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Vennsa Technologies
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. Zuken
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis

List of Table

1. Global Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

2. Global Computer-aided Engineering (CAE), Electronic Design Automation Software Market, By Region, 2019-2032 (USD Billion) 

3. Global IC Physical Design and Verification, Electronic Design Automation Software Market, By Region, 2019-2032 (USD Billion) 

4. Global Printed Circuit Board & Multi-chip Module (PCB and MCM), Electronic Design Automation Software Market, By Region, 2019-2032 (USD Billion) 

5. Global Semiconductor Intellectual Property (SIP), Electronic Design Automation Software Market, By Region, 2019-2032 (USD Billion)

6. Global Services, Electronic Design Automation Software Market, By Region, 2019-2032 (USD Billion)

7. Global Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

8. Global Microprocessors & Controllers, Electronic Design Automation Software Market, By Region, 2019-2032 (USD Billion)

9. Global Memory Management Unit (MMU), Electronic Design Automation Software Market, By Region, 2019-2032 (USD Billion)

10. Global Others, Electronic Design Automation Software Market, By Region, 2019-2032 (USD Billion)

11. North America Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

12. North America Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

13. U.S. Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

14. U.S. Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

15. Canada Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

16. Canada Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

17. Mexico Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

18. Mexico Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

19. Europe Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

20. Europe Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

21. Germany Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

22. Germany Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

23. France Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

24. France Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

25. U.K. Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

26. U.K. Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

27. Italy Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

28. Italy Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

29. Spain Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

30. Spain Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

31. Asia Pacific Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

32. Asia Pacific Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

33. Japan Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

34. Japan Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

35. China Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

36. China Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

37. India Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

38. India Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

39. South America Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

40. South America Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

41. Brazil Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

42. Brazil Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

43. Middle East and Africa Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

44. Middle East and Africa Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

45. UAE Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

46. UAE Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

47. South Africa Electronic Design Automation Software Market, By Type, 2019-2032 (USD Billion)

48. South Africa Electronic Design Automation Software Market, By End-User, 2019-2032 (USD Billion)

List of Figures 

1. Global Electronic Design Automation Software Market Segmentation

2. Global Electronic Design Automation Software Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Electronic Design Automation Software Market Attractiveness Analysis by Type

9. Global Electronic Design Automation Software Market Attractiveness Analysis by End-User

10. Global Electronic Design Automation Software Market Attractiveness Analysis by Region

11. Global Electronic Design Automation Software Market: Dynamics

12. Global Electronic Design Automation Software Market Share by Type (2023 & 2032)

13. Global Electronic Design Automation Software Market Share by End-User (2023 & 2032)

14. Global Electronic Design Automation Software Market Share by Regions (2023 & 2032)

15. Global Electronic Design Automation Software Market Share by Company (2022)

This study forecasts global, regional, and country revenue from 2019 to 2032. The Brainy Insights has segmented the global electronic design automation software market based on the below-mentioned segments:

Global Electronic Design Automation Software Market By Type:

  • Computer-aided Engineering (CAE)
  • IC Physical Design and Verification
  • Printed Circuit Board & Multi-chip Module (PCB and MCM)
  • Semiconductor Intellectual Property (SIP)
  • Services

Global Electronic Design Automation Software Market By End-User:

  • Microprocessors & Controllers
  • Memory Management Unit (MMU)
  • Others

Global Electronic Design Automation Software Market By Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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