Electronic Adhesive Market

Electronic Adhesive Market Size by Application (Semiconductor & IC, & Printed Circuit Board), Resin Type (Acrylics, Epoxy, Polyurethane, Silicones, and Others), End-Use, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12801
  • Published Date: Jun, 2022
  • Pages: 235
  • Category: Chemicals & Materials
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global electronics adhesives market is expected to reach USD 7.19 billion by 2030, at a CAGR of 6.60% from 2022 to 2030. Financial development in growing nations and boost in the end-use sectors like communications, computers & servers, customer electronics, industrial, medical, and automotive, drive the market's growth.

Market Overview:

The global electronics adhesives market is being pushed by the development of the electrical and electronics enterprise, owing to multiple inventions and increasing sales of customer electronics items. The rising technical advancements in electronics adhesive manufacturing are also an essential element stimulating the growth of the electronics adhesives market. Similarly, innovation in the semiconductor technologies industry and client applications will probably expand market development throughout the prediction duration. Enterprises support more research and development to use microelectronic apparatuses for technical usage. It is anticipated to push the electronics adhesives market along. Correspondingly, the popularity of medical gadgets and wearables is overgrowing. The improved need for adhesives for connecting multiple groups in medical devices is anticipated to propel the market growth during the forecast period.. Despite the advantages of electronic adhesives, specific characteristics limit and restrict market growth. Increased raw material prices are projected to be a significant obstacle in market expansion. However, the market's rising technological changes and advanced growth steps might be a critical opportunity during the projection time. Similarly, the market faces a challenge from strict government regulations. The need for electronic adhesives can give an advantage to the end-user industry in making smaller parts for successful outcomes. The increased use of adhesives in electrical devices like cellphones and laptops is anticipated to expand electronic adhesive need market development over the projection time.

Get an overview of this study by requesting a free sample

Market Dynamics:

Drivers:
  • Fast development in the electronic industry is propelling the market growth.  

The fast-growing electronic enterprise will push the evolution of the electronic adhesive market during the projection period. The upsurging need for customer goods, the opening of next-gen wireless 5th generation infrastructure networks, and the rising demand for smartphones and other electronic devices are pushing the industry. Thereby enabling the expansion of product consumption. However, the elements like better efficiency and less cost make electrically conductive adhesives a bearable option over conventional tin-lead solders. Therefore, these elements will help to fuel the market development.

Restraints:
  • Changes in the raw material costs hinder the market growth

Due to various reasons, increasing raw material prices usually result in conflict in the supply chain. Suppliers' contracts do not contain raw material costs and often aim to push up the supply chain due to increased costs. However, changes in raw material costs affect the entire need for electronic devices. It hinders the product demand and is expected to restrain the market development.

Opportunities:
  • Increasing demand for advanced electronics devices

The increased need for cutting-edge electronics appliances in the Asia Pacific region is an excellent opportunity for the electronic adhesive market. The APAC region is a foremost emerging industrial growing region. The advanced use of machines and electronics have exceptional deployment opportunity in the APAC region. The Asia Pacific region will also appear as a technological and manufacturing hub. Therefore, the electronic adhesive market will witness increased need from the APAC region in the subsequent years.

Challenges:
  • The use of hazardous raw materials

The key players must address many market challenges in the electronic adhesive market. The most common challenge is using hazardous raw materials to make electronic adhesives. The usage of hazardous raw materials makes the electronic adhesive unreliable. As the current industry requires highly long-lasting adhesives, the essential competitors of the electronic adhesive market need to research and create more suitable raw materials in the formulation.

Segmentation Analysis:

The global electronics adhesives market has been segmented based on, application, resin type, end- user, and regions.

  • The application segment is divided into semiconductor & IC & printed circuit board. The printed circuit board segment dominated the market, with a market share of around 57% in 2021. Printed circuit boards are easily repairable, affordable, highly reliable, less short circuit, and smaller. The rising usage of laptops, smartphones, and home appliances coupled with growing living standards also push the development of printed circuit boards.
  • The resin type segment is divided into acrylics, epoxy, polyurethane, silicones, and others. The epoxy segment dominated the market, with a market share of around 27% in 2021. Epoxy is majorly utilized in electronic applications. Epoxy has suitable strength against environmental influences; it has a dry and non-tacky surface that is perfect for being used as a protecting coating and is majorly utilized in plastics, adhesives, paints, coatings, primers, etc., sealers, flooring, and others.  
  • The  end-user segment is divided into computers & servers, communications, industrial, and consumer electronics. The consumer electronics segment dominated the market, with a market share of around 28% in 2021. Fast urbanization and the rise in the growth of the latest technology have driven the need for consumer electronics.   
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global electronics adhesives market, with a 34.5% share of the market revenue in 2021.

  • The Asia Pacific currently dominates the electronics adhesives market due to the transition in the region which is primarily attributed to the use of electronic adhesives in different end-user enterprises such as communications, consumer electronics, industrial, medical, automotive, computers & servers, defense, and various transportation industries.

Asia Pacific Region Electronic Adhesive Market Share in 2021 - 34.5%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global electronics adhesives industry.

In March 2019, H.B Fuller declared that it had launched H.B. Fuller Japan G.K. The action has been taken to maintain its engineering adhesives company in Japan. The business's engineering adhesives industry serves electronics, renewable energy, transportation, aerospace, and medical industries.

List of Key Market Players:

  • 3M
  • Bostik AG
  • DOW Chemical Company
  • Dymax Corporation
  • Evonik Industries AG
  • H.B. Fuller Company (Royal Adhesives & Sealants LLC)
  • Henkel AG & Co. KGaA
  • Konishi Co, LTD.
  • Shin Etsu Silicones
  • Sika AG
  • TERAOKA SEISAKUSHO CO., LTD.
  • ThreeBond
  • TOMOEGAWA
  • YAMATO Co., Ltd

Key Target Audience

  • Aviation
  • Automotive
  • Medical
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers

Report Description:

  • Global electronics adhesives market, industry analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global electronics adhesives market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global electronics adhesives market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of electronics adhesives based on application, resin type, end use, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global electronics adhesives market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global electronics adhesives market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global electronics adhesives market) is covered to comprehend the adoption rate and evaluate the market size 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the electronics adhesives market was valued at USD 4.05 billion in 2021 to USD 7.19 billion by 2030.

Global electronics adhesives market is growing at a CAGR of 6.60% during the forecast period 2022-2030.

The global electronics adhesives market has been segmented based on application, resin type, end use, and regions. The printed circuit board segment led the market in 2021. The epoxy segment led the market in 2021.

Asia Pacific region emerged as the largest market for the electronics adhesives market.

The market's growth will be influenced by the fast development in the electronic industry which is propelling the market growth.

Change in the raw material costs could hamper the market growth.

Increasing demand for advanced electronics devices of electronics adhesives systems will provide huge opportunities to the market.

Key players are 3M, Bostik AG, DOW Chemical Company, Dymax Corporation, Evonik Industries AG, H.B. Fuller Company (Royal Adhesives & Sealants LLC), Henkel AG & Co. KGaA, Konishi Co, LTD., Shin Etsu Silicones, Sika AG

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Application
          4.3.2. Market Attractiveness Analysis by Resin Type
          4.3.3. Market Attractiveness Analysis by End-Use
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Fast development in the electronic industry is propelling the market growth
    5.3. Restraints
          5.3.1. Change in the raw material costs hinder the market growth
    5.4. Opportunities
          5.4.1. Increasing demand for advanced electronics devices
    5.5. Challenges
          5.5.1. The use of hazardous raw materials

6. Global Electronic Adhesive Market Analysis and Forecast, By Application:
    6.1. Segment Overview
    6.2. Semiconductor & IC
    6.3. Printed circuit board

7. Global Electronic Adhesive Market Analysis and Forecast, By Resin Type
    7.1. Segment Overview
    7.2. Acrylics
    7.3. Epoxy
    7.4. Polyurethane
    7.5. Silicones
    7.6. Others

8. Global Electronic Adhesive Market Analysis and Forecast, By End-Use
    8.1. Segment Overview
    8.2. Computers & servers
    8.3. Communications
    8.4. Industrial
    8.5. Consumer Electronics

9. Global Electronic Adhesive Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Electronic Adhesive Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Electronic Adhesive Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. 3 M
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Bostik AG
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. DOW Chemical Company.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Dymax Corporation.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Evonik Industries AG
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. H.B. Fuller Company (Royal Adhesives & Sealants LLC)
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Henkel AG & Co. KGaA
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Konishi Co, LTD.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Shin Etsu Silicones
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Sika AG
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. TERAOKA SEISAKUSHO CO., LTD.
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. ThreeBond
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. TOMOEGAWA
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. YAMATO Co., Ltd
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
 

List of Table

1. Global Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

2. Global Semiconductor & IC Electronic Adhesive Market, By Region, 2019-2030 (USD Billion) 

3. Global Printed circuit board Electronic Adhesive Market, By Region, 2019-2030 (USD Billion) 

4. Global Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

5. Global Acrylics Electronic Adhesive Market, By Region, 2019-2030 (USD Billion) 

6. Global Epoxy Electronic Adhesive Market, By Region, 2019-2030 (USD Billion)

7. Global Polyurethane Electronic Adhesive Market, By Region, 2019-2030 (USD Billion)

8. Global Silicones Electronic Adhesive Market, By Region, 2019-2030 (USD Billion)

9. Global Others Electronic Adhesive Market, By Region, 2019-2030 (USD Billion)

10. Global Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

11. Global Computers & servers Electronic Adhesive Market, By Region, 2019-2030 (USD Billion) 

12. Global Communications Electronic Adhesive Market, By Region, 2019-2030 (USD Billion)

13. Global Industrial Electronic Adhesive Market, By Region, 2019-2030 (USD Billion)

14. Global Consumer Electronics Electronic Adhesive Market, By Region, 2019-2030 (USD Billion)

15. North America Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

16. North America Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

17. North America Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

18. U.S. Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

19. U.S. Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

20. U.S. Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

21. Canada Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

22. Canada Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

23. Canada Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

24. Mexico Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

25. Mexico Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

26. Mexico Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

27. Europe Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

28. Europe Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

29. Europe Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

30. Germany Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

31. Germany Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

32. Germany Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

33. France Electronic Adhesive Market, By Application 2019-2030 (USD Billion) 

34. France Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

35. France Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

36. U.K. Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

37. U.K. Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

38. U.K. Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

39. Italy Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

40. Italy Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

41. Italy Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

42. Spain Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

43. Spain Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

44. Spain Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

45. Asia Pacific Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

46. Asia Pacific Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

47. Asia Pacific Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

48. Japan Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

49. Japan Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

50. Japan Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

51. China Electronic Adhesive Market, By Application 2019-2030 (USD Billion) 

52. China Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

53. China Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

54. India Electronic Adhesive Market, By Application 2019-2030 (USD Billion) 

55. India Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

56. India Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

57. South America Electronic Adhesive Market, By Applivcation, 2019-2030 (USD Billion) 

58. South America Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

59. South America Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion)

60. Brazil Electronic Adhesive Market, By Application 2019-2030 (USD Billion) 

61. Brazil Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

62. Brazil Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

63. Middle East and Africa Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

64. Middle East and Africa Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

65. Middle East and Africa Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

66. UAE Electronic Adhesive Market, By Application, 2019-2030 (USD Billion) 

67. UAE Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

68. UAE Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion) 

69. South Africa Electronic Adhesive Market, By Application 2019-2030 (USD Billion) 

70. South Africa Electronic Adhesive Market, By Resin Type, 2019-2030 (USD Billion) 

71. South Africa Electronic Adhesive Market, By End-Use, 2019-2030 (USD Billion)  

List of Figures 

1. Global Electronic Adhesive Market Segmentation

2. Electronic Adhesive Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Electronic Adhesive Market Attractiveness Analysis by Application

9. Global Electronic Adhesive Market Attractiveness Analysis by Resin Type

10. Global Electronic Adhesive Market Attractiveness Analysis by End-Use

11. Global Electronic Adhesive Market Attractiveness Analysis by Region

12. Global Electronic Adhesive Market: Dynamics

13. Global Electronic Adhesive Market Share by Application (2022 & 2030)

14. Global Electronic Adhesive Market Share by Resin Type (2022 & 2030)

15. Global Electronic Adhesive Market Share by End-Use (2022 & 2030)

16. Global Electronic Adhesive Market Share by Regions (2022 & 2030)

17. Global Electronic Adhesive Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global electronics adhesives market based on below mentioned segments:

Global Electronics Adhesives Market by Application:

  • Semiconductor & IC
  • Printed Circuit Board

Global Electronics Adhesives Market by Resin Type:

  • Acrylics
  • Epoxy
  • Polyurethane
  • Silicones
  • Others

Global Electronics Adhesives Market by End-Use:

  • Computers & Servers
  • Communications
  • Industrial
  • Consumer Electronics

Global Electronics Adhesives Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date