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Electric Pocket Lighter Market

Electric Pocket Lighter Market Size by Product Type (Single Arc, Dual Arc, Coil Lighter, and Others), By Distribution Channel (Online, and Offline), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13121
  • Published Date: Dec, 2022
  • Pages: 234
  • Category: Chemicals & Materials
  • Format: PDF
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The electric pocket lighter market was estimated at around USD 615.5 million in 2021, growing at a CAGR of nearly 3.7% during 2022-2030. The market is projected to reach approximately USD 856.5 million by 2030.

Electric Pocket Lighter Market: Overview

A lighter is a little tool used to start combustible substances on fire. A pocket lighter is usually used to light a cigarette and occasionally other materials. Lighters have been around since at least 1823, when a German scientist invented the first one. A small electric pocket lighter that is easy to use is the result of various technological developments. It is a rechargeable, non-disposable lighter with a battery that typically holds a charge for up to 400 times. Since they are powered by electricity rather than butane or another liquid fuel, electric lighters are both safe and efficient. Additionally, they have a heating element for lighting and an electric or plasma arc.

The electric pocket lighter contains a battery, burner plates, and an auto-off mechanism in addition to a USB charging wire. On the market for electric pocket lighters, the most common varieties of lighters are flameless, plasma beam, dual, triple, and extended arc lighters.

Leading businesses have been able to capture a big target market thanks to the evolution of market trends. In addition to lighters made exclusively for smokers, multipurpose lighters have recently been added to the market; they could be beneficial while travelling. According to the Consumer Product Safety Commission, specific laws and regulations must be followed when using lighters in order to ensure product safety and prevent fire accidents. Future growth of the electric pocket lighter market is anticipated as a result of investments made by numerous manufacturers in the creation of flameless, reusable, and easy to use lighters.

Electric Pocket Lighter Market Size

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Electric Pocket Lighter Market: COVID – 19 Impact Analysis

The coronavirus outbreak, which results in respiratory illnesses and a state of lockdown, has had a considerable detrimental effect on the expansion of the world market for electric pocket lighters. Smokers frequently carry an electric pocket lighter, and in recent years, the effects of the disease have changed consumer buying patterns. The lockdown scenario has had an effect on the market's revenue and turnover. The COVID-19 pandemic had a negative impact on the greatest economies in the globe, resulting in a decline in these nations' GDP. Many industries are currently trying to survive in one way or another by adapting to new cultures and customer purchasing patterns. Like other economic sectors, the pocket lighter industry was negatively impacted by the pandemic. Numerous modifications in consumers' purchase and consumption patterns were brought about by the epidemic. In addition to the suspension of electric pocket lighter production during lockdown restrictions and disruption in the supply chain, the industry was negatively impacted by decreased consumer foot traffic in retail stores as a result of several nations being placed under strict lockdown conditions and having restrictions on leaving their homes.

Electric Pocket Lighter Market: Growth Drivers

Increasing demand of lighters to accelerate the market’s growth

The main force behind the industry is the rising demand from emerging nations. In developing nations like Ukraine, Poland, Brazil, Turkey, Thailand, Bangladesh, and India, cigarettes are substantially more affordable. In emerging economies, the number of smokers is rapidly increasing. For instance, between 2002 and 2020, the number of smokers in Indonesia increased by almost 30%. In a similar vein, cigarette use has surged recently in Jordan. All of these elements are raising the need for electric pocket lighters in developing nations, which is propelling the market's expansion.

New advancements in lighter

New developments in lighter technology, like as electric pocket lighters, appeal to a broad consumer base, which fosters market expansion. As a result, consumers have an edge when buying new products that manufacturing businesses routinely offer with a choice of design patterns and pricing points. Manufacturing companies are introducing new technology breakthroughs and product developments with added features such providing a digital display and flame power pattern while taking all required safety precautions.

Electric Pocket Lighter Market: Segmentation Analysis

The electric pocket lighter market is segmented into the product type, and distribution channel. Based on product type, the market for dual arc segment is estimated to lead the market during the forecast period. Dual arc lighters are five times as quick as single arc electronic lighters and employ ceramic plates with great temperature resistance and high-quality zinc alloys for safety and durability. It makes lighting cigarettes and candles simpler.

By distribution channel, the online channel segment is anticipated to dominant the electric pocket lighter market during the forecast period. Due to the simplicity of delivery and availability of numerous electric lighter kinds, online channels have become a dominant sales channel segment in the worldwide electric pocket lighter market. Additionally, the global expansion of e-commerce will hasten the adoption of online purchasing.

Report Scope

Attribute Description
Base Year 2021
Forecast period 2022-2030
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Market Size(unit) USD Billion
CAGR (2022 to 2030) 3.7%
Segments Covered

By Product Type
By Distribution Channel

Key Insights:

  • Based on product type segmentation, the dual arc segment is estimated to hold the largest market share during the forecast period.
  • Based on distribution channel segmentation, the online channel segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the Asia Pacific region was the leading revenue generator in 2021.

Recent Development

  • August 2021: The renowned Zippo Manufacturing Company, maker of the recognizable Zippo Windproof Lighter, has revealed plans to significantly expand its operations in India.
  • August 2020: A delayed consideration based on Djeep's projected sales growth and an agreement to engage into exclusive discussions to acquire the company were announced by BIC. This purchase initiative provides significant growth prospects in North America and Europe and seeks to expand BIC's leadership in the pocket lighters industry. The deal is anticipated to close in the third quarter of 2020.

Regional Landscape

Asia-Pacific is anticipated to continue to be one of the most desirable markets for the duration of the forecast period; it accounts for the majority of market revenue. The proliferation of the regional market will be fueled by a high number of regional companies, an increase in smokers, and simple access to the product. Particularly significant contributors to this region are China and India. Both the largest smoking population and the largest production capacity are found in China. The region's high production capacity and rising demand for lighters will propel the expansion of the electric pocket lighter market.

List of the prominent players in the Global Electric pocket lighter market:

  • ArcLighter
  • BAIDE International Enterprise
  • BIC USA Inc.
  • Colibri
  • Visol Products
  • Zippo Manufacturing Co.
  • Flamasats SL
  • Ningbo Xinhai Electric Co. Ltd.
  • S.T. Dupont
  • Swedish Match AB

The global Electric pocket lighter market is segmented as follows:

By Product Type

  • Single Arc
  • Dual Arc
  • Coil Lighter
  • Others

By Distribution Channel

  • Offline
  • Online

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Distribution Channel
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand of lighters to accelerate the market’s growth
          5.2.2. New advancements in lighter
    5.3. Restrains
          5.3.1. Stringent regulations would hamper the market
    5.4. Opportunities
          5.4.1. Growing smoking industry

6. Global Electric Pocket Lighter Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Single Arc
    6.3. Dual Arc
    6.4. Coil Lighter
    6.5. Others

7. Global Electric Pocket Lighter Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Offline
    7.3. Online

8. Global Electric Pocket Lighter Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Electric Pocket Lighter Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Electric Pocket Lighter Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Type Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. ArcLighter
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Distribution Channel Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. BAIDE International Enterprise
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Distribution Channel Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. BIC USA Inc.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Distribution Channel Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Colibri
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Distribution Channel Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Visol Products
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Distribution Channel Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Zippo Manufacturing Co.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Distribution Channel Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Flamasats SL
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Distribution Channel Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Ningbo Xinhai Electric Co. Ltd.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Distribution Channel Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. S.T. Dupont
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Distribution Channel Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Swedish Match AB
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Distribution Channel Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

2. Global Single Arc Electric Pocket Lighter Market, By Region, 2022-2030(USD Million) 

3. Global Dual Arc Electric Pocket Lighter Market, By Region, 2022-2030(USD Million)

4. Global Coil Lighter Electric Pocket Lighter Market, By Region, 2022-2030(USD Million)

5. Global Others Electric Pocket Lighter Market, By Region, 2022-2030(USD Million)

6. Global Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

7. Global Offline Electric Pocket Lighter Market, By Region, 2022-2030(USD Million) 

8. Global Online Electric Pocket Lighter Market, By Region, 2022-2030(USD Million) 

9. Global Electric Pocket Lighter Market, By Region, 2022-2030(USD Million) 

10. Global Electric Pocket Lighter Market, By North America, 2022-2030(USD Million) 

11. North America Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

12. North America Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

13. U.S. Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

14. U.S. Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million)  

15. Canada Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

16. Canada Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

17. Mexico Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

18. Mexico Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

19. Europe Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

20. Europe Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

21. Germany Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

22. Germany Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

23. France Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

24. France Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

25. U.K. Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

26. U.K. Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million)  

27. Italy Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

28. Italy Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

29. Spain Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

30. Spain Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million)

31. Rest of Europe Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

32. Rest of Europe Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million)

33. Asia Pacific Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

34. Asia Pacific Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

35. Japan Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

36. Japan Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

37. China Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

38. China Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

39. India Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

40. India Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

41. Australia Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

42. Australia Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

43. South Korea Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

44. South Korea Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

45. Rest of Asia-Pacific Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

46. Rest of Asia-Pacific Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

47. South America Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

48. South America Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million)  

49. Brazil Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

50. Brazil Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

51. Argentina Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

52. Argentina Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

53. Rest of Latin America Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

54. Rest of Latin America Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

55. Middle East and Africa Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

56. Middle East and Africa Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

57. UAE Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

58. UAE Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

59. South Africa Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

60. South Africa Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

61. Egypt Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

62. Egypt Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

63. Kuwait Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

64. Kuwait Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

65. Saudi Arabia Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

66. Saudi Arabia Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

67. Rest of Middle East Electric Pocket Lighter Market, By Product Type, 2022-2030(USD Million) 

68. Rest of Middle East Electric Pocket Lighter Market, By Distribution Channel, 2022-2030(USD Million) 

List of Figures 

1. Global Electric Pocket Lighter Market Segmentation

2. Electric Pocket Lighter Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Electric Pocket Lighter Market Attractiveness Analysis By Product Type

9. Global Electric Pocket Lighter Market Attractiveness Analysis By Distribution Channel

10. Global Electric Pocket Lighter Market Attractiveness Analysis By Region

11. Global Electric Pocket Lighter Market: Dynamics

12. Global Electric Pocket Lighter Market Share By Product Type(2022 & 2030)

13. Global Electric Pocket Lighter Market Share By Distribution Channel(2022 & 2030)

14. Global Electric Pocket Lighter Market Share by Regions (2022 & 2030)

15. Global Electric Pocket Lighter Market Share by Company (2021)

By Product Type

  • Single Arc
  • Dual Arc
  • Coil Lighter
  • Others

By Distribution Channel

  • Offline
  • Online

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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