Dropshipping Market

Dropshipping Market Size by Product Type (Electronics, Toys, Furniture, Health, Fashion, DIY, Personal Care, Household and Kitchen Care, Food, and Others), Destination (Domestic and International), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13581
  • Published Date: Jul, 2024
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global dropshipping market was valued at USD 250 billion in 2023 and grew at a CAGR of 25% from 2024 to 2033. The market is expected to reach USD 2,328.31 billion by 2033. The growing preference for online shopping will drive the growth of the global dropshipping market. In the dropshipping business model, a store can be operated without maintaining inventory. Once a sale is made, the supplier ships directly from storage to the buyer's location. This system eliminates worries and labour associated with packing or storing products for merchants. The advent of smartphones has transformed online shopping through mobile applications, contributing significantly to global e-commerce expansion and increased demand for dropshipping services by consumers with higher disposable incomes who prefer buying over digital channels. As retailers see more customers migrate toward virtual marketplaces, dominant players in e-commerce directly make greater investments into this developing industry- creating an explosive growth proponent favourable towards all parties involved.

Market Introduction:

Dropshipping is a business model wherein there is a dropshipper, a seller and a buyer. A dropshipper creates a list of goods to sell. However, the dropshipper does not keep such goods on hand or in stock, nor does it manufacture or produce it. When the buyer places an order, the dropshipper forwards the order details to the manufacturer, who then dispatches the product directly to the customer. Dropshipping lets dropshippers sell goods online without managing production, storage, inventory or logistics. These business models can be a manageable investment for the dropshipper. Dropshipping lowers the management by doing away with the requirement to maintain physical inventories. Dropshipping business can be scaled without having to invest heavily in terms of capital, labour or time. Dropshipping is flexible and allows retailers to focus on branding and marketing to increase revenue rather than dealing with storage, inventory and other logistics. Dropshipping allows the dropshipper to offer various products on their platforms. Dropshipping businesses are an affordable and successful option to enter the market and make money with the right products, strategies, suppliers and customer management. Therefore, the flexibility, low, upfront costs, no inventory management problems, shipping or delivery hassles, and easy money will propel the dropshipping business in the future. Furthermore, it is simple and easy to get started in dropshipping, given the various companies offering platforms to entrepreneurs to launch their dropshipping business.

Dropshipping Market Size

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Recent Development
  • February 2023 - Temu is an online store introduced in September 2022 by Temu's parent firm, PDD Holdings. The Temu app, which has a large selection of high-quality goods at reasonable prices across several product categories, quickly rose to the top of the list of shopping apps downloaded in the US. Temu has distinguished itself for its helpful customer service and consistent shipment. Temu now offers products in over 250 sub-categories and 29 primary categories.
  • April 2023 - Through a joint venture with MerchMixer, GrowTal unveiled a new service dubbed the GrowTal Shopify Dropship Store. GrowTal and MerchMixer's partnership will make it easy for businesses to set up and promote their Shopify stores while giving them access to a wide range of goods and related services for their e-commerce endeavours. GrowTal and MerchMixer's collaboration seeks to streamline the process by providing pre-built Shopify stores that can be easily customized and launched. Businesses can now access a complete solution for creating their e-commerce presence with GrowTal's expert freelancers and MerchMixer's huge product catalogue.

Market Dynamics:

Drivers

The growing preference for online shopping – The covid-19 induced pandemic shifted consumer preference towards online shopping given the social distancing, home delivery, easy payment options and convenience offered by e-commerce platforms. The online shopping trend continued its positive growth even after the pandemic as several businesses shifted towards their sales to online platforms. The wide variety of products, brands, discounts, payment options, door-step delivery and easy returns offered by e-commerce platforms is expected to increase demand for online shopping. The increasing ownership of smartphones, internet penetration and expanding data connectivity infrastructure is also slated to contribute positively towards the growth of online shopping. The rise in digital literacy and favourable government market initiatives to offer a conducive environment for the growth of businesses will also augment the market's growth. Therefore, the growing preference for online shopping will drive the global dropshipping market’s growth.

Restraints:

The lack of control over the quality, shipping and logistics Dropshippers are the middlemen who connect consumer demand to suppliers. They do not have control over the product quality that might be shipped to the consumer. They do not have control over the shipment time, delays or other logistics. While this means low inventory management hassles, it also leads to low accountability and a greater risk of customer dissatisfaction which can negatively impact the dropshipping brand. Therefore, the lack of control over quality, shipping and logistics will hamper the market's growth.

Opportunities:

The introduction of dropshipping product services The e-commerce platforms, small business owners and other brands have identified the market potential of dropshipping, encouraging the development of product services that offer hassle-free creation of dropshipping websites or platforms. These products offer automated vendor management services and digitized tracking and verification systems. They allow dropshippers to streamline and integrate their product offerings, orders, suppliers and customers, thereby improving efficiency, productivity, profits, quality, customer satisfaction and business. Therefore, introducing dropshipping product services like automated inventory management, product catalogue builder, real-time product tracking, and supplier-customer relationship management will propel the market's growth in the forecast period.

  • March 2023 - ShipStation has released ShipStation Dropship Manager, its first product ever created for dropship managers to automate and streamline order fulfilment procedures with their suppliers and lessen errors brought on by manual vendor management. The core features of ShipStation Dropship Manager include order routing, real-time order status updates between dropship managers and their vendors, branded tracking, and the ability to use a custom email domain to maintain high levels of customer engagement. Additionally, Dropship managers can use the platform to invite their suppliers, enabling them to complete onboarding swiftly and enter the market.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global dropshipping market, with a 42.2% market revenue share in 2023. The increasing population of India and the sizable consumer market of China offer a strong demand for dropshipping. The growing adoption of dropshipping as a business by the region's young population to make extra money will also augment the market's growth. Furthermore, the increasing ownership of smart connected devices has propelled the growth of e-commerce. The online shopping trend will bode well for the dropshipping market. Many small brands are shifting towards dropshipping to enter the competitive market landscape, given the business model's low-investment costs and greater flexibility. The significant e-commerce players are also introducing their dropshipping platforms, augmenting the regional market's growth and development.

Asia Pacific Region Dropshipping Market Share in 2023 – 42.2%

 

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  • November 2022 - Dropshipping Direct revealed that it had acquired Empire Ecommerce, a venerable figurehead in the e-commerce world. The Empire E-commerce expansion will improve Dropshipping Direct's infrastructure and clientele while creating opportunities for fresh business alliances. Dropshipping Direct aims to grant its clients independence and financial freedom. The company's powerful technology offers its customers a step-by-step procedure for automating the construction and management of e-commerce stores. Dropshipping Direct oversees all of the product sourcing, selling, buying, shipping, refunds, and any customer-related enquiries for each store it operates to streamline the process and give clients passive income streams.
Product type Segment Analysis

The product type segment is divided into electronics, toys, furniture, health, fashion, DIY, personal care, household and kitchen care, food, and others. The fashion segment dominated the market, with a market share of around 35.2% in 2023. The fashion segment includes clothes, footwear, accessories like sunglasses, bags, hats, belts, watches, and scarves, among other things. Dropshipping in fashion is amongst the most lucrative business opportunities with low risk and high rewards. The growing importance of fashion in the young generation propels the market's growth. Furthermore, dropshipping enables the dropshipper to create an assortment of products to suit a style, allowing users to shop for a complete look in one place. Dropshipping is an excellent method for fashion influencers to make money and for customers to stay on top of their fashion styles. Dropshipping allows small brands to enter the market and expand their customer base without negotiating their way into the traditional e-commerce or brick-and-mortar models.

  • May 2023 - A revolutionary dropshipping programme with no upfront costs was announced by Nurraysa. This ground-breaking programme aims to support aspirant business owners and people who want to launch their own companies but require additional funding for conventional endeavours. Anyone interested in starting an online beauty and skincare store with a wide selection of high-quality Nurraysa goods can do it with the help of Nurraysa's dropshipping programme. Aspiring business owners may choose the goods they want to sell, set their prices, and design a custom storefront that reflects their distinct brand identity using an easy-to-use web platform. Participants have access to the complete product catalogue of Nurraysa. The difficulties of inventory management, packaging, and shipping disappear with Nurraysa's programme.
Destination Segment Analysis

The destination segment is divided into domestic and international. The domestic segment dominated the market, with a market share of around 67.1% in 2023. Domestic destination type means dropshipping within the same territorial geography or the same country. International is cross-border shipment. Domestic shipments are easier, with less inventory and shipping costs and quick, safe and secure delivery of products. Given the customs, shipping and delivery charges, it reduces consumers' costs, which is why they prefer local manufacturers. Furthermore, domestic destinations have a higher success rate for dropshippers and better profit margins.

Some of the Key Market Players:
  • AliDropship
  • Cin7 Orderhive Inc.
  • Doba Inc.
  • Inventory Source
  • Megagoods Inc.
  • Modalyst Inc.
  • SaleHoo Group Limited
  • Shopify Inc.
  • Sunrise Wholesale Merchandise LLC
  • Wholesale2b

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 250 Billion
Market size value in 2033 USD 2,328.31 Billion
CAGR (2024 to 2033) 25%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type and Destination

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global dropshipping market was valued at USD 250 billion in 2023 to USD 2,328.31 billion by 2033.

Global dropshipping market is growing at a CAGR of 25% during the forecast period 2024-2033.

The market's growth will be influenced by the growing preference for online shopping.

The lack of control over quality, shipping and logistics could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Destination
          4.3.3. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The growing preference for online shopping
    5.3. Restraints
          5.3.1. The lack of control over quality, shipping and logistics
    5.4. Opportunities
          5.4.1. The introduction of dropshipping product services
    5.5. Challenges
          5.5.1. The reliability of dropshipping platforms

6. Global Dropshipping Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Electronics
    6.3. Toys
    6.4. Furniture
    6.5. Health
    6.6. Fashion
    6.7. DIY
    6.8. Personal Care
    6.9. Household and Kitchen Care
    6.10. Food
    6.11. Others

7. Global Dropshipping Market Analysis and Forecast, By Destination
    7.1. Segment Overview
    7.2. Domestic
    7.3. International Console

8. Global Dropshipping Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Dropshipping Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Dropshipping Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. AliDropship
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Cin7 Orderhive Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Doba Inc.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Inventory Source
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Megagoods Inc.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Modalyst Inc.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. SaleHoo Group Limited
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Shopify Inc.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Sunrise Wholesale Merchandise LLC
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Wholesale2b
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Type Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

2. Global Electronics Dropshipping Market, By Region, 2020-2033 (USD Billion) 

3. Global Toys Dropshipping Market, By Region, 2020-2033 (USD Billion) 

4. Global Furniture Dropshipping Market, By Region, 2020-2033 (USD Billion) 

5. Global Health Dropshipping Market, By Region, 2020-2033 (USD Billion) 

6. Global Fashion Dropshipping Market, By Region, 2020-2033 (USD Billion) 

7. Global DIY Dropshipping Market, By Region, 2020-2033 (USD Billion) 

8. Global Personal Care Dropshipping Market, By Region, 2020-2033 (USD Billion) 

9. Global Household and Kitchen Care Dropshipping Market, By Region, 2020-2033 (USD Billion) 

10. Global Food Dropshipping Market, By Region, 2020-2033 (USD Billion) 

11. Global Others Dropshipping Market, By Region, 2020-2033 (USD Billion) 

12. Global Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

13. Global Domestic Dropshipping Market, By Region, 2020-2033 (USD Billion) 

14. Global International Dropshipping Market, By Region, 2020-2033 (USD Billion) 

15. Global Dropshipping Market, By Region, 2020-2033 (USD Billion) 

16. North America Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

17. North America Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

18. U.S. Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

19. U.S. Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

20. Canada Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

21. Canada Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

22. Mexico Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

23. Mexico Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

24. Europe Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

25. Europe Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

26. Germany Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

27. Germany Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

28. France Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

29. France Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

30. U.K. Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

31. U.K. Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

32. Italy Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

33. Italy Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

34. Spain Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

35. Spain Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

36. Asia Pacific Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

37. Asia Pacific Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

38. Japan Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

39. Japan Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

40. China Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

41. China Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

42. India Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

43. India Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

44. South America Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

45. South America Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

46. Brazil Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

47. Brazil Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

48. Middle East and Africa Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

49. Middle East and Africa Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

50. UAE Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

51. UAE Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

52. South Africa Dropshipping Market, By Product Type, 2020-2033 (USD Billion) 

53. South Africa Dropshipping Market, By Destination, 2020-2033 (USD Billion) 

List of Figures 

1. Global Dropshipping Market Segmentation

2. Dropshipping Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Dropshipping Market Attractiveness Analysis by Product Type

9. Global Dropshipping Market Attractiveness Analysis by Destination

10. Global Dropshipping Market Attractiveness Analysis by Region

11. Global Dropshipping Market: Dynamics

12. Global Dropshipping Market Share by Product Type (2023 & 2033)

13. Global Dropshipping Market Share by Destination (2023 & 2033)

14. Global Dropshipping Market Share by Regions (2023 & 2033)

15. Global Dropshipping Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global dropshipping market based on below mentioned segments:

Global Dropshipping Market by Product Type:

  • Electronics
  • Toys
  • Furniture
  • Health
  • Fashion
  • DIY
  • Personal Care
  • Household and Kitchen Care
  • Food
  • Others

Global Dropshipping Market by Destination:

  • Domestic
  • International  

Global Dropshipping Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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