Digital Power Utility Market

Global Digital Power Utility Market Size By Network (Generation, Transmission and Distribution, Consumption, Retail, and Others), Technology (Hardware, Integrated Solutions, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12739
  • Published Date: Apr, 2022
  • Pages: 238
  • Category: Machinery & Equipment
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global digital power utility market is expected to reach USD 204.9 billion by 2030, at a CAGR of 14.5% from 2022 to 2030. The digital power utility market has been growing owing to the increase in the number of renewable power projects, mandates for reducing carbon emissions, and rising demand for electric utilities, driving the market for digital power utilities over the forecast period.

Market Overview:

The digital power utility is the transformation of the utility industry with the help of technology. The digital power utility changes the working process using technology that can ease the whole process of doing work. Common business goals can be improvised using digital power utility, which will help streamline the process of operations more effectively towards the goal of the business. It also helps improve the interactions with customers. The rising development in technology and increasing culture of working from home is driving the need for new technology. Businesses are shifting towards different models and investing in big data, wearables, mobile, cloud services, the internet of things, artificial intelligence, integrated operation centers, and sensors. The global market for digital power utility has been rising due to the increasing demand for smart grids and renewable energy sources and the growing demand for reducing carbon emissions. The government initiatives for smart city development also contribute to the growth of the global digital power utility market. The digital power utility has several benefits, including managing electricity loads and increasing its demand in the global market. However, the lack of awareness is a restraint to the market's growth along with the issue of cybersecurity.

Get an overview of this study by requesting a free sample

Market Dynamics:

Drivers:
  • Increasing investment in the renewable energy projects

There has been a significant rise in capital investment to help grow renewable energy projects. The increasing global warming and degradation of natural resources drive the need for renewable energy resources and thermal technology. The rising demand for renewable resources and increasing investment are boosting the growth of the digital power utility market.

Restraints:
  • Impact of Covid-19

The onset of Covid-19 affected industries globally. Several restrictions were imposed by the government, and manufacturing units were temporarily closed. This affected the growth of the digital power utility market as the need for energy dropped instantly. Because of the high chances of getting infected with the deadly virus, group gatherings were prohibited. This is a restraint on the growth of the market.

Opportunities:
  • Rising demand for renewable energy

The growth in several industries has increased the demand for energy in various sectors. However, fossil fuels, which are the main energy source, are depleting drastically. This increases the need for generating energy and power from renewable sources. The generation of renewable energy using technology fulfills the increasing demand for electricity in various sectors, and the digital power utility is expected to fulfill the energy requirements of the industries during the forecast period.

Challenges:
  • High operating cost

The high operating cost to transform the existing infrastructure of renewable energy extraction units into digital transformation could hamper the market's growth. The infrastructure transformation or up-gradation is a must to use digital electricity delivery systems, which will require a high influx of funds. The need for high investment is a challenge for the growth of the digital power utility market.

Segmentation Analysis:

The global digital power utility market has been segmented based on network type, technology, and regions.

  • The network segment is divided into generation, transmission and distribution, consumption, retail, and others. The power consumption segment dominated the market, with a market share of around 23% in 2021. The rising demand for electricity for the increasing population is driving the need for power consumption. The demand for electricity in the residential and non-residential is increasing rapidly, propelling the market's growth during the forecast period.
  • The technology segment is divided into hardware, integrated solutions, and others. Over the forecast period, the hardware segment is expected to grow at the fastest CAGR of 18.7%. The demand for smart metering and electric vehicle charging drives the segment's growth. The use of traditional metering is declining drastically with the advent of the digital meter, which is easy to use and can be read by everyone. This offers lucrative growth opportunities for the segment during the forecast period.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global digital power utility market, with a 39% share of the market revenue in 2021.

  • North America currently dominates the digital power utility market with a 39% share of the market revenue in 2021. The market for digital power utility is increasing in the North American region due to the increase in the number of industries in the region, which increases the demand for power transmission and distribution, leading to the market's growth. The growing demand for technologically advanced buildings boosted the demand for sensors and smart metering, which supports the healthy growth of the market in the region.

North America Region Digital Power Utility Market Share in 2021 - 39%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global digital power utility market industry.

Wipro limited signed a multi-year global strategic IT and digital deal with the National Grid, a British multinational gas utility and electricity provider, to speed up the journey of digital innovation.

List of Key Market Players:

  • ABB LTD
  • Schneider Electric SE
  • Microsoft Corporation
  • IBM
  • General Electric
  • SAP SE
  • Eaton Corporation
  • Capgemini
  • Oracle Corporation
  • Siemens AG

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Digital Power Utility Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global digital power utility market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global digital power utility market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of digital power utility based on network type, technology, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global digital power utility market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global digital power utility market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global digital power utility market) are covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the digital power utility market was valued at USD 60.6 billion in 2021 to USD 204.9 billion by 2030.

The global digital power utility market is growing at a CAGR of 14.5% during the forecast period 2022-2030.

The global digital power utility market has been segmented based on network type, technology, and regions. The power consumption segment led the market in 2021. The hardware segment is projected to witness the highest growth during the forecast period.

The North American region emerged as the largest market for the digital power utility.

The market's growth will be influenced by the increasing investment in renewable energy projects.

The high operating cost could hamper the market growth.

The rising demand for renewable energy will provide huge opportunities to the market.

The key players are ABB LTD, Schneider Electric SE, Microsoft Corporation, IBM, General Electric, SAP SE, Eaton Corporation, Capgemini, Oracle Corporation, and Siemens AG.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Network Type
          4.3.2. Market Attractiveness Analysis By Technology
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing investment in the renewable energy projects
    5.3. Restraints
          5.3.1. Impact of Covid-19
    5.4. Opportunities
          5.4.1. Rising demand for renewable energy
    5.5. Challenges
          5.5.1. High operating cost

6. Global Digital Power Utility Market Analysis and Forecast, By Network Type
    6.1. Segment Overview
    6.2. Generation
    6.3. Transmission and Distribution
    6.4. Consumption
    6.5. Retail
    6.6. Others

7. Global Digital Power Utility Market Analysis and Forecast, By Technology
    7.1. Segment Overview
    7.2. Hardware
    7.3. Integrated Solutions
    7.4. Others

8. Global Digital Power Utility Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Digital Power Utility Market-Competitive Landscape
    9.1. Overview
          9.1.1. Market Share of Key Players in the Digital Power Utility Market
          9.1.2. Global Company Market Share
          9.1.3. North America Company Market Share
          9.1.4. Europe Company Market Share
          9.1.5. APAC Company Market Share
    9.2. Competitive Situations and Trends
          9.2.1. Cancer Launches and Developments
          9.2.2. Partnerships, Collaborations, and Agreements
          9.2.3. Mergers & Acquisitions
          9.2.4. Expansions

10. Company Profiles
    10.1. ABB LTD
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Component Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Schneider Electric SE
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Component Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Microsoft Corporation
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Component Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. IBM
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Component Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. General Electric
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Component Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. SAP SE
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Component Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Eaton Corporation
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Component Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Capgemini
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Component Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Oracle Corporation
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Component Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Siemens AG
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

2. Global Generation Digital Power Utility Market, By Region, 2019-2030 (USD Billion) 

3. Global Transmission and Distribution Digital Power Utility Market, By Region, 2019-2030 (USD Billion)

4. Global Consumption Digital Power Utility Market, By Region, 2019-2030 (USD Billion)

5. Global Retail Digital Power Utility Market, By Region, 2019-2030 (USD Billion)

6. Global Others Digital Power Utility Market, By Region, 2019-2030 (USD Billion)

7. Global Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

8. Global Hardware Digital Power Utility Market, By Region, 2019-2030 (USD Billion) 

9. Global Integrated Solutions Digital Power Utility Market, By Region, 2019-2030 (USD Billion)

10. Global Others Digital Power Utility Market, By Region, 2019-2030 (USD Billion) 

11. Global Digital Power Utility Market, By Region, 2019-2030 (USD Billion) 

12. North America Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

13. North America Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

14. U.S. Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

15. U.S. Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

16. Canada Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

17. Canada Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

18. Mexico Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

19. Mexico Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

20. Europe Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

21. Europe Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

22. Germany Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

23. Germany Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

24. France Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

25. France Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

26. U.K.Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

27. U.K.Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

28. Italy Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

29. Italy Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

30. Spain Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

31. Spain Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

32. Asia Pacific Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

33. Asia Pacific Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

34. Japan Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

35. Japan Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

36. China Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

37. China Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

38. India Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

39. India Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

40. South America Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

41. South America Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

42. Brazil Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

43. Brazil Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

44. Middle East and Africa Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

45. Middle East and Africa Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

46. UAE Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

47. UAE Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

48. South Africa Digital Power Utility Market, By Network Type, 2019-2030 (USD Billion) 

49. South Africa Digital Power Utility Market, By Technology, 2019-2030 (USD Billion) 

List of Figures 

1. Global Digital Power Utility Market Segmentation

2. Digital Power Utility Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Digital Power Utility Market Attractiveness Analysis By Network Type

9. Global Digital Power Utility Market Attractiveness Analysis By Technology

10. Global Digital Power Utility Market Attractiveness Analysis By Region

11. Global Digital Power Utility Market: Dynamics

12. Global Digital Power Utility Market Share by Network Type (2022 & 2030)

13. Global Digital Power Utility Market Share by Technology (2022 & 2030)

14. Global Digital Power Utility Market Share by Regions (2022 & 2030)

15. Global Digital Power Utility Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global digital power utility market based on the below-mentioned segments:

Global Digital Power Utility Market by Network Type:

  • Generation
  • Transmission and Distribution
  • Consumption
  • Retail
  • Others

Global Digital Power Utility Market by Technology:

  • Hardware
  • Integrated Solutions
  • Others

Global Digital Power Utility Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date