Demand Planning Solutions Market

Demand Planning Solutions Market Sizes by Deployment Mode (On-Premises and Cloud-based), By Component (Services and Solutions), By Organization Size (SME's and Large Enterprises), By Industry (Automotive, Healthcare, IT & Telecom, BFSI and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14139
  • Published Date: Feb, 2024
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global demand planning solutions market was valued at USD 4.65 billion in 2023 and is anticipated to grow at a CAGR of 11.6% from 2024 to 2033. Demand planning solutions help organizations project and estimate customer demand for their products or services through software or systems. These tools use sales data, market trends, and pertinent factors to create precise forecasts of future demands while optimizing the organization's inventory management, production scheduling, and supply chain operations. Statistic forecasting techniques, together with collaborative planning approaches and also demand sensing, are utilized within these solution strategies.

Market Introduction:

The scope of demand planning solutions comprises an extensive range of tools, technologies, and methods customized to predict future needs for goods or services accurately. These solutions employ sales records from the past, current market trends and seasonal fluctuations, and other pertinent factors while generating forecasts used by organizations as decision-making aids. With precise predictions of consumer demands, businesses can boost their procurement procedures, simplify production aspects, decrease stock levels, optimize operational efficiency, and avert losses resulting from depleted inventory supplies.

Statistical forecasting is a key feature of demand planning solutions, utilizing historical data patterns to predict future demand through mathematical models. These models encompass time-series analysis, regression analysis and sophisticated algorithms such as exponential smoothing and neural networks. By providing quantitative insight into expected fluctuations in demand, statistical forecasting allows businesses to confidently make strategic decisions around inventory levels, production capacities and resource allocation.

Demand Planning Solutions Market Size

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Recent Development
  • In May 2022: Formulate is a Swedish analytics and marketing planning company that RELEX Solutions acquired. Through the acquisition, RELEX can now provide global consumer packaged goods (CPG) and retail organizations with an integrated platform that offers a sophisticated planning solution.
  • In February 2023: Leading software developer for supply chain and retail planning, ToolsGroup, has announced the release of the newest version of its Service Optimizer 99+ (SO99+) program. The demand sensing and forecasting capabilities of the next generation of software are improved. For example, the accuracy rate for slower-moving goods has increased by 5 to 10%, according to statements made by the company.

Market Dynamics:


Growing Emphasis on Customer-centricity and Personalized Experiences - As customer-centricity and personalized experiences become increasingly important, business enterprises invest in demand-planning solutions to accurately anticipate and meet their customers' needs. The current market is marked by empowered consumers, omnichannel retailing practices, and intensified competition that requires organizations to align with the expectations of their end-users for strategic advantage. Demand planning tools allow companies to capture user data from multiple sources, including trends and preferences analysis, which can be used when tailoring product assortments or promotional activities and optimizing pricing strategies accordingly. Utilizing these insights results in an increased ability of businesses to deliver unique consumer-specific value-added services, strengthening loyalty metrics leading towards sustainable growth within today's hyper-competitive marketplace landscape.


Cost Considerations – For SMEs with limited budgets and IT infrastructure, cost considerations and resource constraints can hinder adopting demand planning solutions. The expenses for software licenses, implementation fees, and hardware investments may be too costly without internal expertise or technical capabilities. Additionally, ongoing upkeep, such as maintenance fees, training costs, and IT support, could strain already tight finances. Overcoming these obstacles while staying within other strategic objectives requires exploring alternatives like cloud-based SaaS deployment models offering quicker start-up time and scalability benefits at lower upfront costs. Furthermore, consultants, managed service providers, or industry partnerships should leverage external experts' resources to ensure effective collaboration in areas.  


Growing Demand for Demand Planning Solutions - The demand planning solutions market is poised to experience sustained growth and innovation in response to today's global marketplace's evolving challenges and opportunities. Anticipated developments include incorporating artificial intelligence (AI) and machine learning capabilities for greater forecast accuracy, automation, and decision support. Furthermore, integrating demand planning with other supply chain functions such as inventory management, production planning & logistics optimization will promote more comprehensive visibility across the entire network, leading towards higher efficiency levels and resilience capacity. Apart from this, the shift also involves emerging technologies like blockchain or IoT that ensure transparency; traceability features bring beneficial outcomes by collaborating within different departments, resulting in sophisticated backend integration, making virtual demand planning solutions highly valuable, adding essential accountability structures and delivering robust results.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region emerged as the most prominent global demand planning solutions market, with a 39.0% market revenue share in 2023. The U.S. dominates North America's demand planning solutions market due to its abundance of top technology providers, well-established network of suppliers and partners, and widespread adoption across various industries. Key players such as retail, consumer goods manufacturing, and healthcare rely heavily on these solutions for optimized inventory management processes, production scheduling efficiency, and cost reduction tactics that can improve profitability. Organizations are continuously seeking ways to cater towards an omnichannel approach within e-commerce, thus increasing the need for efficient fulfilment practices through enhanced synchronization between sales channels, prompting further growth in demand forecasting techniques. The regional market players also engage in various market strategies such as product innovation, product differentiation, mergers, acquisitions, partnerships, and strategic alliances to maintain their competitive edge.

  • In March 2023: Zionex, a prominent company that offers cutting-edge supply chain platforms and integrated business planning tools, has announced the debut of PlanNEL, a cutting-edge software-as-a-service (SaaS) platform driven by artificial intelligence (AI). The new software uses AI and machine learning to produce accurate forecasts.

North America Region Demand Planning Solutions Market Share in 2023 - 39.0%

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Deployment Mode Segment Analysis

The deployment mode segment includes cloud-based and on-premises. The on-premises segment dominated, with a market share of around 53% in 2023. The conventional method for implementing demand planning solutions is through on-premise deployment, which involves installing and operating software applications on servers situated within an organization's premises. This technique grants enterprises greater authority, flexibility, and protection over their IT infrastructure and data privacy issues, making it ideal for industries with strict regulations or security requirements. By utilizing this approach, organizations can maximize existing hardware investments while integrating seamlessly with legacy systems to customize configurations that cater to individual business needs and preferences. Additionally, offline access guarantees uninterrupted operations even during internet connectivity problems or downtimes, ensuring overall service delivery continuity.

Component Segment Analysis

The component segment includes services and solution. The solution segment dominated, with a market share of around 60% in 2023. Demand planning solutions consist of diverse software tools, platforms and applications that aid organizations in predicting customer demand, optimizing inventory levels, and enhancing supply chain efficiency. Typically outfitted with features such as real-time analytics dashboards, collaborative planning capabilities, demand forecasting algorithms, and inventory optimization models, they allow businesses to anticipate fluctuations in demand while promoting data-driven decision-making to drive operational excellence. These solutions may exist independently or integrate into more broad systems like advanced planning & scheduling (APS) programs along with enterprise resource management (ERP) systems/multiple SCM suites available on the market today.

Organization Size Segment Analysis

The organization size segment includes SMEs and large enterprises. The large enterprises segment dominated, with a market share of around 57% in 2023. An extensive portion of the demand planning solutions market worldwide is controlled by large enterprises, owing to their considerable expenditure on sophisticated technologies, digital transformation projects, and supply chain optimization tactics. Though precise statistics regarding market share may differ based on diverse sources and methodologies applied, it's estimated that these major corporate players account for a significant customer segment in terms of implementing demand planning solutions. Therefore, they actively foster innovation adoption and augment growth within this sector through strategic investments paired with industry supremacy.

Industry Segment Analysis

The industry segment is bifurcated into automotive, healthcare, IT & telecom, BFSI and others. The BFSI segment dominated, with a market share of around 35% in 2023. Increased regulatory scrutiny, changing customer expectations, and evolving market dynamics drive the demand planning solutions market in the BFSI sector. These solutions empower organizations to forecast banking services' demand, insurance products and financial instruments allocation resources and improve operational efficiency optimally. As digital banking, mobile payments and fintech innovations continue to rise globally, so does leveraging of these tools by companies for anticipating shifts across trends & regulations while ensuring competitiveness through compliance measures within an ever-evolving landscape. Furthermore, enabling better risk management, effective liquidity tracking & capital requirements communication via data-driven decision-making, which helps respond promptly to changes caused by customers or fluctuations arising from different market sectors alike - all made possible because of incorporating demand planning solutions.

Some of the Key Market Players:
  • Blue Ridge Solutions Inc.
  • Cognizant Technology Solutions Corp
  • Aspire Systems
  • Avercast
  • Oracle Corporation
  • International Business Machines Corporation
  • John Galt Solutions, Inc.
  • RELEX Oy
  • Logility, Inc.
  • SAP SE
  • Syncron AB

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 4.65 Billion
Market size value in 2033 USD 13.95 Billion
CAGR (2024 to 2033) 11.6%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Deployment Mode, Component, Organization Size, Industry

Frequesntly Asked Questions

As per The Brainy Insights, the size of the demand planning solutions market was valued at 4.65 billion in 2023 to USD 13.95 billion by 2033.

The global demand planning solutions market is growing at a CAGR of 11.6% during the forecast period 2024-2033.

North America region became the largest market for demand planning solutions.

The rising demand for demand planning solutions across industries is driving the market's growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global demand planning solutions market based on below-mentioned segments:

Global Demand Planning Solutions Market by Component:

  • Solution
  • Services

Global Demand Planning Solutions Market by Deployment Mode:

  • Cloud-based
  • On-premises

Global Demand Planning Solutions Market by Organization Size:

  • SMEs
  • Large Enterprises

Global Demand Planning Solutions Market by Industry:

  • Automotive
  • Healthcare
  • IT & Telecom
  • BFSI
  • Others

Global Demand Planning Solutions Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

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The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

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  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

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