Dehydrated Meat Product Market

Dehydrated Meat Product Market Size by Packaging (Canned, Frozen), By Type (Jerky, Pork, Chicken, Beef, Lamb, Hog, And Others) by Technology (Sun-Dried, Solar Dried, hot air-dried, Vacuum-Dried, Spray Dried Freeze Dried) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14051
  • Published Date: Jan, 2024
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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The Dehydrated Meat Product Market was valued at USD 0.85 billion in 2023 and grew at a CAGR of 4.8% from 2024 to 2033. The market for dehydrated meat products is anticipated to grow significantly throughout the projected period. The process of removing moisture from meat is called dehydration. To improve the meat's quality and shelf life, water is removed from it. Moreover, end consumers are becoming more interested in dehydrated meat products. Additionally, these meats go through a process called microbiological stabilization, which freezes or extracts any remaining water. Applying the drying process offers numerous advantages.

Market Introduction:

The process of a food product losing its moisture or water content is called dehydration. Although it's a simple technique, meat drying is an efficient way to preserve meat. The meat product's shelf life is extended by dehydration, thus it can be stored for a while without a refrigerator. The beef product's low water content protects against the risk of microbial deterioration and lowers the probability of microbial attack. Still, there's a chance that rancidity will lead to the decomposition of fatty tissue. Thus, to prevent rancidity, only meat that is lean is recommended most of the time.

Dehydrated Meat Product Market Size

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Recent Development
  • In July 2023: As stated in the joint presidential statement and formed during French President Emmanuel Macron's visit to China, China and France have reinforced their shared approach to multilateral and global concerns. China and France kept up their efforts to open up markets, facilitate exports, and streamline the customs procedure.

Market Dynamics:

Drivers

Dehydrated beef products are easy to carry on-the-go snacks because they don't need to be refrigerated. Busy people, outdoor enthusiasts, and individuals searching for quick and easy portable protein sources will find this convenience appealing. Additionally, dehydrated meat products are high in protein, an essential component for building muscle, maintaining energy levels, and maintaining general health. These products gain popularity as a go-to option for satisfying dietary requirements as consumers concentrate on diets high in protein.

Restraints:

When compared to conventional, non-dehydrated meat, some consumers could think that dehydrated meat products are less fresh or of inferior quality. Establishing and preserving customer trust requires eradicating this misconception and guaranteeing product quality. Additionally, the act of dehydration can change the texture of meat, causing it to become drier or chewier. The market adoption of dehydrated meat products is limited by the vast range of taste preferences among consumers, who may not find the texture or flavor to their liking.

Opportunities:

There is a big market for dehydrated meat products since people are becoming more conscious of their health and wellness. Promoting these goods as a quick, high-protein, low-fat snack satisfies consumer demand for wholesome, useful foods. Additionally, to differentiate dried meat goods from rivals, developers need create distinctive and alluring flavors. You may reach a wider audience by experimenting with different flavor profiles and satisfying a range of palates.

Regional segmentation analysis:

North America led the market in 2023 with the largest market share of 58.9%. The market for dehydrated meat products in North America has been expanding significantly due to factors such the growing emphasis on high-protein diets, the need for more portable and accessible snacks, and the general trend toward better food options. Additionally, the notion that dried meat products are a convenient and healthful snack choice has added to their appeal. On the other hand, when consumers become more conscious of variables like ingredient origin, processing techniques, and sustainability, their purchase decisions are impacted.

North America Region Floating Farms Market Share in 2023 - 58.9%

 

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Packaging Segment Analysis

The frozen segment dominated the global market in 2023 with a market share of 53.6%. A food preservation technique called freeze-drying involves cooling the meal and then sublimating it to extract the water content. Products made from freeze-dried beef are portable, have a lengthy shelf life, and may be hydrated again by adding liquid before eating. A large portion of the flavor and nutritional value of these items remain unchanged. Certain frozen dinners that are sold commercially contain dehydrated ingredients. For example, dehydrated meat, veggies, and other ingredients are frequently included in frozen meals intended for hiking or camping. The dehydration process helps to lower weight and increase shelf life, and these meals are made with convenience in mind.

Type Segment Analysis

The Jerky segment dominated the global market in 2023 with a market share of 56.8%. One of the most well-known and well-liked dehydrated meat items is jerky. Usually, slices of meat are marinated in a seasoned concoction before being dried or smoked. Jerky is typically made from beef, turkey, chicken, or even more unusual meats like buffalo or venison. The taste of jerky is well-known for being savory and delicious. A vast array of taste profiles, such as unique teriyaki, peppered, sweet and spicy, and many regional or globally-inspired seasonings, are available across different brands and products.

Technology Segment Analysis

The Hot Air-dried segment dominated the global market in 2023 with a market share of 53.2%. One popular and established technique for dehydrating meat products is hot air drying. Meat is preserved and given a longer shelf life using this technique, which entails exposing the meat to hot air to eliminate moisture. Customers frequently value the traditional and genuine flavor that comes with dehydrated meat products that have been air-dried, particularly when compared to well-known items like classic jerky. The meat's original flavor and texture are preserved in part by the hot air drying process.

Some of the Key Market Players:
  • Cargill, Incorporated
  • Hormel Foods Corporation
  • Kerry Group plc.
  • Marfrig Global Foods S.A.
  • BRF Global
  • Associated British Foods plc.
  • Tyson Foods, Inc.
  • Pinnacle Foods Co.
  • Pilgrim's
  • Van Drunen Farms

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 0.85 Billion
Market size value in 2033 USD 1.3 Billion
CAGR (2024 to 2033) 4.8%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Packaging, Type, Technology

Frequesntly Asked Questions

As per The Brainy Insights, the size of the dehydrated meat product market was valued at USD 0.85 billion in 2023 to USD 1.3 billion by 2033.

The global dehydrated meat product market is growing at a CAGR of 4.8% during the forecast period 2024-2033.

The North American region emerged as the largest market for the dehydrated meat product.

The increased demand for convenient and shelf-stable foods will influence the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Packaging
          4.3.2. Market Attractiveness Analysis by Type
          4.3.3. Market Attractiveness Analysis by Technology
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increased Demand for Convenient and Shelf-Stable Foods
          5.2.2. Rising Awareness of Protein-Rich Diets
    5.3. Restraints
          5.3.1. Quality and Taste Issues
    5.4. Opportunities
          5.4.1. Rise in awareness regarding health and wellness
          5.4.2. Focus on Clean Label and Natural Ingredients
    5.5. Challenges
          5.5.1. Perception of Processed Foods

6. Global Dehydrated Meat Product Market Analysis and Forecast, By Packaging
    6.1. Segment Overview
    6.2. Canned
    6.3. Frozen

7. Global Dehydrated Meat Product Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Jerky
    7.3. Pork
    7.4. Chicken
    7.5. Beef
    7.6. Lamb
    7.7. Hog
    7.8. Others

8. Global Dehydrated Meat Product Market Analysis and Forecast, By Technology
    8.1. Segment Overview
    8.2. Sun-Dried
    8.3. Solar Dried
    8.4. Hot Air-Dried
    8.5. Vacuum-Dried
    8.6. Spray Dried Freeze Dried

9. Global Dehydrated Meat Product Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Dehydrated Meat Product Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Dehydrated Meat Product Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Cargill, Incorporated
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Hormel Foods Corporation
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Kerry Group plc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Marfrig Global Foods S.A.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. BRF Global
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Associated British Foods plc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Tyson Foods, Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Pinnacle Foods Co.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Pilgrim's
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Van Drunen Farms
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

2. Global Canned Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

3. Global Frozen Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

4. Global Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

5. Global Jerky Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

6. Global Pork Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

7. Global Chicken Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

8. Global Beef Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

9. Global Lamb Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

10. Global Hog Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

11. Global Others Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

12. Global Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

13. Global Sun-Dried Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

14. Global Solar Dried Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

15. Global Hot Air-Dried Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

16. Global Vacuum-Dried Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

17. Global Spray Dried Freeze Dried Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

18. Global Dehydrated Meat Product Market, By Region, 2020-2033 (USD Billion) 

19. North America Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

20. North America Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

21. North America Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

22. U.S. Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

23. U.S. Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

24. U.S. Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

25. Canada Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

26. Canada Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

27. Canada Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

28. Mexico Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

29. Mexico Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

30. Mexico Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

31. Europe Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

32. Europe Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

33. Europe Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

34. Germany Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

35. Germany Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

36. Germany Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

37. France Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

38. France Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

39. France Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

40. U.K. Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

41. U.K. Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

42. U.K. Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

43. Italy Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

44. Italy Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

45. Italy Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

46. Spain Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

47. Spain Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

48. Spain Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

49. Asia Pacific Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

50. Asia Pacific Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

51. Asia Pacific Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

52. Japan Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

53. Japan Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

54. Japan Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

55. China Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

56. China Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

57. China Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

58. India Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

59. India Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

60. India Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

61. South America Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

62. South America Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

63. South America Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

64. Brazil Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

65. Brazil Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

66. Brazil Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

67. Middle East and Africa Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

68. Middle East and Africa Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

69. Middle East and Africa Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

70. UAE Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

71. UAE Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

72. UAE Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

73. South Africa Dehydrated Meat Product Market, By Packaging, 2020-2033 (USD Billion) 

74. South Africa Dehydrated Meat Product Market, By Type, 2020-2033 (USD Billion) 

75. South Africa Dehydrated Meat Product Market, By Technology, 2020-2033 (USD Billion) 

List of Figures 

1. Global Dehydrated Meat Product Market Segmentation

2. Dehydrated Meat Product Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Dehydrated Meat Product Market Attractiveness Analysis by Packaging

9. Global Dehydrated Meat Product Market Attractiveness Analysis by Type

10. Global Dehydrated Meat Product Market Attractiveness Analysis by Technology

11. Global Dehydrated Meat Product Market Attractiveness Analysis by Region

12. Global Dehydrated Meat Product Market: Dynamics

13. Global Dehydrated Meat Product Market Share by Packaging (2023 & 2033)

14. Global Dehydrated Meat Product Market Share by Type (2023 & 2033)

15. Global Dehydrated Meat Product Market Share by Technology (2023 & 2033)

16. Global Dehydrated Meat Product Market Share by Regions (2023 & 2033)

17. Global Dehydrated Meat Product Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global dehydrated meat product market based on below-mentioned segments:

Global Dehydrated Meat Product Market by Packaging:

  • Canned
  • Frozen

Global Dehydrated Meat Product Market by Type:

  • Jerky
  • Pork
  • Chicken
  • Beef
  • Lamb
  • Hog
  • Others

Global Dehydrated Meat Product Market by Technology:

  • Sun-Dried
  • Solar Dried
  • Hot Air-Dried
  • Vacuum-Dried
  • Spray Dried Freeze Dried

Global Dehydrated Meat Product Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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