Decorated Apparel Market

Decorated Apparel Market Size by Application (Women, Men, and Children), by Product (Embroidery, Dye Sublimation, Screen Printing, Direct To Garment (DTG), and Digital Printing), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12763
  • Published Date: May, 2022
  • Pages: 220
  • Category: Consumer Goods
  • Format: PDF
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Global decorated apparel market is expected to reach USD 70.08 billion by 2030, at a CAGR of 12.07% from 2022 to 2030.  The rising demand for customized clothing & increasing fashion trends is driving the expansion of the decorated apparel market.

Market Overview:

Decorated apparel is a type that involves applying decorative methods to clothing or fabric. It contains screen printing, embroidery, debossing, dye sublimation, and direct-to-garment (DTG) techniques. Further, the apparel decorators print & decorate finished apparel blanks utilizing direct-to-apparel, screen printing, embroidery, dye sublimation, cut-and-sew, and other decoration methods. The DTG technique printing uses inkjet technology to print a design right onto the garment, with heightened resolution & no halftone dot or image rate lost. The dye sublimation decoration style is limited in usage, as it can typically only be done on 100% polyester garments. It’s a type of printing that utilizes heat-sensitive inks – under high temperatures, the ink turns to gas & bonds among the fabric, becoming part of the physical structure of the garment. Furthermore, the embroidery technique is decorative stitching (though typically without letters) utilized to create an increased, decorative design on a garment with various types & colors of thread. Furthermore, the debossing kind of ornament is popular in leather apparel. It operates by pushing a cut paint into the surface of a material to imprint the design. Also, the popularity of decorated shoes, t-shirts, caps, hats, sweatshirts, hoodies, jackets, etc. are gaining traction. Debossing can also be done in conjunction with other kinds of decoration. Apparel can be screen printed & then that picture is debossed. Also, the technique could be foil-stamped onto the material & then debossed. Across the board, it’s not as tricky as embossing & can create a unique & colorful effect.

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Market Dynamics:

Drivers:
  • Rising demand for screen printing and embroidery:

The rising demand for screen printing & embroidery is one of the significant factors propelling the market's growth. With the increasing trend of customized tops & t-shirts, the need for decorated apparel printing has risen over the years, leading to the market's growth. Further, embroidery & screen printing are the main methods utilized in the decorated apparel market, observed by heat transfer & digital printing is also helping to propel the market growth.

  • Growth in disposable income & per capita apparel expenditure in emerging economies:

Further, the improving purchasing ability due to a hike in the number of smartphone users, a hike in personal disposable income, and a greater preference of consumers to buy fashion accessories via online channels are essential factors propelling the industry's growth. Also, the per capita apparel expenditure in China & India has risen. Thus, the trend is assessed to continue shortly in the market.

Restraints:
  • Increasing awareness & demand for sustainability:

The growing awareness & demand for sustainability is one of the restraining factors in the market growth. Further, fashion consumers over the globe are picking eco-fashion over any other. Thus, this encourages brand apparel firms to adopt sustainable practices over the entire value chain. Also, the brands are attracting potential customers by marketing & making more sustainable productset.

Opportunities:
  • The increased demand for a reflective finish in apparel: 

The increased demand for a reflective finish is an opportunity for market growth. Furthermore, the increasing need for reflective fabric resonates with the development of gas & oil, construction, aviation, and other end-use enterprises. Furthermore, the demand for reflective fabrics is growing in India due to the rising number of construction projects along with enterprises’ management working against confirming the protection of employees. The growing inclination toward incorporating reflective fabrics as a low-impact material for urban heat island effect & inclusion in fashion apparel and accessories will open new routes for manufacturers. Moreover, the continued R&D expenditure on reflective fabrics is set to overcome this restraint and offers a driving force to the demand for reflective materials across the forthcoming years.

Challenges:
  • A slowdown in the global economy

A slowdown in the global economy is a challenge for market growth. Further, some factors accountable for the development slowdown are the senior demographic in advanced economies, low productivity growth, and further country-specific factors in multiple emerging industrial economies. Thus the overall downturn in the worldwide economy would have a direct percussion on the fashion enterprise.

Segmentation Analysis:

The global decorated apparel market has been segmented based on application, product, and regions.

  • The application segment is divided into women, men, and children. The women application led the market with a market share of 42.20% in 2021 due to the increasing demand for decorated apparel & rising fashion trends among women. Moreover, the product innovations in the women's wear category due to modifying customer demands will drive the segment. Further, by 2030, the men's application segment will likely dominate the market due to men's increased fashion trend. 
  • The product segment comprises embroidery, dye sublimation, screen printing, direct to garment (DTG), and digital printing. The embroidery segment led the market with a market share of 29.12% in 2021 due to the higher durability than other types of decorated apparel.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global decorated apparel market with a 40.10% share of the market revenue in 2021.

  • The increasing influence of social media in terms of fashion trends is expected to contribute to the decorated apparel market. Furthermore, the rising population and the changing lifestyle influence the fashion enterprises in developing nations to propel the region’s growth.Also, the proliferation of multinational vendors in the region is anticipated to boost the regional decorated apparel market.
  • During the forecast period, the European region will record the highest growth due to the increasing tendency of customers of all age groups to spend more on comfortable & decorated clothing. Additionally, the ever-increasing awareness about health and hygiene in developing nations also helps drive market growth in this region.

Asia Pacific Region Decorated Apparel Market Share in 2021 - 40.10%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global decorated apparel industry.

List of Key Market Players:

  • SHERRY
  • Hanesbrands
  • EmbroidMe
  • Advance Printwear
  • Vantage
  • Target Decorative Apparel
  • Sharprint
  • ScreenWorks
  • WS&Company
  • MV Sport
  • Lynka
  • Yunnan Mimori Dress
  • TR McTaggart

Key Target Audience:

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Decorated Apparel Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global decorated apparel market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global decorated apparel market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of decorated apparel based on application, product and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global decorated apparel market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global decorated apparel market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global decorated apparel market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the decorated apparel market was valued at USD 25.13 billion in 2021 to USD 70.08 billion by 2030.

Global decorated apparel market is growing at a CAGR of 12.07% during the forecast period 2022-2030.

The global decorated apparel market has been segmented based on application, product, and regions. The women segment lead application segment in 2021. The embroidery segment led the product segment in 2021.

Asia-Pacific region emerged as the largest market for the decorated apparel.

The market's growth will be influenced by rising demand for customized tops & t-shirts.

The lack of standardization could hamper the market growth.

The augmented demand for a reflective finish in apparel will provide considerable opportunities to the market.

Key players are SHERRY, Hanesbrands, EmbroidMe, Advance Printwear, Vantage, Target Decorative Apparel, Sharprint, ScreenWorks, WS&Company, MV Sport, Lynka, Yunnan Mimori Dress, TR McTaggart, and among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By Product
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising prevalence of possessing branded & luxury garments as a status symbol with people of all income levels
          5.2.2. The increasing disposable incomes
          5.2.3. Increasing population
          5.2.4. Developments in print-wear technologies
    5.3. Restraints
          5.3.1. Increasing awareness & demand for sustainability
    5.4. Opportunities
          5.4.1. The increased demand for a reflective finish in apparel
    5.5. Challenges
          5.5.1. Lack of standardization

6. Global Decorated Apparel Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Women
    6.3. Men
    6.4. Children

7. Global Decorated Apparel Market Analysis and Forecast, By Product
    7.1. Segment Overview
    7.2. Embroidery
    7.3. Dye Sublimation
    7.4. Screen Printing
    7.5. Direct to Garment (DTG)
    7.6. Digital Printing

8. Global Decorated Apparel Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Decorated Apparel Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Decorated Apparel Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. SHERRY
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Hanesbrands
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. EmbroidMe
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Advance Printwear
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. VANTAGE
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Target Decorative Apparel
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Sharprint
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. ScreenWorks
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. WS&Company
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. MV Sport Lynka, Yunnan Mimori Dress, TR McTaggart
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Lynka
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Yunnan Mimori Dress
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. TR McTaggart
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
 

List of Table

1. Global Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

2. Global Women, Decorated Apparel Market, By Region, 2019-2030 (USD Billion) 

3. Global Men, Decorated Apparel Market, By Region, 2019-2030 (USD Billion)

4. Global Children, Decorated Apparel Market, By Region, 2019-2030 (USD Billion)

5. Global Decorated Apparel Market, By Product, 2019-2030 (USD Billion)

6. Global Embroidery, Decorated Apparel Market, By Region, 2019-2030 (USD Billion)

7. Global Dye Sublimation, Decorated Apparel Market, By Region, 2019-2030 (USD Billion)

8. Global Screen Printing, Decorated Apparel Market, By Region, 2019-2030 (USD Billion)

9. Global Direct To Garment (DTG), Decorated Apparel Market, By Region, 2019-2030 (USD Billion)

10. Global Digital Printing, Decorated Apparel Market, By Region, 2019-2030 (USD Billion)

11. North America Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

12. North America Decorated Apparel Market, By Product, 2019-2030 (USD Billion)

13. U.S. Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

14. U.S. Decorated Apparel Market, By Product, 2019-2030 (USD Billion)

15. Canada Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

16. Canada Decorated Apparel Market, By Product, 2019-2030 (USD Billion)

17. Mexico Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

18. Mexico Decorated Apparel Market, By Product, 2019-2030 (USD Billion)

19. Europe Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

20. Europe Decorated Apparel Market, By Product, 2019-2030 (USD Billion)

21. Germany Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

22. Germany Decorated Apparel Market, By Product, 2019-2030 (USD Billion)

23. France Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

24. France Decorated Apparel Market, By Product 2019-2030 (USD Billion)

25. U.K. Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

26. U.K. Decorated Apparel Market, By Product 2019-2030 (USD Billion)

27. Italy Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

28. Italy Decorated Apparel Market, By Product 2019-2030 (USD Billion)

29. Spain Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

30. Spain Decorated Apparel Market, By Product 2019-2030 (USD Billion)

31. Asia Pacific Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

32. Asia Pacific Decorated Apparel Market, By Product 2019-2030 (USD Billion)

33. Japan Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

34. Japan Decorated Apparel Market, By Product 2019-2030 (USD Billion)

35. China Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

36. China Decorated Apparel Market, By Product 2019-2030 (USD Billion)

37. India Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

38. India Decorated Apparel Market, By Product 2019-2030 (USD Billion)

39. South America Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

40. South America Decorated Apparel Market, By Product 2019-2030 (USD Billion)

41. Brazil Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

42. Brazil Decorated Apparel Market, By Product 2019-2030 (USD Billion)

43. Middle East and Africa Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

44. Middle East and Africa Decorated Apparel Market, By Product 2019-2030 (USD Billion)

45. UAE Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

46. UAE Decorated Apparel Market, By Product 2019-2030 (USD Billion)

47. South Africa Decorated Apparel Market, By Application, 2019-2030 (USD Billion)

48. South Africa Decorated Apparel Market, By Product 2019-2030 (USD Billion)

List of Figures 

1. Global Decorated Apparel Market Segmentation

2. Global Decorated Apparel Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Decorated Apparel Market Attractiveness Analysis By Application

9. Global Decorated Apparel Market Attractiveness Analysis By Product 

10. Global Decorated Apparel Market Attractiveness Analysis By Region

11. Global Decorated Apparel Market: Dynamics

12. Global Decorated Apparel Market Share By Application(2022 & 2030)

13. Global Decorated Apparel Market Share By Product (2022 & 2030)

14. Global Decorated Apparel Market Share By Regions (2022 & 2030)

15. Global Decorated Apparel Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global decorated apparel based on below mentioned segments:

Global Decorated Apparel by Application:

  • Women
  • Men
  • Children   

Global Decorated Apparel by Product:

  • Embroidery
  • Dye Sublimation
  • Screen Printing
  • Direct To Garment (DTG)
  • Digital Printing

Global Decorated Apparel by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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