Data Warehousing Market

Data Warehousing Market Size By Offering Type (Statistical Analysis, ETL Solutions, Data Mining, and Others), By Data Type (Semi-Structured & Structured Data and Unstructured Data), and By Industry Vertical (IT & Telecom, Manufacturing, Healthcare, BFSI, Government, Retail, Media & Entertainment, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13878
  • Published Date: Dec, 2023
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global data warehousing market was valued at USD 30.2 billion in 2022, growing at a CAGR of 11% from 2023 to 2032. The market is expected to reach USD 85.7 billion by 2032. The growing volume of structured and unstructured statistics created across multiple industries, including BFSI, government, manufacturing, and others, will likely drive demand for data warehousing. It is projected that the advent of numerous cutting-edge technologies, including cloud computing, artificial intelligence (AI), and the Internet of Things (IoT), will present enormous growth prospects for these services.

Market Introduction:

The process of storing vast amounts of data and information from several business and organisational sources is known as data warehousing. Data warehousing uses several components to make effective use of this data. They are not intended for use in transaction processes but rather specifically for query and analysis. Statistical analysis, data mining, and extractions are some typical services data warehousing provides. Data warehousing's primary advantage is that it divides operational and analytical processes, strengthening the operational system. The major factors driving the data warehousing market are the need for real-time views and analytics on real operational data and the rise in artificial intelligence (AI) applications in data warehouses. Another important factor driving the market growth is the increasing prevalence of column-oriented data warehouse solutions due to their ability to perform advanced analytics. Furthermore, due to increased demand from emerging economies, the data warehousing market would witness new opportunities throughout the previously mentioned forecast period.

Data Warehousing Market Size

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Recent Development

In May 2022, To facilitate access to on-premises data, Dell teamed up with Snowflake Inc. Snowflake Data Cloud's tools are now available for on-premises object storage owing to a collaboration between Snowflake Inc. and Dell Technologies.

In January 2022, A data warehouse firm called Firebolt raised $100 million at a USD 1.4 billion value to offer faster, more affordable analytics on large amounts of data. To compete in the data warehousing industry, it planned to use the money to expand business growth, keep investing in its technology stack, and bolster the team's experience level. 

In June 2022, Amazon Web Services has teamed with HCL Technologies. HCL is able to provide safe, scalable, affordable, and high-performing enterprise data warehousing solutions owing to AWS. Amazon Redshift offers HCL Technologies data-driven business insights powered by cutting-edge AI/ML capabilities to enhance operational effectiveness, decision-making, and time to market. 

Market Dynamics:

Drivers

Increasing importance of virtual data warehousing- A virtual data warehouse offers a simplified representation of the Metadata inventory. It connects to numerous data sources by using middleware. It is fast because users may select the most important information from various older apps. Virtual data warehousing stores metadata, which is then used to build a coherent corporate data model. In addition, there is less risk of data loss and a reduced time and cost of building a virtual data warehouse. This model does not rely on schemas and is unrelated to IT strategy. The company can readily adapt if changes are needed. After adopting virtual data, it is possible to change the models and redevelop the views from the virtual mart or store in a fraction of the time.

Restraints:

Complexity associated- The main factors limiting the market's growth are the intricacy of data warehousing, the increase in operating costs, and inefficient data warehouse architecture. These factors will also pose new challenges to the data warehousing market during the forecast period.

Opportunities:

Increased use of AI- The technologies of artificial intelligence (AI) and machine learning (ML) are upending data warehousing systems. A smart data warehouse that automatically optimizes and converts data to satisfy user requirements is made possible by AI and machine learning. Businesses are using these technologies to finally have the capacity to continuously and repeatedly transform data into value, which is anticipated to differentiate them from rivals and make them more inventive and agile. It also allows the automatic extraction of latent predictive information from large databases and machine learning for forensic analysis, prediction, and knowledge discovery. Because of this, adopting these technologies for data warehousing solutions will likely present substantial market growth prospects throughout the projected period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest region for the global data warehousing market. Among the main factors propelling the North American data warehousing market are the rise in the need for automated analytics for consumer behaviour analytics, fraud and risk identification, and better decision-making for efficiency and company improvement.

North America Region Data Warehousing Market Share in 2022 - 36.7%

 

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Offering Type Segment Analysis

The offering type segment is divided into statistical analysis, ETL solutions, data mining, and others. The ETL solutions segment dominated the market, with a market share of around 30% in 2022. This is because there is a growing need for enhanced data profiling, complex data management, operational resilience, and cleansing, all of which are anticipated to propel the segment's expansion throughout the forecast period.

Data Type Segment Analysis

The data type segment is divided into semi-structured & structured data and unstructured data. The unstructured data segment dominated the market, with a market share of around 57% in 2022. Two significant reasons contributing to the growth of the unstructured data warehousing market are the availability of crucial underlying information and the utilisation of unstructured data for advanced analytics by companies.

Industry Vertical Segment Analysis

The industry vertical segment is divided into IT & telecom, manufacturing, healthcare, BFSI, government, retail, media & entertainment, and others. The BFSI segment dominated the market, with a market share of around 19% in 2022. The adoption of data warehousing solutions in the BFSI sector has increased due to the widespread use of data mining and big data analytics by BFSI businesses.

Some of the Key Market Players:
  • IBM Corporation
  • Google LLP
  • SAP SE
  • Cloudera Inc.
  • Pivotal Software Inc.
  • Teradata Corporation
  • Amazon Web Services Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Micro Focus International PLC
  • Snowflake Computing Inc.
  • Veeva Systems Inc
  • Yellowbrick B.V

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 30.2 Billion
Market size value in 2032 USD 85.7 Billion
CAGR (2023 to 2032) 11%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Offering Type,  Data Type, Industry Vertical

Frequesntly Asked Questions

As per The Brainy Insights, the size of the data warehousing market was valued at USD 30.2 billion in 2022 to USD 85.7 billion by 2032.

The global data warehousing market is growing at a CAGR of 11% during the forecast period 2023-2032.

North America emerged as the largest data warehousing market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Offering Type
          4.3.2. Market Attractiveness Analysis by Data Type
          4.3.3. Market Attractiveness Analysis by Industry Vertical
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing importance of virtual data warehousing
    5.3. Restraints
          5.3.1. Complexity associated
    5.4. Opportunities
          5.4.1. Increased use of AI

6. Global Data Warehousing Market Analysis and Forecast, By Offering Type
    6.1. Segment Overview
    6.2. Statistical Analysis
    6.3. ETL Solutions
    6.4. Data Mining
    6.5. Others

7. Global Data Warehousing Market Analysis and Forecast, By Data Type
    7.1. Segment Overview
    7.2. Semi-Structured & Structured Data
    7.3. Unstructured Data

8. Global Data Warehousing Market Analysis and Forecast, By Industry Vertical
    8.1. Segment Overview
    8.2. IT & Telecom
    8.3. Manufacturing
    8.4. Healthcare
    8.5. BFSI
    8.6. Government
    8.7. Retail
    8.8. Media & Entertainment
    8.9. Others

9. Global Data Warehousing Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Data Warehousing Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Data Warehousing Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. IBM Corporation
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Google LLP
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. SAP SE
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Cloudera Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Pivotal Software Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Teradata Corporation
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Amazon Web Services Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Microsoft Corporation
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Oracle Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Micro Focus International PLC
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Snowflake Computing Inc.
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Veeva Systems Inc
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Yellowbrick B.V
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
 

List of Table

1. Global Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

2. Global Statistical Analysis, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

3. Global ETL Solutions, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

4. Global Data Mining, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

5. Global Others, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

6. Global Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

7. Global Semi-Structured & Structured Data, Data Warehousing Market, By Region, 2019-2032 (USD Billion)

8. Global Unstructured Data, Data Warehousing Market, By Region, 2019-2032 (USD Billion)

9. Global Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

10. Global IT & Telecom, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

11. Global Manufacturing, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

12. Global Healthcare, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

13. Global BFSI, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

14. Global Government, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

15. Global Retail, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

16. Global Media & Entertainment, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

17. Global Others, Data Warehousing Market, By Region, 2019-2032 (USD Billion) 

18. North America Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

19. North America Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

20. North America Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

21. U.S. Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

22. U.S. Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

23. U.S. Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

24. Canada Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

25. Canada Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

26. Canada Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

27. Mexico Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

28. Mexico Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

29. Mexico Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

30. Europe Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

31. Europe Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

32. Europe Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

33. Germany Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

34. Germany Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

35. Germany Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

36. France Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

37. France Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

38. France Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

39. U.K. Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

40. U.K. Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

41. U.K. Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

42. Italy Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

43. Italy Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

44. Italy Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

45. Spain Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

46. Spain Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

47. Spain Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

48. Asia Pacific Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

49. Asia Pacific Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

50. Asia Pacific Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

51. Japan Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

52. Japan Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

53. Japan Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

54. China Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

55. China Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

56. China Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

57. India Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

58. India Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

59. India Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

60. South America Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

61. South America Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

62. South America Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

63. Brazil Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

64. Brazil Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

65. Brazil Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

66. Middle East and Africa Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

67. Middle East and Africa Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

68. Middle East and Africa Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

69. UAE Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

70. UAE Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

71. UAE Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

72. South Africa Data Warehousing Market, By Offering Type, 2019-2032 (USD Billion)

73. South Africa Data Warehousing Market, By Data Type, 2019-2032 (USD Billion)

74. South Africa Data Warehousing Market, By Industry Vertical, 2019-2032 (USD Billion)

List of Figures 

1. Global Data Warehousing Market Segmentation

2. Global Data Warehousing Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Data Warehousing Market Attractiveness Analysis by Offering Type

9. Global Data Warehousing Market Attractiveness Analysis by Data Type

10. Global Data Warehousing Market Attractiveness Analysis by Industry Vertical

11. Global Data Warehousing Market Attractiveness Analysis by Region

12. Global Data Warehousing Market: Dynamics

13. Global Data Warehousing Market Share by Offering Type (2023 & 2032)

14. Global Data Warehousing Market Share by Data Type (2023 & 2032)

15. Global Data Warehousing Market Share by Industry Vertical (2023 & 2032)

16. Global Data Warehousing Market Share by Regions (2023 & 2032)

17. Global Data Warehousing Market Share by Company (2022)

This study forecasts global, regional, and country revenue from 2019 to 2032. The Brainy Insights has segmented the global data warehousing market based on the below-mentioned segments:

Global Data Warehousing Market By Offering Type:

  • Statistical Analysis
  • ETL Solutions
  • Data Mining
  • Others

Global Data Warehousing Market By Data Type:

  • Semi-Structured & Structured Data
  • Unstructured Data

Global Data Warehousing Market By Industry Vertical:

  • IT & Telecom
  • Manufacturing
  • Healthcare
  • BFSI
  • Government
  • Retail
  • Media & Entertainment
  • Others

Global Data Warehousing Market By Region:                            

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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