Data Annotation Tools Market

Data Annotation Tools Market Size By Type (Text, Image/Video and Audio), and By Application (IT & Telecommunication, Retail & E-commerce, BFSI, Healthcare, Government, Automotive, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13630
  • Published Date: Aug, 2023
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global data annotation tools market was valued at USD 807.0 million in 2022, growing at a CAGR of 27% from 2023 to 2032. The market is expected to reach USD 8808.6 million by 2032. As a significant number of information must be recorded, stored, and analyzed, the introduction of big data is predicted to drive the expansion of the artificial intelligence market. Artificial intelligence is predicted to drive significant market growth, as annotated data acts as a catalyst for training AI models and machine learning systems in crucial areas such as speech recognition and picture recognition. These technologies strengthen AI by immediately delivering information relevant to predicting future outcomes and making decisions.

Market Introduction:

An on-premise, cloud-based, or containerized software-based data annotation tool is used to understand production-grade training tools for machine learning. Furthermore, data annotation tools are intended for usage with specific data collection, such as video, picture, text, spreadsheet, and sensor data. They are utilized in various deployment types, including SaaS (Cloud), on-premises, containers, and Kubernetes. Furthermore, organizations worldwide are building their data annotation tools, fueling the growth of data annotation tools. The increased adoption of artificial intelligence and machine learning solutions in the healthcare and IT sectors is a key driver, resulting in increased demand for data annotation tools during the forecast period. The data annotation tools market is predicted to develop significantly over the forecast period, owing to increased demand for annotated data to improve machine learning models. Furthermore, an increase in investments in the development of autonomous driving technologies, combined with an increase in the penetration of artificial intelligence and machine learning technology, is propelling the data annotation tools market forward.

Data Annotation Tools Market Size

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Recent Development

In March 2023, Ship, a prominent provider of platforms and services in the AI Data business, increased its activities by opening a new office in India. This effort will expand the company's healthcare data annotation tool capabilities.

Market Dynamics:

Drivers

Rising Implementation- The increased implementation of picture data annotation technologies in the automotive, retail, and healthcare industries drives the expansion. Data annotation tools allow users to increase the value of data by labelling it or adding attribute tags. The primary advantage of annotation tools is that combining data attributes allows users to manage the data definition in a single spot, eliminating the need to rewrite similar rules in different locations. The rise of big data and the increase in the number of massive datasets will likely entail the usage of artificial intelligence technology in data annotation.

Restraints:

Inaccuracy- The inaccuracy of data annotation tools acts as a barrier to market growth. For example, a given image may be low resolution and contain several items, making labelling difficult. The fundamental obstacle the market faces is inaccuracy in the quality of labelled data. In some circumstances, manually labelled data may contain errors, and the time required to uncover such errors may vary, increasing the overall cost of the annotation process.

Opportunities:

Technological Advancements- Massive amounts of data are generated by technologies such as the Internet of Things (IoT), robotics, Machine Learning (ML), advanced predictive analytics, and Artificial Intelligence (AI). With evolving technology, data efficiency becomes increasingly important for developing new corporate breakthroughs, infrastructure, and economics. These elements have considerably aided the market expansion. Firms creating AI-enabled healthcare apps are cooperating with data annotation firms to supply the essential data sets that can assist them in strengthening their machine learning and deep learning capabilities, owing to the increasing scope of growth in data labelling.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global data annotation tools market, with a 59% market revenue share in 2022.

This is due to market vendors' aggressive product and geographical expansion strategies to achieve a competitive advantage. Over the forecast period, the market is expected to increase steadily in North America. Furthermore, the increased emphasis on picture annotation is expected to improve the operations of the retail and automotive verticals in the region.

North America Region Data Annotation Tools Market Share in 2022 - 59%

 

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Type Segment Analysis

The type segment is divided into text, image/video and audio. The image/video segment dominated the market, with a market share of around 43% in 2022. Some of the most important uses of image data annotation are in medical imaging. For example, by the first half of 2018, total investment in firms creating machine-learning solutions based on medical pictures had reached $522 million. In the data annotation market, noteworthy startups in the healthcare sector include Infervision, Zebra Medical Vision, and Arteries.

Application Segment Analysis

The application segment is divided into IT & telecommunication, retail & e-commerce, BFSI, healthcare, government, automotive, and others. The healthcare segment dominated the market, with a market share of around 38% in 2022. Data annotation is likely to play a significant role in improving AI applications in the healthcare sector. AI-backed machines use machine vision or computer vision in medical imaging data technology to notice patterns and identify potential injuries, assisting medical practitioners in automatically creating reports once the individual is checked. The AI can quickly screen a database of CT scans, MRI images, and X-Ray images to detect various injuries. Data annotation tools assist in training AI systems to differentiate data acquired from normal and wounded medical photos to provide final reports for the persons being examined. As a result, data annotation is predicted to improve AI applications in the healthcare sector significantly.

Some of the Key Market Players:
  • Annotate.com
  • Appen Limited
  • CloudApp
  • Cogito Tech LLC
  • Deep Systems
  • Labelbox, Inc
  • LightTag
  • Lotus Quality Assurance
  • Playment Inc
  • Tagtog Sp. z o.o
  • CloudFactory Limited
  • ClickWorker GmbH
  • Alegion
  • Figure Eight Inc.
  • Amazon Mechanical Turk, Inc
  • Explosion AI GMbH
  • Mighty AI, Inc.
  • Trilldata Technologies Pvt Ltd
  • Scale AI, Inc.
  • Google LLC    
  • Lionbridge Technologies, Inc
  • SuperAnnotate LLC

Report Description:

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2022 USD 807.0 Million
Market size value in 2032 USD 8808.6 Million
CAGR (2023 to 2032) 27%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type, Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the data annotation tools market was valued at USD 807.0 million in 2022 to USD 8808.6 million by 2032.

The global data annotation tools market is growing at a CAGR of 27% during the forecast period 2023-2032.

North America emerged as the largest data annotation tools market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Type
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising implementation
    5.3. Restraints
          5.3.1. High cost
    5.4. Opportunities
          5.4.1. Technological advancements
    5.5. Challenges
          5.5.1. Inaccuracy

6. Global Data Annotation Tools Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Text
    6.3. Image/Video
    6.4. Audio

7. Global Data Annotation Tools Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. IT & Telecommunication
    7.3. Retail & E-commerce
    7.4. BFSI
    7.5. Healthcare
    7.6. Government
    7.7. Automotive
    7.8. Others

8. Global Data Annotation Tools Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Data Annotation Tools Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Data Annotation Tools Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Annotate.com
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Appen Limited
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. CloudApp
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Cogito Tech LLC
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Deep Systems
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Labelbox, Inc
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. LightTag
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Lotus Quality Assurance
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Playment Inc
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Tagtog Sp. z o.o
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. CloudFactory Limited
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. ClickWorker GmbH
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Alegion
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Figure Eight Inc.
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. Amazon Mechanical Turk, Inc
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
    10.16. Explosion AI GMbH
          10.16.1. Business Overview
          10.16.2. Company Snapshot
          10.16.3. Company Market Share Analysis
          10.16.4. Company Product Portfolio
          10.16.5. Recent Developments
          10.16.6. SWOT Analysis
    10.17. Mighty AI, Inc.
          10.17.1. Business Overview
          10.17.2. Company Snapshot
          10.17.3. Company Market Share Analysis
          10.17.4. Company Product Portfolio
          10.17.5. Recent Developments
          10.17.6. SWOT Analysis
    10.18. Trilldata Technologies Pvt Ltd
          10.18.1. Business Overview
          10.18.2. Company Snapshot
          10.18.3. Company Market Share Analysis
          10.18.4. Company Product Portfolio
          10.18.5. Recent Developments
          10.18.6. SWOT Analysis
    10.19. Scale AI, Inc.
          10.19.1. Business Overview
          10.19.2. Company Snapshot
          10.19.3. Company Market Share Analysis
          10.19.4. Company Product Portfolio
          10.19.5. Recent Developments
          10.19.6. SWOT Analysis
    10.20. Google LLC
          10.20.1. Business Overview
          10.20.2. Company Snapshot
          10.20.3. Company Market Share Analysis
          10.20.4. Company Product Portfolio
          10.20.5. Recent Developments
          10.20.6. SWOT Analysis
    10.21. Lionbridge Technologies, Inc
          10.21.1. Business Overview
          10.21.2. Company Snapshot
          10.21.3. Company Market Share Analysis
          10.21.4. Company Product Portfolio
          10.21.5. Recent Developments
          10.21.6. SWOT Analysis
    10.22. SuperAnnotate LLC
          10.22.1. Business Overview
          10.22.2. Company Snapshot
          10.22.3. Company Market Share Analysis
          10.22.4. Company Product Portfolio
          10.22.5. Recent Developments
          10.22.6. SWOT Analysis

List of Table

1. Global Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

2. Global Text, Data Annotation Tools Market, By Region, 2019-2032 (USD Million) 

3. Global Image/Video, Data Annotation Tools Market, By Region, 2019-2032 (USD Million) 

4. Global Audio, Data Annotation Tools Market, By Region, 2019-2032 (USD Million)

5. Global Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

6. Global IT & Telecommunication, Data Annotation Tools Market, By Region, 2019-2032 (USD Million)

7. Global Retail & E-commerce, Data Annotation Tools Market, By Region, 2019-2032 (USD Million)

8. Global BFSI, Data Annotation Tools Market, By Region, 2019-2032 (USD Million)

9. Global Healthcare, Data Annotation Tools Market, By Region, 2019-2032 (USD Million)

10. Global Government, Data Annotation Tools Market, By Region, 2019-2032 (USD Million)

11. Global Automotive, Data Annotation Tools Market, By Region, 2019-2032 (USD Million)

12. Global Others, Data Annotation Tools Market, By Region, 2019-2032 (USD Million)

13. North America Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

14. North America Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

15. U.S. Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

16. U.S. Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

17. Canada Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

18. Canada Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

19. Mexico Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

20. Mexico Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

21. Europe Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

22. Europe Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

23. Germany Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

24. Germany Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

25. France Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

26. France Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

27. U.K. Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

28. U.K. Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

29. Italy Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

30. Italy Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

31. Spain Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

32. Spain Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

33. Asia Pacific Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

34. Asia Pacific Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

35. Japan Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

36. Japan Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

37. China Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

38. China Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

39. India Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

40. India Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

41. South America Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

42. South America Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

43. Brazil Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

44. Brazil Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

45. Middle East and Africa Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

46. Middle East and Africa Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

47. UAE Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

48. UAE Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

49. South Africa Data Annotation Tools Market, By Type, 2019-2032 (USD Million)

50. South Africa Data Annotation Tools Market, By Application, 2019-2032 (USD Million)

List of Figures 

1. Global Data Annotation Tools Market Segmentation

2. Global Data Annotation Tools Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Data Annotation Tools Market Attractiveness Analysis by Type

9. Global Data Annotation Tools Market Attractiveness Analysis by Application

10. Global Data Annotation Tools Market Attractiveness Analysis by Region

11. Global Data Annotation Tools Market: Dynamics

12. Global Data Annotation Tools Market Share by Type (2023 & 2032)

13. Global Data Annotation Tools Market Share by Application (2023 & 2032)

14. Global Data Annotation Tools Market Share by Regions (2023 & 2032)

15. Global Data Annotation Tools Market Share by Company (2022)

This study forecasts global, regional, and country revenue from 2019 to 2032. The Brainy Insights has segmented the global data annotation tools market based on the below-mentioned segments:

Global Data Annotation Tools Market By Type:

  • Text
  • Image/Video
  • Audio

Global Data Annotation Tools Market By Application:

  • IT & Telecommunication
  • Retail & E-commerce
  • BFSI
  • Healthcare
  • Government
  • Automotive
  • Others

Global Data Annotation Tools Market By Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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