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Customer Data Platform Market

Customer Data Platform Market Size by Component (Solution, Services), Deployment Type (On Premise, Cloud), Application, Industry Vertical, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12554
  • Published Date: Oct, 2021
  • Pages: 229
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global customer data platform market is expected to reach USD 20.03 billion by 2028; at a CAGR of 34.64% during the forecast period 2021-2028. Growing trend to provide customized services to the customers is one of the key factors driving the growth of market.

Market Overview:

A customer data platform is a solution that combines and aggregates all the customer data and stitch the data together into the unified customer profiles. Customer data platforms builds the all the data of customers from the first second, and third party sources to use in the marketing efforts. The different sources include emails, websites, social media, and CRM software. The customer data platform helps the organizations to build the data of customers and to know the customer behaviour and changing consumer trends. It helps the organization in every department such as marketing, customer intelligence, and to build the strategies to enhance the business. With using the customer data platform, organizations can gain a complete view of customers, which can be used to drive the customer experience without loop and holes.

Nowadays, customers want the seamless services from the companies, and they expect the personalized service. Thus, to meet the customer's demand, the customer data platform is one of the key solutions which help the organization to offer the personalized services. Many companies are investing their tow-third of their budget in retaining the customers and for customer acquisition. Thus, customer data platform helps the organization to acquire more and more customers and to maintain the existing customers. Customer data platform is now becoming the essential tools for the organizations, and both small and large enterprises are focusing on adoption of customer data platform solution to enhance the overall business. The customer data platform helps the organization to integrate with Facebook and Google ads to gain the insight of customers for acquisition and retention of customers. The customer data platform technology is shafting from nice technology to the necessary technology for the organizations. As per the IBM Corporation, in the U.S., the wrong data costs up to USD 3 trillion every year. Thus, to reduce the incorrect data, the customer data platform is one of the primary technologies for every business.

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Market Dynamics:

Drivers:
  • Increasing trend to enhance the customer experience

Nowadays, customer experience is one of the key factors to gain a competitive advantage, and many companies form every different industries are focusing on building strong customer experience. Thus, companies are needed to fully understand the customers to offer a personalized and seamless experience at every point.  Customer data platform helps the organizations to provide personalization, omnichannel experience, and better customer understanding. Therefore, many companies are adopting the customer data platform solution to enhance the customer experience, driving the growth of the market.

  • Increasing investment in the marketing and advertising activities

Increasing investment of organizations in the marketing and advertising activities to gain the significant market share and to acquire the new customers, boosting the growth of the market. Customer data platform helps the organizations to develop the better understanding customers and to improve the targeting. It gives the 360-degree profiling of customers by bringing the already available data within the organization.

Restraints:
  • Customer data privacy issue and related Laws

Customer data platform makes use of extensive third-party data, which increases the concern of data privacy for customers and a potential liability for brands. Thus, many governments across the globe have introduced the several laws regarding customer data privacy and security. Some of the laws of customer privacy are GDPR in Europe and CCP in California, regulates the customer data privacy. Thus, increasing concern of data privacy and related regulations may hamper the growth of the market over the forecast period.

Opportunities:
  • Increasing investment to adopt the customer data platform

Customer data platform has a very bright future in the upcoming years, with the increasing adoption of this platform across every industry to gain a competitive advantage in the market. In addition to this, customer experience is becoming more dynamic with the rising customer expectations and speed of business. Customer data platforms is expected to provide seamless customer experience to overcome fragmented customer expectations and to give the brand with the ability to meet the customer's demand.

Challenges:
  • Longer time required for the marketing campaigns

The customer data platform collects the data from a variety of sources to offer the deeper personalization. Thus, it takes more time to combine the data, which results into the delays in the marketing campaigns. Therefore, the longer time required for the marketing campaigns due to customer data platform may limit the growth of the market over the forecast period.

Segmentation Analysis:

The global customer data platform market has been segmented based on component, deployment, application, industry verticals, and regions.

  • The component type segment is divided into solution and services. The solution segment dominated the global customer data platform market and held the largest market share of 79.25% in the year 2020. The adoption of a customer data platform in both small and large enterprises to enhance the customer experience is one of the key factor driving the growth of solution segment. 
  • The deployment type segment includes cloud and on-premise. The cloud segment is likely to grow at the highest CAGR of 35.25% over the forecast period. The reduce IT and hardware cost is one of the key factor which is likely to drive the growth of could segment over the forecast period. With cloud computing solution, companies can reduce the size of their data centers and employees can access the solution from any remote locations.
  • The application segment includes predictive analytics, customer retention and engagement, personalized recommendations, security management, marketing data segmentation, and others. Customer retention and engagement segment is anticipated to grow at the highest CAGR of 35.75% over the forecast period. Increasing adoption of customer data platform by various enterprises including small and large enterprises to retain the customers driving the growth of market.
  • The industry vertical segment classified into BFSI, retail and ecommerce, media and entertainment, travel and hospitality, it & telecom, healthcare, and others. Retail and e-commerce segment dominated the global customer data platform market and valued at USD 705.98 million in the year 2020. This is mainly due to the rising demand to deliver the personalized experience to the customers.
Regional Segmentation Analysis:

The regions analyzed for the global customer data platform market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. The North America region accounted for the major market share of 45.86% in the year 2020.

  • The early adoption of technologies and highly developed IT infrastructure are some of the key factor contributing to the growth of the market. In addition to this, the presence of key companies of the market of global customer data platform in the region, further boosting the growth of the market in the North America region.
  • The Asia Pacific region is projected to grow at the highest CAGR of 35.26% over the forecast period. Countries such as India and China are now becoming the IT hub and many global I companies have established their companies in these countries. In addition to this, an increase in the awareness about the benefits of a customer data platform among the organizations, further boosting the growth of customer data platform market in the Asia Pacific region.

North America Customer data platform Market Share in 2020 - 45.86%

 

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Competitive Analysis:

In September 2019, Oracle Corporation and Deloitte Digital announced the joint collaboration to helps the brands to enhance the customer interaction with the help of enterprise-class Customer Data Platform (CDP) capabilities and demonstrated technology and business expertise.

In November 2019, Adobe announced the launch of its customer data platform into beta, availability of the offering and two other tools to helps the enterprise marketers gain a better understanding of their customers.

List of Key Market Players:

  • Oracle
  • Adobe
  • Salesforce
  • Microsoft
  • SAS
  • Teradata
  • Dun & Bradstreet
  • Leadspace
  • Zylotech
  • CaliberMind
  • Tealium
  • AgilOne
  • BlueConic
  • Lytics
  • IgnitionOne
  • Amperity

Key Target Audience

  • Government Bodies
  • Technology Investors
  • Investors/Shareholders
  • IT Enterprises
  • Cloud Service Providers

Report Description:

  • Global Customer Data Platform Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global customer data platform market is based on revenue (USD Million/Billion). The report incorporates the market study on the basis of revenue. The study covers the market share revenue/market share for each of the segments, regions and countries catering to global customer data platform market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of customer data platform and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global customer data platform market. This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global customer data platform market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development &innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global customer data platform market is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the customer data platform market was valued at USD 1.83 billion in 2020 and is anticipated to reach USD 20.03 billion by 2028.

Global customer data platform market is growing at a CAGR of 34.64% during the forecast period 2021-2028.

The global customer data platform market has been segmented based on component, deployment, application, industry vertical, and regions. The solution segment led the customer data platform market.

The North America region emerged as the largest market for the customer data platform.

Increasing trend to offer the personalized service and to enhance the customer experience is one of the key factors driving the growth of market.

Increasing concern about customer data and privacy, may limit the growth of market over the forecast period.

Increasing investment to adopt the customer data platform is expected to offer the future growth opportunity in the market.

Key players are Oracle, Adobe, Salesforce, Microsoft, SAS, Teradata, Dun & Bradstreet, Leadspace, Zylotech, CaliberMind, Tealium, AgilOne, BlueConic, Lytics, IgnitionOne, and Amperity among others.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Component
          4.3.2. Market Attractiveness Analysis By Deployment
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Industry Vertical
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing trend to enhance the customer experience
          5.2.2. Increasing investment in the marketing and advertising activities
    5.3. Restrains
          5.3.1. Customer data privacy issue and related Laws
    5.4. Opportunities
          5.4.1. Increasing investment to adopt the customer data platform
    5.5. Challenges
          5.5.1. Longer time required for the marketing campaigns

6. Global Customer Data Platform Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Solution
    6.3. Services

7. Global Customer Data Platform Market Analysis and Forecast, By Deployment
    7.1. Segment Overview
    7.2. On Premise
    7.3. Cloud

8. Global Customer Data Platform Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Personalized Recommendations
    8.3. Predictive Analytics
    8.4. Marketing Data Segmentation
    8.5. Customer Retention and Engagement
    8.6. Security Management
    8.7. Others

9. Global Customer Data Platform Market Analysis and Forecast, By Industry Vertical
    9.1. Segment Overview
    9.2. BFSI
    9.3. Retail & E commerce
    9.4. Healthcare
    9.5. Media & Entertainment
    9.6. Travel & Hospitality
    9.7. Others

10. Global Customer Data Platform Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Customer Data Platform Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Customer Data Platform Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Oracle Corporation
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Microsoft
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. SAS
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Teradata
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Salesforce
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Adobe
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Dun & Bradstreet
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Leadspace
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Zylotech
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. CaliberMind
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

2. Global Solution Market, By Region, 2018–2028 (USD Billion) 

3. Global Services Market, By Region, 2018–2028 (USD Billion) 

4. Global Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

5. Global On Premise Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

6. Global Cloud Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

7. Global Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

8. Global Personalized Recommendations Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

9. Global Predictive Analytics Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

10. Global Marketing Data Segmentation Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

11. Global Customer Retention and Engagement Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

12. Global Others Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

13. Global Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

14. Global Healthcare Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

15. Global BFSI Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

16. Global Retail & E commerce Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

17. Global Media & Entertainment Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

18. Global Travel & Hospitality Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

19. Global Others Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

20. Global Customer Data Platform Market, By Region, 2018–2028 (USD Billion) 

21. North America Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

22. North America Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

23. North America Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

24. North America Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

25. U.S. Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

26. U.S. Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

27. U.S. Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

28. U.S. Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

29. Canada Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

30. Canada Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

31. Canada Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

32. Canada Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

33. Mexico Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

34. Mexico Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

35. Mexico Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

36. Mexico Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

37. Europe Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

38. Europe Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

39. Europe Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

40. Europe Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

41. Germany Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

42. Germany Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

43. Germany Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

44. Germany Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

45. France Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

46. France Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

47. France Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

48. France Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

49. U.K. Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

50. U.K. Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

51. U.K. Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

52. U.K. Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

53. Italy Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

54. Italy Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

55. Italy Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

56. Italy Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

57. Spain Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

58. Spain Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

59. Spain Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

60. Spain Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

61. Asia Pacific Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

62. Asia Pacific Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

63. Asia Pacific Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

64. Asia Pacific Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

65. Japan Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

66. Japan Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

67. Japan Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

68. Japan Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

69. China Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

70. China Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

71. China Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

72. China Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

73. India Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

74. India Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

75. India Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

76. India Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

77. South America Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

78. South America Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

79. South America Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

80. South America Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

81. Brazil Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

82. Brazil Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

83. Brazil Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

84. Brazil Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

85. Middle East and Africa Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

86. Middle East and Africa Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

87. Middle East and Africa Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

88. Middle East and Africa Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

89. UAE Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

90. UAE Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

91. UAE Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

92. UAE Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

93. South Africa Customer Data Platform Market, By Component, 2018–2028 (USD Billion) 

94. South Africa Customer Data Platform Market, By Deployment, 2018–2028 (USD Billion) 

95. South Africa Customer Data Platform Market, By Application, 2018–2028 (USD Billion) 

96. South Africa Customer Data Platform Market, By Industry Vertical, 2018–2028 (USD Billion) 

List of Figures 

1. Global Customer Data Platform Market Segmentation

2. Customer Data Platform Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Customer Data Platform Market Attractiveness Analysis By Component

9. Global Customer Data Platform Market Attractiveness Analysis By Deployment

10. Global Customer Data Platform Market Attractiveness Analysis By Application

11. Global Customer Data Platform Market Attractiveness Analysis By Industry Vertical

12. Global Customer Data Platform Market Attractiveness Analysis By Region

13. Global Customer Data Platform Market: Dynamics

14. Global Customer Data Platform Market Share By Component (2021 & 2028)

15. Global Customer Data Platform Market Share By Deployment (2021 & 2028)

16. Global Customer Data Platform Market Share By Application (2021 & 2028)

17. Global Customer Data Platform Market Share By Industry Vertical (2021 & 2028)

18. Global Customer Data Platform Market Share by Regions (2021 & 2028)

19. Global Customer Data Platform Market Share by Company (2020)

This study forecasts revenue and volume growth at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global customer data platform market on the basis of below mentioned segments:

Global Customer Data Platform Market by Component:

  • Solution
  • Services

Global Customer Data Platform Market by Deployment Type:

  • Cloud
  • On Premise

Global Customer Data Platform Market by Application:

  • Personalized Recommendations   
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management       
  • Others

Global Customer Data Platform Market by Industry Vertical:

  • BFSI
  • Retail and ecommerce
  • Media and Entertainment
  • Travel and Hospitality
  • IT & Telecom
  • Healthcare
  • Others

 Global Customer Data Platform Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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