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Connected Logistics Market

Connected Logistics Market Size by Component (Hardware, Software, Services), by Transportation Mode (Roadways, Railways, Airways, Waterways), by Vertical (Retail and E-commerce, Automotive, Aerospace and Defense, Healthcare, Energy, Electronics & Semiconductors), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14066
  • Published Date: Feb, 2024
  • Pages: 237
  • Category: Automotive & Transportation
  • Format: PDF
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The global Connected Logistics Market was valued at USD 27.4 billion in 2023 and growing at a CAGR of 13.4% from 2024 to 2033. The market is expected to reach USD 97 billion by 2033. Reduction in the cost of sensors and increased exposure of loT (Internet of Things) connecting devices are the major factors that drive the growth of the Connected Logistics Market. The emergence of loT (Internet of Things) connecting devices not only provides information and real-time automation but also helps in the transportation of vehicles. Whereas, increasing innovation in high-tech automobiles and increasing awareness towards transparency in logistics supply

Market Introduction:

Connected logistics refers to the process of integrating the technologies and systems with the logistics supply. To grow the productivity of logistics operations, connected logistics deploys a network of interconnected communication processes, such as:

  • Cloud platforms
  • Internet of Things (IoT) technologies.

Further, connected logistics is also used to have a comprehensive understanding of order processing, financial transactions, shipping, and other logistical activities. These may range from warehousing, and transportation, to other value-added logistics services. The market is exponentially growing, which is being driven by many factors: growing demand for real-time visibility, and rising adoption of new technologies.

Connected Logistics Market Size

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Recent Development
  • In February 2022, C.H. Robinson entered into a partnership agreement with Waymo. With this partnership, the companies launched autonomous driving trucks. Which in turn will enhance, the overall connected logistics solutions.
  • In May 2020, E2open Parent Holdings, Inc acquired BluJay Solutions (a cloud-based logistics execution platform). The acquisition was made for about USD 1.7 billion. The main objective behind this acquisition was to provide the end-users with seamless interconnectivity and enhance its end-to-end supply chain management platform.
  • In January 2020- Trimble acquired Kuebix (transportation management systems (TMS) provider). The main objective behind this acquisition was to interconnect its private fleet and commercial carriers network to customers. This gaining possession will expand the former's extensive portfolio of transportation technology.

Market Dynamics:

Drivers

Increased exposure of loT (Internet of Things) connecting devices- increasing fuel prices and environmental concerns: carbon emissions and pollution are the major propelling factors that will fuel up the growth of loT-connected devices. Thus, the companies prefer IoT, catering to the fact that they not only deploy sensors, and cloud technology but also use IoT to remotely manage and control the supply chain and logistics operations.

Restraints:

Strict governance standards- One major factor that may hamper the growth of the Connected Logistics Market is the strict governance standards. Logistics standardization could pose various challenges due to varied differences across infrastructure, culture, and government policies. Further, to survive and grow in the competitive market. The players had to cut down their operational and logistics costs, with respect to its global norms (EU- European Union and ISO norms)

Opportunities:

Increasing innovation in high-tech automobiles- rapidly growing technological innovations in the automobile industry have also paved the way for the Connected Logistics Market. Rising oil prices, higher investment options and an aim to reduce the carbon footprints have propelled market players to look on to automatic automobiles. Further, improved efficiency, robustness, and durability of the battery life of automatic vehicles may also help the market grow shortly.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global Connected Logistics Market, accounting for 36% of the total market. The presence of well-structured infrastructure in terms of rail and road connectivity happens to fuel the growth of the region. Whereas, Asia-Pacific is expected to grow at the fastest CAGR over the forecast period in the market, owing to rapid economic growth than other regions. Further, it is expected to be the hub for major logistical solutions. China and India are the major markets in the region.

North America Region Connected Logistics Market Share in 2023 - 36%

 

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Components Segment Analysis

The hardware segment dominated the market. Thereby acquiring a major share of 46% of the total market. Owing to its increasing use in hardware components across industry verticals. Whereas, the software segment is anticipated to have a considerable CAGR during the forecast period. Owing to the rising, Data management and analytics solutions the rising need to analyze and measure logistics performance.

Transportation Mode Segment Analysis

The roadways segment has dominated the Connected Logistics Market and happens to be the fastest-growing segment within the market. It has acquired 43.23% of the market share in 2023. Owing to logistics use in loading and carrying large capacities. Which in turn is the mode of preference for various medium and large enterprises

Vertical Segment Analysis

The Retail and e-commerce segment has dominated the Connected Logistics Market, thereby acquiring 54.1% market share in 2023. It is also expected to be the fastest-growing segment across the globe. Owing to rapidly growing e-commerce and retail industry, and the introduction of a quick order placement mechanism

Some of the Key Market Players:
  • Intel Corporation
  • Infosys Limited
  • Cisco System Inc.
  • HCL Technology Limited
  • IBM Corporation
  • SAP SE
  • ORBOCMM
  • Freightgate Inc.,
  • Honeywell International Inc.
  • NEC Corporation

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 27.4 Billion
Market size value in 2033 USD 97 Billion
CAGR (2024 to 2033) 13.4%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Components, Transportation Mode, Vertical

Frequesntly Asked Questions

As per The Brainy Insights, the size of the connected logistics market was valued at USD 27.4 billion in 2023 to USD 97 billion by 2033.

The global connected logistics market is growing at a CAGR of 13.4% during the forecast period 2024-2033.

The North America region emerged as the largest market for the connected logistics.

The increased exposure of loT (Internet of Things) connecting devices will influence the market's growth.

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  • Segmentation on the basis of any specific country or region
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  • Application segment can be further divided on the basis of companies
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  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Components
          4.3.2. Market Attractiveness Analysis by Transportation Mode
          4.3.3. Market Attractiveness Analysis by Vertical
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Reduction in the cost of sensors
          5.2.2. Increased exposure of loT (Internet of Things) connecting devices
    5.3. Restraints
          5.3.1. Strict governance standards
    5.4. Opportunities
          5.4.1. Increasing innovation in high-tech automobiles
          5.4.2. Increasing awareness towards transparency in logistics supply
    5.5. Challenges
          5.5.1. Lack of awareness and safety issue

6. Global Connected Logistics Market Analysis and Forecast, By Components
    6.1. Segment Overview
    6.2. Hardware
    6.3. Software
    6.4. Services

7. Global Connected Logistics Market Analysis and Forecast, By Transportation Mode
    7.1. Segment Overview
    7.2. Roadways
    7.3. Railways
    7.4. Airways
    7.5. Waterways

8. Global Connected Logistics Market Analysis and Forecast, By Vertical
    8.1. Segment Overview
    8.2. Retail and E-commerce
    8.3. Automotive
    8.4. Aerospace and Defence
    8.5. Healthcare
    8.6. Energy
    8.7. Electronics & Semiconductors

9. Global Connected Logistics Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Connected Logistics Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Connected Logistics Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Intel Corporation
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Infosys Limited
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Cisco System Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. HCL Technology Limited
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. IMB Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. SAP SE
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. ORBOCMM
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Freightgate Inc
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Honeywell International Inc.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. NEC Corporation
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Connected Logistics Market, By Component, 2020-2033(USD Billion)

2. Global Hardware, Connected Logistics Market, By Region, 2020-2033(USD Billion) 

3. Global Software, Connected Logistics Market, By Region, 2020-2033(USD Billion)

4. Global Service, Connected Logistics Market, By Region, 2020-2033(USD Billion)

5. Global Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

6. Global Roadways, Connected Logistics Market, By Region, 2020-2033(USD Billion)

7. Global Railways, Connected Logistics Market, By Region, 2020-2033(USD Billion)

8. Global Airways, Connected Logistics Market, By Region, 2020-2033(USD Billion)

9. Global Waterways, Connected Logistics Market, By Region, 2020-2033(USD Billion)

10. Global Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

11. Global Retail & E-commerce ,Connected Logistics Market, By Region, 2020-2033(USD Billion) 

12. Global Automotive, Connected Logistics Market, By Region, 2020-2033(USD Billion)

13. Global Aerospace & Defence, Connected Logistics Market, By Region, 2020-2033(USD Billion)

14. Global Healthcare, Connected Logistics Market, By Region, 2020-2033(USD Billion)

15. Global Energy, Connected Logistics Market, By Region, 2020-2033(USD Billion)

16. Global Electronics & Semiconductors, Connected Logistics Market, By Region, 2020-2033(USD Billion)

17. Global Connected Logistics Market, By Region, 2020-2033 (USD Billion)

18. North America Organic Electronics Market, By Components, 2020-2033(USD Billion)

19. North America Organic Electronics Market, By Transportation Mode, 2020-2033(USD Billion)

20. North America Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

21. U.S. Connected Logistics Market, By Component, 2020-2033(USD Billion)

22. U.S. Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

23. U.S. Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

24. Canada Connected Logistics Market, By Component, 2020-2033(USD Billion)

25. Canada Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

26. Canada Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

27. Mexico Connected Logistics Market, By Component, 2020-2033(USD Billion)

28. Mexico Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

29. Mexico Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

30. Europe Connected Logistics Market, By Component, 2020-2033(USD Billion)

31. Europe Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

32. Europe Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

33. Germany Connected Logistics Market, By Component, 2020-2033(USD Billion)

34. Germany Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

35. Germany Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

36. France Connected Logistics Market, By Component, 2020-2033(USD Billion)

37. France Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

38. France Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

39. U.K. Connected Logistics Market, By Component, 2020-2033(USD Billion)

40. U.K. Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

41. U.K. Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

42. Italy Connected Logistics Market, By Component, 2020-2033(USD Billion)

43. Italy Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

44. Italy Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

45. Spain Connected Logistics Market, By Component, 2020-2033(USD Billion)

46. Spain Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

47. Spain Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

48. Asia Pacific Connected Logistics Market, By Component, 2020-2033(USD Billion)

49. Asia Pacific Connected Logistics Market, By Transportation Mode 2020-2033(USD Billion)

50. Asia Pacific Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

51. Japan Connected Logistics Market, By Component, 2020-2033(USD Billion)

52. Japan Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

53. Japan Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

54. China Connected Logistics Market, By Component, 2020-2033(USD Billion)

55. China Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

56. China Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

57. India Connected Logistics Market, By Component, 2020-2033(USD Billion)

58. India Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

59. India Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

60. South America Connected Logistics Market, By Component, 2020-2033(USD Billion)

61. South America Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

62. South America Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

63. Brazil Connected Logistics Market, By Component, 2020-2033(USD Billion)

64. Brazil Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

65. Brazil Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

66. Middle East and Africa Connected Logistics Market, By Component, 2020-2033(USD Billion)

67. Middle East and Africa Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

68. Middle East and Africa Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

69. UAE Connected Logistics Market, By Component, 2020-2033(USD Billion)

70. UAE Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

71. UAE Connected Logistics Market, By Vertical, 2020-2033(USD Billion)

72. South Africa Connected Logistics Market, By Component, 2020-2033(USD Billion)

73. South Africa Connected Logistics Market, By Transportation Mode, 2020-2033(USD Billion)

74. South Africa Connected Logistics Market, By Vertical, 2020-2033(USD Billion) 

List of Figures 

1. Global Connected Logistics Market Segmentation

2. Global Connected Logistics Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Connected Logistics Market Attractiveness Analysis by Component

9. Global Connected Logistics Market Attractiveness Analysis by Transportation Mode

10. Global Connected Logistics Market Attractiveness Analysis by Vertical

11. Global Connected Logistics Market Attractiveness Analysis by Region

12. Global Connected Logistics Market: Dynamics

13. Global Connected Logistics Market Share by Component (2023 & 2033)

14. Global Connected Logistics Market Share by Transportation Mode (2023 & 2033)

15. Global Connected Logistics Market Share by Vertical (2023 & 2033)

16. Global Connected Logistics Market Share by Regions (2023 & 2033)

17. Global Connected Logistics Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global connected logistics market based on below-mentioned segments:

Global Connected Logistics Market by Component:

  • Hardware
  • Software
  • Services

Global Connected Logistics Market by Transportation Mode:

  • Roadways
  • Railways
  • Airways
  • Waterways

Global Connected Logistics Market by Vertical:

  • Retail and E-commerce
  • Automotive
  • Aerospace and Defense
  • Healthcare
  • Energy
  • Electronics & Semiconductors

Global Connected Logistics Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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